• HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Help] 63 Web Design Terms Every Marketer Should Know
    So we decided to share a larger glossary, to help us all step up our game a bit. Particularly helpful when emailing or saving large image files. purely hypothetical map of vertical and horizontal lines that helps align images and text within a document. H. But soon enough, you're being pulled onto design projects. 11) Contrast.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Help] 4 of the Best Growth Hacking Experiments to Try in 2017
    And to help you get started, check out HubSpot's Marketing Experiments Calendar to get some new ideas on the board -- your team/boss/department will thank you. Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? On the surface, it might look a little intimidating. Set achievable goals. Let it run.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Help] How Your Business Can Survive The Ad Blocking Wars On YouTube
    And yet it also advocates that businesses do more than just advertise on their channel – it suggests you create content that doesn’t just promote yourself, but video that helps your potential customers solve their problems. YouTube suggests you have a “Hero, Hub, Help” strategy. Ad blocking is growing worldwide.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Help] The 32 Best Twitter Marketing Tools
    Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 1) TwitterCounter. Step in ManageFlitter: the tool helps manage your Twitter while growing quality followers. like it.” — 
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Help] Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
    Even if they paid nothing, this helps reinforce that they received something of value. Free projects can help you build connections, as long as you remain wary of scope creep. If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free. Absolutely not. Julie T.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 23, 2017
    [Help] Every Day Life is very Interesting
    Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting. Many of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” So, let me do a show-and-tell.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help] 5 CSR Tips So You Can Start Giving Back This New Year
    We’ve talked about CSR in the past and explained how it helps with brand management. Simply said, how can CSR help bring in additional profit for the business? Get them to join a sharing seminar that helps youths with shaping their career goals. This way, not only do you get to do CSR, you also help your customers do good too!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2017
    [Help] Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.
    Marketing automation, to some extent, helps address these issues and provides a highly personalised approach to marketing that has the potential to save time. As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. John J.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Help] How a brand audit could revitalize the Democratic party
    Taking a page out of the marketing handbook, a brand audit would help identify the most passionate concerns of voters and new opportunities to rebound in the future, focusing on these key elements for an improved brand positioning: Situation/problem/trends – We are living with a crisis of trust now. thorough brand audit would help.
  • CONTENT STANDARD  |  MONDAY, JANUARY 23, 2017
    [Help] Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman
    “When you create your strategy with clear goals, it is up to the local team to help achieve those goals,” says Huisman. “With help, of course, from HQ, but with the faith of top management in the local team and budget to match. In the end, we all have to contribute to that same purpose.” Document your strategy.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Help] How to Leverage Intent Data to Drive More Revenue
    In turn, marketers have increasingly turned to predictive analytics platforms that integrate with marketing automation and CRM platforms to help them sift through the noise to determine which 3rd party topics are actually relevant. One method that continues to pique interest is intent data. Forbes.com for business professionals). The problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Help] The greatest content marketing case study in history
    even asked GE for help but they could not locate the story either. The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So, you’re just going to have to settle for my description of this case. Here we go. The greatest content marketing case study.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help] Where Do Bots Come From? A Brief History
    That wasn’t helped by the 1966 ALPAC report , which was rife with skepticism about machine learning and pushed for a virtual end to all government funding to AI research. Sure, it could clean the floors, but it couldn’t really help with anything else. But she was in luck -- her computer wrote the poem for her, and it was a hit. ELIZA.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Help] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Then, you can add in the fact that the DTCC plans to use blockchain to settle its $11 trillion in derivatives trades , Homeland Security is looking at blockchain to track goods and people across borders , and the FDA is looking at blockchain to help with population health management. Previously, he was VP of marketing at Sprinklr.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help] 11 Soundless Videos We Love (And Why)
    Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed, YouTube homepage, and Twitter feed without sound to rely on. It's a complicated story, but Vox communicates it succinctly and clearly in this video with the help of bold captions, animations, and humor. Sound familiar? 10) Vox. 11) HubSpot.
