• PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Help] Effective Lead Nurturing in Stages
    You can help your leads arrive at a buying decision quicker through the use of lead nurturing strategies. typical profile includes a buyer persona’s likes, dislikes, the demographic to which they belong, motivations, personal aspirations, and other bits of information that will help you form a realistic image of your ideal customer.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] Account Manager, Performance Marketing
    Opentopic blog >> charlotteagenda.com LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] How to Increase Your Authority with Evergreen Content
    Opentopic blog >> marketinginsidergroup.com Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? As people. Marketing ROI Cmo marketing roi
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Help] 5 Make-or-Break Moments for Your Marketing Campaigns
    Offer related content that might help people through their research or give them a way to raise their hand and go directly to a salesperson—whatever you do, don’t leave your responders hanging or they might leave you. .  .  .  . When driving, inattention to detail can lead to huge fiascos. Or, worse, just send to your entire database?  .
  • FATHOM  |  TUESDAY, JUNE 28, 2016
    [Help] Conquer Big Data with a CMO-CIO Partnership
    Below is a handful of example IT-marketing team setups to help cohesion, courtesy of Chief Martec. IT and Marketing are at opposite ends of the spectrum, if you look at them in an outdated way. The same is true of their leaders—the Chief Marketing Officer (CMO) and the Chief Intelligence Officer (CIO). Wall Street Journa l). Blog Feed
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Help] Busted! 23 Marketing Myths Held By (Some) Industries
    If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered. Inbound marketing creates that shift and helps you beat the RFP-driven process. Engage a marketing team to help you. Good news!
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Help] 5 Trends Redefining Sales and Marketing in 2016
    rule out a firm because they weren’t convinced by the website that the firm could help them. The ultimate goal is to engage with prospects that recognize they have a problem and need an expert to help them solve it… and not engage with those that are simply looking for an estimate. 5. Let’s take a look. 1. Oh, the good ol’ days!
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Help] Where unicorns come from — feeder roles for marketing technologists
    figured that some quick and dirty research would be helpful to me as I help companies scout great martech talent. The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. What are the breeding grounds for them? Media.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2016
    [Help] Why CMOs Need To Be Bullish On Programmatic Advertising
    “Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.” The first definition helps explain it in very simply terms whereas the second helps explain what it does. It’s using machines to buy ads, basically.” Programmatic Direct.
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Help] Three Stats to Track for Sales Funnel Analysis
    Analyzing the sales funnel at each stage will help spot and remove barriers to the visitor converting to a customer. Here are three metrics that can help the evaluation process to measure the effectiveness of the sales process within the funnel. The “location” in the funnel corresponds to the stage of the sales process of the prospect.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Help] Drive Organic Search Strategy with an Open Mind
    This helps automatically generate targeted campaigns to engage prospects. When developing your digital marketing campaigns to grow a successful organic search strategy, your goal is to improve conversion rates and expand your reach in a cost-effective manner. Long-Tail Logic Explained. Move beyond traditional #sales impact. Click To Tweet.
  • HALEY MARKETING  |  TUESDAY, JUNE 28, 2016
    [Help] Why Do Jari Searns’ Friends Buy So Many Nails?
    The ability to reproduce a subject on canvas is so rewarding; the process helps me appreciate life and nature more deeply. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Here’s what Jari Searns, Co-Founder of Haley Marketing, is into: HIT: Oil Painter. Back Story.
  • VIEWPOINT  |  TUESDAY, JUNE 28, 2016
    [Help] What is the Minimum Acceptable Close Rate on Leads?
    One thing I like about LinkedIn is that there are lots of people who genuinely want to help! I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. Here is a distillation of the scores of responses I received: "To what extent are the leads qualified to begin with?". By Dan McDade. Sales Leads
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] Five Local SEO Tips for Small Business Owners
    Opentopic blog >> marketingprofs.com In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Although all SEO hinges. Cognitive Technology Cmo cognitive technology
  • INFER  |  TUESDAY, JUNE 28, 2016
    [Help] What does intent data mean for the data-driven marketer?
    To start, it’s helpful to define common terms for a clear understanding of the various types of intent data out there, and how they can be applied. Predictive-scoring vendors often build customized behavior scoring models that use a company’s first-party data to help them identify which prospects are in-market and ready to buy. 2.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Please take just two minutes to complete the survey and you could win a workshop with a Content Strategist, who will provide recommendations to help you achieve your. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] ADMA launches content marketing advisory group
    Opentopic blog >> opentopic.com Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts.
