[Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
    [Help] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of. But brands.
    [Help] Study: How Much of Your Content Marketing Is Effective?
    on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? content. 10.5% 9.1%
    [Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
    [Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
    [Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. All rights reserved. Introduction 3 II.
    [Help] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. brands.
    [Help] 3 Tips to Improve Marketing Accountability
    ” In other words, consider the treasure trove of data available to you that can be leveraged to create rich, meaningful buyer profiles that help you better target, as well as understand the attributes of your ideal customer. Marketing accountability can be a challenging endeavor – and conquest—for organizations.
    [Help] Thought Leadership Marketing–How to Get Started
    Take note of your areas of strength, as the most effective thought leadership strategies leverage your strengths. (If you need help, the Hinge University course, The Visible Expert , walks you through the self-assessment process, step by step.). How Hinge Can Help. Great. What does that even mean? Easy enough. You’ll get there.
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Help] 6 Best Practices For More Effective Direct Mail Campaigns
    It’s a highly effective B2B marketing channel that can help you reach out to prospects and customers offline. Note that you won’t need to rewrite your mailer for every campaign – small tweaks will help you stick out. As Sangram Vajre , CMO at Terminus, says “engage your prospects everywhere they are.”. But what about direct mail? 
  • KAON  |  FRIDAY, JULY 29, 2016
    [Help] All Purchase Decisions Are Made By People
    The more the marketer focuses on helping customers arrive at outcome-based conclusions themselves, the more successful they will be. Uncertainty. This translates into hesitancy to embark upon long-term strategic initiatives, or even to change in small ways, says the report. Risk Aversion. Dissatisfaction. Originally posted on MediaPost.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Help] Is there such a thing as “too much data”?
    Recollection of specific data is just as important as initial collection, and graphics can really drive home the memorable facts and help with faster recounting of pertinent information. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Know what you’re looking for.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Help] Wow, There is So Much Marketing Technology
    Whether that means delivering better experiences , helping sales have more relevant conversations, or serving up context-based content, technology can help you. Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Impeding her progress by continually taunting “Look at how many there are!”
    [Help] The Psychology Behind the Emotions that Spur Viral Content
    This campaign might have had some help from the show’s massive fan base, but it also evoked warmer, happier feelings—partially due to the fact that it was produced as part of Red Nose Day in an effort to raise money to fight childhood poverty. “Virality isn’t luck. It’s not magic. And it’s not random. recipe.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Help] Can Accenture Take Over Advertising?
    “Since we, the agencies, have been in the creative business for several generations, clients will continue to engage with us to help evolve their brands.” It’s about today, but more about tomorrow and helping our clients navigate the space and grow.” The goal? And there are six more studios in the works.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Help] A Step-by-Step Guide to Advertising on Instagram
    To simplify the process, we’ve put together a checklist to help you set up a campaign, one step at a time. This will come with time, and you may just have to play around with it at first. (If you want tips to help you choose the right audience, check out this page.). The other perk of advertising on Instagram? Power Editor. Gender.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Help] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Then, create specific objectives to help with that content goal. Then map how it will help specifically meet and measure the outlined content goals. Starting off with these three key steps helps shape a solid foundation for a clear, effective content strategy to use again and again for each marketing campaign.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Help] How to Deliver Negative Feedback & Why It Matters [Infographic]
    Giving them no feedback hurts more than it helps: 70% of employees say getting no feedback at all makes them feel disengaged. Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something. In other words, tough love might work after all.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Help] 7 SEO Tactics Most Marketers Ignore
    So if you’ve been putting off your SEO work, or you’ve only done a little here and there, any one of these tactics can help. Google’s also added some tools to help with rich answers and schema markup in Search Console. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Reddit.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Help] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    It is my job to help organizations challenge their thinking on marketing and determine if they are ready, willing, and able to affect positive organizational and cultural change that elevates marketing to an essential business function -- or as we like to say, "make marketing the strength of their business.". The rest are costs.".
    [Help] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    It’s none other than Goal.com—a site I’ve never been on. (I originally thought it was a self-help blog.). A few factors might explain the soccer website’s surprising dominance: First, Goal.com actually has about half the average share count of BuzzFeed (3,395 vs. 7,009), but had more articles in the analyzed pool. Not so!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] The Brilliance Behind the Ford Barking Lot
    Strategically, we knew that a video of dogs wearing Ford car costumes would help tick those boxes, and tickle the fancy of our extremely loyal Ford fan base. It’s irresistibly shareable, which has really helped our organic reach and engagement. And that’s all it took to get me to click play, and watch the entire video.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] We Want to Be The Very Best — Like No One Ever Was!
