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  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 2, 2011
    [Help] Social Maturity Assessment: Help Your King (Content) Find His Queen (Conversion)!
    My work mantra lately has been "content is king. content is king." I repeat this to myself silently over an over as I continue to monitor traffic to our blog and what impact it is having on our sales funnel and new business growth
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] 6 Psychological Tricks to Help You Nail Your Next Interview
    Here are some psychological tricks to help you influence the impression the make on your interviewer. Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 19, 2010
    [Help] Distributor Survey Shows Online Training from Manufacturers Helps.
    50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more. Think beyond new product launches as well.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Help] Manufacturers: Help Your Contractors Have Online Success
    Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! CraftJack comes with a feature called Lead Manager, which can help you get more leads and referrals. Many contractors have trouble navigating the digital scene. Contractor’s Online Success Strategy: Get Listed on These 4 Websites.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Help] 3 Social Media Functions SEO Tools Can Help With
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of UpCity.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Help] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Doug Heise: It has become way too easy for marketers to get distracted from their primary mission – to understand the customer at every point in their journey and help deliver the best, most relevant, experiences possible. The post 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here! It matters. Brian P.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Help] New Year’s Resolutions That Help With B2B Appointment Setting
    You’re able to share your knowledge and help them discover the best way to solve their problems, helping to put the puzzle pieces together. There’s a reason for all that listening and learning.  It’s a prerequisite for consulting with a prospect to help them solve a problem or exploit an opportunity. Will Be an Expert.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Help] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Tools like BuzzSumo’s Top Content search can also help you find the most shared content for any topic or domain. Take heart… you’re not alone.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 5, 2015
    [Help] Gmail’s New Postmaster Tool for Email Marketing Helps Senders
    In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. The Act-On Deliverability Team is up to speed on this exciting new Gmail tool and we want to help. The Setup. The Stats. The Importance  .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Help] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1. Keeping others in the loop of new ventures, responsibilities, and skills can help you stay ahead of the competition by increasing your credibility and career. Yes, you read that correctly.) Otherwise, you won’t be memorable. Really, it is!
  • HINGE MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Help] Generating Referrals: Are Your Clients Helping Your Brand?
    Developing Differentiators: How Research Can Help You Pass the Test The Science Behind AEC Brand Research. Referrals can be the lifeblood of just about many professional services firms. They are cost effective, and are typically warmer than other leads that come in through your pipeline. The answer lies in the behavior of your clients.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Help] 11 Questions to Help Evaluate Your Demand Generation Plan
    How to Find New Customers, the wildly popular and free white paper on b2b lead generation from Find New Customers can be downloaded here. Howard Sewell of Spear Marketing wrote this great post and I wish to use it. Hope … Continue reading → lead generation Lead Nurturing Lead Scoring
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Help] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    Or at least the people who can help evangelize your blog’s content. Thought leaders understand the value of guest blogging because it can dramatically help increase their exposure and following. Here''s how to do it. Your B2B company has a successful blog. You’re creating remarkable content that your buyer personas love. What to do?
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Help] 6 Tips to Help Your Hospital Succeed on Pinterest
    Taking your own pictures of hospital staff and patients, creating infographics and adding a text overlay to existing images will help your pins stand out. On April 24, Pinterest announced its new Guided Search update , which will help pinners better find what they’re looking for. Pinterest, at heart, is a visual platform. Why pin it?
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Help] How to Make Your How-To Content More Helpful
    These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading): 1) Use visual aids. Here''s a ready-made tweet: Click to tweet: How to Make Your How-To Content More Helpful - [link] by @DianaUrban at @HubSpot #blogging #contentmarketing. So meta. Also bold the label.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Help] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. But then I looked more closely at the list and realized I wasn’t quite certain what it meant.
  • SAZBEAN  |  TUESDAY, OCTOBER 12, 2010
    [Help] WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
    Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link].
