• B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 8, 2016
    [Help] 10 Expert Tips For Creating Content People Will Love
    You may be scratching your head and asking yourself, “What makes for good content?” To help you answer that question, Venngage […]. So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Help] Elements of a Successful Brand 8: Messaging
    Messaging provides the words that help customers and prospects understand a firm's value (why it’s useful) and values (what it believes in). Download a free copy of the book Inside the Buyer's Brain to learn how to build a powerful brand to help your firm close more sales. How Hinge Can Help. Additional Resources.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Help] Hacking Marketing: Rethinking Marketing Management in a Software World
    My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. You could help make that happen. To help, please place your order on Amazon , Barnes & Noble , or Books-A-Million by March 21.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Help] 12 Sneaky Psychological Biases That Affect How You Sell
    While it’s helpful to have research-backed assumptions prior to talking to a prospect, reps need to remember to be open to new information and be ready to admit their educated guess might be incorrect. 4) Clustering Illusion. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Trust me!”.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Help] What Type of Marketing Cry-Baby are You?
    White papers and editorial content are poorly disguised sales pitches, and offer no helpful information or insights. Cry-Babies don’t appreciate that clients and prospects are most interested in how you can help with their particular problem or opportunity. Wah, wah, wah…wah, wah, wah. The babies on the bus go wah, wah, wah.
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 6, 2016
    [Help] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    The post Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer appeared first on Marketing Insider Group. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    When you get responses, it will not only validate your concept, but their feedback may help you refine your it. You might also wind up with a quote or two, and when the time comes to promote it, you may have a champion waiting to help you spread the word. There are two kinds of content in this world. Then there’s remarkable content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Can Just a “Perceived” Economic Shift Impact Staffing?
    So having a mobile-friendly website and an up-to-date job board will help people find you and the positions you are looking to fill. It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. little creativity may go a long way!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] The Ultimate Guide to Building a Content Marketing Team
    Content marketing can help your brand achieve a variety of goals, but can it be done without a team? you can answer to help you define. help you outline your own: 1. in your guide to help your team deliver effective content: what is your. manager, helps keep everyone on track. and helpful resources bridges the gap.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    All designed to help you create ideal customers. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. Increase.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Grande Guide to Social Advertising
    Social ads, if remarkable, help trigger this online word of mouth. It helps to focus on the. Grande Guide to. Social Advertising What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Marketing Automation Simplified
    or services can help prospective buyers address their challenges and objectives. analytics provide a helpful tracking resource to define and measure. This insight helps you refine. This guide will help you understand the core competencies of marketing, as well as the benefits of. Email helps support overall. sound.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    prospects to pick up on the visual cues and signals that help reveal their key topics of interest or pain points. Re-engineering lead management has helped the company acceler- ate its speed of lead conversion, opportunity creation, and closure. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body. involved. buying discussion. Language. table.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Grande Guide to Lead Scoring
    This not only helps align the right follow- up to the corresponding inquiry, it also helps marketing. Plus, lead scoring helps ensure that the best leads. You can help direct the efforts of the sales team in. Not only does lead scoring help sales focus on the most promising. Grande Guide to. series. FIGURE 1.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Grande Guide to B2B Blogging
    well-crafted blog will help you to drive awareness of. same time, business leaders want content that helps. of these two very different audiences will help your. blog is right for your company, it helps to understand some of the key benefits of building a. Fresh content helps boost your. Blogging can help you.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] The Demand Gen Pro's Cookbook
    ADP whipped up a fresh lead management operation that helps. The following recipe is a perfect dish to help: • Deliver better qualified leads to sales • Diagnose customer needs and design better solutions • Generate net new sales revenue • Improve salesperson productivity. This helps you engage leads. Schedules help.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    are some things you can do to help your sales colleagues bring that about: Drives advocacy Success StoryMarketer uses Content Marketing solution to. Rockwell Automation helps manufacturers succeed and grow with industrial automation control and information. 1Frictionless B2B Creating a smoother customer journey in a world of. Smooth.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] The Ultimate Guide: Getting started with Social Selling
    Helping buyers reach. Insights gained from social conversation help to. Help your team stay authentic online. Help them identify what professional groups their. Help sales understand the best use for all content you offer. Monitoring their prospect’s profiles helps. The Ultimate Guide: Getting Started.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    practices can help you reach a narrowly-defined target at. This helps your. This helps ensure that. will help speed this process. saves time, reduces risk by identifying known spam traps, and helps keep your sender score and repu- tation strong. This will also help add consistency to the form entries by.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Fishing With Spears: All About Account-Based Marketing #ABM
    This presentation will help answer some of the major questions surrounding account-based marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Watch your Tone! Does Your Copy Reflect Your Brand?