    Piper is always there to use Helping Hand to get design projects finished faster, and throw out a few Thunder Shocks when everyone needs an energy boost. Jeff helps show our customers and prospects the true power of Vidyard, and Carmen can Transform into any Pokemon that will help! Kimbe & Noah. Emily & Finn.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] Getting Started with Live Streaming
    Vidyard is one of many providers that can help you with this step by providing you with a live streaming-ready player and a global CDN to stream your content the world over. So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. These are: 1. Video Camera.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This post highlights why that’s an important exercise and how it will help you to bring out the human element of your writing. initially came up with the concept of this guide because I knew, as a content marketer, how helpful it would be to have an asset that walked me through the process of setting a video marketing strategy step by step.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When was the last time you thought about the difference you’re making in the lives of your customers?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    More often than not, we just can’t help ourselves from clicking play. You’re right that video can even help boost campaign conversion rates. Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Maybe not …. Sure, YouTube is the second largest search engine in the world.
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Help] Lunch With Marketing Experts: An Inside Look at SnapApp’s New Event Series
    Just before appetizers are served, Vanessa Porter collects mini-surveys from the guests that will be used to help guide the conversation. SnapApp event series, Marketers Who Lunch, kicked off today in Boston. It featured an on point menu, and a lively discussion about modern marketing challenges and solutions.  . 11:36am. 11:48am. 11:55am.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] Video Marketing How-To: Getting the Most From Your Video Production Agency
    which can help you understand budgets for production! Hello and welcome to another episode of Video Marketing How-To! This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. First, have a creative brief ready to go. Next, be reasonable about your budget.
    [Help] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    Information is one of the critical interdependencies required in the demand generation process, and because data is the fuel that helps us make critical decisions, bad data equals bad decisions. “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? This is where data comes in.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] How to Create a Video Marketing Strategy You Can Be Proud of
    Without further ado, here are some quick tips to help you get moving on a video marketing strategy you can be proud of: 1. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works. Or maybe not.
    [Help] Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power
    With over 15 years of experience, Lauren Goldstein has the skills and knowledge to help B2B marketers recalibrate their content to be more effective and engaging. She has helped businesses change the conversation and define the art of what is possible for their business buyer. Content Marketing
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Help] SEO: The Skill Set Every Marketer Must Have
    Most companies/websites had consultants on their payroll to help them with search engine optimization. Here are some ideas to help you keep your entire marketing staff performing at the highest SEO level possible: Monitor the Google Webmaster Central Blog for news and updates from Google. Move ahead 10 or 15 years to today. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 1) Call-only campaigns. Queue the motivation for this article. In-market Audiences. The benefits?
  • RADIUS  |  THURSDAY, JULY 28, 2016
    [Help] How To Boost Outbound Email Performance With Predictive
    Predictive can help accomplish this. Predictive solutions can help B2B marketers extract valuable insights from their data, improving the performance of their email campaigns. Email marketing isn’t new. It’s one of the longstanding channels used by marketers on a regular basis. – Click to tweet. Wrapping It Up.
    [Help] Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide
    was published by Microsoft sometime back to help beginning data scientists on how to choose a Machine Learning algorithm for different predictive analytics needs: Classification (to predict categories), Clustering (to discover structure), Regression (to predict values) and Anomaly Detection (to find unusual data points).”
    [Help] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Here are three points to help make that decision: Time:  How much time can you devote to being active on a social network? Much has been written about how to use social media to get more exposure and reach more audiences. Many businesses, however, do not.  Social media networks are very different from one another. Social Media
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Help] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    In fact, they are backing the Accelerated Mobile Pages (AMP) project to help websites become optimized across all devices. AMP pages will help improve SEO. Mobile users are not patient! Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. AMP web pages are fast.
    [Help] 5 Ways Your Website Could Be Hurting Sales
    Investing in proper hosting will help your website satisfy even the most click-happy customers. Ensuring that your website is well-designed, user-friendly and full of relevant keywords will help you avoid the mistakes that might hurt your business in the long run. Guest post by Jessica Kane. Conclusion.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Help] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    This unprecedented ability to define and track forward-thinking metrics helps break down operational silos and paves the way for future revenue growth. The combination of powerful revenue predictability software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. 669.721.9385.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Help] Now and Later: Evaluating Sales Tools
    That’s why you’re evaluating sales tools from vendors who claim their products will help you start sleeping at night. They’re simply filling the need to help weed out inefficiencies in the sales process. How is their customer success team going to help us in implementing? You’re in pain. You want relief. Hardware store.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 9 Companies Using Live Website Chat in a Creative Way
    Their helpful messages provide a good balance between self-help resources and the opportunity to receive personalized support with the click of a button. 7) Aid In Recovery : Real-Time Online Counseling. Live chat technology has been around for a while. Why Engagement Matters. Live Chat as a Smarketing Tool. With 1.09 That's it!