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Help] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    can't tell you how many times salespeople have asked me to help them get better at closing. Share examples of how you've helped other customer improve. This helps you/them determine if your offering makes sense for them. Instead, focus on helping your prospect determine if it makes good business sense to change.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Help] 14 Funny Brands You Can't Help But Follow in Social Media
    You just can't help but follow them, and you've probably shared some of their updates with your own network, expanding that brand's social media reach. To help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. Or maybe they're just ridiculously funny. Darn tootin'! Pve8rV.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Help] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 22, 2014
    [Help] 40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
    2013 wasn’t a bad year for the economy (we’ve seen a lot worse), and I can’t help but wonder what their issues were in closing the sale.  This sounds like a great opportunity for marketing to step in and help fill the content voids they are talking about. ” What does that mean?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Help] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    For instance, if your site says you’ve helped 300+ clients on your landing page, but says 250+ clients on your actual site, your credibility will immediately shrink. Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. Again.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 29, 2011
    [Help] 5 Twitter Tools to Help Manufacturers Generate New Business
    Recently Michael Gass , my social media mentor, came up with a helpful list. . Below are his top 5 tools that he uses for new business that will help you create an online community of your best prospective clients. Twitter is an under-utilized tool that businesses should be using more. TweetBeep. TweetScan. Splitweet  . Tweeter Karma.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 29, 2010
    [Help] Help B2B Buyers Find Their Place in The Story
    and helping others find their place in that story.'" - David Willows. Marketers need to understand why generic content won't help all of the people involved in the decision find their place in the story of how to get from problem to solution. What are you doing to help your prospects find their place in your story
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Help] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Were these questions helpful? Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. Welcome to 2013! If not, you need to consider either optimizing your current presence (i.e. ” Is it literally the “voice” of your Community Manager?
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Help] Will hyper-personalized content help or hurt us?
    Do you think the shift toward specificity is helpful, or harmful, long term? ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. The post Will hyper-personalized content help or hurt us?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Help] [Video] This Will Help You Win Highly Profitable Sales
    How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. Their typical project ranged from $60,000 to $80,000.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Help] Why Nonprofit Content Marketing Should Help; Not Sell
    He says the difference between “helping” and “selling’ is only two letters. Help someone and you create a customer for life. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Author information.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Help] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Optimove does have some limitations. I was surprised there are no standard reports to highlight attributes that separate responders from non-responders within a promotion audience: this is pretty common information that helps marketers to refine their segmentations and better understand what is driving results. It has a few U.S.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 10, 2012
    [Help] How Client Testimonials Can Help You Close Deals
    You might see references to professional, approachable and helpful salespeople, or immediately accessible customer service. Most of us make it a habit to know why our customers buy our products and services. A lot of us have entire teams dedicated to curating and marketing customer success stories and rave reviews. Uncover Customer Needs.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Help] 3 Steps to Help You Find the Best Time to Send Email Messages
    The “who” will help inform the “when” as well as the “how often.”. Get the jump on it with this free toolkit: The post 3 Steps to Help You Find the Best Time to Send Email Messages appeared first on Marketing Action Blog - Act-On. When it comes to email marketing, timing really is everything. Friday? Forget it. The results? Vampires?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 19, 2012
    [Help] Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
    Find New Customers is a lead generation company that helps midsized B2B sellers create programs to attract, engage and win new customers, improving revenue results and job security. Jeff Ogden. Our SCORE methodology fixes this problem once and for all.” Sales simply does not have enough qualified opportunities to work.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Help] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 30, 2011
    [Help] Are You Helping Your Customers Buy?
    That’s why caring about your customer may get you in the door, but it can’t guarantee you a sale because it doesn’t help your customers do a better job of buying. If you’re wondering where to start to build a process that helps your customers buy, I’d like to suggest that you check out this free guide.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Help] Want to Dominate Organic Search? How Blogging Can Help
    We always hear that blogging is important for our search engine rankings. But like. It''s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Wait, what? blogging.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Help] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Help] How to Create Marketing That's Actually Helpful [Printable Checklist]
    The American Academy of Pediatrics already had a brochure with the data and recommendations in the hospital’s Injury Prevention Center, but it wasn’t packaged in a way that made it as helpful as it could be. How’s that for helpful? 3) Pool 101: Common Pre-Purchase Pool Questions Answered by River Pools and Spas. If so, how?
