• BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Help] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. 'Written by Steve Olenski via Forbes. Power to the People. In 1970, John Lennon lit-up the world with Power to the People. In 2015, we will give rise to the power of employees’ voices.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 19, 2014
    [Help] What Sheldon Cooper can Teach us About Google
    'If Google requested that you help destroy someone they know, that had been replaced by a body snatcher, would you do it? Following Google’s relationship agreement will not only help keep you off the blacklist but will also aid in improving the value that you provide to your visitors. Are you Really Innocent? Staying off the Radar.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Help] Hinge’s Guide to Last Minute Holiday Shopping
    Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! 'It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Happy holidays from the Hinge team! On Twitter or LinkedIn?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Help] 3 Brand Publishers You Should Copy
    DriveTime, a used car dealership, helps people with credit challenges find and finance a car. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. 'Does your company create content that does not have a direct sales pitch? Urban Outfitters: The Retailers of Good Cheer.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Help] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    All three organizations have helped educate those developing on Android devices. Their donations won''t come without your help, though. To help boost their donations, simply retweet one of these tweets for the organization you feel most strongly about. Help us bring more code to kids! Help bring programming to classrooms!
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Help] 7 Ways to Get Non-Marketing Employees to Blog
    From driving relevant traffic to converting that traffic into leads, content is a key tool at every stage of the conversion funnel; helping to boost authority and drive long-term results. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Help] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Data collection has gotten better and better, and anything from foot traffic, to sales conversions to social media activity can help inform your brand about decisions to make in the future. 'A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. Conclusion.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Help] Guest Blog: The Key to Improving Relationships with Customers Is Listening
    DonorVoice helps non-profits to retain their individual donors. DonorVoice approached us in an attempt to help close the loop on donor feedback and listen to the voice of the customer…literally. 'The following guest post was authored by Melissa Ridgley, Marketing Coordinator at Survey Analytics. The results have been amazing.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Help] Determining link quality within a link building campaign
    'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. But what constitutes a “quality link”? SEO value.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Help] Use Social Media to Recruit in a Traditional Recruitment Agency
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 company recruiters. Social Recruiting
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [Help] The Awesome Power of Stories in Marketing
    ”  Please help me build an inferno. 'Does your marketing team tell stories to your buyers? Jeff Ogden o, the award-winning marketing expert and President o f Find New Customers is a big believer in the awesome power of stories in marketing today. News, right? Stories. Awesome! Most CEOs got into trouble with activists, but not Netflix.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Help] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    The report notes that, “Investing in SMI solutions helps automate and scale social monitoring, response and analysis, allowing an organization to broaden its social intelligence capabilities to encompass more social channels and conversations, while deepening its capabilities by improving its analysis of social media data.”
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Help] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    What if we could help solve this issue for them by offering a repository of stock photos that anyone could use completely for free? Including visuals on your website''s homepage can help tell a much stronger story than text alone. We hope the 485 photos we took will help you ramp up your visual marketing tactics!
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Help] An Overview of the Major Google Algorithm Updates of 2014
    update to help small businesses and websites that create great content do better in Google search results. Search Engine Land called this change a "softer and gentler" Panda algorithm that specifically helps out smaller businesses with shallower pockets. but that doesn''t mean we don''t miss one every now and then. May 2014: Panda 4.0,
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Help] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    The goal of educational videos is to help viewers figure out how to solve a problem or improve a situation. Asking for help. 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. Educational.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Practical Writing Techniques to Double Your Productivity
    Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here Here are five very practical writing techniques that have helped me become a more productive writer. hope they help you, too. Doing this helps keep your writing sharp and on topic.
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Help] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    The free ROI calculator and assessment tools available from the portal include: Marketing Calculator – analyzes marketing strategies and spending versus competitive benchmarks and delivers financial calculators to help in improvement planning and driving better marketing effectiveness. The portal can be accessed at [link].
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Help] Organizing the Sales Effort
    Training is typically necessary to help seller-doers employ a client-centered approach that is both more palatable (to the professional and buyer alike) and more effective. 'Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. But count me among the skeptics. Where to start?