    Example: Need help for a project or to fill in for an employee out on leave? Need help fast? The marketing specialists at Haley Marketing Group can provide you with specific examples the wide variety of copy and design choices our clients have made and help you choose the right tone for your staffing business. Fun/Humorous.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    This analysis helps marketers decide when it’s the right time to implement attribution. When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. When is the right time? It’s complicated. Click charts to enlarge.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Why Written Plans Improve Web Site Project Success
    Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Here diagrams embedded in the documents help tremendously. Contact us today to find out how we can help you. Studies show that up to 25% of web site projects fail and 30% are over budget.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 3 Tips for Embarking on an Account-Based Selling Program
    Search functionality around keywords and technology stack are especially helpful. If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. As seen in the Cloudera study, ABS works. Be The Expert. Then click Save Search. Stay Up To Date. Cast a Strategic Net.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Maximize Profits With Sales Management Software
    Sales management software provides a complete data management platform to help you track, manage, and analyze sales data, so your business […]. The goal of every business is to generate income, and all business decisions tend to pivot around that core aim. Big Data Marketing
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Fortunately, Facebook has recently taken steps to help businesses put their organic content in front of the right people and increase engagement. Happy reading! Read the full article here.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Amazon to Open Physical Stores?
    The current store also provides that valuable social proof in the form of reviews, with printed cards sharing some of the best and worst to help buyers decide. Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. Ecommerce
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Simple Tricks to Use Social Media Effectively
    This will help you grow and keep track of your network, while also building your company’s social following. Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. When you’re new to social media, it can be scary. Add new contacts to your network.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 2016 Cross Channel Marketing Trends
    However, in most cases, certain subtle alterations in marketing techniques can help drive a campaign effectively. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Help] The most important questions to make your marketing work
    The better a job you do understanding your customer—who they are, what they truly want and need, what that matters, and where, when, and how they’re planning to solve their problem—the better a position you place yourself in to craft the content your customers need and to help them answer their questions. Good question. Sounds simple, right?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Differentiation Strategy: Standing Out Among The Competition
    well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. Differentiation helps make your brand stand out in the reputation aspect. Think about how your differentiations can help solve the issue. Ask them!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Help] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. This helps you stay away from guesswork and pursue the tactics that work best for your specific user base. What does this mean, and why is it important? What is a 360-degree view?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    New experiences reorganize the neural pathways in our brains and help us think differently and enhance creativity. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Help] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    We wanted to help paint a clearer picture of what marketing looks like in every region of the world -- which is why we created our 2015 State of Inbound report. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. do marketing. The Regions of the World.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 14 Content Marketing Tools to Help Your Business Grow
    While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Guest post by Joan Guilbert. Buffer.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 8 Pieces of Marketing Wisdom for the Chinese New Year
    But our hope is that you find it helpful in a fun way. To help you, here are some blog post templates that take the guesswork out of how to structure that next piece. 2) "Don't be afraid to try something different.". In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little. headline.".
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Call Tracking in 2016: What You Need to Know
    Don’t just track incoming phone calls, the integrated ActiveDEMAND Call Tracking helps you get your phones ringing. Call Tracking in 2016: What You Need to Know. Call tracking software attributes inbound phone calls to their sources. But what should you know as a digital marketer heading into 2016? The Digital Advertising Factor.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    For other brands looking to replicate Flash Tattoos’ success, or who are new to partnerships and collaborations, here are a few helpful tips to keep you sane during the process: Start Early. Starting up a business is hard work. Any successful entrepreneur will tell you that. Preparing for a Spike in Visitors. The Cost of Downtime. Ecommerce
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Growth Marketers’ Top Priorities: Survey Recap
    Help Wanted: Mix of Hard and Soft Skills. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals. Below are the top takeaways from their responses.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Help] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    When we see repeated visits, it's really helpful to understand how long a prospect has been gathering info about us and what types of messaging is appealing to them from the very first visit. Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. We definitely have more to talk about.”.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Sales Analytics: The Path to Better, Faster Forecasting
    At the individual rep or channel partner’s level, by taking time away from active selling in order to, in their perception, help the bureaucrats above them crunch numbers, forecasting can appear fruitless, if not annoying. A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Time Constraints: Content Marketing’s Greatest Challenge?