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Help] The 7 Traits of Successful Content Marketers
    In the book, 15 powerful chapters are helpful to all individuals, but  seven chapters were spot-on relevant to content marketing. One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Caution from Joe: The book is extremely chauvinistic.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Targeting : Facebook puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. Lookalike Audiences uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM. But Facebook has always had reach.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Help] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Now let’s take a look at the metrics that can help you measure the progress of your lead capturing efforts. This information will help inform the lead nurturing stage of the lifecycle, and also reveals which channels produce the best leads. Capture Metrics. What calls to action are most effective? Which channels are most effective?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help] 20 of the Best Free Fonts for Designers
    Editor's Note: We hope you find these fonts helpful -- but because they are offered by other parties on their sites, we can't make any guarantees or promises about them (like that they will be available or free to use). Finding a free font can be even more of a hassle. So what's a budget-strapped designer to do? 10) Yeseva One Regular.
  • JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Help] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    Vick then purchased his first gardening-related title, The Horticulturist, moved it to Rochester, New York, and leveraged it to publish books, resource guides, and other content products that would help people cultivate their own gardens more successfully. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41).
  • ETRIGUE  |  FRIDAY, JANUARY 20, 2017
    [Help] The value in anonymous visitor tracking. Part two
    Let’s take a closer look at some of the ways you can leverage anonymous visitor data to help your sales team beat the competition and close deals. Anonymous visitor data helps you gauge how many individuals from an organization have an interest in your product. Tracking down anonymous visitors isn’t difficult. Account-based marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Help] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Help] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    In contrast to typical vanity awards programs — nice for the winners, but rarely helpful to anyone else — we designed The Stackies to be a vehicle for sharing industry insights among peers. Help raise money for a terrific charity? Of course, like all good agile marketers, we believe in improving with each iteration.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 20, 2017
    [Help] Behold the Ongoing B2B Mobile Marketing Disconnect
    Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Help] The Importance of Influencer Marketing
    For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers. These days, it’s not enough to have a hot digital marketing campaign. 81% of people are influenced by their friends’ social media posts.
  • LEANDATA  |  FRIDAY, JANUARY 20, 2017
    [Help] What Sales Ops Needs in a Technology Stack
    But it is intended to help get you thinking about what goes into designing a high-performing tool stack. Everyone in Sales Ops wants the same thing — more information about technologies that can help them do their job better and their businesses to succeed. So you have to find the technologies that help accentuate the artistic element.
  • BIZNOLOGY  |  FRIDAY, JANUARY 20, 2017
    [Help] Is your marketing focus internal or external?
    This is critical, and it can help prevent the kinds of silo’ed thinking that keeps one hand from knowing what the other is doing. If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Like this post?
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Help] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    ” A week later, I was stunned, humbled and honored to see that two of the business professionals I had the opportunity to help with optimizing their online presence last year had written one of those posts about me. She helped me develop professional clarity, as I’ve in turn done for clients. need to pay it forward.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Help] 5 Steps to Kickstart Your Account-Based Marketing Program
    Most market intelligence solutions, including a complete marketing automation platform with native ABM capabilities, can help your team quickly identify target accounts based on multiple layers of specific criteria, including the characteristics mentioned above. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Help] 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
    Kind of. I had failed to take my own advice -- to do something mindless before bed -- and had instead remained engaged in something that was mentally stimulating, instead of something that helped me wind down. Here’s where planning ahead can tremendously help. First, it helps to keep certain distractions out of sight while I’m working.
  • KAPOST  |  FRIDAY, JANUARY 20, 2017
    [Help] What’s the Future of Content Marketing and Paid Advertising
    This simple framework will help ensure that your marketing distribution channels are well-aligned with your content—and that your content serves as an educational anchor in your sales process. The reasons why are clear: As a timeless, powerful marketing asset, content can persuade audiences in key decision-making moments. Marketing Strategy
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Help] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    Ask an expert, get some help, take a different approach, figure out how to do it right. In summary, hard work directed at hard things not only results in personal and professional growth, but can also help accelerate revenue growth for companies. The Fastest Growing Companies Do Hard Things. appointments per month (or 4.2 But, 4.2
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Help] The Year of Customer Experience: How Ecommerce Brands Can Prepare
    This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). According to Gartner data, 42% of CEOs say that better CX was “ the key change that has driven more wins.” Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to work with a certain vendor.
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Help] Rethinking the Role of Marketing in B2B Customer Engagement
    Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Marketing automation solutions help you to personalize your communications by adjusting messaging based on stage, persona, or online behaviors. Technology integration and customer data management can help.
  • BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [Help] The 4 Stages of B2B Marketing Performance Management Maturity
    There clearly is some distance between what marketing performance management can mean, so we built this framework to help you think about where you are on the MPM spectrum, as well as how to develop and mature your practices. Systematic improvements are the best way for a marketing organization to make consistent gains in performance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Help] Success of Digital Marketing Tactics Dependent on Generational Differences
    Social media marketing has been especially helpful for marketers looking to reach out to B2B customers in the past. For example, the report revealed that the majority of Gen Z (74 percent), Gen Y (66 percent), and Gen X (55 percent) used mobile devices for at least one hour per day, highlighting a key channel for digital marketers.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Help] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    Bolt recognizes the critical help of his teammates; marketing should do the same. They help put marketing in an advantageous position when it is their turn to run. Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. Sales Team.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Help] Why Marketers Struggle to Hire the Best Freelance Writers
    But it helps tenfold to understand that a quality writer is more important than a professional with an established background. “Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Help] 15 of the Coolest Agency Offices We’ve Ever Seen
    Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. If you’re spending over 40 hours a week in a single location, shouldn’t you at least be comfortable? Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Help] How To Maximize Your ABM Investment With Better Data
    Intent — Understanding which companies are actively researching your solution can help you identify new additions for your target account list and find out when to engage existing target accounts with sales or marketing outreach. What has account-based marketing done for me lately? This was down from 34% in 2015.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Help] 9 Examples of Live Action Marketing
    WWF tapped French sculptor Paulo Grangeon to help bring attention to the conservation of the endangered panda bear. We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention. Netflix: Halloween Doorbell.
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Help] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    In his role as a Solutions Architect at Perkuto , he combines best-of-breed technologies and process optimization to help Marketo customers solve their toughest challenges. Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again. Listen on Itunes Listen on Soundcloud Listen on Stitcher.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 19, 2017
    [Help] Build beautiful emails: VerticalResponse’s new editor makes it easy
    To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. Template gallery. The template gallery is where you find pre-made designs for your emails. Adding graphics.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Help] Mobile marketing must-haves in 2017
    Automation helps alleviate your manual workload by establishing a set of preprogrammed responses to your buyer’s journey. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. Moving away from written content. will come out ahead in 2017. Marketing automation.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Help] The Story of a Storyteller Who Became a Vidyard Customer
    Like at TSTC School of Nursing, where the software helped educators connect with students who needed additional help and remediation, bringing their board exam pass rates from a 77% to a 100% within a year. It helped Stephanie shape her career as a content marketer: “One of the things that struck me about J.K. Well I have.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 19, 2017
    [Help] How to Use User-Generated Content to Inform Your Content Strategy
    Here’s how to use this type of content to help update your content platform: It can help you redefine your keyword topics. Finding out that your audience is relating to a common question about your brand in a new way can help open up avenues for new content, or even secondary keywords to nurture for an expanded search strategy.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Help] Tools and Tips for Outbound Sales Prospecting
    Each SDR’s bag of tricks should include the right amount of prospecting and automation tools to help them do their day-to-day job and target the right individuals from the top target accounts. Scour their pages to understand what they do and how you can help. We do everything with that in mind. Let’s dive in: Tools of the Trade.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Help] The new standards for strategy and social media success
    The new challenge is to help, help, help … and to do it in a patient way. The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. With permission, I’m providing this content to you today. . It begins with the organization itself.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Help] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. Think about everything you’ve bought in the last six months, specifically the big purchases. Every year, over 2.8 SEO Daily Promo
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Help] Your Role on the Customer Journey
    It can be a helpful tool. They help me navigate my journey and arrive at my destination. Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Help] The 26 Best All-in-One SEO Tool Suites
    It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.” — Kissmetrics. The technology also gathers the data aimed at helping marketers transform their brand.” — MarketingLand.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Help] 4 Exercises That Boost Creative Confidence
    Unfortunately, there's no quick fix for developing confidence in your own work, but we've shared a few exercises here that will help get you started on the right path. Setting small, attainable goals and marking them as complete not only helps us keep big projects on track, it also boosts our confidence and gives us more creative freedom.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective. SalesLoft is a sales engagement platform at heart; in broad strokes, we help businesses convert targets into accounts. Read on for the rest of the conversation.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity
    Want help on setting up an ABM based multi-touch/media/cycle process? We recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. You are my conscience.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Help] How to Build the Perfect B2B Social Media Strategy
    Setting a clear goal for each campaign you run can help you prioritize pieces of content that need to be promoted. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? Where Should B2B Brands Hang out More? Timing.
