• VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Help] Your November Holiday Marketing Checklist
    If you haven’t already prepared your holiday marketing calendar , here’s a helpful checklist of tips and to-dos for November. 'As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday (Nov. 28), Small Business Saturday (Nov.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Help] How #TechnologyAndStuff became GM’s Oreo moment
    He actually pulled out a notecard to help him remember his lines, and it got worse as the presentation went on. The post How #TechnologyAndStuff became GM’s Oreo moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. He voice was shaking. And of course, a meme was born. GM did something cool. Props.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 31, 2014
    [Help] 7 Killer B2B Halloween Marketing Strategies
    Don’t create content just because everyone else is doing it; create content that helps your brand rise above the noise and the clutter. 'What can Halloween teach us about marketing? It’s not a trick question; there are plenty of marketing treats to take away from this fun yet frightening holiday. Give Bite-sized Treats Without Tricks.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Help] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Likewise, Goldsmith hopes that his course will help his students reframe their daily online experiences from aimless and unengaged to creative and connected. 'This professor sure knows how to write a provocative title. Then, they have to somehow take all of that cr*p and turn it into a piece of ''compelling and emotional work of literature.''
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Help] 31 Wicked Cool Benefits of Marketing Automation
    Because they also often carried broomsticks to help them navigate terrain and vault over streams, the association stuck. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. So get your apples ready for bobbing and your jack-o-lanterns prepped for candlelight.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Help] 8 Data-Driven Tips for Using Images in Blog Posts
    To get more eyeballs on your blog, you''ll have to be more strategic than that -- and this blog post will help you get started with that strategy. Follow the eight tips below  to learn data-driven tips that will help you squeeze the most value out of images in your blog posts. Ninety-four percent! Of course, "simple" is relative.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Help] Wise.io Provides Another Choice for Automated Predictive Modeling
    Adding a new data source would take some help from the vendor but should be pretty quick unless the source lacks a standard API or export tools. 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. had already planned this week to write about Wise.io
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Help] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Help] Ad Retargeting: It’s About Context, Relevance & Value
    Because ad retargeting is an especially effective branding and conversion optimization tool, it is often employed as part of a larger integrated digital marketing strategy, working in concert with paid and organic search, content, social, and email marketing to help businesses raise brand awareness and increase sales conversion.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Help] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Of the Top 100 list, Mayor Rahm Emanuel says, “Chicago has nearly doubled the number of jobs in technology in the last three years, and it is companies like these that are critical to continuing that growth and helping to achieve our goal of doubling the City’s tech workforce in the next decade.” We couldn’t agree more. General
  • REVENUE JOURNAL  |  THURSDAY, OCTOBER 30, 2014
    [Help] Are you an ember?
    If the flame isn’t already there – if there is no passion, I’ll be helping someone else set the world on fire. 'I have happily followed a strict business rule for a long time: I don’t work with jerks. ve recently added a new one: I don’t work with embers. Passion for what? Solving a problem, in a new and better way. Leadership
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Help] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    So, as I pondered what to say in my talk for the MarketingProfs   B2B Forum  earlier this month, I couldn''t help but see monsters. To protect us all, I created a guide to help you find and stop these seven ghouls before they kill your company''s growth. Help them! 12) Forget ABC, Sales needs ABH: Always Be Helping!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Help] Turning Website Visitors into Leads
    Your website still represents your brand and who you are as a company, but it also needs to inform and educate buyers and help provide the sales team with insight into what these buyers are looking for. The tool analyzes the page and comes back with a score and some tips and tricks to help you improve your score. JANELLE : Thank you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Help] New eBook: The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them)
    Your corpse-like tour guides in the eBook will be some very friendly zombies who will help you create the perfect brew for content marketing glee. 'Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well. treats. Sorry, scared myself there for a second. Ok, I'm good.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Help] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Streamline your check out process and offer incentives like discounts, or free shipping to help customers purchase. For more helpful holiday marketing resources visit our Everything Holiday site. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Do Your Research. Take Action.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Help] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor. Beth Comstock, CMO of GE.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Help] The Do’s and Don’ts of Holiday Email Marketing
    Here is a list of do’s and don’ts that will help you avoid the traps of unsuccessful holiday emails and ensure you get the results you want: DO: Set goals. Well-planned, thoughtful follow-up will help close the sale, open up an opportunity to talk with a sales person, etc.…. 'Author: Lizzy Funk It’s finally here! But do they work?