    If you don’t have time to ensure that your content embodies your brand attributes and helps your audience address business issues, the quality of that content suffers. Measurable” is key because content marketing data can help you: Track conversions from specific pages. Creating valuable content is tough.
  • 6SENSE  |  THURSDAY, FEBRUARY 4, 2016
    [Help] SiriusDecisions: Are You Data Driven or Data Deluded?
    The model summarized below will help you understand where your organization is technologically and culturally and what changes and investments are necessary. Building a data-driven, revenue engine starts with an understanding of your organization’s current level of analytics proficiency. Planning for Analytics Success. Latest
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    All of this information can be utilised to your advantage, as that data can help you to identify and build a group of independent endorsements for your goods or services as a result of marketing to competitors’ customers. This can be automated to help you with targeting and pushing prospects through from Marketing to Sales.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How to Drive more Event Registrations by Getting Crafty with Video
    Good thing we have a few tricks up our sleeve to help you boost those numbers. So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally. You’ve reeled them in so nicely, it’s only polite that you help guide them to the next step. It’s coming.
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google’s FAQ on HTTP to HTTPS Migration”. Looking to migrate your site from HTTP to HTTPS? link]. link]. link]. link]. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How B2B Companies Can Use Awards as a Marketing Strategy
    Business awards are not just there to get your business a certificate that you can frame and put on the wall in your office (although that may help motivate your employees). B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. And business is no different. Enter business awards.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Help] 5 Ways to Improve Your Lead Quality
    This helps the sales team use the best responses to consult a client. Lead quality is imperative to both your marketing and sales success…obviously… I mean when we put it all together, if you put junk in you are very very likely to get junk out. What does that mean? So how do we solve this problem? 1. Well, you can just ask them!
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Help] It’s More Than a Job – 3 Ways to Maximize Internships
    The education gained from interning is irreplaceable and can help you advance quickly past your peers when it comes time for the full-time job hunt. Find a Mentor: In your new role as intern you will most likely be paired with member of the team to help guide you and share knowledge about the requirements of the job.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How to Use Predictive Lead Scoring
    Sales teams often lose trust in their marketing counterparts when they are provided either too few leads or too many seemingly unqualified ones; however, predictive lead scoring can help turn this around and get the teams Smarketing. Predictive lead scoring also helps to eliminate biases that can taint even the best intentioned marketers.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Attention, hamsters! Get off the content treadwheel
    To keep your content relevant, here are five principles to live by: Tailor your content to the market need, by analyzing your customer’s buying process and buying roles, and developing a library of content assets to help them solve their problems. Content is king, to be sure.  Daily blog posts. Three tweets a day. Monthly white papers. Uh-oh.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Beyond Views and Downloads: Use More Advanced Content Analytics
    Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. In terms of lead generation that is. Any
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Content Technology: How the Medium Improves the Message
    Effectively, they pulled computer tech out of the nerd’s basement and contributed to the digital music revolution, helping to pave the way for house, techno, electronica, EDM, hip-hop, and more. It always helps to have the talent and quality, but one might wonder how far TMBG would have come if they didn’t resort to such measures.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Putting content marketing on time out for a moment
    The post Putting content marketing on time out for a moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Putting content marketing on time out for a moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is there a difference? ” Really cool, right? Reality check.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How to Use Smart Content to Take Advertisements to the Next Level
    The following steps can help: Interview your audiences to get a general sense of their needs. It’s a cycle that great data from step 1 can help you repeat and refine. For a helpful guide to smart content in email marketing, check out this resource here. The reason why? Content marketing is a double-edged sword. See a pattern?
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Help] Everything You Need to Know About User-Generated Content
    Mention how much user-generated content helps you, especially after a client has just conveyed they’re unusually happy with you. Say something like, “It really helps us when you tweet a photo of that new (product X). With reviews on your own site, you : Increase the amount of content on the page, which helps with SEO. Now what?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Help] 5 B2B Website Design Trends for 2016
    Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. In 2016, we will find friendly and relatable illustrations being used far more to help companies tell their story. How Hinge Can Help. And nothing deters a prospect faster than a website that looks outdated.
