• CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Help] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    VMware’s technology simplifies IT complexity and streamlines operations helping businesses become more agile, efficient, and profitable. 'Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Help] Case Study Copywriters: Juggle More for Your Clients
    Copywriters can help. For example, I help many of my clients with design and project management. Even large clients or those with in-house designers may need occasional outside help. 'When we want to stock our kitchen, our family shops at three different grocery stores. High maintenance? Probably. We want what we want.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Help] 5 Steps to Build a Community of Engaging Fans through Social Media
    'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Help] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Asking questions like these helps you identify the “why” first, the “how” second, and then plan your attack. 'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. 4) You’re inconsistent.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Help] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    With a growing mobile audience, this can help eliminate any confusion they may experience picking a number from a long list – and then they will always associate that one number with your business. What’s more, using a single number further helps reduce the amount of time your agents waste on transferring callers to the correct location.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Help] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. 'The typical B2B organization has many unique web pages and content assets. What are Custom Reports?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Help] Are you tired of playing Google’s game?
    Here are three things you can do that will help you gain the results you want. What actionable tips will help readers make more money, save them time, or help them master a confusing concept? 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. Newsletters.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Help] 8 Easy SEO Tools Everyone Should Use
    'Search engine optimization is something you need to do to help people find your business online. To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. Check out our Google Webmaster Tools beginner’s guide for more in-depth info and help. So let’s get our SEO tools on! Free Tools.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Help] How to Personalize Customer Interaction on Social Media With Data
    She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement. Social […]. Author information. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Help] Sorry Toto. We’re not in NYC any more.
    And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. There is help on the way for Tampa Bay companies. If we can help a company in Russia with marketing, I bet we can help you too. This blog is more popular than it has ever been.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Help] Your Dream Team: The Marketing Trifecta
    MOPS is also in charge of reporting, helping you tie your programs to revenue, which is vital to any marketing team’s success. MOPS plays a key role in the planning stage by providing reports on what worked and what didn’t and help the team create a strategic plan that effectively utilizes the correct channels based on data and analytics.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Help] 43 Bright Ideas for Promoting Your Lead Gen Content
    SlideShare has a high-ranking domain (which''ll help your efforts in Google), and people often use SlideShare itself to find educational content. 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. But that''s where lots of us get stuck. What  Email.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Help] Semantic Search: Keyword Choices and Relevancy
    proper understanding of the science behind search can help shed light on the best way to develop content in today’s Google world. As it relates to search engines, the frequency with which two documents are cited together by other documents may help cement the relatedness and context of a page. Long form/higher word-count content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Help] The Un-Tapped Value of Employee Social Capital
    In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell. 'By Konstanze Alex Brown, {grow} Community Member. Why should you care? Let’s dig in a bit.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Help] A Simple Trick for Getting More Email Subscribers From Guest Posts
    Best of all, it helped me grow my email list without a ton of additional work. 'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. From start to finish, a guest post is a lot of work. But that time I would invest wasn''t paying off. What I Did Differently. Here’s an example: [link].
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Help] What Do Fashion and Marketing Have in Common?
    Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Help] 5 tips to amplify your YouTube video and get more views
    So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. Add a link featuring your CTA.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    First-hand evidence is sure to help them understand the opportunity in comedy. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me. People who don’t actually operate like robots.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] What Sales & Marketing Can Learn From "Tommy Boy"
    have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing. Stay with me. Marketing by the Numbers.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] The Secret of Lead Generation For the Complex Sale — Part 2
    In fact, the earlier you approach executives in need of help, the better your chances to ask questions, listen, learn prospect needs and orient them to potential solutions. Once you’ve reached out to and impressed an executive, offer to help them by putting together a strategy meeting. 'The Early Bird Gets the Lead. Sell With Finesse.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] How Hospitals Should Respond to Ebola on Social Media
    By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public. 'With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. 'So far, fall is shaping up to be a busy season for the folks at Google. Over the last several weeks, Google has rolled out the latest iterations of its Panda and Penguin algorithm updates. Previous Panda Update : 4.0, May 20, 2014.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. It was soon after this, that they changed the name to Business 2 Community, and I joined as a co-founder to try and help make this little side business take off. Let me explain.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Matching Webinar Content to the Buying Cycle
    Prospects in this stage want content that educates them and helps move them closer to making a decision. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 1 of a 2-part series. Awareness Stage. Industry trends.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Why My LinkedIn Profile Isn't Good Enough
    Time to get some help! He recommended the following 5 actions to help me leverage LinkedIn more effectively. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] 3 Ways to Break Through the Noise at a Trade Show
    Even though it might require more time, energy and money, targeting your booth to the type of show you’re at can really help. Your end goal will help you determine who will best deliver that result. 'We recently attended and exhibited at a retail trade show in Las Vegas. Personality Counts. Do you want more leads? Be Novel.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] 3 Don’ts of small business content marketing
    If you are running a small business or helping a small business market itself, you need to take advantage of every edge, and every bit of leverage you can. Your other webpage visitors cannot help but be impressed if you are willing to display the bad with the good. Content marketing is one of the most valuable of these tools.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Thought Leadership, Why’s That Important?
    Having a content strategy around thought leadership can help educate prospects and gain the trust of decision makers. Pull in multiple sources to help create the story. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Telling a story.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Customer Experience Strategy: Who Are You Talking To?
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    In order to do this, find a mentor that is currently in that role, they will help and coach you. You need people to sing your praises internally; a mentor is more than a person that can help you identify and fill-in your gaps, they will make you successful faster. Mold yourself into the person that currently does that job.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    That’s why having phone numbers displayed prominently throughout the online checkout process is important – so people have immediate access to someone who can answer their questions, and help them complete their purchase. It plays a major role in omnichannel retailing. What does omnichannel retailing mean for marketers? General
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    That’s why my son Kevin helped me create this awesome and short video clip, designed to show exactly why Jeff Ogden is an ideal Chief Marketing Officer candidate. 'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” hired him and he was a dud.) link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Are You Using Automation Tools to Help in Social Media?
    We should be focused on content and use automated tools to help spread the word on social platforms. Here’s a list of tools that I’ve used that will help you schedule and post your content at the best time: . SocialOomph  – I use this tool to help repurpose my content. 'We’re all trying to do more with less.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    Revenue reporting within HubSpot can help connect the dots. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full. wouldn’t know, but you could ask Matt Heinz.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Top 5 Content Marketing Blog Aggregators
    It’s easy, smart and can help your business blog get inbound links. 'Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Digital Sherpa. Radius.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Can Marketers Predict and Measure Influence, Down to the Dollar?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new. The newest version of Foursquare is meant to help you explore new places in your current location. 'Want to track your packages with the swipe of your finger? 2) IFTTT.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] This is Your Brain on Content Marketing
    This perspective can help to quell the power of HiPPO-based marketing (i.e., And keeping it in perspective, helping people out by really seeing where it all fits together, and what’s going on in the country.”. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights. Journalistic Filter.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Help] Design B2B Marketing Content in Pursuit of Inquiry
    The big question to answer is - What is my content designed to help me - as a marketer - learn about those who engage with it? It must deliver something your audience cares about AND it must deliver an answer to a line of inquiry that can help you improve relevance in a way that leads to additional engagement. But here's the thing.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Help] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    How do you help your customers? SW: Nudge helps you build a strong network of weak ties. We help our customers by giving them a reason to reach out to weak connections, which is typically where your next opportunity will come from. It’s the challenge of building something to help customers, something new that is exciting.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Help] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    It is most popularly known for helping get things unstuck and moving again. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Social media can help generate leads. Social media can help engage leads and convert them into customers. Here''s how. Or not moving well.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Help] Your Sales and Marketing "CFO-Ready"?
    With the CFO taking more control in IT spending decisions, it becomes essential for you to: Engage earlier with the CFO, in order to help them recognize important challenges they should be addressing (Why Consider a Change), and the tangible impact of “do nothing” (Why do so Now). What to Do? If you answered no or even maybe, we should talk!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] Why Is No One Paying Attention to My Content on Social Media?
