• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. Survey-takers will also be shown how their current systems compare with everyone else who answered the questions. That''s it -- just 29 items, although some do have subitems. Not bad for free. Thanks, SAP!
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. How is it written? Is it easy to skim?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    Using deductive reasoning to build your sales pipeline will help you find prospects that have a greater propensity to move forward to the next steps. Quickly discarding the unprofitable records from a list will reduce the amount of sales resistance and rejection that could sap your enthusiasm from the prospects you can genuinely help.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] 5 Time-Saving Business Tools You Need to Know
    'Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, Using online apps and business tools can help run your business more efficiently. Pick and choose the tools specific to your goals and industry, and voila! All the results in a fraction of the time.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Google is a lying liar that lies
    If you dominate image and video search in your vertical it can really help your general ranking everywhere else. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. lot of cheating happens in this initial couple hours.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Messages Nonprofits Can Use to Raise Awareness
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] The New Nonprofit: Better Communication, Bigger Donations
    And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Unfortunately, the retention rate of first year donors is only 23.7%. Knowledge is power.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Harley Davidson: A Case Study in Smart and Savvy Marketing
    The following marketing techniques may help explain why Harley-Davidson is synonymous with freedom, tradition and quality: Embracing the future while remembering the past. Through the decades, the company has revealed its ups and downs with the public, which helped to further endear Harley-Davidson to the collective psyche.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] The Hidden Costs of Content Marketing
    It turns out that Content is taking its status as King pretty seriously and quietly helping itself to some pretty stiff levies. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Uh oh.
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Video Storytelling Made Fun—And Easy
    Adobe debuted a new tool, called Voice , that helps bridge the gap between producing and sharing video content on a minimal budget. The Voice app is helpful by giving you nine story structures from which to work. 'I have great appreciation for the art of animated video storytelling. Making a Video, in Minutes. Really! Here’s How.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] Are You Ready For the Future of Email?
    She is the principal of SalesFolk , an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. What are some helpful takeaways for leveraging data for email? 'Heather R Morgan is an economist, writer and entrepreneur. It’s ‘all-bound.’
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Help] 10 things you need to know NOW about OmniChannel Marketing
    Combined with social media, mobile presented an unprecedented opportunity to focus on UTILITY –helping people whenever and wherever they were with relevant and helpful content. If the experiences in each channel are not uniquely helpful, you risk annoying customers with repetitive ubiquity everywhere they turn. ” 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Help] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    There is a lot to see and learn at the show that will help you continue to support your organization’s marketing success, and we’ve compiled a speaker preview list with four experts you won’t want to miss! 'London calling! View the working event agenda here and check out resources to justify your trip to London! Join us!
  • INTEGRATED B2B  |  MONDAY, SEPTEMBER 1, 2014
    [Help] Is your company magazine a one-hit wonder?
    Yet so much strategic focus is placed on the website in the hope that it is going to help generate leads or contribute to other strategic goals. The only way you can really bring a long-term perspective to this asset is with the help of a content strategy. No wonder it’s easy to question the business case for a magazine.
  • HUBSPOT  |  MONDAY, SEPTEMBER 1, 2014
    [Help] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
    4) Meaningful work helps drive mastery. 'Take a moment and think about your career. Think about the success you''ve achieved. I''d say we all define success in our own way -- success could mean being a stay-at-home parent who is raising their kids. Success could mean being an employee who consistently does their job as expected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Help] Social media marketing is not a “project”
    They SAY they will help the company move forward. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. They SAY they will help the company move forward. By and large, people don’t want to change. They SAY they want to change.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Help] Talking LinkedIn Strategy with Mark Amtower
    Hope you learn something that will help you – let me know what you think on LinkedIn! Check out the latest edition of our LinkedIn Guide for Professional Services Executives for help getting started with the network. Related Stories Does Social Media Help You Meet Your Bottom Line? On LinkedIn or Google+?