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Help] The Scariest Blog: No Personality
    Knowing and communicating your back story – the background about the  why   and  who   of your business – is especially important in service businesses where people hire you to help them solve a problem. can help. 'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Help] Takeaways from 2014 PRSA International Conference
    As communicators, we need to do everything we can to help the media do their jobs. Provide content that is readily usable, packaged with research and sources, saving time and helping the media contact meet their deadline. 'Rosemarie Ascherl, PR Foreman at Sonnhalter. While the takeaways were numerous, a couple really stood out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Help] Standing out in a world of information density
    For example, some niches may still be devoid of helpful content, representing a ripe opportunity for a marketer. Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. Target an under-served audience?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Help] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want. It’s about paying attention to collective behaviors to understand what your current and potential buyers want, which will ultimately help you attract the right kinds of visitors. Thirty-seven.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Help] 7 Current Design Trends Every Marketer Should Know
    It also helps users identify what content "belongs" to a company. In the words of HubSpot web designer,  Anna  Faber-Hammond ,  "An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy." . 1) Flat Design . Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Twitter’s new mega-partnership has interesting implications
    2) New data-intensive capabilities for the enterprise:  IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. There are services today that can examine Twitter sentiment in creative ways to help businesses react. It beat Jeopardy, remember? Is it a hoax?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    BK) Simply put, Lattice helps companies grow with data-driven marketing and sales applications that make complex data science easy to use. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    That’s why marketers are now establishing processes to define what a quality phone lead is for their business, then implementing technologies to help weed out the bad calls and route the good ones to the best sales rep or store. 'Phone leads drive business. Just getting your phone to ring off the hook isn’t the goal.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Mark helps guide the global product vision, builds Cision’s brand in the marketplace, and oversees the development of integrated demand generation plans that drive leads, acquire customers, and increase customer retention across product lines. . Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    To help solve that puzzle, we dissected five common corporate content team structures so you can identify which model makes the most sense for your organization now and as it evolves. Agencies can help in numerous ways: from strategic direction, to one-off content projects, to ongoing blogging or social media editorial management.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Why the Best Marketers Ask If You Want Fries with That
    For example, Zappos, which at this point is legendary for its customer service and culture, has new hires answer phones in its call center to remind them who they serve and to help them develop a sense of the needs and wants of their actual customers. The soft skills honed while dealing with and learning from all types of customers (i.e.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Meanwhile, your salesperson can tell you what targets he has to hit - and what content might help him. Being the best-informed marketer in the business helps you deliver better-researched, more relevant content to the largest audience. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Is there a skills gap in the boardroom?
    This is our challenge that we have to be the ones to help business leaders and owners to understand the changes in technology and directly attribute all of this to business objectives and goals. think it’s one of those similar situations to cloud computing, people say they understand what it is but do they? Why not?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] What the growth of inside sales means to B2B marketers
    Reps can not only create self-introductory videos, but also product reviews, helpful analyses—the possibilities are endless. 'I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. 
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    To help give you a better idea of content marketing street cred in action, I asked seven marketers to share their own experiences, insights, and challenges in content marketing, and how they’ve seen difficulty turn into opportunity. 'Do you have content marketing street cred? How do we stand out in an increasingly dense information world?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    It''s for the best, I promise: It''ll help you clean up your lists and give you more realistic metrics when it''s time to measure the effectiveness of a campaign. Your evangelists can help you amplify your message and increase the effectiveness of each offer. Evangelists help email become a lead generation tool.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Accomplish More, Stress Less – Five Ways to Be More Productive
    To help maintain this regimen, minimize checking email during the early morning and late afternoon time slots. 'If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible ). The Rock-Pebble-Sand-Water Model. Dayparting. Delegate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Finally, Small Business Social Media is Evolving
    It might help you shape your content and in store events. The post Finally, Small Business Social Media is Evolving appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It might help you shape your content and in store events. 'By Amber Osborne, {grow} Contributing Columnist. ” This is profound.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] How to Future-Proof Your Content Marketing Strategy
    Any of the following potential headlines can provoke curiosity without using a gimmicky structure that risks becoming less and less effective over time: “How We Helped X Company Boost Profits by 150% and Avoid Bankruptcy”. 'Trends come and go in the world of digital marketing. Content is a long-term game.  But first, let’s look at an example.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Marketing automation helped LEGO Education solve these challenges and more. Read the LEGO Education North America case study to learn more about the many ways marketing automation has helped gain visibility, shorten the sales cycle, and use email marketing to improve their business results. Better Visibility and Shorter Sales Cycles.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] Content Calendar for Content Marketing
    As we have been creating a new marketing campaign that will include radio ads, billboards, print campaigns as well as their PPC and social platforms, I thought that a content calendar might be helpful. 'I have been working with one of our clients for a few years on their search and social media campaigns.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Help] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Taking a step back and formulating a content strategy can help alleviate these common content challenges and improve the student journey from searcher to lead to enrollment. Content mapping will help you widen your lead funnel and lower the barriers to conversion on your site for prospective students. Step 1: Identify Personas. Video?