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Help] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    Now that’s all fine and dandy but really doesn’t help us down in the pit mines of marketing. Next week, we’ll look at how to mine the Win column for helpful marketing information. If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog.
  • MARKETING ACTION  |  THURSDAY, JANUARY 17, 2013
    [Help] Let Big Data Help You Make Better Decisions
    You need these skills in your department (or available to you) to help you justify your investments and interpret your results. The post Let Big Data Help You Make Better Decisions appeared first on Marketing Action Blog - Act-On. Big data” has a lot of blurry definitions. You’re not just getting more data.
  • E-QUIP  |  WEDNESDAY, MARCH 19, 2014
    [Help] Give Help, Get Results
    Giving help and advice is the best way to build new business, in my experience. But there''s substantial research that indicates that helping others can be a great way to succeed overall in both business and life. They are motivated to help others regardless of whether that act will be reciprocated. Make referrals.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Help] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. Pin It Use the new manage LinkedIn Endorsements feature to help showcase your chosen Skills – or to keep specific endorsements off of your profile page.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Help] Would Writing a Book Help You and Your Business?
    I just published my fifth book, Winning B2B Marketing.  Being a glutton for punishment, I seem to get the urge to do this every five years or so. So let’s start with the reasons why you may not want to write a book: It takes a lot of time. However much time you think it will take to bring your book to fruition, double that. You won’t make money.
  • WRITING ON THE WEB  |  TUESDAY, JULY 19, 2011
    [Help] Blog Writing Tips for Business Clarity: A Helpful Diagram
    A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. Helpful Diagram" />. What do you think, is this helpful?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Help] 7 Questions to Help Create Healthy Employee Engagement
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business. decided to pursue the topic […].
  • WINDMILL NETWORKING  |  MONDAY, MARCH 30, 2015
    [Help] Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing.
    In a sales and marketing environment, we allow those who are helpful, in. Sales: Be Helpful. We want things. We crave stuff. Human beings are naturally needy. We’re wired to follow those who give — those who serve. Everything from the emotional to physical and whatever falls in between — we seek it out. Be Closing.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. According to Rand Fishkin, “SEO is powerful precisely because it''s hard to predict and hard to measure.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Help] Could Your Content Go Further? How Paid Distribution Can Help
    An ability to tap into this will help you broaden your paid strategy and lower cost-per-click, as you will be able to target your same audience but in less competitive niches. It means diving into Facebook’s treasure trove of data, and while API access certainly helps, it can be done manually via the Power Editor. Confused?
  • NUSPARK  |  SATURDAY, MAY 24, 2014
    [Help] The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas
    Producing content that answers buyers’ questions in the formats they prefer helps to shorten your sales cycle and bring more buyers in the door.  . If possible, it’s also helpful to talk with prospects who decided not to buy from you, either because they opted for a competitor’s product or decided not to take action. It’s not.  .
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Help] 25+ Phenomenal Resources to Help You Market Your Blog Better
    In short, you need help learning this whole linkbuilding and optimization stuff. The post 25+ Phenomenal Resources to Help You Market Your Blog Better appeared first on Inbound & Content Marketing Hub. Crafting lip-smacking, mind-blowingly awesome content isn’t enough. No idea how to do that? No problem! Learn to Blog. This. 4.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Help] The Best Way To Convert New Buyers Is To Help Them First
    successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing focus on helpful consumer-focused content. The best way to get someone to do something is to help them first. We are helping brands like Pepsi, ConAgra and many others.