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Help] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Helps sales stay aligned with their marketing team. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. How well the marketing team works with the sales team is one of the influential factors in this larger strategy. have a theory. Sit next to your sales team.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Help] This Week in Creating Your Unfair Advantage: Setting Expectations
    While all of this may lead to the success of organizations, it will also lead to the success of those marketers helping their organizations to succeed. Welcome to Creating Your Unfair Advantage! If you’re ready to create your unfair advantage, tune into the episode #1. Welcome to Creating Your Unfair Advantage! This podcast. Blog Feed
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Help] We Want to Be The Very Best — Like No One Ever Was!
    Piper is always there to use Helping Hand to get design projects finished faster, and throw out a few Thunder Shocks when everyone needs an energy boost. Jeff helps show our customers and prospects the true power of Vidyard, and Carmen can Transform into any Pokemon that will help! Kimbe & Noah. Emily & Finn.
    [Help] Debunking 10 Common SEO Misconceptions
    That doesn’t mean that keyword optimization shouldn’t be part of your SEO strategy as it helps your site communicate with search engines. Utilizing social media also places your content in front of your target audience, helping to drive them to your site and influence engagement. SEO Is Dead. No, SEO is not dead. Why?  . Not exactly.
    [Help] How You Test Your Marketing Is Just As Important As What You Test
    Teams have regular meetings to update each other on progress, successes, and challenges, which can help teams reexamine and redefine short-term goals. Agile is not only more responsive and adaptable (hence the name); it can also help companies use their resources more efficiently. Agile emerged in response to waterfall.
    [Help] How to Prepare Your Business for a Marketing Automation Tool
    Once you know your goals, you can program your marketing automation tools to help you achieve them. Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes , but before you can enjoy the benefits, you need to prepare your business for the software. Click here!
    [Help] 40 Brilliant-but-Easy Ways to Build Your Email List
    There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. If you don’t, this article is for you. Leverage business cards.
    [Help] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    While I’m not saying that one of the male members of the team couldn’t have stepped into the role I played, as a woman, you may be better able to help your teammates compromise. Use that to your advantage to create connections, build rapport, and help your team excel. 3. CRACK!!! Don’t Make It Weird. Use the Fact That You’re Female.
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [Help] Why Demand Generation Requires More Than Marketing
    Few things will contribute to helping sales make quota then a fine tuned, perpetual demand generation program. I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. Here are a few suggestions. 1. Ask Them-. Speak Their Language-.
    [Help] At Visionary Companies, Storytelling Runs Deep
    With limited executive bandwidth to help “give religion” to new customers, we started to see customer churn rates climb as early investors abandoned their tests if they did not achieve quick success. Help executives learn story craft to enhance the way they lead inside your organization. How Skyword Is Embracing Story.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Help] Predictive Analytics: Why They Make Your Content More Impactful
    Rather than waiting for the full marketing and sales cycle to play out, predictive analytics provides content marketers with a litmus test to help measure the effectiveness of each content program. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Predictive Analytics: A Content Marketer’s Secret Weapon.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 21 Things Recruiters Absolutely Hate About Your Resume
    Sure, it's helpful for candidates to list out what they were responsible for doing in their job. I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Let's just say it'd been a while since I brushed up on my statistics. Oops.). See #1.).
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Help] Brain Games: Discover the Psychology Behind Interactive Content
    On a similar note, the psychology of gamification also explains how game elements help engage participants in a learning or informational process. It also helps explains why game-like interactive content (think about those polls or personality quizzes you’ve been sucked into on Facebook) are so interesting and fun for participants.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    To help structure your conversation, take a look at our free kit on selling inbound to your board -- in includes a customizable PPT presentation that your team will love, and more. We understand: change is difficult in the nonprofit world. Everything takes time, and many projects require approval from multiple levels of superiors. Nonprofit
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Help] 5 Powerful Techniques To Boost Your Content Marketing
    Let’s look at some specific techniques to help you achieve that quality your readers seek. Encouraging followers to help build your content through guest blog posting is a great way to find new and talented writers. Having these guidelines in place will help you to keep control over guest post submissions. Videos. Case Studies.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Help] 7 Common Mistakes That Make Clients Ignore Your Emails
    People like helping out nice people. Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. What is the purpose of your email? Have you made it obvious to the reader? Keep reading.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Help] Infer Named a 2016 CRM Market Rising Star
    Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below. The past year has seen Infer add data science, predictive capabilities, and artificial intelligence (A.I.) to its products.