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Help] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Here are some of the ways a competitive analysis can help your B2B marketing. thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Help] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    But when this technology lacks sophistication, the IVR can sometimes be less than helpful. By integrating your virtual call center with your customer support help desk, such as Zendesk , you can create a support ticket automatically from each phone call. To do so, many seasonal employers are turning to virtual call centers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Help] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Their Twitter profile is composed of industry related news, helpful tips, success stories and an appropriate mix of branded and unbranded tweets. While these tools are extremely helpful in planning, social media marketers still need to maintain the most relevant updates possible. Kim K.’s online million followers on Twitter , 20.3
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Help] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe. Remember Yahoo!
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Help] Online Ad Spend: Still Rising, Trending Mobile & Social
    Targeted mobile and social advertising will help them do so more effectively. 'They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 over the first six months of 2013. Going Mobile.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Help] The Time I was a Featured Guest on Hubspot TV
    Thanks to the help of LinkedIn and WordPress.com. If I can help a company in Russia with marketing, I bet I can help your company too. ” Please help me make an inferno! 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. That is nine years old!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Help] 4 Content Marketing Productivity Killers
    Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. There are many platforms, like Captora, and other project management tools that can help make the process of coordinating content much more efficient, manageable, and scalable. know that first hand! Too Much Guessing.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. 2) Fill in the Sales Enablement Gaps.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 28, 2014
    [Help] What’s a Customer’s Lifetime Value To You?
    Help them find solutions to make their job easier, even if it doesn’t include your product for that application. 'For all of us in sales, it’s all about now. Making this month’s/quarter’s numbers. While there’s nothing wrong with this, we all need to step back and look at the total value of a customer.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Help] Ready for Events That Work?
    After the menu is selected, the speaker booked and the invitations designed, your event will succeed only with the help of some diligent follow-up, polite nudging, friendly stalking and, when those don’t work, a little guilt. Helpful Hints for the Clydesdales of Content. 'I’ve got just three words for you: Breakfast. Lunch. Dinner.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Help] Survey Says: Variety Paves the Marketer’s Path
    Question 3: What skills and/or experiences have helped you succeed as a marketer? 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. I was a dancer and actor in a theatre company.”. A park ranger who told stories.”. Lawyer.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Don’t look now. Here come the post-Millennials
    Here come the post-Millennials appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here come the post-Millennials appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. Privacy is not dead.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Help] 9 Examples of Extraordinary Infographics From 2014
    To help show you what makes a great infographic, here are a few delightful examples from 2014. From adding subtle animation to an otherwise static piece to creating videos with moving parts, using animation can be a key part in helping illustrate different ideas and data sets. To read more content like this,  subscribe to Insiders.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Help] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    But it was all theory – rarely would I find practical advice to help me achieve what I set out to do (which, as I mentioned before, is quota-crushing). 'OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. But I didn’t even know who half of these “experts” were. (Then My bad.).
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Help] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    It got shared a lot because people like to show that they have discovered something useful that can help others in their circle. It helps to give your organization a human image and one that is endearing to its audience. 'On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. We became friends.
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Help] Collaboration as Competitive Advantage?