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Help] The Secret to Success for Manufacturing Websites: Foundation Pages
    Would an internal link to this page be helpful to the visitor and provide them with more useful, related information? good internal linking structure can help with SEO, but your first concern should be usability and visitor experience. Stuffing a bunch of internal links onto page if they don’t help user experience is never good to do.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Both sentences use “you” as the direct object, which helps the audience stay rest assured that your business understands their well-being, the choice they are making, and how it will make them feel. Doing so builds relationships with prospects looking to make a change by showing empathy for their situation and offering help.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Help] BYOD: A Building Block of the New Mobile Office
    Their growing level of technology sophistication and outlook on the workplace have helped shape the mobile office and expanded BYOD. Flexible Workplace for a Flexible Generation Generation Y has helped spur the transformation of the workplace from a place where they are paid, to a place where they can build personal experiences.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Help] The Top 5 Business Challenges for Accounting & Financial Services Firms
    Consider how a Visible Expert program may help you develop the next generation of leadership while simultaneously acting as a draw for potential employees who wish to build their reputations. At CPA firms across the country, aging baby boomers in senior roles are approaching retirement and driving consolidation. The competition is fierce.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Help] 3 Ways Social Media and SEO Can Work Together
    If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Are you using IFTTT?
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Help] Nurture Content Failure
    Nurture content needs to be set up like a good story, helping a prospect better understand the problems they face and the implications of those problems – and then finally empower them to make the choices they need to make to solve the problem. 'In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% Sales isn’t wrong.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Help] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The post Email Marketing Helps S&S Brand Whet Its Customers’ Appetites appeared first on VerticalResponse Blog. 'From reality TV (“BBQ Pitmasters”) to cooking shows (“Barbecue U with Steve Raichlan”), to say America is a bit obsessed with barbecue might be an understatement. Check out the video below!).
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Help] The Problem with TV ads – They don’t tell you the real story
    Were these insights on the companies behind these TV ads helpful for you? ” Help me set this on fire! 'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Plus they have new leadership in Germany. That’s my plan.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Help] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    This requires an intuitive, agile and, most importantly, FAST system that is capable not only of helping users find what they want, but of suggesting new products before they even cross consumers’ minds. However, there is a secret weapon that can help: the cloud. It was the next big thing back when people used AOL. Consumer Power.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” Providing helpful and informative content will make them more likely to purchase from you - especially if you follow up with email nurturing! The short answer is no. 1) Fashion/Home Furnishing.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Help] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    That’s when Andrew Donnelly, Mikogo’s online marketing manager, decided it was the right time to adopt marketing automation to help his team qualify, manage, and convert more leads faster. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time. Results that Lead to Revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Help] The key to social media success rests with HR?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help. 'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Organizational design. Training.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Help] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    To get these metrics, you’ll need to use a CRM like Salesforce.com with the potential integration of a plugin like Fullcircle which help to bring that data together. '71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    m actually referring to something broader here, but the advice that I’m delivering will help to enhance both of those. Pro Tip: Use visuals such as explainer videos, diagrams, hero shots, and so on to help compact a lot of information to a single page. 'Some of the pages on your website are more important than others. About Page.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Five Signs of Hope in Marketing Land
    It confirms what you probably already know, which is that sales people are not actually as helpful as they could be in educating prospects and helping them make good decisions.  m sure sales and that helpful lady in accounting have been quietly sending you all sorts of great ideas, broken links and videos they found on Facebook.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] How Big Data Helps To Personalize Marketing and Impact ROI
    Marketers need to focus on the marketing intelligence that helps to personalize web experience. The post How Big Data Helps To Personalize Marketing and Impact ROI appeared first on. This includes: personal data (e.g. name, gender, location), user preferences (or interests), purchase history, and online behavior. .
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] The Road to the Top: Personal Branding Examples in Professional Services
    ” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. Jay Baer’s second book, the New York Times bestseller Youtility , helped secure his status as an industry all-star. Ready?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    My recent post on how to align sales and marketing plans will help you in this area. 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. No problem.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    In other words, I work hard to help you wisely spend your coveted ad budget. 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings. Here’s why. LinkedIn Retargeting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Personalized marketing takes a tremendous amount of planning, strategizing, and following through, but there are amazing marketing automation tools out there developed to help marketers get personal with ease! Humans want to experience a business and building a story around your products and services will help them experience you.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Ifbyphone’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help you do it. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. New call analytics dashboards provide a snapshot of how your campaigns are performing in a way that is simple to understand.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    Whether your SDRs are responding to marketing leads or cold calling (or a mix of both) a simple mathematical model can help you not only understand your starting point, but demonstrate where exactly to focus to improve your metrics and economics moving forward. Observe their calls and help make them better. Do the math. How often?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 5 Tips to Improve Your Non-Profit Emails
    We asked Katie Chapman, a philanthropic advisor and CEO of Fullanthropy , to help us create a list of emails that you should send throughout the year: Welcome email. Help a Family in Need Now. As a non-profit, one of the best ways to encourage your audience to get involved is to show them how they can help. Stewardship email.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 10 Things Epic Copywriters Do
    Landing the right interviews can help you write the kind of content people seek out. 'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Check out our comprehensive guide  here. Investigative Research.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    annual increase in positive social media mentions , which can help to further distribute their organization’s content. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? It matters.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Business Newsletter Tips: Don’t be the Grinch this Holiday
    'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  Help us all see patterns and similarities between books. Your audience will appreciate your attention to detail, as long as you provide value. Provide coaching insights for your work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 21 Questions To Help You Define Your Content Marketing Strategy
    My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. And we are here to help show you how.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    But marketing is the organization that can “get them” … they can attract them to the company when they’re not even a prospect, then help them learn about the company as a whole, and also uncover the challenges and the problems they may be facing that you can help them solve. Janelle Johnson is Act-On’s Director of Demand Generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Here are some apps, hacks, and tips that will help. don’t personally do this, because I like to review each piece of content I share before I share it, but if you trust certain people implicitly, and you want to continue helping them while you’re away or on vacation, this might work for you. Place your arm into a bucket of water.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] How to Make the Most Money in Your Marketing Career
    Of course, the larger question isn’t whether or not becoming an executive earlier in your career helps maximize income potential, but rather how to go about putting oneself on an executive track. 'If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. But they’re not. average ).
