• HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Help] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. In this blog post , we’ve compiled a list of the eight most common blogging pitfalls to help keep you on your feet. 'Making mistakes is frustrating. In a Sales Slump?
    [Help] Six Steps to Help With Your Website Redesign [Infographic]
    'Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world. If you think it''s time to turn the idea of a website redesign into a reality, this six-step process is for you! Follow @SynecoreTech. Follow @jAtkO23
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Help] The Definition of Quality Score [In Under 100 Words]
    In other words, optimizing for Quality Score also helps you optimize for costs and ROI. 'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Google ranks Quality Score on a scale of 1-10 (with 10 being the best). Paid Search
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] 8 Types of Content to Help Engage Prospective Students
    You can offer it as a PDF download that students must provide their email address to access -- to help guide their futures, and fill your funnel. Provide information about how a student can plan for their career in this guide, and how your school can help them do so. 'You can''t ignore your prospective students. 1) Career Guides.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] So, Um, You Really Need to Stop Using These Crutch Words
    They help us fill the gap in a conversation or speech when we''re unsure of how to proceed, or haven''t quite thought out the best way to position something. Like I was saying: Like I was saying, though, trying to watch out for crutch words will help make the presentation more coherent. so as I was saying. Well, basically. You know?
    [Help] This Week in Digital Strategy 4.18.14
    Having a robust content marketing strategy can help get you there. Having a content marketing strategy can help to engage your customers with better tailored content. Social media is a great tool that can help magnify your content to a wide audience. They help to create a perception that transcends a product or service.
    [Help] 3 Strategies to Take LinkedIn to the Next Level
    These are all helpful techniques for beginners, but we’re going to challenge you to take your LinkedIn efforts to the next level. 'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Make sure to fill out yours.) Making an impact.
    [Help] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Help] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. 10 questions to help you write better headlines. This free online tool will generate SEO blog post titles and help you cure writer’s block.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] 13 Solutions to Your Most Common Landing Page Problems
    Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. If you want help figuring out how you should be nurturing leads, check out this free ebook. You might find that it helps increase conversions. right? Want to learn how?
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Help] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? 'I’ve attended many content marketing and communication conferences in recent months. Maybe too many. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans?
    [Help] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    The following are highly effective fundamentals that can be implemented as part of your lead nurturing program and help you in gaining and maintaining your leads’ hard-won attention. 'It’s long been said that the squeaky wheel gets the grease. This is the practice of sending everyone on your list the very same one-off email at the same time.
    [Help] The Marketing Automation Executive Value Guide
    'Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
    [Help] 5 Tips For Improving Your Social Media ROI
    Connecting these systems helps your tools work a whole lot smarter so that you aren’t necessarily working harder. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Align again!
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] 10 Education Blogs You Should Follow According to Teach.com
    Anyone can submit a blog they find helpful or educational, whether it''s one you write on or one that you follow, and Teach.com will score it and list it on their site (they currently have 638 blogs listed). Recent content includes topics like " How to Help Adolescents Online Evaluation " and " Teaching K-8 Finanical Literacy: A Case Study.".
    [Help] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    more targeted audience is more likely to help you generate qualified leads. The benefit of this type of targeting is that it helps you define a more qualified audience, since these people are actively looking for or engaging with those specific keywords that are relevant to your offer. So, how do you get started? How do I choose?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    If you''re unfamiliar with Google+, focus on an organic content strategy ( this Google+ ebook can help you out ). 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads. Would your brand try these Post+ ads?
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
    [Help] Top 3 Tips for Optimizing Social Advertising on Facebook
    Having an understanding of these users helps marketers implement the best ways to help them quickly convert from impression to click, call, or like on their mobile device. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015.
    [Help] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time. Lastly, Know When to Ask for Help. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term.
    [Help] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    And they want to learn more about how you can help grow their businesses. We need their help more today than ever … just not with qualifying leads.". 'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In fact, it makes the whole sales pipeline sick.
