• VOICE-BASED MARKETING  |  MONDAY, JULY 28, 2014
    [Help] 6 Habits of Highly Effective Salespeople
    To help, here are six habits that highly effective salespeople are known to employ. They Use Tools That Help Them Close. 'Most companies have that one sales rep who just can’t lose. Deal after deal gets closed and the rest of the sales force is left scratching their heads, wondering how they can get a hold of some of that star power.
  • HINGE MARKETING  |  MONDAY, JULY 28, 2014
    [Help] CPA Brand Strategy: How To Make The 3 Levels Work For You
    We’re going to offer you a way of thinking about your brand strategy that may help you stay on course. There are some strategies to help the three levels work together for your CPA firm. 'Building your CPA firm’s brand can be a real challenge. Let’s start with what we mean by your brand. Your Brand Defined.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [Help] How to Have an Effective First Conversation When B2B Teleprospecting
    Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. Don’t waste time with the wrong person.
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Help] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    In your emails, help parents out by offering a discount. 'Reading, writing and … subject lines. Yes, it’s time to start sending back-to-school emails, newsletters and offers. To brush up on school-themed subject lines , we’ve created a mini lesson plan just for you – So take notes. car dealership did. Be specific.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Help] Why Twitter just may be the better social marketing choice
    The way that Twitter is utilizing its new promotional tools is innovative, and true to its format, which will help these new endeavors succeed. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Help] 9 Keys To Brand Publishing Success
    Helping to create marketing that people might actually love? 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. They want stories.” I’m in!
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Help] 4 Ways to Invest in Your Marketing Career
    Ask for Help. If you want that promotion, ask for help getting it. That said, most people prefer to help those who are already helping themselves – come prepared with your own ideas and benchmarks. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Help] 17 Must-Know Conversion Copywriting Hacks
    Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. Rhyming as a copywriting technique helps to create a pleasant connection and makes content memorable. Repetition of key points in your copy will help the reader remember them. 'Image source. Make it Rhyme. Repeat.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Help] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    How helpful do you think their answer will be? It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. Almost immediately, the team requested headcount to help field questions and monitor the social media accounts around the clock.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Help] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. That''s why I made a few short videos to help explain the inbound marketing methodology. But reading about a concept can only go so far.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Help] Got CRM? Why You Need Marketing Automation Too
    Suddenly my computer got friendly and helpful. But the commons can be the Wild West, unless you have a destination and a map to help you get there. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. It was more efficient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Help] The Twitter Book that changed everything
    You can acquire a book by clicking here: The post The Twitter Book that changed everything appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You can acquire a book by clicking here: The post The Twitter Book that changed everything appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Help] Got a Trade Show Coming Up? How to Use Instagram While You're There
    In moderation, each of these tactics can help you better engage with event attendees. You can use this checklist for powerful landing page copy to help you. 'Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth.
  • ISCOOP  |  MONDAY, JULY 28, 2014
    [Help] Serhiy Was Crushed by the Ukranian Corruption
    The article starts with the story of one person, Serhiy Tivonchuk, with a mental disability from whom a social security official demanded a bribe in order to help him keep his benefit payments. 'Serhiy Tivonchuk works as a mailman in Rivne, Ukraine, but several months a year he is away due to mental illness. Read the original story.
  • B2B LEAD BLOG   |  MONDAY, JULY 28, 2014
    [Help] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Analytics: How metrics can help your inner marketing detective [More from the blogs]. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Help] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. 'I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. When: Sept. Hope to see you there!
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Help] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    To help you better connect with your audience on Twitter, this blog post offers some insight into the essential psychological theories that explain why people engage with some tweets more than others. 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]. Tweet. Tweet. Tweet. Do''s and Don''ts to Live By.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Help] The Anatomy of a Strong Company Name
    The right name can help you overcome your single, most difficult challenge: communicating what you do and who you do it best with. The right name will help your sales team with: Making customer and prospect education easier. Helping you connect with your customers and prospects on an emotional level. over the phone). Memorable.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Help] Your Website’s Four Most Important Pages
    Take note, what separates your product from the competition is not what it does, but how you help your customers integrate that product throughout their company. An “About Us” page, highlighting the faces behind your company, will help eliminate tension and visitor anxiety. 'Beyond your home page: What other pages demand attention?
