• VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Help] Why Google Removed Photos from Authorship
    The purpose was to help authors validate their content while also helping readers find valuable content on the web. Authorship was also designed to help authors gain more Google+ followers. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. blog Google
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Help] Sales and Marketing Alignment Equals More Revenue
    Below are some tips to help better align sales and marketing. Doing so helps ensure that the marketing team is attracting the type of leads your sales team wants. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Follow him on Twitter and LinkedIn
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Help] Fresh Insights in Selling to SMBs
    This fresh data confirms my long-held view that business owners value the help they get from their vendors.  Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. SMB is where there’s enough volume to do plenty of testing. And you’ve got a lot of company.  Encouraging, isn’t it?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Help] 4 Picture-Perfect Photo Editing Tools
    We asked Tom Clarke , a commercial product photographer, to help us come up with a list of picture-perfect photo editing tools. If this is your first crack at editing pictures, try Paint.NET It’s easy-to-understand software that helps you do basic editing functions like crop, rotate, adjust color and add effects. You want pizzazz.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Help] 9 Pillars for a Killer Content Marketing Strategy
    Maybe these stats will help convince you…. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Help] Marketo Goes to College
    Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. The reason?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Help] B-to-B Marketers: Are You Utilizing SlideShare?
    My position is that between sales, marketing and the C suite, there are plenty of Power Points already existing that highlight and focus on issues that help differentiate you and help set you up as an industry exp ert. Presentations to key customers on ways you can help solve their problems.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] How to Run the Most Effective Team Meeting of Your Life [Quick Tip]
    This gives people an opportunity to talk about projects that are taking longer than they expected -- and ask for help, advice, resources, etc. This isn''t about micromanaging -- rather, it''s an opportunity to celebrate accomplishments, ask for help, ask questions, and reorder to-do lists based on changing team priorities and feedback.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Help] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Help] Customer Lifecycle Marketing: Reporting, Part 2
    Such a program also helps you measure these activities, making it easier to determine results. Lead score profile of new leads: This metric helps you observe lead quality over time. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Are there nurturing steps at which leads stall or drop out? Convert. Expand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Help] 5 Reasons LinkedIn Has Lost Its Luster
    The post 5 Reasons LinkedIn Has Lost Its Luster appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Eric Wittlake, {grow} Contributing Columnist. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. In comparison to the constant ping of tag (or even poke!) ” 4.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    We want to know what will motivate our followers to act -- and psychology can help you find out just that. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. More than you would think. 1) Cognitive Dissonance. — HubSpot (@HubSpot) June 25, 2014.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Help] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    If this helps just one of you prepare for unexpected issues like mine, this was worth it. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client. I was a mess.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Help] What LinkedIn’s Acquisition of Bizo Means For Marketing
    When we developed the Oracle AppCloud , we leveraged modern APIs and web standards to help marketers connect all of their marketing technology under one umbrella. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. OK, that makes sense.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Help] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. And without ever leaving Facebook. Want more marketing new, tips and advice?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    But as content on a site earns links, it helps every other page on that domain rank better in the search engines.”. You can find plenty of helpful information by checking out Content Marketing Institute or MarketingProfs. Optimize their social media profiles and or help them write content for your company’ site. million results.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Tips for Reducing Duplicate Healthcare Content
    Writing additional content about how your hospital or urgent care facility deals with pink eye will help reduce the percentage of duplicate content and create separation from the other sites. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. To help maintain transparency about your business when you send out email, this needs to be included somewhere in your message. 'CAN-SPAM. Yikes. Disclaimer: I would like to stress that I am not a lawyer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Help] B2B Content Marketing: Do More Than Reinvent the Wheel
    don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Period. Long-Form Content. Sort of. It’s frustrating!