  • EMEDIA  |  WEDNESDAY, JULY 27, 2016
    [Help] Don’t Get Trumped - Best Websites for Catching B2B Plagiarism
    These online tools will help you catch plagiarism — hopefully before you syndicate your content to millions. Melania Trump was in hot water for accidentally plagiarizing part of her speech from Michelle Obama. Don’t let that happen to your B2B content. Plagiarism Trump Content Creation Best Of Content Blog Post Editing Homepage Copy
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Help] What the Heck is Thought Leadership Anyway?
    What they are doing is turning right to him when they need help. Reputation is something you can help along, but it’s not something you can create out of whole cloth. It means providing the sales collateral support to help them back up their claims. Look. I get it. We’re all inbound marketers here. Apple has thought leadership.
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Help] Best Practices For Identifying And Developing Marketing Personas For ABM
    To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Can you remove a pain point or help them grow faster? Identifying Marketing Personas. Who was your internal champion?
    [Help] How to Find a Marketing Automation Platform That Grows With You
    All new tools take time to learn, but leading solutions take onboarding seriously and invest in local resources with expert marketing backgrounds to help your team with the implementation. 2. The ability to clone previously developed programs, campaigns, and forms is a huge timesaver and also helps cushion for human error.
    [Help] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. It is the default search engine used in the 360 Internet browsers, which is helping to sustain its continuing growth. In fact, most marketers have no idea where to start. Great User Base and a Broad Business Adoption. year-over-year. percent.
    [Help] Factoring customer lifetime value into ecommerce marketing planning – Smart Insights Digital Marketing Advice
    How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. Cognitive Technology
    [Help] Is your referral strategy tied to your differentiators?
    If you’re exploring a conscious change in direction, research may help you select the right specialty. Research helps you objectively evaluate these opportunities as potential differentiators. Taking advantage of external perspectives will help you see yourself as the marketplace sees you, which can be invaluable. 3.
    [Help] History Shows That Incentives Drive Technological Innovation
    In the early 1700s, the British Parliament wanted some help crossing the Atlantic by ship. In 1795, Napoléon I offered a 12,000-franc prize for a method of food preservation to help feed his army on its long march into Russia. One of the constant themes I hear marketers share with me is that of innovation.
    [Help] Pokémon Go and the virtual future of storytelling
    Though not “real,” these interactions may be enough to help viewers consider and understand opposing perspectives. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Why Gaming is Good for Business.
    [Help] Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages
    Event strategy insights and the role of brand experience in the marketing mix
    [Help] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    Turning content into emotionally driven brand storytelling will help keep our topics personal and original, our perspectives fresh, and ultimately, our audiences interested and coming back for more. I remember the feedback well. One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.”
    [Help] Why All Your Marketing Should Be Experiential Marketing
    In both cases, each brand understood that in addition to helping some youngsters learn, it was also creating a unique environment that would hopefully impact the way we bought (or rather, pressured our parents to buy) well into the future. As for the brands, experiential marketing couldn’t have possibly been easier. All of it.
  • KAPOST  |  WEDNESDAY, JULY 27, 2016
    [Help] The Currency of Content: How to Measure the Value of Your Content
    This will help you begin to track bottlenecks in your workflows. This metric helps you dig deeper into your productivity bottlenecks to begin addressing them, rather than wondering why your whitepapers are always held up in production. All B2B marketers know (and love) that content marketing has become the new cool kid in town.
  • SNAPAPP  |  WEDNESDAY, JULY 27, 2016
    [Help] Know Your MOFU: Start a Dialogue to Increase Conversion Rates
    If you’re ready to shake up the way you market to the middle of the funnel – or to your entire funnel, for that matter – interactive content can help support your campaigns and find you better, more qualified leads. We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? Next steps….