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    By the way, there’s  a testing mechanism you might not know about that’s used by many marketers to help identify these uncommon forms: Litmus.  If you have questions or you’d like help making your campaigns more effective, please reach out to our email  Deliverability Insight team. Opened and glanced through the message.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Well…here is a handy exercise that will help you identify your tone of voice in around 10 minutes. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. Video is no exception. It builds trust. So how do you find a voice that works for you?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] How to Optimize Your Marketing Channels [Free Ebook]
    Need help optimizing your marketing channels? 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! I''m finished!".
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Help] 10 Lessons from 10 Years Paid Search Experience
    At this point, they don''t need any more basic information, they need more detailed information that''s going to help them make up their mind. 'The rapidly growing and changing industry of paid search requires constant analysis and strategic flexibility. Humanology". We found that you need to have a balance between technology and people.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Help] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 2.8% Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Help] Another Big Reason B2B Marketing Fails: Failure to Engage
    Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget. They want stories.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Help] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Our fundamental belief is really simplicity, and our focus on simplicity is what helps you be incredibly successful,” says Marie. 'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online.
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Help] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    To be successful, you need to have the right conversation and deliver the right content depending on the buyer journey stage, in order to help buyer’s overcome their fears and motivate a more timely and positive purchase decision. At this stage, the question to answer is “ Why Change? ”. Why Now? Why You
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Help] 5 Surprising Studies on What People Consider "Good" Customer Service
    Helpfulness. Conventional wisdom would suggest that the faster a customer gets help, the happier they’ll be. So while bad customer service can crush you, delivering excellent customer service can help build loyal customer relationships, reduce churn, increase retention and referrals, and quickly grow your business. Appreciation.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Help] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    help clients become more effective and efficient with their marketing. In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. They help make sense of the past. You need people who can help you choose. For those of you just joining us, welcome. That means fast.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Help] How to Syndicate Content Without Getting Dinged in Search
    When I’m searching for a keyword, I definitely want to see as many different angles to help me answer whatever query I had. And you don’t get to help them decide which version is more relevant. 'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Don’t you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Help] How Print Publications Impact B2B Content Marketing Development
    Not only might the direct results aid PR teams but editorial calendar scheduling can help guide keyword research and topic generation as well. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing. Chart: What Content Sources Do Customers Trust?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Help] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Multiple reps can help set the bar. 'Sales development reps, you''ve all heard it. Cold calling is not a walk in the park.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Help] How to Build Your Brand through Community Service
    People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. construction company could devote time to building houses with Habitat for Humanity or an accounting firm could start a campaign to help low income families with their returns during tax season.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Help] Search success hinges on site speed
    Even Google wants to help you. These are some of the questions you really need to answer; and, if you don’t know what I am on about at all, you need to stop writing carefully-optimized copy and find a fat guy with a beard and ask him to help you optimize your backend, if you will. Google needs to be smart about all this.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Help] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Need help with marketing? If we can help a company in Russia with marketing, we can help you too. This is why when I was in the hospital and I had lots of time to think, I said aloud “Why am I waiting for someone to help me? Winning this award was a great honor and they gave me this cool symbol to share. It is fun.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 16, 2014
    [Help] Manufacturers: What are you doing to improve the customer experience?
    If not, they certainly can’t help formulate or lead an initiative for a great customer experience if they don’t know what that is! 'Today more than ever,  customers are expecting, and in some cases demanding, a better customer experience. These types of experiences have to start in the C suite and trickle down.