  • EMEDIA  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] A Day in the Life of… An Agency Media Planner
    To better understand the viewpoints of various players in the industry, we are going to provide helpful tips for the B2B marketing world the first week of every month. Benefit from the advice of an agency media planner, who sees their fair share of proposals, to know what you should be looking for in a lead generation vendor.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] 23 Account-Based Marketing Leaders to Follow on Twitter
    Here's 5 tactics used by Account-Based Marketers to help you get an account focus #ABM #b2bmarketing pic.twitter.com/5sbadCcI2b — Peter Isaacson (@peisaacson). Craig Rosenberg is the Co-Founder and Chief Analyst at TOPO, a research and advisory firm that helps companies grow faster. And for good reason. Megan Heuer, @MegHeuer.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] How to earn customer loyalty in the age of chat
    Beyond added revenue, a loyal customer benefits a business in another, equally crucial way: he/she will help build and defend  your reputation. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. ” Wait.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] Are All Email Unsubscribe Services Created Equal?
    Opening up and ceding control is a difficult decision, but in the long-run will help you avoid pitfalls such as this one. For more help and insight when it comes to email deliverability, download Email Deliverability: Guide for Modern Marketers. There are several of these services that float around out there. What was happening?
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    But, just like these numbers are important for bringing marketers to Snapchat, numbers are equally important to help them strategize and stay. This interface also gives you access to the help center (top left), Snapchat trophies (top middle *brands need not mind this feature too heavily*), and Snapchat settings (top right). Solved.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] What is the State of the Manufacturing Economy?
    As an industry we helped to create, and are supporting initiatives like Right Skills Now. By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Today our growth is limited by our inability to acquire skilled workers. Our shops are tackling this issue in a number of ways. Mike Lee.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    If you're unsure whether or not you're guilty of this, ask your teammates to specify a time frame within the body of their emails to help you keep track of priorities. This signals to your colleagues that you're open to other ideas, and can ultimately help you identify and solve for their specific needs. well, you get the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] 5 Critical things you need to know about Periscope now
    The post 5 Critical things you need to know about Periscope now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. On Periscope, Geoff has 6.3 million hearts. Even with 6.3 Golberg.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    So to help you hone your own networking abilities, check out the ten tips below. 10 Ways to Make Meaningful Business Connections. 1) Be shockingly helpful. HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. and my life.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Your blog post, video or (God help us all) Snapchat? Want to learn tips, trends, and more to help you tilt your content? A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Really!
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] Latest Marketing Trends That Will Grow Your Tech Firm
    Referrals help us grow. Clear messaging that defines your target audience helps ensure those prospects who do get to you are qualified. How Hinge Can Help. ” Skepticism aside, there is some value in distilling your universe of plans and strategies into a prioritized list for the year. And so it is with marketing.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. Are you […].
  • ACTIVEDEMAND  |  TUESDAY, FEBRUARY 2, 2016
    [Help] Getting the Benefits of Call Tracking Without Changing a Local Number
    Don’t just track incoming phone calls, the integrated ActiveDEMAND Call Tracking helps you get your phones ringing. Getting the Benefits of Call Tracking Without Changing a Local Number. It’s time to cut through the confusion and understand the benefits of call tracking without changing a local number. Ghosts of Call Tracking Past.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Help] 8 Things to Do Before Interviewing Someone for Your Team
    Researching candidates via social media and other online sources has transformed from an emerging trend to a staple of online recruitment,” said Rosemary Haefner, chief human resources officer at CareerBuilder. “In a competitive job market, recruiters are looking for all the information they can find that might help them make decisions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 2, 2016
    [Help] Do You Have 30 Seconds to Help with my New Book?
    I need your help! Right now I'm up to my ears writing my newest book. It's about making more sales in less time. Sound interesting
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Help] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    So, the mad dash for leads can ultimately hurt more than it helps, especially if it leads to a half-baked strategy. Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. How does this make lead quotas a vanity metric? Why Lead Quotas Can Be Damaging. This is okay. Audience size.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 2, 2016
    [Help] What CMOs Can Learn From Two Super Bowl Legends
    For example, getting people to believe in each other and trust in each, knowing mistakes will be made, yet helping people thru those mistakes instead of pointing fingers. ’ Believe and help each other cause we will all have our turns at making mistakes. The cost to run a commercial in Super Bowl 50 is $4 million. Teamwork.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Help] Skills for the New Marketer
    Change helps you grow, and you should eagerly embrace change (and ideally, the growth that comes with it). I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers. Then I got to thinking: What does a marketer do? Marketer as data scientist.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Help] Digital Display Advertising Spend to Outstrip Search in 2016
    We can help you combine search and display ads to connect with your audience and achieve your lead generation objectives. New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years.
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