  • ENGAGE  |  FRIDAY, JULY 25, 2014
    [Help] 4 Rules From the Word Nerd Files
    hope you’ve found these guidelines useful in helping you improve your writing 'Few things give a grammar lover more pleasure than a perfectly crafted, flawlessly punctuated, properly capitalized headline. Similarly, every misplaced comma or illogical pronoun can utterly ruin an otherwise excellent read. Title Case. Creating the Apostrophe.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Help] 8 Key Questions That Will Help You to Know When to Update Your Website
    'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. How old is the content on your site? Who wants that?
  • THE ROI GUY  |  FRIDAY, JULY 25, 2014
    [Help] CFOs are Large and in Charge of Tech Purchase Decisions?
    'CFOs are more and more in charge and influential over IT spending decisions, this according to a recent article from Baseline Magazine. Studies by Gartner concur, revealing a 44% increase in CFO influence over IT purchase decisions. Risk – If you get technology wrong, it has a bigger impact on the business. Is your content speaking to the CFO?
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 25, 2014
    [Help] Feature Friday: Outbound Agent Dialing
    'We’re back with another helpful video for Feature Friday! Your call center agents don’t even have to dial a phone number from their phone. Use this video as a manager or call center agent and learn all about outbound dialing! Call Distributor – Outbound Agent Dialing from Ifbyphone Tutorials on Vimeo. Tweet us @IfbyphoneCST !
  • VERTICAL RESPONSE  |  FRIDAY, JULY 25, 2014
    [Help] Back-to-School Shopping is Bigger Than You Think! [Video]
    Get more helpful marketing tips and advice delivered daily with the VR Buzz. 'You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business. Take a look: Some key highlights: The average family with children in grades K-12 will spend $669.28 billion.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Help] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    None of the options would sound very good if you were one of those workers who helped build the chain.". And many of Market Basket''s employees have indeed helped build the chain. in the CEO position last year, it''s doubtful they''ll help reinstate him at this point. 'Empty shelves. Protesting employees. How did Arthur T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 25, 2014
    [Help] Live first. Post later.
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to avoid the self-help blahs and blast off in 2014 How digital documentation may create our lives The Psychology of Selfies Gary Vee and the Empire of Favors How Your Family Affects Creativity and Your Content Marketing Success. Post later.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Help] 9 Persuasive Writing Tips for a Copy that Sells
    By sharing your personality and just being yourself in your copy, you’ll help rectify that situation. Leave a comment below and tell us which tip you thought was the most helpful! 'The most vital characteristic of copy that sells is persuasive writing. Tell a Story. Image source. Share Your Personality. Personally. Talk Results.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Help] Paid Search & The Truven 15 Top Health Systems
    Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. Ad Example: To help support our recommendations with facts, we consulted Google’s study, “Creative That Clicks.” Truven graded health systems all over the U.S.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Help] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You realize that it can help you find new customers. In order to make your life a little bit easier and help you break through all of the clutter on Facebook to finally get the results you’ve been hearing about, they created the infographic featured below. You know that it has a large user base. Tweetable Takeaways. Social Medi
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Help] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Marketing has to take responsibility for working with sales to find ways to help move the buying process along. Once a lead is qualified and converted into an opportunity, marketing should create pipeline acceleration programs to help sales close deals. 'The days of marketing as a necessary cost center are numbered.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Help] How to Create Compelling Technology Client Case Stories
    great way of encouraging their engagement is to present them with a preview of potential interview questions—these will help them decide if they want to participate. 'Having a good reputation is key to having a successful brand, especially in the technology industry. And this is more than speculation on our part. Show what you can do.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Help] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    'I’ve never been big into Foursquare. tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Not so much.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Help] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    'I’ve never been big into Foursquare. tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Not so much.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Help] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When BuzzSumo is also a very helpful tool when searching for both influencers and content by topic. While you may be thinking to yourself, “Yeah, I have. FollowerWonk.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Help] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Help] Market Basket Employee Protest – Why Values Matter
    I’ve had young men come over dozens of times to help me finish loading and take away my cart. '(c) Dianna Huff 2014. In his July 20, 2014 Financial Post article, “ Seven lessons corporate CEOs need to learn from small businesses ,” Rick Spence writes that big companies need to retain a human touch. ” Yep. Demoulas.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Help] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Add descriptions and details, images and alt text to help your customers — and your SEO results. It’s no secret that  ratings, reviews, and other forms of user-generated content help your customers determine whether your product is right for them. 'You think you’ve got e-Commerce SEO problems? You use web analytics, right?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Help] Considering Starting a Blog?