  • CONTENT STANDARD  |  TUESDAY, JUNE 28, 2016
    [Help] The Psychology of Behavioral Targeting Goes Deeper Than You’d Think
    Certainly, a large swath of users recognize that their data is being used to help advertisers reach them more effectively—indeed, the rise of ad blockers is due, in part, to privacy concerns about user data and advertising. Brands should label targeted ads as such to help consumers understand when they’re seeing tailored content.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] State of Play: Benchmarking Content Marketing – The Financial Services Forum
    Please take just two minutes to complete the survey and you could win a workshop with a Content Strategist, who will provide recommendations to help you achieve your. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Help] ADMA launches content marketing advisory group
    Opentopic blog >> opentopic.com Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Help] My PocketCHIP is a portable Linux box
    And, for only $49, this is an amazingly powerful little machine that will, I suppose, over time, evolve from it’s current position in my life as Linux novelty nostalgia into becoming something that could really help me out in the field. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. Like this post?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Help] How to Talk to Your Boss About Your Career Path
    A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. To help you get the conversation started, let's take a closer look at why they matter and how you can get the most out of them. Need help doing a little soul-searching?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Help] How to Increase Your Authority with Evergreen Content
    Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Help] Six thought-provoking and profound marketing trends
    The post Six thought-provoking and profound marketing trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Help] The Complete Guide to Instagram Advertising [Ebook]
    To help you learn more about how to effectively advertise on Instagram, HubSpot teamed up with Iconosquare to bring you The Essential Guide to Instagram Advertising. As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. That's a whole lot of action.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Help] Why Your Brain Craves Vacation Time [Infographic]
    When it comes down to it, your brain actually craves -- and depends on -- that time off to help you reboot your concentration and satisfaction. When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone.
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Help] From Mealy to Meaty: How to Create Better Content
    For advice on how to write better headlines – and a few tools to help you cheat and write great headlines fast, see our post, “ How to Write Headlines That Get Shared And Drive Traffic.”. 4. We’ve talked about the importance of visual content; this tip is about helping people visualize what you’re talking about. So what to do?  .
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Help] Why Clients Undervalue Your Agency (And How to Make It Stop)
    Especially when it comes to helping your client contacts chat up your value to their C-suite colleagues. Being responsive and helpful is great customer service. In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". conundrum.)
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Help] Brand Networks Releases Social Marketing Stack
    Opentopic blog >> cmswire.com Social software and digital marketing company Brand Networks has released Social Marketing Stack, an integrated, enterprise-based technology platform that’s designed to help brands and companies manage social marketing campaigns.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Help] Copywriting: The Ultimate Guide
    This comprehensive collection of copywriting resources includes 10 chapters, with each one including links to resources that will help improve your copywriting skills and offer simple, practical steps to do so. Will it help improve my copywriting? 25 Best Books To Help You Learn Copywriting | Express Writers. Don’t worry.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Help] ADMA launches content marketing advisory group
    Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. Opentopic blog >> cmo.com.au
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Help] How to Generate Qualified Leads and Delight Your Sales Team
    Below, are five strategies to help marketers delight their sales team with high-quality leads. Above all else, a lead scoring system helps determine which leads should be prioritized over others. Not only did this help drive more qualified engagement, it saved us money on ads by only showing to individuals in our target market.
  • LEANDATA  |  MONDAY, JUNE 27, 2016
    [Help] Handling Leads and Contacts Within Salesforce
    We’ve helped hundreds of companies reduce costs and unproductive time among sales teams. And because we’ve helped so many companies design their system, we can help you design a lead flow that’s customized to your business and has the flexibility to change as you scale. And he’s exactly right. Blueprint.