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Help] Clever Quizzes That Don’t Involve Cats or Celebs
    This one from the education company works because it has a real takeaway to help you learn more effectively and the revealed personalities are colorful (but based on facts). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Or the most-shared of all time: the “Which State Do You Actually Belong In?” Celebs?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] City Analytics: How Chicago Leads the Pack in Big Data
    One of Mayor Emanuel’s promises when he was elected was to help drive Chicago business growth. 'This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. Go Cloud! What purpose does all this data serve? Data for the People. General
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] Top 5 Lead Generation Tips in Management Consulting
    But help them out a little. '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms. Search online (63.2%). References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Help] ROI for content marketing
    Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. Whats the value of a lead to your company and would knowing who your audience are help you serve them better? So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take.
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Help] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    She’s one of the most helpful, caring, and authentic book experts around … a true book shepherd. 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Help] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Not only will these questions give you a glimpse into the best practices the company uses to deliver quality leads to their clients, it also helps you understand the necessary criteria your insourced team might have to look for as well. What are the most crucial factors to look for in an outsourced teleprospecting team? If so, what type?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Help] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Creating your own images or visuals is especially helpful for anyone with a service, rather than a product-based company, or anyone trying to promote a blog post, article, guide, video, how-to tutorial, checklist, free trial, and more. 'Think it’s too early to utter the words, “back-to-school”? Shoppers aren’t. Target.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Help] Google+ is an antisocial network
    am a “blue dot” when I attend Renaissance Weekend and that means that I have attended for a while, know what I am doing, have the trust of the community, am generous, and can probably help anyone out who has a question. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article.
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips for the Best Use of Video in Mobile Marketing
    These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. 'Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips to Improve Your Social Customer Service
    Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading. 'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Social Media for Customer Support
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Scoring the readiness of potential buyers (based on their demographic data and/or behavior) helps marketers keep consumers on the right track. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? For example, let’s say Rita is interested a home security system from your company.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Help] Do B-to-B Buyers Trust Your Website?
    Content assets that helped establish credibility were lead by thorough contact and about us page. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. These findings were from a KoMarketing Associates usability report and are worth discussing.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Help] Want to Hire Challengers? Redesign Your Job Postings First!
    Challengers want to work in an environment that empowers them to make their own decisions, and helps them understand how their work may contribute to the overall growth of the organization. When you couple this with the issue of an aging sales force, hiring quality sales talent has become a pressing issue for most organizations.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Though images themselves can help boost your presence, some are better than others. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips to Support Relevance in Your Marketing Communications
    Chang outlined the Modern Marketing Maturity Assessment Model, a road map that ultimately helps marketers conduct one-to-one, continuous conversations with their customers. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Help] The Power of Unsubscribe
    But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers Testing the unsubscribe link on new email templates and before sending will also help ensure compliance and possibly lower spam complaints. If The unsubscribe page does not necessarily mean goodbye.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Help] 23 Outstanding Social PR Guides
    Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Help] The ROI of Twitter, Explained
    The post The ROI of Twitter, Explained appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. Hello Kitty. Off track.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Help]  5 Tips for Marketing in a Highly Regulated Industry
    In fact, personalization can help keep you compliant. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. It can also have a huge financial impact. For example, tobacco giant R.J.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    While there are some hiring managers who only give interviews to graduates of top-tier school, most say it helps to go to a top-tier school, but it’s certainly not a deal-breaker if you went to a lower-tier school or community college. ’ It creates common ground for conversation and helps us assess culture fit.”