    And of course, our team is happy to help you get a blog off the ground as well! 'By Rachel Kerstetter, PR Engineer. John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: Should we start a blog? Who else is competing for my audience’s attention?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Help] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1. jabs and right hooks) and high-quality content, helping you present the perfect message at the right time. The New Rules of Marketing and PR.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Help] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Because they help the people who are looking for your site to find your site. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. Navigational Search. What It Is. Why It Matters. Open a new tab on your browser. Just be.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Help] The Modern Marketing Agency Pitch
    They do help a lot, especially when your client is easily distracted by shiny objects.). Make sure you demonstrate that you know where your prospective client organization wants to go, and that you have a plan that can help them get there. Seriously, it was a huge deal. I forget exactly why. No mention of return on investment (ROI).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Help] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). The post 26 Reasons Digital Marketing Matters So Much to the C-Suite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Rob Petersen, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Help] How to Get More People to Register for Your Next Event
    You can download our visual content creation templates to help with this. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Content to Get Your Event Discovered.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Help] How to Write for the Web If You Were Born Before 1965
    Here is a list to help content writers who were born before 1965 write better content for online use. 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. puzzled over this for just a little bit, before I realized that these are the computer and online pioneers.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    'Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. According to Rand Fishkin, “SEO is powerful precisely because it''s hard to predict and hard to measure.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Help] E-Commerce Calls-To-Action
    Here is where a call-to-action can help. Calls-to-action like “shop women’s” and “men’s shirts on sale” help direct the shopper to exactly the desired place on the website without thinking. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. Shop today. Shop women’s.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Help] Why Google Removed Photos from Authorship
    The purpose was to help authors validate their content while also helping readers find valuable content on the web. Authorship was also designed to help authors gain more Google+ followers. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. blog Google
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Help] Sales and Marketing Alignment Equals More Revenue
    Below are some tips to help better align sales and marketing. Doing so helps ensure that the marketing team is attracting the type of leads your sales team wants. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Follow him on Twitter and LinkedIn
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Help] Fresh Insights in Selling to SMBs
    This fresh data confirms my long-held view that business owners value the help they get from their vendors.  Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. SMB is where there’s enough volume to do plenty of testing. And you’ve got a lot of company.  Encouraging, isn’t it?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Help] 4 Picture-Perfect Photo Editing Tools
    We asked Tom Clarke , a commercial product photographer, to help us come up with a list of picture-perfect photo editing tools. If this is your first crack at editing pictures, try Paint.NET It’s easy-to-understand software that helps you do basic editing functions like crop, rotate, adjust color and add effects. You want pizzazz.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Help] 9 Pillars for a Killer Content Marketing Strategy
    Maybe these stats will help convince you…. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Help] Marketo Goes to College
    Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. The reason?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Help] B-to-B Marketers: Are You Utilizing SlideShare?