    I''ve helped many firms address internal coordination issues over the years. Designers can help strengthen planning. Construction specialists can help designers reduce costs and improve constructability. 'The concept of a collaborative planning and design process is hardly novel. We''ve all witnessed that last one. And so on.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Help] The Visible Expert: Why Every Firm Needs an Industry Star
    If soft skills are not your area of expertise, consider seeking help from a professional coach. Get the Help You Need. Hinge is a leader in rebranding firms to help them grow faster and maximize value. 'Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Benefits Generated by Visible Experts. Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Help] How to Give Negative Feedback Without Sounding Like a Jerk
    While some employees think this approach can be effective and help soften the blow, I agree with Horowitz that most of the time, people see right through it. 'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. Looks like tough love works after all. Seize the Moment.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Help] 7 Tips to a Stellar Welcome Email
    To help you create a stellar welcome email, we have a list of seven tips to follow: 1. 'When a new subscriber comes along, you want to dazzle them. Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. Don’t leave them hanging. What makes a welcome email valuable? Tiffany & Co.:
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Help] Sharing for Engagement on Twitter
    One of the biggest things that can help is including an image with your Tweet. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. It’s articles, listicles, photographs, infographics, videos, and so much more. Content is the key to engagement.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Help] 45+ Resources to Master Blog Writing
    The experts at ContentVerve create great stuff to help you sharpen your skills and write powerful copy. Copy hackers Joanna Wiebe and Lance Jonesshare their firsthand knowledge and experience on conversion copywriting to help businesses prosper. This tool helps you find and correct writing mistakes in the blink of an eye. Grovo.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Help] Long-Form content and the art of persuasion
    Here are a few tips from my journalist’s toolkit that will help you build a more persuasive argument. Help your audience understand the facts – all of them. This will help you set the appropriate tone and storytelling approach for your article. 'Long-form content is not only a search darling. Present the facts objectively.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Help] 7 Ways to Host a Killer Contest on Pinterest
    Contests have been shown to increase website traffic and will help build “buzz” and attention around your […]. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Pinterest contests are a great way to increase engagement and even get more sales.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Help] The Importance of a Good Leadership page – Rob and Deploy Ideas
    Thanks to LinkedIn and WordPress.com for great support to help me add it! '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. No he does not.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Help] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    These ten tips will help you get the most out of your LinkedIn profile. This will help you determine what’s working and what needs work. 3.Create a schedule to help you maintain consistency. Recommendations help to build relationships and you can get a lot of mileage from that feature. Your Profile. Use InMail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Help] Is there a “content pattern” that builds a brand?
    This is content that gets people involved and helps them connect to you and your company when they need you most. In this content series, the company teaches techniques that will help a customer use its products better. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Even an individual blogger?
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Help] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Marketing automation really helped us to solve these challenges. And just the sheer visibility into the results of our marketing efforts has really helped us hone in on what’s working and what’s not. How can we utilize this tool to really help us grow?”. LEO: Tell me why you decided to implement marketing automation.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Help] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. </strong><br /><br /><a href=''[link] src=''//cdn2.hubspot.net/hub/53/file-1928684494-jpg/12_Twitter_Stats_to_Help_Get_You_More_Conversions_(1).jpg?t=1414059681887&t=1414379029175''
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Help] 10 Ways to Optimize Your Lead Conversion Rate
    'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Understand buyer motivation to help you share content that helps them convert. Also, leverage lead scoring to help you track engagement.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Help] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    You know they help drive action. In addition to awareness, sharing can also help to both increase search rankings and qualify prospects. 'Emotions. You know you need them. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Help] 5 Tips For Maximizing Your Video Marketing
    We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. Here are five helpful answers to common questions about how to maximize your video marketing: 1. 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. million words.
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Help] 7 Ways to Improve Your Relationships With Tough Clients
    They may be difficult to deal with on any number of levels, but our job is to face such clients with compassion and understanding, and in the end, to help them. Here are a few things you can do to help manage those not-so-smooth relationships: 1) Take care of yourself. 'This post originally appeared on The Agency Post. Business
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Help] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. 'You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. I’m divorced.”
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Help] How to Lead Your Team Through a Crisis
    Adapt to the scenario and formulate a comeback plan with the help of your leadership team and input from top performers. My team was happy to have marching orders, and I was happy to help them execute on a new playbook that I firmly believed would lead to stability. 'This post originally appeared on the Sales section of Inbound Hub.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Help] The B2B Funnel is More Like a Pinball Machine
    Helping prospects choose to become your customers. What if your salesperson is in a great conversation when a question comes up and she can share just the right content to help the prospect keep moving? Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. Demand generation.