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Help] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Inspiring Content to Help You Build Your Marketing Strategy. From how to create memorable video content to the latest innovations in B2B marketing technology, Ignite will offer a range of inspiring content to help marketers master both the art and the science of video marketing. Can I get a heck yeah?! Enough Already, Let’s Do This!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Help] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    few other key aspects made the list as well: (1)  never go for the hard sell, and (2) understand the difference between helping and selling. 'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” But trust is built on authenticity—and this is something that cannot be faked. FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    “Those integrations have propelled Vidyard forward in the market and place them in a unique position to help customers better qualify leads and close more deals with online video.” ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Help viewers consume and discover new video content by keeping them on their company website, free from competing distractions that come with using off-site video channels. More than 70 percent of B2B marketers now use video to engage, educate and entertain customers, according to the Content Marketing Institute. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    ” “At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    That’s a big reveal and a very powerful connection to help understand the buyer.” 'Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Help] A 3-Step Framework for Leading a World-Class Marketing Team
    Here are five tips to help you build that type of team. At the same time, the data side of the business has exploded, forcing many to learn new skills and find partners that can help them navigate the sector.” This structured, disciplined approach to innovation will help minimize aversion to taking risks. Final Thoughts.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Help] 10 Things Every Email Marketer Can Relate To
    Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. Here''s a handy, free tool that will help you do all that. source: [link].
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Help] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. That wasn’t the case 10+ years ago.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Help] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    And help your business answer them. So start now and you can help your business to define its own content marketing ROI. 'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. Alice: I don’t much care where—-.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 21, 2014
    [Help] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
    This face-to-face meeting helps to ensure that both inside sales managers and reps are on the same page according to their quota and other expectations. Having a tangible task list - especially one where I can cross off items when they’re completed - helps me stay on track, manage my time, and be more productive overall. Plan Ahead.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Help] This Week in Content: The Social Network That Pays You
    Last week I wrote about the idea that maybe we should be using consumers to help shape and produce content.  'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. AdAge.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Help] 12 experts define Key Performance Indicators (KPIs)
    Average Shopper Value,” since buying more can help determine if you’re meeting your goals. A metric that helps you understand how you are doing against your objectives.” –  Avinash Kaishik. Measures that help decision makers define and measure progress toward business goals. KPI Do these definitions help explain KPI’s to you?
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Help] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Here are nine podcasts we think can help. Accidental Creative: Creativity, Innovation, and Doing Brilliant Work. Back to Work. The Lede.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Help] Partner Hiring and Training
    With most of my clients I help them build a quarterly training plan — a minimum of two to three hours a month that includes sales skills, product knowledge, operations training and industry awareness. 'Partner Hiring and Training Lessons from Sage Summit. Don’t make that mistake. By Ken Thoreson. job of management.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Help] The Biggest SEO Shakeups of All Time
    This helps let the search engines know, “Hey, I’m just linking to some helpful content -- no spammy link-building going on here!”). While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. I know, bummer).
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Help] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Your inbound marketing efforts should help your business achieve specific goals and metrics. They sure can. Trade shows are no different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Help] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I''m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Help] 5 Habits of Superstar Marketers
    ve seen changes over the last ten years in what constitutes excellence, and I’d like to share five key working habits that will help you create and manage marketing initiatives that are so obviously good, they make you a superstar. They volunteer or ask to be assigned to projects over their heads. For today’s modern marketer, here are the –.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Help] Lead Capture: How undermining value impacts conversion
    Prospects are seeking not just the right amount of information, but rather, the right degree of value within that information to help them make a decision. 'Tweet Less is not always necessarily more when it comes to a lead capture process. say this in light of best practices that often argue otherwise. Approach: A/B multifactor split.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Help] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? 'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do? Transcript.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Help] Don't Miss Out! Catch Up on This Week's Most Shared Content
    The infographic in this blog post features 74 title “templates” to help you brainstorm compelling titles for your blog posts. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. In this week’s roundup, you''ll find our most shared blog posts from the week. Tweet.
  • ENGAGE  |  FRIDAY, JULY 18, 2014
    [Help] Lessons from the Latest Customer Service Epic Fail
    When the customer says that the representative can help him by canceling the service, he shouts, “But how is that helping you? How is that helping you? Explain to me how that is helping you!”. 'This week, Comcast’s customer service has gotten a lot of attention—and not the good kind.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Help] The Fallacy of the Lazy Millennial
    Many companies have millions of examples of dedicated, hard working, self-directed young over achievers who will do the right thing, work their butts off, and help scale the company. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. They also might drink craft beer. Positive attitude.