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Help] Why Every Industrial Marketing Plans Needs PPC
    Email marketing will help keep your business top-of-mind in the inbox, but only if you have an email address. In other words, PPC helps your potential customers find exactly what they’re looking for … and that could be you. Can your company afford to lose these 4 competitive advantages to competing manufacturers? Does yours?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Help] 23 Outstanding Social Media Marketing Guides
    The self-promotion is a tad thick in spots but the tips and links are helpful. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups  from Lee Odden.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Help] 6 Personal best practices for content creation success
    Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2012, Tom even recorded a solo album of Swamp Blues Favorites.**.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Help] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    But even as we generated more leads and started promoting new webinars (and later ebooks) to our lists, we saw that email helped us generate new leads -- even if the people on our lists were already leads. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. And our monthly lead numbers? Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Help] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    know with alignment, the concept helps create clear roles within sales and marketing. The change is how, within those roles, they can help support what the other side is doing, and do it with a common goal at the end. And then sales helped to develop a nurture program with marketing. What are your thoughts to that? Absolutely.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Help] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    It’s not a big ask; people love to share valuable and helpful tools with others because it makes them look good! Repeated exposures to your messaging can have a nurturing effect, helping them progress toward that Yes.) Smart marketers know that whether you’re marketing for a B2B or B2C company, providing value (often free value!)
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Help] How to Write Irresistible Landing Page Copy [Free Ebook]
    After you’ve created killer ebook to reel in visitors to your landing page, you need to convince them to do one thing: click on a CTA and fill out a form in exchange for that helpful piece of content. 'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Help] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. Go for it! 18 at 12 p.m. ET/9 am.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Help] Top Tools to Help Your Business stay on top of Twitter
    'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. This data can help you fine-tune your Twitter strategy with topics and scheduled tweet times that are likely to result in the most engagement. Read More.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Help] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    And you don’t earn it without helping first-time buyers (or repeat customers of new items) understand what your products are all about. 'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. What does this mean?
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Help] CMO Leadership and B2B Lead Generation Lessons in 2014
    As a CMO, you need to think and work like an engineer, helping your team to do the same. This will help them increase efficiencies and create better customer experiences. If the very purpose of your organization is to help customers be more comfortable and confident, how can you go wrong? Are Your CMO and CIO Married?
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Help] The Earnest Christmas kidnapping
    Fresh from a UK tour of their critically acclaimed Edinburgh show, we enlisted their help to create a dark, mysterious and ridiculous detective story. 'We give you the inside scoop on the Earnest Christmas party. m worried my desk looks like it belongs to a drug dealer. can explain – it’s all left over from the Earnest Christmas party.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Help] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Landing pages are like your digital sales reps , gathering information for marketing and sales about your prospects that help move them through the process of purchasing a product or service. 'Do you want to generate more leads on your website? It’s true – it was like a thunderbolt struck me. We hit it off immediately. Not even in the army.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Help] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    Here are a few resources to help you with brainstorming your own list of Guerilla content marketing ideas: Neil Patel on How To Come Up With 50 Topic Ideas In 30 Minutes. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. That didn’t work out so well.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Help] 10 Inbound Marketing Myths It's Time to Leave Behind
    Sales teams also have a lot more data on these prospects which can help them be more efficient and effective. It''s building your business around sincerely helping people. 'Many things in life and business are misunderstood and under-appreciated. After all, it''s just putting a ball in a hoop, right? Let''s look at what they are.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Help] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Visible Expert Andrew Sobel is a world-renowned business consultant, speaker, and author who has carved out a niche for himself in the business world by helping executives learn to become trusted advisors and build long-lasting relationships with their clients. Writing the book also helped Andrew focus his brand. ” On His Own.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Help] Three Ways to Rock Organic Search Results
    Improving any of these items will help us appear higher in the organic SERPs. Create killer content – Like having a site with authority, having a site chock-full of killer content that provides value and benefit to searchers can help your site rule SERPs. 'Every business could benefit from more website or brick and mortar visits.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Help] Brand storytelling lessons from the Serial podcast
    There are several characters who play a significant role in the Serial  narrative, and Koenig goes to great lengths not only to help us understand who they are and the role they play in the story, but also to help us relate. She doesn’t only describe them; she helps us relate to them. Had it always been that way? think so.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Help] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Understanding Your Customers as Individuals: I’m not talking about their business and objectives, and how your product or service will help them meet those objectives more effectively, blah, blah, blah… I’m talking about your customers as individuals. And the metaphorical question is: Can the rider control the elephant? lot, it seems. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Help] 5 Proven tips to help with your blogging confidence
    The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Thanks! Shut up or speak your mind? Thanks!
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