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Help] 11 Actionable Writing Tips [+Examples]
    Here are 11 actionable writing tips to help you do just that. Not only will it help to put you in good favor with Google, but it will also help your readers to understand topics that you don’t extensively cover on your blog, but others do on theirs. 'Image source. Be Statistic-Friendly. Write in Solitude. Image source.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Help] [Video] How the Social Employee Fuels the Brand #SocBiz
    Communication across the Möbius strip can be a bit of an abstract concept, even with a video to help explain it. This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. How does this work? Watch the video to find out.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Help] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    Below you can see a photo of Sebastian Ekesa presenting the website he built, StagefinderChicago.com, which helps actors and performers track down spaces to put on plays and performances. It’s powerful that I can use these skills to do things to help the people I know. Needless to say, we were impressed. . Popular Penguins. General
  • VIDYARD  |  FRIDAY, AUGUST 29, 2014
    [Help] Back to Film School: Pre-Production Lessons to Make Your In-House Video Marketing Easier
    It’s also helpful to create a list of the equipment you need with you (and always bring an extra camera battery or charger just in case). You will find that more people are willing to help with your video shoot if you communicate the time investment and respect it. Here are a few tips! Create a Shot List and Storyboard. Rehearse.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Help] 7 Tips to Hire the Best Freelance Writer
    professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Ghostwriters help establish you as the authority that you are. However, 'Image source. Know What You Want. Budget – How much can you spend over how much time?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Help] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Product Improvements/Optimization: Is our community driving ideas to help us innovate?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Help] [VIDEO] How Social Employees Fuels the Social Brand
    special thanks to our creative team who helped us with the production of this video. 'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?”
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Google Kills Authorship, Photos and All
    Apparently it wasn''t that helpful for users, and even ended up distracting them. Though there were some easy-to-use tools to help you set up Authorship , if you didn''t have those tools, it was a hassle and a half to get it set up. 'First it was Authorship photos. Now, it''s the whole shebang. And the changes seem to be immediate.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Help] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Related Stories 6 Super Quick Social Media Productivity Tips + 23 Tools to Help!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Help] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    Do it and help your business prosper! Want help in your company setting up programs like this? 'Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. If you did, you are ahead of 98% of companies out there today.). You bought marketing automation and set up lead nurturing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] 6 Psychological Tricks to Help You Nail Your Next Interview
    Here are some psychological tricks to help you influence the impression the make on your interviewer. 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Help] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. Video helps you convey your passion and commitment to a cause or product. Last, it gives people a feel for your company culture and style, helping you to recruit and hire great employees. That’s okay!
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. The checklist below contains some of the most important points to remember if you’re attending a conference to gain inspiration and come up with great ideas to help your company. No, seriously. Events networking
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Help] Proven Listening Techniques for Awesome B2B Telemarketing
    In this way, the telemarketer demonstrates they are interested and ready to help. '“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. But first, how do you know what other people want to talk about? Learning to Listen.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Help] Why You Still Need a Content Marketing Strategy for B2G
    All these elements will be important to weave into a content marketing program because it helps you position yourself appropriately. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Like any consumer, they want a good value for their money. On LinkedIn or Google+?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Help] Market Basket Boycott Has a Happy Ending
    My purpose is to help owners of small businesses grow their businesses. 'Rainbow from Market Basket parking lot. c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. To wit: I became riveted to the Market Basket story unfolding around me. And, I had a front row seat!
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Help] Why marketing is more important than sales
    With the marketing tools available today that gather key insights into your clients and prospects (Such as Virally ;-)) there is so much more we can do to streamline the experience and give them the content they want and seek to help them buy and get the most from your product or service. So where does this leave sales people and departments?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Help] 5 Problems with B2B Marketing…and How to Fix Them
    It may also help to focus on the opposite, or what pains customers, as Ekaterina Walter pointed out in a  Forbes article. If B2B marketers are afraid to consider a new trend, it may help to translate it into something they’ve already been doing, and just think about how the trend updates it. It’s Not Original. Your Thoughts?
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Help] Security Breaches in Healthcare: How To Protect Patient Data
    To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare. Basic training of users upon hire and at least annually will help protect an organization. What kind of mistakes?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Help] Are You Committing Content and Social Media Sabotage?
    You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Help] B2B Marketers still struggle with lead nurturing
    So let me offer some success factors in lead nurturing, which I hope will help marketers up their nurturing game: Set up a triggered sequence of nurturing messages using a variety of media channels, with the objective of keeping in touch with inquirers until they meet your qualification criteria, and are ready to be handed to your sales team. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Help] 6Sense Finds B2B Prospects Using Web Site Activities
    'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Drive Traffic From Social Media Contests
    They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). Related Stories Video Marketing: How To Drive Traffic From YouTube The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic. Author information. Lilach Bullock.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Help] Behind the Profile: 7 Tips for Doing an Interview
    That’s where you come in as a reporter, asking questions that help your subject tell her story. The act of making a list, though, helps you develop your approach. Help people feel comfortable. Why” and “how” questions can help your story explain complex topics. Ask what happened and you get the full play-by-play.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Develop an Unforgettable Voice in Your Writing
    In this article, I''ll share seven of the techniques that helped me to develop my writing voice. Need help improving your online marketing results? read a lot, because I’m passionate about digital marketing, entrepreneurship, and helping other people succeed in their businesses. 1) Give every article a laser focus. IMPACT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Make Your Product Look Sexy on Facebook
    The best practices are fine, but  allowing your unique personality to show through is what will really help distinguish you from the pack. The post How to Make Your Product Look Sexy on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Aaron Lee, {grow} Community Member. You can do this too!