    [Help] 8 Tips for Media Interviews
    And of course, offer your assistance and time for future articles that the editor might need help with. 'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Need some help formatting all of the banner and cover images for your social media profiles? Here are a couple of tips to help you integrate social with your other marketing channels. Facebook.
    [Help] Being Banned Ain’t What It Used to Be
    “But was this helping your sales?” The post Being Banned Ain’t What It Used to Be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But was this helping your sales?” 'By Mohanalakshmi Rajakumar, {grow} Community Member. When he came into my office and said “Put it up here!”
    [Help] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    If you haven’t yet embraced this shift, below are some pointers to help you rethink your landing page strategy and optimize visitor engagement, no matter which “door” they use. Another benefit of imagery is that it can help with search engine optimization via adding keywords to the image “alt text” (alternative text) field. Action!
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Help] How to Cut Your Marketing Cost-Per-Sale
    Over time, the tele-services team worked with these people, calling them to offer advice and sending emails with offers of white papers, e-books, webinars, and case studies that could educate them and help to move them through the buying process. 'Much attention is paid to the cost per lead in B2B lead generation. Aren’t they the same leads?
    [Help] For Freelancers: Stay Motivated by Adding Resistance
    Resistance helps us reach our potential. 'About a year and half ago, I began working with a new trainer at the gym. The first thing she did was put me on a tough new regime – so tough, that when she ran through it the first time, I started crying. Dianna,” she said, “ you’re much stronger than you think you are. You just don’t know it yet.”.
    [Help] Is Coding the Next Must-Have Skill of the Modern Marketer?
    There is an array of helpful apps that let you quickly do anything -- from building forms, to creating buttons, to building sites, and other functionality. 'Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.
    [Help] How to Take the Perfect Screenshot Using "Inspect Element"
    Share them below to help out everyone who reads this post. 'I work with an amazing product team. They''re building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. What Is Inspect Element? You''re a user experience specialist.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Help] Attribution for the Assist
    'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned.
    [Help] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    So don''t lose too much sleep over this, and pick a simple style that will help your readers to focus on the content instead of distracting visuals. This will help you expand the reach of your blog to new audiences. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start?
    [Help] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Source: HubSpot ). Source: Lattice Engines / CSO Insights ).
    [Help] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Explore steps to help ready your organization to understand how to trigger conversions by  implementing the most progressive tactics for your business – check out the Conversion Guide ! . 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
    [Help] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    'TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. You can access the guide from the TrustRadius site here.). Marketo announced an open ecosystem platform strategy.
    [Help] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Call tracking technology helps answer some basic questions to satisfy the demands of the C-suite as well as fuel more efficient campaigns in the future. The data from call tracking technology helps companies address important business challenges and make wiser decisions supported by statistical evidence. Makes sense, right? Now what?
    [Help] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Call tracking technology helps answer some basic questions to satisfy the demands of the C-suite as well as fuel more efficient campaigns in the future. The data from call tracking technology helps companies address important business challenges and make wiser decisions supported by statistical evidence. Makes sense, right? Now what?
    [Help] Four Creative Options to Encourage Email Opt-ins
    Narrowing your focus is the antidote, so try discovering very specific problems and helping your readers solve them in your email newsletter. This will also help increase the percentage of opt-ins that convert to paying clients. ” Try these options to help boost your email opt-ins: Option#1: Video. Be specific.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Help] Using Online Data to Predict Patient Behavior
    These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care. That data can impact your healthcare system directly and help you reach more patients efficiently. Here are a few examples of how online data can help your healthcare system or hospital.
    [Help] Content marketing is NOT link building
    Consistently delivering quality content will also help position your brand as an authority within your niche. Not only will link building improve rankings (which will increase traffic in its own right), but it also will help bring people to your site. 'There is a bit of confusion in the SEO industry right now. Content Marketing. Recap.
    [Help] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Both methods give prospects a chance to test drive your product without making a big investment, and help minimize the risk of a new implementation. This will help you improve the journey for future free trial users. Free trial offerings often offer full functionality, but only for a limited time. So how can you make that happen?