    [Help] Four actual, non-spammy strategies for Pokémon GO and local businesses
    The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. Of course there IS a reason…they’re hunting for Pokémon. Seriously! Not bad! 2.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Help] How to Become a More Productive Writer: 7 Helpful Tips
    How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. The tool also makes it easy to set goals, track your progress, and understand your productivity patterns -- which proved helpful during this process. to 3 p.m.,
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Help] 3 Ways to Optimize Your Email Subject Lines
    Using these tips can help get your emails opened, increase engagement, and get your message across to your target audience. Your customers (and your potential customers) are consistently bombarded by email. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. It was.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Help] The 4th Reason for Content Marketing: A Profit Center
    Instead of outlaying cash to outside opportunities, Jyske receives proposals for media partnerships from other organizations — an attractive option made possible by the credibility and reach the bank’s content program has helped it to build. After that, the profit coming from the media brand will help buy or invest in more content brands.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Help] All About Those Leads: Crafting Content for Conversion
    The information you glean from a weekly and monthly dive into your content performance will help you create much more effective content. Great content will convert prospects, but you can help the process along with personalization. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. promise!
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Help] 10 Examples of Awesome Landing Pages that Convert
    His CTA copy within a huge orange button helps drive the point home to readers that this offer will teach them how to grow their business. 7.  To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Help] A Tale of Three Sales Processes
    But it’s imperative that you’re in the huddle and helping with the execution of the plays.”. The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy. It’s different for every company. The next one is on Aug.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Help] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    and your CRM, and help cut through many of the challenges you will face in making it all work. How do we get feedback on lead quality sooner to help direct our spending sooner? This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You don’t have a Business Intelligence (BI) system?
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Help] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    This includes (and requires) tight integration and coordination with your sales counterparts to help them increase their effectiveness, efficiency and conversion rates. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts. With MQLs? Is that enough?
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Help] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. Say that after two cocktails.)The
    [Help] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. The Apex Society’s members are the brightest and most accomplished young professionals around the world.
    [Help] How to Use Trigger Events for More and Better Leads
    Why doing more lead generation activity doesn’t help  . Unfortunately, I’ve found this does little to help sales people because they get stuck. Trigger events helped this company increase sales conversions by 400%. It also helps me track my industries, competitive information, customer news, and potential customer news.
    [Help] Five Steps to Increased Brand Loyalty
    To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship. Customers are looking for success in their own arena, so find ways to offer them additional value where they want it most, which is anywhere it will help them gain an advantage over their competitors.
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Help] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Put simply, a predictive playbook is a practitioner-level guide designed to help marketers understand how they can use predictive for a specific marketing use case. Predictive Prioritization : How predictive can help prioritize new inbound leads. Check out a curated selection of our content to help you get started. .
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Help] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Put simply, a predictive playbook is a practitioner-level guide designed to help marketers understand how they can use predictive for a specific marketing use case. Predictive Prioritization : How predictive can help prioritize new inbound leads. Check out a curated selection of our content to help you get started. .
    [Help] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    The firm describes itself as a team of architects and designers who share a strong desire to use their expertise and knowledge to design solutions “that will help people in moments that matter most.”.   On its website, the firm doesn’t simply promote a blog or news forum—it has created a knowledge community. Books (15 percent of respondents).
    [Help] How the Personality of a CMO Compares To Others In the C Suite
    Help or Hinder? And while the report notes that CMOs "can bring a uniquely innovative sensibility to that role" they differ differ significantly from chief executive officers on several key attributes which may help or hinder their chances of growth. The results were quite interesting and insightful to say the least.
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Help] Getting Started with Live Streaming
    Vidyard is one of many providers that can help you with this step by providing you with a live streaming-ready player and a global CDN to stream your content the world over. So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. These are: 1. Video Camera.
    [Help] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Typically, e-commerce is going to aid the sales team and, in a lot of respects, it should be thought of as a tool to help increase their numbers. It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. That is an easy one, ALWAYS. Start small and iterate. About Greg Moser.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Help] I’m an influencer, pay me more!
    Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Kindness opens many doors online. Like this post?
    [Help] Spice Up Your Emails With Animated GIFs
    They can help you stand out from your competitors. Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. But what is a GIF? GIF stands for Graphics Interchange Format.
    [Help] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    In choosing to come to Skyword, I chose the opportunity that would help me accomplish a few top priorities I had at the time: Become a subject matter expert in an industry and establish credibility and authority. It was the marketing initiative that drew me in and helped me decide to join Skyword. The Prodigal Marketer Returns.
    [Help] Do You Need to Worry About CAN-SPAM Lawsuits?
    But changes in the law can help CAN-SPAM become more effective, which is good news for legitimate marketers and bad news for ‘real’ spammers. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. Unfortunately, I don’t really need to introduce the idea of spam to you.
  • INFER  |  TUESDAY, JULY 26, 2016
    [Help] Infer Scores Now Available in Marketo Sales Insights
    This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert. How to Use Infer Scores in Marketo Sales Insights. Click the Sales Insight option.
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