  • INFLUITIVE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
    Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. the program helps our web. engage with peers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Study: How Much of Your Content Marketing Is Effective?
    on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Help] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. brands.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Help] JetBlue’s Documentary Will Make You Rethink Work Culture
    Throughout the film, Richardson tries to help them find more time to relax. ’s Ethos Travel produced print ads with overloaded schedules that spelled out messages like “Help me God” and “Make it stop.” We were the only ones who could really tell this story among our set.” The U.K.’s
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Help] How Accessibility Is Revolutionizing Influencer Marketing
    For those of you who aren’t from Cleveland and/or haven’t been paying attention, the Cleveland Cavaliers won the NBA Finals and made sports history on June 19 th.  As I basked in the glow of the Cavs win all last week, I couldn’t help but notice the aura of Nike that followed Lebron James wherever he went. It’s just…different.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Help] Five Local SEO Tips for Small Business Owners
    Opentopic blog >> marketingprofs.com In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Although all SEO hinges. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Help] Can Focusing on Content Marketing Help the ASJA Survive?
    ASJA has turned to outside companies for help as well. Now, the organization is increasingly focusing on helping members find work for brand clients—not just media companies. In some cases, content marketing helps us to subsidize our traditional journalism work.”. The post Can Focusing on Content Marketing Help the ASJA Survive?
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Help] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. How Can I Use An Artist’s Music In My Video? Music Dealers.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Help] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 27, 2016
    [Help] Selling to the Point
    salesperson’s job is to help his or her customer make a better buying decision. He even helped the CFO understand selling by helping to fix the CFO’s daughters  softball team’s top pitcher!  Selling to the Point.   – a book review-. This book should be scheduled for your next Acumen Sales Book Club. Acumen book club).
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Help] Make the most of your social media fans
    learned about the capability a few months ago, when Stirista’s CEO Ajay Gupta brought me in for some consulting help. To Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Help] 13 Expert Resources on Reducing Bounce Rate
    These resources have been hand-picked to help you get a better handle on bounce rate and how you can improve your metrics. Super helpful! Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. Content loading
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Help] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    Let’s take a look at three differences between sharks and whales, and how they can help guide your marketing strategy: 1. Author: Vyoma Kapur Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. Inbound vs. Outbound. Different Success Metrics.
  • CONTENT STANDARD  |  MONDAY, JUNE 27, 2016
    [Help] Why Your Mobile Content Strategy Should Include Micro-Moments
    Here are some simple steps to help your mobile strategy satisfy those desires: Knowledge Is Power in Your Mobile Content Strategy. They don’t have time to analyze all their options, so make it simple for them with a clear, mobile-optimized call-to-action that can help you both out. The highest-rated, non-messy sandwich.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Help] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock.
  • KAPOST  |  MONDAY, JUNE 27, 2016
    [Help] How to Build Your Marketing Technology Stack: Your Due Diligence Guide
    You need marketing software that can help you now. As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. You need to consider your entire marketing tech stack. Final Thoughts.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help] 7 of the Best Facebook Live Videos We've Ever Seen
    To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. This strategy aims to keep those watching engaged, while also helping the folks at Benefit learn more about their audience's product preferences. Oh, and did we mention the potential live video has for Facebook engagement?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Help] The start-up strategy for beating Facebook
    The post The start-up strategy for beating Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Two of the hottest social network startups have taken decidedly different turns in their fortunes. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat  to win in a fair race.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help] The Ultimate Guide to Social & PR Branding [Free Toolkit]
    We'll walk you through the process of communicating your brand story online, offline, in social media, and in the press to help you win new customers, retain existing ones, grow your brand recognition, and gain that competitive edge. Every brand has a story, but great brands that know how to tell that story well. Every business is different.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Help] How to Harness the Power of a Referral Marketing Business
    This kind of communications helps keep customers loyal when your competitors come calling. Three easy ways to help your customers feel good about their purchase: Automate the onboarding process so your customers have access to a plethora of tools, resources, and additional help (if necessary). When “expand” depends on branding.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help] Why You Should Never Email a Proposal
    If you understand your ideal client, you'll be able to create questions that help you to discover who you should spend time with and who you shouldn't. Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. What could have caused this disappearing act? Was it the content of the proposal?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Help] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. As you can see, effective online marketing is really a complex ecosystem of techniques that can help your firm achieve greater visibility and credibility. Online marketing is growing in popularity – and importance. Figure 1.
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Help] Generating Leads With Responsive Content
    This could be addressed in an associated assessment whereby the data collected could help cosmetics and fashion accessories companies learn a lot about their existing and prospecting customers. Calculators help your prospects determine their ROI should they invest in your product. Types of Responsive Content. Quizzes. Assessments.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Help] #CMWorld Conversion Track + Poster
    Opentopic blog >> contentmarketingworld.com While this may sound like an effort by the Dark Side to take control of your mind, it’s really a select group of content marketing experts here to help you take control of the minds of others. They are conversion experts, and they are here to help you, but it’s.