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Help] New Facebook Coupon Feature Helps Local Businesses Determine Social ROI
    Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want. And now brick-and-mortar local businesses have another smart reason to use Facebook.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 4 Cool Employee Contests to Help Boost Sales
    We can help you do just that, and you don’t even need a marching band. We’re sharing four contests that we think will help get your employees, including sales and non-sales staff, excited about their jobs while sparking some team spirit to light up your sales scoreboard. 1. All you need is a little healthy competition.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 19, 2012
    [Help] How Social Media Helps You Target High Converting Customers
    This type of social networking will help you identify more leads while solidifying your place as an industry leader. Social media is a goldmine of information about potential customers. Unfortunately, just like in a real gold mine, there are literally tons of useless materials for each nugget that you find.
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Help] Developing Differentiators: How Research Can Help You Pass the Test
    To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. Why use a cookie cutter when there’s hand made pastries available to you?
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 4, 2014
    [Help] 6 Super Quick Social Media Productivity Tips + 23 Tools to Help!
    Super Quick Social Media Productivity Tips + 23 Tools to Help! Tammy Kahn Fennel recently wrote a great post here on Maximize Social Business about having a social media productivity plan with plenty of advice on how to build your own. But at the same … Continue Reading. by Neal Schaffer - Maximize Social Business. Comments My pleasure!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Help] How Manufacturers Can Help Distributors Ramp Up Their Cash Flow
    A friend of mine, Abe WalkingBear , developer of a copyrighted profit system that focuses on improving cash flow, has agreed to share some of his insights (some are truly unique) on how manufacturers can help distributors. He’s written books, is an international speaker and co-authored STAFDA’s Foundations of Business 2007.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Help] Brent Mellow Helps You Choose the Right Marketing Solution
    Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. Because email is such a key tool for most marketers, there are literally thousands of solutions available that include an email marketing component. Some vendors refer to this as website caller ID.
  • B2BMARKETINGSMARTS  |  MONDAY, AUGUST 20, 2012
    [Help] One practice helps achieve the three “Rs” in B2B marketing.
    One practice helps achieve the three “Rs” in B2B marketing. I woke up this morning thinking about the “three Rs” Many of my readers may remember them: Reading, Writing, Arithmetic. I was thinking how strange it is that a term related to education should be so grammatically incorrect. Then, [.]
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 13, 2012
    [Help] Finally, A Marketing Book That Helps
    If you need help writing positioning statements and core messages, you will find it here. Interesting things happen when we tidy up. So naturally I stopped cleaning and sat down to read the Playbook. Published in 2004 by two ex Microsoft folks, this book has probably been in my reading pile almost that long. Not four. Not six.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Help] Savvy Toolkit: How to Get Your Press Release Seen - 68 Helpful Tips
    I must admit I sometimes thing of "Time to issue a Press Release" in the same monotone braindead inflection as that old "Time to make the donuts" commercial. Most companies don't "get" why a press release is important and therefore they give it the time and attention they would an email to a co-worker.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Help] 3 Reasons That An On-Site Blog Helps Your SEO
    With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy :  #1. Google loves fresh content. Where would they go? SEO is content driven.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Help] Help Amy and Andrew Win a Nissan Leaf
    My husband and I are huge electric car enthusiasts, but not as much as our friends Amy and Andrew. I was curious when they asked me to vote for their
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Help] 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
    You're in luck, my friend, considering HubSpot just released its Marketing Benchmarks From 7,000 Businesses report, which provides helpful benchmarking data gathered from HubSpot's more than 7,000 customers who do inbound marketing every day. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Help] 6 Lessons to Help You Launch a Product Like Apple
    As usual with Apple, this was an event that went off pretty much perfectly, ran for 90 minutes, and was capped off with a concert by Elvis Costello. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Then rehearse some more. And the whole thing feels effortless. How do they do it? They practice. A lot.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [Help] Help Our Client Choose a Logo (Poll)
    Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 feet long. See you at the park!