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Help] Manufacturing Team Solders for Kids!
    It’s an amazing three-person organization that has provided access to everyday toys for thousands of children with disabilities to help them improve their skills and have fun. '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Help] Utilizing Lead Nurturing to Convert Leads into Customers
    Whatever the case, I believe this article will help you piece together the puzzle. That said, let’s take a look at lead nurturing as part of a holistic process that, when executed properly, will help improve the effectiveness of your inbound marketing campaigns. Sounds pretty great, right? It also has the benefit of being true.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Help] New Facebook Admin Changes
    This latest Facebook Page change, helps those sometimes users. We can help. 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Help] New Facebook Admin Changes
    This latest Facebook Page change, helps those sometimes users. We can help. 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Help] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    Who knows – they may share the creative work from the campaign with others they know and help spread the word! 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Help] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This helps users understand the model and suggests criteria for targeting increased marketing investment. That said, SalesPredict’s primarily integration with Salesforce.com, user interface, and company name itself suggest the vendor’s main focus is on helping sales users spend their time on the most productive lead.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Help] The new ABCs of Selling: Always Be Challenging!
    To be successful in this environment you need to ”teach” and “tailor” to each stakeholder differently, as each decision maker comes to the table with a unique “Point of Value”: a different perspective on the challenges they need help uncovering and solving, and the benefits / value drivers they deem most important and need help achieving.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Help] Feature Friday: Customizing Your Account
    CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Help] 12 Images You Should Share on Social Media
    IBM Southeast Employees’ Federal Credit Union uses Facebook to highlight a different employee each month with a photo and short introduction to help customers get to know them better, which can build trust. If you’re not sure what types of images make for good exposure, use this list as your guide: 1. Customer photos. Events.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Help] 4 AdWeek marketing lessons for small businesses
    ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #1: Expand Your Audience.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Help] How to Define Market Needs to Align Content Effectively
    Understanding how your market speaks to itself is also important and can help you gain a deeper understanding of industry language. Ask them why that particular event is valuable to them; this conversation can help you gain additional insights. 'Why is it important to clearly define market needs, interests and pain points?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Help] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    To help us all get to the bottom of this new release, we requested access and spent a few hours playing around with the new tool. Pins help you bookmark emails. 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Well, Google''s ready to tug on our marketing heartstrings again. How to Get ''Inbox''. Sweep.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Help] Getting Down to Business: Nurturing Leads
    true lead is a person who in some way, shape, or form said, “Yeah, I’m interested in what your business does or how your business can help me.”. Helping them along that journey is nurturing. It’s not always about defining value in the business prospect sense, but how you can help a person. DAVID :        Welcome back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Help] Nobody reading your blog? 10 reasons to persist!
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Nobody reading your blog? 10 reasons to persist! Comments Love this list, Mark! 3 is my favourite, there''s no better. by Giuseppe Fratoni It did for me. by Mark W. Schaefer yes.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Help] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    To help with that, the original concept was that zombies were outside -- that you''re boarded up in this tavern -- and then Ron Wagner, a comic book artist that did the murals, created a story about the apocalypse happening outside. 'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Always.
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Help] 3 Writing Techniques to Double Your Productivity
    This will make you sharper and thereby help you to write an even better piece of content. 'Productivity is huge in freelance writing and blogging. Like, make or break your business huge. What a lot of people  don’t often realize is that any freelance writer actually has a ton of stuff to do. Then, there are clients to email. Invoices to send.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Help] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique to travel. Interactive content can help. When was the last time you used a travel agent? According to Forrester Research , on average, buyers are 90% of the way through their buying journey before they ever talk to sales.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Help] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox is an app from Google that helps organize and group emails in your inbox by relevance, similar to how Gmail tabs work now. The app also has features to help stay on top of the email in your inbox. Highlights helps keep important information from emails front and center. What is Inbox? Snoozes are just like what they sound.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Help] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    VMware’s technology simplifies IT complexity and streamlines operations helping businesses become more agile, efficient, and profitable. 'Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Help] Case Study Copywriters: Juggle More for Your Clients
    Copywriters can help. For example, I help many of my clients with design and project management. Even large clients or those with in-house designers may need occasional outside help. 'When we want to stock our kitchen, our family shops at three different grocery stores. High maintenance? Probably. We want what we want.
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