    [Help] Do You Have a Strategy for Negative Social Media Posts?
    There are several monitoring options out there will help you. 'I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Negative issues need to be addressed and what better way to hear about issues than on social platforms. Have a plan in place.
    [Help] The Triggered Emails You Need to Make Your Marketing Automation Work
    Anything we can do to help? 'When you hear the phrase "marketing automation," what do you think of first? detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
    [Help] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    So if there is not a senior level marketer on staff that the CEO can go to, then it helps to have someone from the outside come in and say, “Okay based on where you want to go with the business, here’s a roadmap for what marketing can do for you.” He works with company owners and CEOs to resolve two burning questions. Patience.
    [Help] An inspiring entrepreneurial journey with @JoePulizzi
    The post An inspiring entrepreneurial journey with @JoePulizzi appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post An inspiring entrepreneurial journey with @JoePulizzi appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Help] Our 5 Favorite SFA Software User Interfaces (UIs)
    'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. To help you better understand the options available, we evaluated the UIs of dozens of SFA platforms and selected our five favorites. Microsoft Dynamics CRM.
    [Help] Matching Marketing Technology to Business Strategy: A Starting Framework
    Click here for more info and early bird pricing. ** You do know I make my living by helping companies define their marketing technology requirements and select tools, right? Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Norton.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Help] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    As a university, you can share a ton of helpful information, including what industries your alumni work in, general university information like tuition and population, as well as LinkedIn Groups for prospective students to ask questions. Take a look: 1) Arizona State University. 2) University of California, Berkeley. nonprofit
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Help] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! SPOILER ALERT!
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Help] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! SPOILER ALERT!
    [Help] Fixing Your Sucky Website Step Three: The End Game
    But the right consultant’s Daddy is a whack of money to help you get on track and enough smarts to know that if they do it right, there will be plenty more projects to follow. good consultant will help you start where it makes sense, which is the beginning. 'Here is our final look at fixing sucky websites. Not a web design firm.
    [Help] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    By addressing the context of each of them, we can help them to understand the opportunity that exists for them, specifically, as well as how these all culminate to be the best way to solve the problem for the company as a whole. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. agree.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Help] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    have nothing against standing desks, but sitting down while you blog also helps ;-). This guide can help you with that. To help you overcome this hurdle, check out this formula for writing kick-ass blog titles. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Help] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. 'Retooling Your Marketing for Exponential Growth & Profitability. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. WHEN:  Thursday, May 8 (11:30 a.m.–1:00
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Help] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. How can Guided Value Selling Tools help? How can Selling with Insights Training Help?
    [Help] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    If you want to learn how to write interesting content for a “boring” topic, this post can help you out. Helpful, right? read a lot, write a lot): Because, more than anything else, it helps you improve your writing. To me, it felt a lot like busy work. mean, anyone who can read a book can also write a book report. Overit. Curata.
    [Help] What’s Your B2B Marketing Mission?
    As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. He cautions that there’s no point in being like everyone else but it doesn’t help either to be different if you can’t be better. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
    [Help] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Explore what the IAPP has to offer – it might help further your career. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Q: The IAPP is a mystery to most marketers. Want to learn more?
    [Help] Get Your National Sales Meeting Messages to Stick
    By picking a theme that fits with larger strategic priorities, national sales meetings can help to communicate and reinforce an important message for the sales organization, according to one member. Communicating the theme: Most members we spoke with reveal the meeting theme to sales reps prior to the event.
    [Help] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    The ability to track both online and offline conversions also helps marketers understand the channels that generate the most revenue, and ROI from those channels. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
    [Help] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    The ability to track both online and offline conversions also helps marketers understand the channels that generate the most revenue, and ROI from those channels. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Help] Best Practices for Blogger Outreach
    It also helps to provide a deadline for when you’d like to hear back about your proposal. You may have another blogger opportunity in the future that they could help with again. However, following these best practices will help you get the most out of your time and effort. Research. That means, do your research! Keep it Clear.