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Help] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”. They won’t help you figure out which campaigns are performing well or how you can more effectively and quickly convert leads.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Help] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. It can take a while to download all that data. Apache.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Help] 10 Helpful Dreamforce Blog Posts #DF12
    Today marks the 2 week countdown until Dreamforce 2012. With 70,000 professionals expected to flood the halls and expos of the Moscone Center, this is set to be an incredible event for everyone. However, it can also be a little overwhelming. Take a look at these 10 great blog posts to prepare yourself and learn some of the rules of the road: 1.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Help] 10 Helpful Dreamforce Blog Posts #DF12
    Today marks the 2 week countdown until Dreamforce 2012. With 70,000 professionals expected to flood the halls and expos of the Moscone Center, this is set to be an incredible event for everyone. However, it can also be a little overwhelming. Take a look at these 10 great blog posts to prepare yourself and learn some of the rules of the road: 1.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Help] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects. Or, “No one is grading you on your performance.” ” Lovely sentiments.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Help] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • PWB MARKETING BLOG  |  WEDNESDAY, MAY 4, 2011
    [Help] Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix.
  • PWB MARKETING BLOG  |  WEDNESDAY, MAY 4, 2011
    [Help] Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix!
  • BIZNOLOGY  |  THURSDAY, AUGUST 7, 2014
    [Help] How marketers help phishers succeed
    The post How marketers help phishers succeed appeared first on Biznology. What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) But back to the question. What would you do if you got that email?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Help] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. Rafflecopter can help you run a giveaway on Facebook. Binkd can help you run your ‘tweet to win’ contest. Turn to Woobox to help you create and share a visual quiz on your Facebook page. Facebook quiz.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Help] Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click
    To help you identify what''s effective and what''s not, I''ve listed out the following 17 examples of CTAs that totally rock. The color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what they''ll get when they click. 5) Firefox. Did you once download Evernote? Dropbox?
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Help] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    You need someone to help you. So we decided to start a little advice column on the blog to help you figure out these tricky situations. Or can you ask for certain pieces later on to help qualify leads later in the buying process? Got a boss who''s asking you to balance a billion tasks? budget that got slashed in half? confidant.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Help] Sales Training: 5 Ways Call Recording Can Help
    Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? Call recording helps sales trainers, and their clients, in several ways. 1) Holding trainees accountable to training principles. The answer is simple: call recording. They just don''t.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Help] HELP! My CMO Is Big on Hacking!
    However, the leaders in an organization must encourage and help every employee to be curious, be creative and become a change agent. The post HELP! —Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). Until recently, there was nothing positive to be said about hacking. That’s what growth hacking is all about.
  • BIZNOLOGY  |  THURSDAY, AUGUST 8, 2013
    [Help] Are you trying to help your customers? Or fool them?
    Photo credit: LarsZi. You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. Now, I don’t mean mistakes. Some industries have become famous for this kind of thing.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Help] How a “Soft Launch” Can Help You Launch Marketing Automation
    Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. How a “Soft Launch” Can Help You Launch Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Not in the least. The Plan.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 7, 2010
    [Help] How integrating a blog can help your B2B fast-track its marketing
    We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles. Sometimes we like to pretend that everyone has taken the advice by now, although of course we’re rationally aware that the data don’t really support [.].
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Help] 14 Helpful Tips for Getting the Most Out of a Conference
    You’re armed with a goal and a plan -- there are only a few additional things to keep in mind to help you make the most of your time. 6) Register early. Listen to their anxieties and concerns, and demonstrate how your product can help address those issues and bring their business to the next level. So you’re going to a conference.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 25, 2013
    [Help] B2B Marketing: 3 simple tips for creating PPC ads
    Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects. It’s important to remember the job of your ad is just to get a click from a prospect. A way to help you do this is by preparing visitors for the action they will be taking once they have clicked on the ad. Tip #1. Tip #2.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Fictional representations of your ideal customers can help you nail down key details about your company’s perfect customer. Try this.