    My position is that between sales, marketing and the C suite, there are plenty of Power Points already existing that highlight and focus on issues that help differentiate you and help set you up as an industry exp ert. Presentations to key customers on ways you can help solve their problems.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] How to Run the Most Effective Team Meeting of Your Life [Quick Tip]
    This gives people an opportunity to talk about projects that are taking longer than they expected -- and ask for help, advice, resources, etc. This isn''t about micromanaging -- rather, it''s an opportunity to celebrate accomplishments, ask for help, ask questions, and reorder to-do lists based on changing team priorities and feedback.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Help] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Help] Customer Lifecycle Marketing: Reporting, Part 2
    Such a program also helps you measure these activities, making it easier to determine results. Lead score profile of new leads: This metric helps you observe lead quality over time. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Are there nurturing steps at which leads stall or drop out? Convert. Expand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Help] 5 Reasons LinkedIn Has Lost Its Luster
    The post 5 Reasons LinkedIn Has Lost Its Luster appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Eric Wittlake, {grow} Contributing Columnist. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. In comparison to the constant ping of tag (or even poke!) ” 4.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    We want to know what will motivate our followers to act -- and psychology can help you find out just that. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. More than you would think. 1) Cognitive Dissonance. — HubSpot (@HubSpot) June 25, 2014.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Help] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    However, if you’re prioritizing the use of data and insights to grow (as only 29% of marketers are claiming to be focused on) you’re likely already looking for ways to actively optimize your videos to help their performance with your target market. The “post and pray” method won’t cut it when it comes to generating pipeline. My advice? month?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Help] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    If this helps just one of you prepare for unexpected issues like mine, this was worth it. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client. I was a mess.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Help] What LinkedIn’s Acquisition of Bizo Means For Marketing
    When we developed the Oracle AppCloud , we leveraged modern APIs and web standards to help marketers connect all of their marketing technology under one umbrella. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. OK, that makes sense.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Help] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. And without ever leaving Facebook. Want more marketing new, tips and advice?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    But as content on a site earns links, it helps every other page on that domain rank better in the search engines.”. You can find plenty of helpful information by checking out Content Marketing Institute or MarketingProfs. Optimize their social media profiles and or help them write content for your company’ site. million results.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Tips for Reducing Duplicate Healthcare Content
    Writing additional content about how your hospital or urgent care facility deals with pink eye will help reduce the percentage of duplicate content and create separation from the other sites. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. To help maintain transparency about your business when you send out email, this needs to be included somewhere in your message. 'CAN-SPAM. Yikes. Disclaimer: I would like to stress that I am not a lawyer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Help] B2B Content Marketing: Do More Than Reinvent the Wheel
    don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Period. Long-Form Content. Sort of. It’s frustrating!
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Help] Clever Quizzes That Don’t Involve Cats or Celebs
    This one from the education company works because it has a real takeaway to help you learn more effectively and the revealed personalities are colorful (but based on facts). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Or the most-shared of all time: the “Which State Do You Actually Belong In?” Celebs?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] City Analytics: How Chicago Leads the Pack in Big Data
    One of Mayor Emanuel’s promises when he was elected was to help drive Chicago business growth. 'This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. Go Cloud! What purpose does all this data serve? Data for the People. General
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] Top 5 Lead Generation Tips in Management Consulting
    But help them out a little. '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms. Search online (63.2%). References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Help] ROI for content marketing
    Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. Whats the value of a lead to your company and would knowing who your audience are help you serve them better? So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take.
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Help] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    She’s one of the most helpful, caring, and authentic book experts around … a true book shepherd. 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Help] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Not only will these questions give you a glimpse into the best practices the company uses to deliver quality leads to their clients, it also helps you understand the necessary criteria your insourced team might have to look for as well. What are the most crucial factors to look for in an outsourced teleprospecting team? If so, what type?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Help] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Creating your own images or visuals is especially helpful for anyone with a service, rather than a product-based company, or anyone trying to promote a blog post, article, guide, video, how-to tutorial, checklist, free trial, and more. 'Think it’s too early to utter the words, “back-to-school”? Shoppers aren’t. Target.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Help] Google+ is an antisocial network
    am a “blue dot” when I attend Renaissance Weekend and that means that I have attended for a while, know what I am doing, have the trust of the community, am generous, and can probably help anyone out who has a question. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article.