    All of this can help improve your chances of reaching your goals and gaining true followers. 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Help] 43 Tweetable Answers to Top Questions About Twitter
    Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.  43) Do you see any data around using emojis to help drive engagement? 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.".
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Help] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Segmentation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Help] Customers are still King.
    On every occasion, we learn new things that help us improve some aspect of our product and service to better satisfy our customers. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Help] Content Marketing and Halloween: 5 Eerie Similarities
    Hopefully, some of my memories will help you draw some connections between Halloween and your career, as well! The following year, as the decorations were being pulled out of storage, my Dad asked me to help him with a little project he was working on. Be Original. Growing up, my family was big on homemade costumes. Image source ).
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Help] Is There a Perfect Personality Trait for Inside Sales Reps?
    The concept of the ambivert helps me wrap my mind around why my attempts to place my best reps into a particular bucket are always fruitless. 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Help] The Dos and Don’ts of Review Sites
    Hope these tips help you in managing your online reputation on review sites. Have any other ideas that may help? 'The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Sites like Yelp, Google, Yahoo!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Help] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Seriously.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Help] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Here’s a quick beginner’s guide to help you get started in lead nurturing. It helps build relationships with future clients. Lead nurture isn’t just a marketing tactic to maintain your current client relationships; it helps create new ones. It can help position your brand as a thought leader. Why is this so important?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] 5 Ways You’re Sabotaging Your Content Marketing
    hope these tips help you avoid some of the common pitfalls that you can fall into as a content marketer. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1-    Silos.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Help] Manufacturers: Do You Have a Loyalty Program?
    Are you involving distribution to help create the buzz? 'We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. You’re between a rock and a hard place. If you’re an A or B line item, chances are you’ll get some time.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Help] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. But they can take time to become a reality, so be sure to choose a topic that will help a prospect go from downloading your ebook to having a productive conversation with a member of your sales team.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Help] IP Reputation and Domain Reputation
    Multiple factors help determine this important benchmark, such as: Do your emails provide value for both new and old customers? Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Want help?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Help] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Whether it is your Help Desk and Call Centre staff, your channel partners, your delivery and installation team, or your CEO—everyone takes ownership of the customer. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Help] Mobility, mobile commerce, and the worst apps in the world
    The post Mobility, mobile commerce, and the worst apps in the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Mobility, mobile commerce, and the worst apps in the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” And perhaps it is finally true. It''s true.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Help] How to Get 100,000 People to Read Your Blog [Free Ebook]
    These niche phrases and long-tail keywords will help you come up with blog post topics for a week, a month, or even a year. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? What other tips do you have for getting you blog to 100,000 visitors (and beyond)?
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Help] Emotion in B2B marketing is important. No debate needed.
    helpful blog post – good as an intro to the subject. 'As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Help] Message Personas: 40 Questions for your Buyer Personas
    What can vendors do to help you along the buying process? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself. What is your title? 
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Help] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    ” The spot evokes real feeling in a clever way, and really does get you to question whether the systems you have in place are perfect, or if you could indeed use the help of this brand. 'Us marketers spend a ton of time telling everyone what our brand is all about. But, how do you do this? More importantly, how do you do it well ?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Help] How to Leverage New Media & User Experience in Your Digital Marketing
    Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Help] How to Leverage New Media & User Experience in Your Digital Marketing
    Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • FATHOM  |  MONDAY, OCTOBER 20, 2014
    [Help] Delivering Buyers a World-Class Education
    If what I’m writing and editing helps to teach other people something they should know, I feel like I’m doing my job well. 'I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community , where he talks about the underlying message behind a LinkedIn event he attended ( Tech Connect 14 ). know I will.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Help] Research Report: Lead Gen Not as Easy as Marketers Think
    Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Predictive analytics and similar advancements will help close the gap. Just when did demand generation get this complicated?