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Help] Which Video Content Channels Should Your Brand Invest In?
    To help untangle the conundrum, it’s helpful to understand why video has become such a hot content type in the first place. Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Live or prerecorded? Vertical or horizontal?
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Help] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Facebook launches Creative Hub to simplify creation of ads (8:00): To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company has introduced the Creative Hub, an online platform for agencies, brands, and anyone involved in the creation of ads, Ad Age reports. This week’s show. Sponsor (37:52).
  • HINGE MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help] 5 Ways Brand Research Can Improve Your Brand Strategy
    Doing so will help convince young leaders at existing clients to stay with their service provider, and it builds bridges to up-and-coming business prospects. This helps your firm stay relevant in the minds of your prospective clients. 2. When business is good, it’s easy to think you have a crystal clear picture of your target audience.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Help] How to Avoid Content Creator Burnout
    Regardless of the size of your team, it’s always helpful to be organized and have a plan of attack in place before you start tackling the work. It’s important for leadership to encourage their staff to take breaks, make them feel appreciated and provide help or resources when needed. Content Creation is a Team Effort. Have a Plan.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help] Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]
    So to help you avoid error in your strategy planning, here are the most common mistakes that Inbound campaigns encounter - and how to fix them. Implementing an Inbound Marketing campaign is not always an easy process. Sure, you may be aware of the individual components that Inbound marketing campaigns need. Inbound Marketing
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Help] What is Marketing Automation?
    Do you hear people talking about software that can help you but wonder, “What is marketing automation?” Opentopic blog >> huffingtonpost.com Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Maybe.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help] Search Localization Changes Everything
    The help of an experienced SEO agency can help your rankings rise to the top when your clients are searching for your services online. Contact us today to learn how we can help. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Help] 6 tips to help you meet your media relations goals
    Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help] Why You Don’t Want to Meet Victoria Kenward in a Dark Alley
    hope that what I bring to the team at Haley Marketing helps to create an environment where learning, growing, failing and trying again is as autonomic as breathing. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story. Why am I so passionate about fitness? My favorite fitness story?
  • B2B LEAD BLOG  |  FRIDAY, JUNE 24, 2016
    [Help] The Key Marketing Trends Defining 2016
    If your marketing strategy has been struggling recently, it helps to leverage trends as they emerge, so you can constantly remain ahead of […]. 2016 is in full bloom and the first days of summer are already here. By now, marketing professionals have already established some of the key marketing trends that are defining this year.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Help] Q&A With Dave Stein and Steve Andersen
    If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer. Without an authentic relationship, the task of helping your customer understand your unique differentiable value becomes much more challenging.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Help] 9 Ways to Leverage Marketing Automation at Events
    Find out how marketing automation can help you streamline your event marketing efforts and get the most out of your investment by allowing you to: segment your. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Help] How Social Media Can Impact Corporate Culture
    However, what if our online presence could also help build a healthier and more unique company culture? Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. Read the full story on CIO. Read the full story on Forbes.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Help] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    For clients, as Moe pointed out, collaboration helps ensure that all content is readworthy and valuable to their audiences. On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. Is brand storytelling “selling out”?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help] 5 Ways to Amp Up Your Mobile Marketing Strategy
    There are solutions created specifically for AR that can help you develop a virtual experience for your buyers, but the key to successfully deploying it is to truly provide value to your end-user and integrate it with their buying journey. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging. Talk about access!
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. See something that strikes your fancy? Come join us from November 8-11 in Boston. Just use the code FIRST100 when you register. For the Email Marketer. Stunts. Pranks.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help] How to Write a Great Email Signature: 9 Tips With Real Examples
    Here are some tips for creating ones that are helpful and professional, including a few great examples. Adding color to your email signature is a nice touch that'll help it stand out from the rest of your email. It not only reinforces your personal brand, but it also helps people find new ways to contact and follow you.
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Help] Anatomy of a Successful B2B Sales Email
    This infographic from Sales Staff gives some helpful hints to get your business emails the attention that they deserve. Sending emails that contain videos or special offers can help to increase your opens. I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. Outreach Emails.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 24, 2016
    [Help] Five tactics to convert page visitors into leads
    Help visitors picture what you’re offering. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 24, 2016
    [Help] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. Their campaign hit all the […].