  • BIZIBLE  |  WEDNESDAY, JANUARY 18, 2017
    [Help] What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
    Attribution is intended to help marketers see what efforts are working and which aren’t by representing the customer journey. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Our experience.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Help] MarTech: Top 100 Influencers and Brands
    As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. WHAT ARE THE INFLUENCERS SAYING? Bigger brands are already doing so.
  • SNAPAPP  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy
    As a baby marketer, I grew up in public relations which I think helps a lot when it comes to content. The most fun I have is not when I’m the one who has the “a-ha” moment, but when I can help someone take a concept to an actual something. Q. First thing’s first, coffee or tea? Coffee. Definitely. And constantly. That sort of stuff.
  • LEAD LIAISON  |  WEDNESDAY, JANUARY 18, 2017
    [Help] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event. Separating your follow up page from your registration page will help you isolate statistics and get better tracking from your marketing automation system. Pre Webinar Bonding. Follow Up. Click here for a demo!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Analysis: Marketing Conferences are Better Than Ice Cream
    Helps You Get Social Another reason we love ice cream, besides how delicious it is, is because it brings us together. Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. Cup or cone. Hot fudge or sprinkles. Learn.
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Killer Content Marketing
    Our goal was to establish and deliver valuable marketing insights through thought leadership to help brands improve their business, increase efficiencies and maximize profits. We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards  for our work on our latest ebook, Reply All.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Help] 12 Questions You Need to Ask Before Hiring an SEO Company
    In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Help] The Secret to Getting Exactly What You Want (In Business)
    Find a way to love your data, and then put it to work to help you flourish. The post The Secret to Getting Exactly What You Want (In Business) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Let me explain. Patience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Help] What Is The Best Time To Publish Thought Leadership?
    With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. We wanted to understand when senior executives preferred to read thought leadership content. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Help] How to Detox From Social Media Without Deleting Your Account
    Taking a hiatus from social media would reduce time spent looking at screens on mobile devices, which could help alleviate any of the symptoms and health conditions above. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. Sound familiar?
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Help] 5 Content Marketing Predictions for 2017
    But even so, it helps to look at upcoming trends. This content helped marketers harness more leads to ultimately fuel future sales. User-generated content not only helps you cut through that clutter, it’s also impactful. As a group, marketers are doing pretty well with content marketing. Video will rule the roost. Landing pages.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Help] 7 Ways Freelancers Can Start Earning More in 2017
    To help you out, we've compiled a list of tips to help you expand your reach and start earning more. Not only does establishing a freelance niche give you an advantage in getting discovered on search platforms, it can also help you build a reputation as an expert resource in key networks. SEO writing. Java development. MongoDB.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Help] The Traits and Habits of Successful Business Development Pros
    They start to qualify their leads immediately by asking the right questions—those that help determine whether they can help their prospects and they have the authority and budget to make a purchase. While sales people can tackle prioritization manually, technology can help here too. Keep an Eye on the Future. Then they give up.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Help] The Evolution of Data Journalism
    This comparison helped readers see that while total deaths declined during the last week of June 1849, cholera deaths actually began to rise—a visual representation that hinted at the outbreak’s peak, which came a few weeks later. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Help] 5 Insane Advantages of an Inbound Website Redesign
    Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads. Personalization and smart content that tailors your website to customers, helping to delight. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. How does that work?