  • LEADERSHIP  |  FRIDAY, JULY 18, 2014
    [Help] Interesting Infographics: Read This If You Don’t Have A Digital Strategy
    In this interesting infographic by InformationWeek , results from their Digital Business Survey are disclosed, which helps us understand how businesses are adjusting to digital changes. 'As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. Challenges To Note. Measuring Effectiveness.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Help] 5 Social Media Mistakes You Don’t Want To Make
    This small restaurant had gotten bad reviews from bloggers and diners, and turned to a celebrity chef for help. Amy’s Baking was featured on Gordon Ramsay’s Kitchen Nightmares , a television program in which noted chef Ramsay helps faltering restaurants improve. Saying: Look at me, look at me, look at me!
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Help] Is Author Rank Really Relevant?
    They must create content to help buyers make intelligent decisions. But in that post, I did attempt to be helpful. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. Has Author Rank been abolished?
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Help] How to Transform Email Subscribers Into Qualified Leads With Video
    This technique not only helps you avoid the email client support issue, but also has the added benefit of providing trackable clicks so you know where your video views are coming from. The best way to figure out what will help you reach your conversion goal is to A/B test. What the numbers say about video in email. Keep it simple.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Help] 17 Powerful Persuasive Writing Techniques
    Persuading readers to agree with you can help convert them into paying customers. Copywriting formulas exist solely to help copywriters persuade readers. Simplify your core ideas into hard-hitting individual thoughts, then amplify them with the help of things that are important to the reader. 'Image source. Tell Them Why. Learn!
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] How to Decrease Your Website's Bounce Rate [Infographic]
    Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. 'How sticky is your website?
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Help] Survey: How to Get the Most Out of Brand Advocates
    Williams suggests going so far as to create “brand advocate personas,” similar to buyer personas , to help with this. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. To find out, Software Advice conducted an online survey. Social recognition (e.g.,
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 17, 2014
    [Help] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    Learning coding and programming is going to become even more important and it would be great if I could use this knowledge to help her. 'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.) Oscar Cisneros, Jr.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Help] 3 OTHER Things Your SEO Team Should Be Doing
    ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Help] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    To simplify things, we’ve broken down five marketing efforts geared toward increasing growth to help you get the results you’re looking for. Establishing your expertise helps demonstrate to clients that they can value your firm’s place in the industry. Conduct research. This is a no-brainer. Use content marketing.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Help] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media can help with conversions, but increased revenue is not its primary purpose. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Many of us have read about the plethora of success stories and sometimes the failed (yet brave) risks.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Help] Why Companies Don’t Market to Their Customers
    There are several consistencies across organizations that I see and if addressed, could help organizations add significant dollars to the bottom line. This can be remedied however, given the numerous tools that are available to help with analytics for marketers today. Lack of Data Governance. Lack of Demand Generation Focus.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Help] Link Building Basics: Finding link opportunities
    Advanced search modifiers are exactly what they sound like – modifiers that help make your search more specific to better refine your search results. For example: These modifiers can really help you fine-tune your search and narrow down your results. Another helpful tool for reverse image searching is Image Raider. Image Raider.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Help] How to Build Your Email List [GUIDE]
    So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. We’ll run you through the best ways to get started, recommend some tips and tactics, and show you how to avoid a few pitfalls. Voila! .
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Help] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    In what ways can Salesforce help your sales team nurture leads? 'As you may already know, AG Salesworks is an active user on Twitter. We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. Each chat lasts 45 minutes long. Here are today’s questions. What’s important now?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Help] How to Double Your Marketing Team…WITHOUT New Hires
    It helps focus your sales team, while also ensuring a lead’s interactions are properly recorded. Use lead scoring to help rank leads by activity and target audience qualification. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Autoresponders.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] Are These the Smartest Marketing Campaigns of the Past Year?