    [Help] Remember LinkedIn for social media marketing
    And, there’s much more for LinkedIn users via mobile: LinkedIn Contacts, an iOS app to help you keep up-to-date with everyone you’re associated with on LinkedIn, including birthdays, anniversaries, job changes, and promotions; there’s LinkedIn Pulse, a business-centric source for industry news. Download the LinkedIn App.
    [Help] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    We know, because our customers tell us and tell the world , that we help marketers and their companies achieve their business objectives. The prime directive – for me, and for Act-On’s talented, dedicated staff – remains, as always, to provide the technology and services that help marketing and sales teams to succeed. It’s paid off.
    [Help] If You’ve Got It, Use It (Data, That Is)
    They knew what movie we’d bought tickets for, factored in the time the movie started, and used it to help us arrive in time. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since.
    [Help] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    If possible, some exclusive little tidbits are always helpful. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? They are the kinds of folks you want talking about you and your products.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Help] Why the First Rule of Culture Is Misguided [SlideShare]
    We have a living, breathing document that helps keep us all on the same page. 'Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. The first rule of culture is that you don’t talk about culture.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Help] Staying Relevant with Social and Content in the Battle over Breakfast
    couldn’t help but think that both establishments—Wendy’s and Burger King—missed the perfect opportunity to enter the conversation by creating buzz over a new product or by otherwise reminding existing customers of their own popular breakfast options. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
    [Help] The best marketing insight I’ve received in the past 5 years
    The post The best marketing insight I’ve received in the past 5 years appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The best marketing insight I''ve received in the past 5 years appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” His reply: “Be more human.”
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Help] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    The human touch is crucial to understanding your prospects’ needs and in helping them through the buying process. This information can help sales get through the door. 'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is.
    [Help] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    My fellow members of the board and I have been charged with helping to define what leadership looks like in this emerging realm and to identify key individuals inside companies who are showing the world how to deploy social business strategies to achieve extraordinary business success. 'Do you know a Social Business Leader ?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Help] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Average joe" testimonials, on the other hand, helped one company increase sales by over 50%. 'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. few weeks ago, people were in an uproar over Red Sox slugger Big Papi''s selfie with the President.
    [Help] LinkedIn Product and Services Pages Discontinued
    Do you need help optimizing your LinkedIn presence? 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Help] The Purpose of Repurposing Content
    hope it''s helpful. The distinction is important because it will dictate what goals it''ll help you hit, and your promotion strategy. People in the decision stage, on the other hand, are evaluating you and a handful of competitors, so they''ll consume content that helps them make that decision. typical brainstorming tactic.
    [Help] How to Unlock the Lead Generation Power of Your B2B Website
    offline advertising to help build traffic to your site. 'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. But the truth is there are lots of companies that aren’t quite there yet. Forms.
    [Help] The End Game: How to Create Opportunities Early In Inside Sales
    For more help on drafting effective mass emails, see our Email Strategy Guide. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. like that every month your slate is wiped clean and you have another 30 days to crush your numbers. Everyone has their own strategy to get through a month.
    [Help] Success Secrets of a Writing Career: WOOT & WOOF
    success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams. 'WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. ’ Thinking doesn’t drive results.
    [Help] What Every Managing Partner Needs to Know About Marketing Professional Services
    In this post, I’d like to take a step toward helping you understand the realities of modern professional services marketing. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. In most firms, the managing partner does not have an extensive background in marketing.
    [Help] After an Event: How to Connect and Follow up on Email + Social
    If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Help] How to build brand trust – 4 essential steps
    Re-building trust for brands can be a challenge, but digital and traditional marketing offers new opportunities to diagnose this problem, create a fresh perspective, and ultimately develop new content that is more credible, helpful and buzzworthy.  'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too source:  Webbed Feet.
    [Help] The Importance Of Storytelling In Social Recruitment
    Stories help people bring situations to life and communicate their significance. 'Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Developing the capability to tell stories effectively is an important way for HR to influence and motivate employees. Fix it.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Help] Which Company Should You Actually Work For? [Quiz]
    To help you figure out that fit, we put together the quick quiz below. Who knows, maybe it''ll help you land your ultimate dream job? 'Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Wouldn''t it be nice to know ahead of time where you''d fit in best? Which company did you get?