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Help] Choosing the Right Colors for Effective Emails and Landing Pages
    Color Universal Design (CUD) is a design system originally developed in Japan that was intended to help designers take into consideration people with various types of color vision. You’ll find more guidelines and resources to help make the Internet accessible to people with disabilities on the  W3C site. Setting the Mood. Oh, Canada.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Twitter Rolls Out Tweet Performance Analytics to All Users
    Once you have them up and running, check out this article for help with analyzing their effectiveness. Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Well folks, it looks like the day has finally come. Here you go: The newly unlocked activity dashboard. Who Has Access? What Do You Get? Followers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] A Handy Little Guide to Pairing Fonts [Infographic]
    When done right, font pairings can help you capture your audience''s attention, get your readers to feel something, and reinforce your message. Bonus: Want help adding custom fonts to your computer? 'The way you pair several fonts could make or break the success of your design. Can''t someone just tell you? Why, yes, yes they can.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    The analysis of this data helps IT, security and engineering teams to understand what is actually happening in that infrastructure. 'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. How do you begin? Who are your buyers?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    The rise of clicks and calls on mobile devices is one driving factor that is causing marketers to look about them for tools that can help track that activity. Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. It’s called clickstream reporting. Prove ROI.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How can you CLOSE the Value Gap?
    They want to know exactly how you can help them solve their particular challenges, and the bottom-line impact you can deliver. The good news, a simple conversation guide can be used to guide the evolution, and immediately help you improve your value articulation and sales effectiveness – helping you to CLOSE the Value Gap.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 5 easy copywriting rules for your content strategy
    If copywriting is not your background but you need to produce it for your business, take a moment to examine what is out there to help polish and diversify your content. 'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Your tone.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 4 Things We Learned from the Ice Bucket Challenge
    Celebrity involvement can draw major media coverage, which in turn helps you spread your message. 'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives:  thousands of people  willingly  dumping ice water over their heads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Tips on Getting the C-Suite Involved in Blogging
    The key with blogging is giving people valuable info that can help them do their job. So what can we do to help get the valuable info out of the C-Suite and yet make it understandable to our target audience? 'The folks at the top got there, for the most part, because they know the industry and your customer base. Give them a deadline.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Best Career Advice We've Ever Gotten
    7) "Show your appreciation for your coworkers'' help. For example, I saw my manager do things like buy small gifts for coworkers who helped his cause. It helps build internal rapport across teams and really show my appreciation for people who go the extra mile to help me hit my goals, even if it isn''t a top priority for them.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 5 Writing Tips to Drive Your Readers to Action
    To help you learn how, though, here are 5 time-tested writing tips that help you convert your blog post traffic. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Image source.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    While such insights are helpful for planning, you don’t want to immediately stop the lower-conversion lead sources because they probably generate a lot of wins in absolute terms. 'Cohort analysis is an often-overlooked area of marketing analytics. In this post, we will talk about cohort analysis of leads. Lead to Win Velocity. Win date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Facebook Other Folder and the Strangers Who Love Me There
    please if you can any financial helps ? Helpful hint: posting to a brand’s page generally means I’m interested in hearing from that brand. As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Anatomy of an Optimized Blog Post [Infographic]
    When you''re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that''ll help make it successful. These links could be helpful to your readers. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. But don''t click "publish" just yet!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How To Chop Up Your Webinar Content
    'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. And she loves helping them do it. Webinars can be one of the most effective marketing tactics a marketer deploys. Before the Webinar.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Help] The ABC’s of Great Blogging: Be Original and Offer Insight
    If you’re a coach, consultant, or  service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. 2011).
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Help] Instagram Rolls out New Tools for Businesses
    This week, the image-based social site with more than 200 million users worldwide, has announced a new suite of tools and real-time campaign data “to help brands better understand the performance of their paid and organic content on Instagram.” Image courtesy of Instagram. Want more breaking news like this? Get the VR Buzz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Help] 7 Skills New Marketers Need to Succeed
    They studied the trends and crunched the numbers to help digital marketers prioritize their goals. 'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? You might be surprised by which marketing skills are worth developing.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Help] 8 Clever Ways to Triple Your Content Output (and Traffic)
    If you want a template to help you get started with SlideShare presentations, check this one out.). 'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Of course not! link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Help] No Time for Blogging? Think Again!
    Some reasons you might consider: It’ll help other marketing efforts. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now? Start by asking yourself “why should I blog now?”