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Help] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 17, 2017
    [Help] InsideView Named G2 Crowd “Best Software for Sales Teams” in 2017
    G2 Crowd has gathered over 130,00 software user reviews that bring transparency into peer feedback to help buyers make better purchasing decisions. As the software vendor landscape gets increasingly complex at an alarming rate, we should all be thankful that a platform like G2 Crowd exists.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2017
    [Help] The Time is Now for the Future of Modern Marketing
    It helps you know what to do and when to do it. Artificial intelligence and chatbots are more pieces of the future of Modern Marketing puzzle, even though this was written without the help of either one. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 We should embrace it.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Help] 5 Most Common Reasons why Influencer Marketing Fails
    It also helps to share a best practice framework on how to approach influencers and run a few workshops so that your team has the confidence and are in a better position to engage. 5)   Lack of understanding from senior management. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Help] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    More often than not, your target ‘decision maker’ is realistically an aggregate of a number of influencers who help foster the final recommendation within the organization.”. million leads in 2016. What’s Next: “We’ve set out on a journey to bring B2B marketers real content consumption insights they can’t find anywhere else.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Help] Leveraging AI for Sales & Marketing – Beyond the Hype
    Predictive analytics helps companies prioritize the use of their sales and marketing resources. Predictive analytics helps companies hit their growth goals faster without spending substantially more on sales and marketing. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Help] 11 Free Sales Tools to Pump Up Your Pipeline
    But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Pattern is designed to help sales teams get more done, faster. We all do, really. Streak. LeadIQ. Hootsuite.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Help] Social media strategy leaders: Robert Bochnak
    This was a manual process, but it helped me make sure I was connecting with as many alumni as possible in a relevant, fun, and meaningful way. We celebrate their work and help them build their own networks among the Harvard Business School community, which includes about 80,000 people. 3. Hello, Bob ! Next I launched a blog.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Help] Lead Liaison Opens It’s Doors to Partners
    Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. About Lead Liaison.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Help] Ad Blocking Is Not the Problem, It’s the Symptom
    They realize that—right now—advertisers help pay the bills, but want their ads to be selected and delivered responsibly and to be non-intrusive. And just as they will invest time searching for technology to help them avoid content they find annoying, they will devote time and attention to what they are actually interested in.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Help] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    The Content Strategist   suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met. Set Engagement Objectives. Format images for social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2017
    [Help] The current state of the content marketing ecosystem
    thought this summary infographic was well done and you might benefit from this research: The post The current state of the content marketing ecosystem appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The content marketing industry experiences ebbs and flows just like any other field.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Help] What We Learned From Our First Year on Medium
    Something that could help us stay on top of how reading habits are changing ( And boy, are they changing ). Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. That planet is your website.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Help] AI Throwdown: Google Assistant vs. Siri [Infographic]
    The findings were worked into this helpful infographic, depicting side-by-side results of how each app functioned in response to a given task or query. The world is abuzz with tech talk. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis. So, is there a winner?
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Help] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    Equally true is that, as our companies grow, processes, habits, and structures are put in place that help address (incredible) growth. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. Be careful of what you wish for. assessment. Get out of the office. Only …  .
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Help] The Four Best Online Survey Tools
    Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? visiting a certain page, exit intent).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Help] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Ideally, you’d have a little help. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Help] 20 Stunning Examples of Brand Style Guides
    These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. When it comes to building a memorable brand, it's all about consistency. See the full style guide here. Image via Issuu.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Help] New Guide Delivers 2017 Digital Marketing Trends
    This guide focuses on developing a strategy that will help B2B businesses address the marketing challenges that are coming in 2017” said KEO Marketing President Sheila Kloefkorn. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Help] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler!
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Help] How to simultaneously attract new prospects and retain loyal customers
    Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service:  Reading and sharing their content, participating in their survey or helping them make their company better. Should they be two separate initiatives, or can they overlap? Sealed the deal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Help] Does Your Martech Stack Add Up to a Good Customer Experience?
    Responding to this fragmented picture, marketing technology came along to help marketers make sense of the new picture. Luckily, the technology is now there to help do just that. Avoid any overcomplicated marketing automation system that means you need help from IT to run it. Targeting and segmentation - why it matters.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Help] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Given the cost of a dedicated content marketing strategy, brands can’t help but be distracted by the risk of getting years into a venture, only to find the spending didn’t yield any payoff. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Help] Content shock re-visited, the content marketing myths and realities
    Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer. Maybe I’ll be able to compete, maybe not.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Help] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook wants to work with news organizations to help make new content formats, such as Facebook Live, 360 video, and Instant Articles, work better for publishers. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. August 2016.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Help] 9 Digital Marketing Lies You Should Stop Believing
    We know those aren’t helping anyone. We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We are also facing the truth that marketing has value. And executives expect to see us deliver […].
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