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Help] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We’ve uploaded a sample document to help you organize your efforts. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. The Results.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Help] Purpose-Driven Marketing for a Purpose-Driven Economy
    The consensus of today’s marketing leaders is that the Web-driven shifts in the buying landscape give the intelligent marketer (or at least, the one who wants to survive) no choice but to be authentic and helpful. What does it mean to be authentic and helpful, and why should you behave this way? Original, right?).
    [Help] Keyword Density: When Is It Enough?
    Here are a few tips to help find the perfect level of keyword density. Google has a great (free) keyword tool that can help determine which keywords would be searched for more often and also what keywords could be used in conjunction with the chosen keyword phrase. Need help reaching your intended audience? Know your audience.
    [Help] Almost everything I knew about starting a business was wrong
    The post Almost everything I knew about starting a business was wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Almost everything I knew about starting a business was wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” Why would I say that? Focus. Go for it.
    [Help] Using the Unsubscribe Process to Grow Your Company
    It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. In this Zappos example, the company added a little fillip of personality ( we’ll miss you terribly ) that helps extend the brand’s personality right to the end. Not endearing!
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Help] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    Check out our latest infographic to see how video can help you track and report on your pipeline. 'Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. On a whole, you failed to prove any real value. So we’ve got a new mission for you.
    [Help] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    Watch the entire session, “ Lead Qualification: How demographics, content and behavior helped Adobe boost conversions 500% ,” to discover how Shelby took this challenge even further by scoring webinar leads and how that effort resulted in a 500% conversion rate increase in sales. Actually, I wouldn’t even call it a strategy.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Help] The Social Spark: 3 Sources for Social Media Success
    Listed as one of the “ Top 50 Social Media Power Influencers ” in 2013, Jeff Bullas writes with the goal of helping others get discovered in the digital world. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. Jon Loomer. Jeff Bullas.
    [Help] The (Slowly) Changing Face of Procurement
    We frequently talk about how the rise of informed customers is changing this dynamic for Sales, how empowered customers will refuse to buy from anyone pushy or annoying, favoring Challengers that can helpfully show them a new way forward. Consider how these Dilbert cartoons portray Procurement.
  • E-QUIP  |  SATURDAY, APRIL 12, 2014
    [Help] Are You Holding Your Young Stars Back?
    One of the simplest steps in helping your younger professionals develop is also one of the best: Invite them to join you in your work. 'I don''t have any data to support this, but my observation is that technical professionals in senior management roles in other industries are younger overall than in the A/E business. Why then is it rare?
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Help] How Can Content Marketing Generate Leads?
    By teasing larger content items on these channels you can help generate leads that will follow the link back to your website. 'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Checklists.
    [Help] 7 Inspiring Examples of Parallax Scrolling Websites
    Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. 'The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Sony: Be Moved. Seattle Space Needle.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Help] The Definition of List Segmentation [In Under 100 Words]
    Segmentation is important because it helps you better target and personalize your campaigns and content. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). ” To help give that content a boost, you can invest some paid social promotion behind it that''s geo-targeted to the location you''re going after.
    [Help] How to Grow Your Email Contacts Organically
    This will help to push them through the sales cycle and when they are ready to purchase, you’ve set yourself up well. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. Partnerships.
    [Help] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    SourceTrak specialist can help with this if needed. Bottom line: when implemented correctly (and Ifbyphone can help you do this), you can still see which keywords drive calls and you can still see which search queries drive actions (a Call or a Click) so that you can make informed marketing and advertising decisions.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Help] Marketo Tells How to Use Social Media for Lead Generation
    For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. 'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. They report encouraging results. B2B Content Marketing Social Media Marketo
    [Help] Uncovered: The Future of Mobile Marketing
    These stats will help you understand where you need to concentrate on mobile marketing: The Most Popular Smartphone Apps. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. billion. Facebook (74%). Take Note.
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