    ORBIS’ flying eye hospital -- a DC-10 -- had helped millions of people in developing countries. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka. Brand: Vodafone. Agency: JWT Cairo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Help] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    That actually helps me be more creative.” “When you’re writing a great song, it also helps to be truly inspired by your life story. To write a great love song it helps to be in love. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. ” 2. ” 3.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Help] Customer Lifecycle Marketing: Reporting, Part 1
    Similarly, marketing has a role to play in customer marketing that helps in retention and upsell. Key metrics that help to answer these questions include: Conversion rate on Calls to Action (CTA): This number shows you the effectiveness of your CTA buttons in converting unknown visitors to known visitors through form fills. Attract.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Help] Creating the beautiful blog with Stanford Smith
    The post Creating the beautiful blog with Stanford Smith appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Creating the beautiful blog with Stanford Smith appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How we engage with our audiences beyond comments.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] 35 Tech Terms Translated Into Plain English
    To help bridge the gap, here are 36 techy terms every marketer (and human) should understand. It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. 301 Redirect. Alt Text. Sandbox.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Help] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. They just might help you navigate this chaos. 'Technology builds the business. Technology refines the business.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 16, 2014
    [Help] Facebook Mobile Ad Management – NEW User Friendly Tool
    Need help getting started in using Facebook ads? 'Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. Need to pause or resume ad campaigns? Perhaps add to the daily budget or change when the ad is scheduled? Give us a call at 734.995.5000.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. 'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Help] B2B Appeals that Motivate Action
    Financial – The financial hot buttons of your prospects can be pushed two ways: first, by demonstrating how your product or service will save money, and second, by demonstrating how your product or service will help generate more income. 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Help] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics. Of course, there is no list of tactics that can be used to forecast results but that''s what actually makes SEO so powerful, and helps maintain the quality of search results.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Help] Back to Basics: Managing AdWords Ads
    This will ensure your ad variations are getting shown equally and help you better understand which variation is truly performing better. This helps keep data around each ad size easier to see. 3rd-party tools and platforms can help online advertisers greatly. At the end of the day, they are just as important as everything else.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Help] The Art of Influence for Great Copywriters
    If you’re not sure whether your copy is compelling your readers to take action, here are some pointers and techniques that can help jump start your persuasive copywriting skills. The power words above can help, as can  these words that tend to grab readers’ attention. 'Image source. Fortunately, it doesn’t have to come naturally.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Help] Three Value-Adding Strategies
    Value cannot be adequately quantified monetarily; purchase price is a helpful but incomplete measure of value. Getting involved early in helping clients solve emerging, unfamiliar problems is a clear opportunity to provide higher value—and reap the greater profit and client loyalty that comes with it. 'Value drives business success.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Help] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. There will be instances where it will still be helpful for lead generation. Once underway, here''s what needs to happen. So once you’ve started, what happens next ? Sadly, no.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Help] 4 Steps to Content Curation for Inside Sales Reps
    It is also helpful at this stage to setup Google Alerts for your topics/keywords to make sure you catch any important content sources you did not find in your initial search. Most aggregators will let you sort your content by topic, which is very helpful if you want to share content on several different topic focuses.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Help] 21 Decoded SEO Terms Everyone Should Know
    Having a description of the image will help spiders and bots identify the image. If someone links to your site with specific anchor text, it helps search engines know what your site is about. It can also help ensure that readers who find you, are looking for your specific offer. Are you lost in a sea of inexplicable acronyms?
  • BIZNOLOGY  |  WEDNESDAY, JULY 16, 2014
    [Help] You’ve Got Great Content. Now What?
    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 16, 2014
    [Help] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    Professional tradesman are always looking for help in solving problems, and it benefits both you and them if they can go to one source and get all their questions answered. Here are a few that caught my attention: it provides a variety of perspectives which helps increase its credibility. 'What is Content Curation? builds your brand.
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