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Help] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You should also identify any additional resources you may need and can tap into in the event of an emergency, such as: Your public relations agency (or which agency you would turn to if you needed this kind of help). Let’s get this out of the way first. They may be inevitable, but your business is not helpless. She was frantic. quick recap.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Help] 9 Ways to Leverage Marketing Automation at Events
    Find out how marketing automation can help you streamline your event marketing efforts and get the most out of your investment by allowing you to: segment your. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Help] The Future Of Ecommerce And How Search Fits In
    Search can help drive traffic through several emerging innovations such as deep learning and artificial intelligence, even on Web sites, but other new models are emerging, taking some marketers by surprise. Opentopic blog >> mediapost.com The digital shelf is becoming increasingly competitive.
  • VISUALLY  |  THURSDAY, JUNE 23, 2016
    [Help] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    Today, we’re very excited to launch the new face of our company and hope our insight can help inspire you and your organization. ScribbleLive has been innovating since the company was founded in 2008. This evolution was natural. Marketing and technology rapidly change as a result of innovation. Long Live ScribbleLive. Why all the change?
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Help] Applying Consumer Market Web Usability Lessons to Professional Services
    That last point may or may not be real science, since it was revealed by a recent study** that Microsoft commissioned to help sell its online analytics and advertising products. Taking a step in this direction may help set your firm apart from others in the online space. The Highest Traffic Websites in 2016. million blogs. times*.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Help] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    The two books that helped me were Welcome to the Funnel , by Jason Miller, and Epic Content Marketing , by Joe Pulizzi. The DCSC acts like a content factory, where talented experts focus on creating blog posts, whitepapers, and e-books, and help fuel Energy University. Based on my experience, the answer is yes. Starting the journey.
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Help] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    See why original images are better for your brand and how they help you build a stronger connection with your fans. Anyone can go with the crowd and use generic marketing tactics, but that’s not going to help your business growth or reputation. There are plenty of photo editing programs and apps out there to help you along the way.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Help] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways: 1) Better Click-Through-Rates. Because reviews and testimonials are a large part of the decision process, having them on your ad can help a searcher make their decision much more easily. 7) Offer Extensions. Next Steps.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Help] Straight from the Horse’s Mouth – Content Buyers Want
    Are you helping buyer’s solve challenges, or are you contributing to the “content noise” that has become deafening these days? Most of the research and studies we found skewed towards SMBs and start-ups and although that data was helpful, it wasn’t our audience. Marketers in B2B create a lot of content. Does your content fill a void?
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Help] Staffing Conference Virgin
    What do they need that you can help them achieve? Review your daily habits and build in things that will help you grow. It’s the motivation that gets you going, but discipline it what helps you grow. How can you help them reach their goals? FSA 2016 Summit: my first experience at a professional staffing conference.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Help] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. And how can you use it?
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Help] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    So, it really helped to put a book that has never been talked about, the topic that has been there for years, but hasn't really talked about in terms of how marketing can take of it, or sales, or customer success, and account based marketing for B2B seems like the must have. And we're very lucky today to have two special guests. Jeff: Great.
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Help] Your big marketing budget is not as big an advantage anymore
    More money helps create better content. And helps get that content in front of more people. It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Help] Target Your Best Prospects by Segmenting Your Best Customers
    Segmentation also highlights which of your customers are leaving, helping you understand what causes them to churn and therefore make a conscious effort to fix it. Understanding common attributes in your customers advocating your brand will help you easily identify future brand advocates. 3. Calculate the Customer Value.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Help] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    He launched into a powerful story of why he believes so strongly in helping his fellow farmers and carrying on his father's legacy. "It was a particularly powerful moment in Shark Tank," said O'Leary, "and no one's going to forget it. Distributors or retail chains are very helpful," he wrote in an article for Entrepreneur. Out-work.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Help] One Job Board Solution Balancing the Needs of Two Divisions: A Case Study in Shareworthy Service
    Though they were using our job board service at the time, they reached out to a competitor for help with the integration – and called us to cancel service. With a clear plan, our team helped Cara configure our standard job board to meet her company’s goals, using a combination of settings that no other client had yet taken advantage of.
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