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Help] Maximizing Event Effectiveness 3 Ways
    It matters, and all helps to attain your goals. Develop thought-leadership content and offer it there to help increase your visibility at the  event or drive more traffic to your session. 'Fall is on its way and that means industry events season is about to start. Why do we exhibit at these industry events? four years in a row.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Help] 20+ Metrics for Measuring B2B SEO Performance
    While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. Search Engine Optimization Fundamentals. Organic search engine traffic. SEO Trend Analysis.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Help] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The point is that retargeting helps you keep your brand, products, and services in front of an audience that has already expressed interest in your company before. Retargeting users who have visited your site but abandoned before converting helps you keep your company relevant to and in front of your prospect as they browse the web.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 26, 2014
    [Help] 5 Suggestions to Keep In Mind When Training a Teleprospecting Team
    'Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. The long and the short of it was that we helped provide a framework on how to best attack all warm and cold opportunities. Fortunately, most of the post-training feedback was in line with what we wanted to hear. They love that.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Help] 2 Simple Ways to Get Real Feedback from Employees
    Sometimes it’s a tough read, but it only helps in the long run to assist us in addressing issues. In the beginning, it might help to check in after their first month and then at the 90-day mark. This can help identify and address issues early on. There are two really simple ways you should try: Exit and stay interviews.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Help] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    The boat was wired with sensors that transmitted 26,000 data points every second “to help the team figure out how to sail faster”. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Help] 5 Ways to Create an Engaging Customer Experience
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'Last month I identified five essential customer-engaging ingredients. Author information. Joe Ruiz. Joseph Ruiz. LinkedIn |.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Help] Where do you begin in Content Marketing? Answer: Know your Buyers
    If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Help] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Help] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    You should set up a brand advocacy program that will give them ways to help you grow the brand. Don’t miss a golden opportunity for your customers to help sell your brand. 'Let’s face it, in an ideal world we’d all want our customers to love us! Why are brand advocates important? That to me is the ultimate.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Help] How to Get People to Read Your Entire Blog Post
    try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. Tie the article up with an engaging and helpful ending. Help your users understand the connection between the major points. What techniques do you use to help people read your whole article?
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Help] Breaking Silos: Help Spot Errors Before They Cause Problems
    This really helps the success of the project and cuts down on unnecessary rework because everyone involved is able to understand the problem, and I believe a problem understood is a problem half solved! Breaking down silos also helps us break out of the “waterfall" workflow. Eliminate the Silos. Understand Beyond Your Role.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Help] How to Promote Your Social Contests to Lure More Subscribers
    Zsuzsa is a co-founder of Antavo Viral Contests, a tool that helps to create sweepstakes, contests and giveaways to Facebook, mobile and web. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Help] The business case for content marketing consistency
    The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. She was such an impressive young woman.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Help] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Here are whitelisting tips to help you make it happen. You can also include reminders in your email message, but don’t ask in the preheader – save that real estate for messaging that will help get your email opened. Here’s where to find help for the many variations of Yahoo Mail: Mail app for iOS. Become a Safe Sender. Gmail.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] The New Reality for Architecture, Engineering and Construction Marketing
    It’s also helpful to develop a library of most commonly encountered objections and on-message responses that technical professional can adapt to their own style. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. Lights, camera, thought leaders.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Facebook says it found that users prefer headlines that help them decide whether they want to read the full article before they click through about 80% of the time. 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Are you surprised by either of these updates?
  • CRIMSON MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Predictive Apps Are The Future of Marketing Technology
    '“While the bulk of the billions of dollars spent so far have been in the marketing automation space… significant amounts of money are now shifting to predictive apps, which help brands understand what’s happening, and what it means for tomorrow’s mindshare and marketshare.” Source: VentureBeat.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Help] Why Website Optimization Trumps Search Engine Optimization
    For website optimization, buyer personas help you to. URLs - Include dash-separated keywords here to help the search engines. 'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. '  There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Help] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Help] Content vs. SEO: Which is More Important?
    Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable. When we come across a group of search results, most people have a tendency to click on a search result from a trusted brand – this increases conversion rate, click-through rate, and in turn, helps to boost organic rankings.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 25, 2014
    [Help] 5 Benefits Every B2B Data Provider Should Have
    Whether a rep needs a fresh new list to help them meet quota or a client needs a list with five pieces of criteria that are nearly impossible to find, our data providers get it done. 'If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Account management. Accuracy of the data.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Employment: One Piece of a Disruptive Business Model
    It’s been proven to us over and over that the success we’ve seen with this company is a direct result of the people we hire to help us run it, so whenever there is a conversation about recruiting and what it means for one’s business, we strive to be part of that dialogue. The more you help the company, the more the company helps you.”.
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