  • ENGAGE  |  WEDNESDAY, AUGUST 13, 2014
    [Help] How to Be Your Own IT Help Desk
    Recently, I was helping a friends older parents troubleshoot something with their brand new PC. While a little experience helps to hone your keyword search, if you follow a basic principal youll be crafting ninja-like Google queries in no time. The computer worked fine for a couple of weeks until something broke.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Help] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Luckily, there's a pretty simple survey method to help you determine how loyal your customers are. Check out the helpful infographic from referral marketing software company Ambassador below for more information, including some industry NPS averages, how some big brands fare, as well as the benefits of building a loyal customer base.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Help] 5 ways Marketing Automation helps Sales Enablement
    For anyone involved in selling B2B products and services today, marketing automation is just one tool that helps convert prospects to sales and helps to facilitate more personal relationships with buyers if used to its fullest potential. However, it’s not always easy for the sales rep to view automation as positively as peers.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Help] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. Cross-department alignment -- How the marketing team works with Sales, IT, Executive Management, and other functions to help achieve all of the above. This is called context.
  • INBLURBS  |  TUESDAY, JANUARY 25, 2011
    [Help] 6 Tricks how to increase backlinks and grow your pagerank the smart way
    Inbound marketing experts can help you to gain significant backlinks from relevant sites easily and effectively. #3 Inviting Guest Writers from similar niche. That really gives tremendous response for your articles and also helps in linking with these writers blogs. #4 Writing Guest Posts in Other Sites. Related Links.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 18, 2013
    [Help] Help Your Employees Get More Done
    One simple question you can ask to help identify potential roadblocks is, “What can I do to help you get your stuff done?” Is there something newer that could help employees get work done more efficiently? So, what can you do to help your team get stuff done? What can you do to ensure the former?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Help] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The post Email Marketing Helps S&S Brand Whet Its Customers’ Appetites appeared first on VerticalResponse Blog. From reality TV (“BBQ Pitmasters”) to cooking shows (“Barbecue U with Steve Raichlan”), to say America is a bit obsessed with barbecue might be an understatement. Check out the video below!).
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Help] "Helpful" is the New "Viral"
    Be helpful. Sure, great wine selection and a convenient location are important to their business, but it’s the extra level of giving and helping that drives people to buy more wine from them, more often. 2. So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Help] 8 Steps to help you reach the marketing gold
    Help clients implement the items they never thought they could. It’s Guest post by Jeremy Floyd. Something magical happens when I set foot in a house that I want to buy. But something odd happens after I take possession of the home. Now, obviously, I am no Holmes on Homes , and this post has to eventually talk about business right?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Help] 20 Conversation Starters to Help Break the Ice at Networking Events
    It helps me get a conversation going even when every fiber of my being is telling me to go back to my hotel room. If you''re both interested in meeting the same people or seeing the same sessions, this question will help you establish that common ground. I''m going to the Sales 2.0 But if I''m not in that frame of mind? What is it?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Help] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Sometimes you just need a quick and clean button that helps drive conversion. Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Help] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    But seriously, from a marketing perspective, consumers are really only interested in products that will help them. Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey.
  • MARKETRI  |  FRIDAY, AUGUST 31, 2012
    [Help] How Google Scholar Can Help Lawyers Gain a Competitive Advantage
    really don’t like research, so I became a marketer and eagerly joined Marketri , where I help lawyers and other professionals grow their business, strengthen their brand, and stay ahead of their competition. Once upon a time, I thought I’d be a lawyer. What is Google Scholar? What are Google Scholar’s benefits?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 16, 2014
    [Help] 3 Questions to Help Create a Seamless Customer Experience
    Questions to Help Create a Seamless Customer Experience by Sofie De Beule - Maximize Social Business. The boom in tablet and smartphone usage has fueled the explosion of social customer service. This is why seamless customer experience is becoming more anticipated, meaning that customers seek … Continue Reading.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Help] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Furthermore, Google’s Disavow tool can also help safeguard you against bad inbound links. Guess what. We’re almost 2 weeks into the new year already. Can you believe it? Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. How can you tell? Updates! Updates everywhere! That’s right.
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