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Help] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Help] Understanding How to Engage a Growing Anti-Advertising Audience
    The majority of these consumers are beginning their search online (in fact, Google reports that smartphones are now the most common starting place for online activities) and will then turn to online peers for help in understanding the pros and cons of the product or service they are researching. Meet Me On The Web: The New Buyer Journey.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Help] 4 Lessons Learned After One Year as an Inside Sales Manager
    On the client side of this balancing act known as Management of Client Operations, it has been a huge learning experience for me to learn how to delegate and to ask for help when needed. brief agenda and a calendar evite is all they need to send and I am on their time, happy to help with whatever they need to hit their goals.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Help] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. Adding new, unique and compelling content can help draw traffic to a website. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. Give Them The Meaning: The Substance of Content.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Help] 26 reasons digital marketing matters to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Help] 7 Reasons Your Business Needs an Automated Welcome Email
    An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Stay tuned for more features to help your small business send emails with ease. Statistics show these new subscribers are most engaged within the first 48 hours. Save time. Generate some buzz.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Help] The Do’s and Don’ts of YouTube Marketing
    Keep your videos in line with your keywords:  On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Channel Structure is Key.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Help] How the Internet Works: An Explanation Even Non-Techies Can Understand
    My new goal in life, starting with this article, is to help humanity understand the internet. To help you better understand what''s missing, let''s check back in with our friends at ARPA. The issue, of course, is that many of us can’t explain it … at least not accurately, or succinctly, or eloquently. In the Beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Help] Social selling, social business, social employees and other hype
    Social selling I was recently brought in to help support a “social selling” strategy for a Fortune 100 brand. The post Social selling, social business, social employees and other hype appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. am NOT saying they are without value. No more wine and cheese.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Help] Are Efficiency and Creativity at Odds With One Another?
    Here are some of the factors to help understand your creative team, and conversely to help a creative team understand the business perspective of efficiency. Think of project managers, developers, and others that help our digital business world go ''round. 'This post originally appeared on The Agency Post. What does that mean?
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Help] Social Media Lessons for Associations and Nonprofits
    left inspired and ready to help our association clients with their own social media strategies. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C. TRENDStweets #TRENDSlive pic.twitter.com/825rOQ8aey. But that’s OK.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Help] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Let’s take a look at how lead scoring, upselling and cross-selling, and advanced lead qualification strategies helped their sales and marketing teams do more with less. This helps the sales team prioritize; the team can focus on 30 warm leads instead of 300 cold ones. But what if you have a small team? Qualify Leads for the Sales Team.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Help] Where’s the Passion in B2B Marketing?
    Tony said that before we can help people get engaged (customers, employees, coworkers, etc.), Engage people as early in their buying process as possible (preferably before they start looking), so you can help create and influence their vision. The purpose of marketing is to help the sales team sell. completely agree.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Help] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Plus, we interact with existing customers, so it’s something that helps build a better relationship with them. 8) It Helps Build Credibility. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Help] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., By the way, I helped a company in Russia last week improve marketing and he was very impressed with my advice. bet Find New Customers could help a lot of USA based companies too. Our new video.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Help] Top Personality Traits All Managers Should Hire For
    This rep wants to learn more about everything and use that knowledge to get better at their job and helping customers. As an added bonus, the curious rep will also help you optimize your sales efforts. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Coachable.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Help] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The post How Permission Based Marketing Can Help Your Company’s Digital Efforts appeared first on Fathom. 'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Interruption marketing is present online, too. Digital Marketing
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Help] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    'At InsideView, we’re all about saving you time. T […
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] How Your Brain Processes Logos [Infographic]
    To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. 'Take a second to sit back and think about your favorite brand. Perhaps it''s a consumables brand, like Ben & Jerry''s. Now, think about that brand''s logo. branding
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Help] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. 'Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Thanks to LogoMaker for this interesting infographic. Please leave a comment below.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Help] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    While not guaranteed, this B status can help a company protect against investors eliminating such established social policies and remain independent. Incorporating social reform in their mission early on will help, since these activities must be considered strategic, as the benefits don’t become evident, financial or social, for some time.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Help] Recruitment : The Success of a Social Referral Program
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Bonus: Moz even created a preview tool to help you test out what your headline looks like in search. Not only will this help you get leads via the SlideShare itself (more on that below), but the blog post itself should have a CTA on it, too -- giving you more opportunities to convert someone into a lead. 1) Title. Include Numbers.
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