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips for the Best Use of Video in Mobile Marketing
    These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. 'Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips to Improve Your Social Customer Service
    Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading. 'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Social Media for Customer Support
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Help] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Scoring the readiness of potential buyers (based on their demographic data and/or behavior) helps marketers keep consumers on the right track. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? For example, let’s say Rita is interested a home security system from your company.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Help] Do B-to-B Buyers Trust Your Website?
    Content assets that helped establish credibility were lead by thorough contact and about us page. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. These findings were from a KoMarketing Associates usability report and are worth discussing.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Help] Want to Hire Challengers? Redesign Your Job Postings First!
    Challengers want to work in an environment that empowers them to make their own decisions, and helps them understand how their work may contribute to the overall growth of the organization. When you couple this with the issue of an aging sales force, hiring quality sales talent has become a pressing issue for most organizations.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Though images themselves can help boost your presence, some are better than others. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Help] 3 Tips to Support Relevance in Your Marketing Communications
    Chang outlined the Modern Marketing Maturity Assessment Model, a road map that ultimately helps marketers conduct one-to-one, continuous conversations with their customers. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Help] The Power of Unsubscribe
    But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers Testing the unsubscribe link on new email templates and before sending will also help ensure compliance and possibly lower spam complaints. If The unsubscribe page does not necessarily mean goodbye.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Help] 23 Outstanding Social PR Guides
    Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Help] The ROI of Twitter, Explained
    The post The ROI of Twitter, Explained appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. Hello Kitty. Off track.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Help] ? 5 Tips for Marketing in a Highly Regulated Industry
    In fact, personalization can help keep you compliant. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. It can also have a huge financial impact. For example, tobacco giant R.J.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    While there are some hiring managers who only give interviews to graduates of top-tier school, most say it helps to go to a top-tier school, but it’s certainly not a deal-breaker if you went to a lower-tier school or community college. ’ It creates common ground for conversation and helps us assess culture fit.”
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Help] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Inspiring Content to Help You Build Your Marketing Strategy. From how to create memorable video content to the latest innovations in B2B marketing technology, Ignite will offer a range of inspiring content to help marketers master both the art and the science of video marketing. Can I get a heck yeah?! Enough Already, Let’s Do This!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Help] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    few other key aspects made the list as well: (1)  never go for the hard sell, and (2) understand the difference between helping and selling. 'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” But trust is built on authenticity—and this is something that cannot be faked. FOR EWORD by David C.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    “Those integrations have propelled Vidyard forward in the market and place them in a unique position to help customers better qualify leads and close more deals with online video.” ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Help viewers consume and discover new video content by keeping them on their company website, free from competing distractions that come with using off-site video channels. More than 70 percent of B2B marketers now use video to engage, educate and entertain customers, according to the Content Marketing Institute. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    ” “At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Help] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    That’s a big reveal and a very powerful connection to help understand the buyer.” 'Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Help] A 3-Step Framework for Leading a World-Class Marketing Team
    Here are five tips to help you build that type of team. At the same time, the data side of the business has exploded, forcing many to learn new skills and find partners that can help them navigate the sector.” This structured, disciplined approach to innovation will help minimize aversion to taking risks. Final Thoughts.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Help] 10 Things Every Email Marketer Can Relate To
    Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. Here''s a handy, free tool that will help you do all that. source: [link].
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Help] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. That wasn’t the case 10+ years ago.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Help] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    And help your business answer them. So start now and you can help your business to define its own content marketing ROI. 'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. Alice: I don’t much care where—-.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 21, 2014
    [Help] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
    This face-to-face meeting helps to ensure that both inside sales managers and reps are on the same page according to their quota and other expectations. Having a tangible task list - especially one where I can cross off items when they’re completed - helps me stay on track, manage my time, and be more productive overall. Plan Ahead.
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