• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] The Content Marketer's Sure-Fire Strategy for Success
    A 2-Step plan that helps any organization achieve their marketing goals
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] Fishing With Spears: All About Account-Based Marketing #ABM
    This presentation will help answer some of the major questions surrounding account-based marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Help] What Buyers Want: The Buyer’s Selection Process
    How Hinge Can Help. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. Conclusion.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Help] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    How can the CHRO help design an environment that is going to attract and retain individuals with these new in-demand skills? Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016. commercials).
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [Help] What Makes a Fathomer a Fathomer
    Our Core Values are the shared beliefs that help drive our behavior while the guiding principles help describe and guide behaviors that are consistent with the Core Values. Fathom’s culture drives individuals to be purpose-driven, deliver unrecognized needs, and become agents of positive impact at work and in life. Everyone a Leader.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] How to Retain Customers Using User-Generated Content [Free Guide]
    User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! Why word of mouth matters. How to leverage word of mouth marketing.
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [Help] Welcome to “The Real World”-Post College Grad Life as a Digital Marketing Intern
    The things I learned in the Associate Development Program have helped jump start my career here at Fathom. “What am I going to do with my life?” It’s a difficult question every college senior has to answer. My friends, while in the same boat as myself, seemed to be taking positions all over the United States. Careers
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Help] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Predictive analytics can help you in taking a reduce, reuse, recycle approach with your campaigns – reduce the elements that aren’t working, reuse successful elements for broader outreach, and recycle elements that can be reworked for a different campaign. You have to aim it at the right people. Utilize Predictive Analytics. Add Buy Buttons.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Help] Measuring the Performance of Your Newsletter
    Is there something you could do to help guide this process a bit more? These assets can help boost your rates from one issue of your newsletter to the next. As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Delivery Rate. free webinar.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Help] Financial Advisors Need to Get Personal or It’ll Cost Them
    Here are three key ways marketing automation can help you acquire and retain customers, in financial services and beyond : 1. You will use these segmentations to help tailor your messaging for each group. Lead scoring helps you prioritize which prospects sales need to follow up with immediately and which prospects need to be nurtured.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small. The playful accompanying copy, "Welcome aboard," and casual call-to-action, "Grab a seat," also help to position Virgin America as a hip, fun-loving brand right off the bat. 3) Michaels.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Help] Complement Your Content Strategy with Account-Based Marketing
    Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. And that’s where the content marketing can help seal the deal. Content remains one of the strongest pillars for a successful  B2B marketing strategy today.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] Strategies to Drive Member Engagement
    Here are some resources that can help you get started: Here’s an introduction on how to use smart content to engage audiences with more relevant, personalized resources. Use your online strategy to help guide your strategy for setting up exclusive meetups in key geographies where your most engaged audiences are living. Final Thoughts.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] 14 Stress Management Apps to Relax Your Mind & Body
    Self-help can be our biggest asset, and luckily for us, there are some great apps out there that can help you manage your stress and anxiety on a daily basis. Here's a daily tool that'll help you address stress and anxiety at a gradual pace. To help you recognize what's making you anxious or stressed so you can break the cycle.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Help] An A to Z of Content Marketing Best Practices
    Having at least one image on every page helps with SEO. Tools like Canva can help a lot. If you want results from your content marketing work, you’ll need the help of the search engines to get there. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The bad part?
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Help] How 3 U.K. Companies Became High-Class Publishers
    Barclays, the British bank headquartered in London, has shown a lot of content marketing creativity over the past few years, from  Code Playground , a site that teaches children and adults how to code, to  Digital Eagles , designed to help consumers navigate digital technology through a series of downloadable how-to guides. While U.K. As U.K.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Help] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    We’ve helped every girl in the world better her experience during her period and eliminate shame from the period conversation. When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. How does that work?” And Thinx? . Of course.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Help] Fuel Marketing Pipeline Success
    Check out our infographic to see how Captora + Marketo can help you accelerate marketing pipeline growth while reducing Customer Acquisition Cost. Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Interested in learning more? Prefer to chat in-person at Summit? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Help] Captora and Marketo: Fueling Your Pipeline Success
    Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Interested in learning more? Prefer to chat in-person at Summit? Schedule a meeting today !
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Help] First Marketing Automation Software Company to Include Handwritten Letters
    ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and  marketing automation software  to the mid-market, is the first marketing automation software company to help businesses  send handwritten letters online  using a native, out of the box solution as part of their automated software suite, called  Revenue Generation Software®.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help] 3 Clever Tactics to Improve Your Search Engine Optimization
    Make sure that everything you include on the landing page is helpful to the visitor.  How do you optimize for mobile? .  We have some suggestions here to get started with your mobile marketing , but you’ll also want professional help.  At KEO Marketing we have specialists who can help you optimize your website for mobile devices.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Help] 6 Different Ways to Organize Your Marketing Stack
    To enhance that journey, they employed tools to help with brand awareness and exposure, SEO, email nurturing, conversion, and remarketing, to name a few. The bottom line:  No matter which tools or structure you use, building a stack will help you grow your business, track your marketing efforts, and make smarter, more informed decisions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Help] 4 Time Saving Tools in Google Analytics
    Dashboard can also help expedite data sharing across individuals and organizations, as a pre-configured Dashboard is easier to share than multiple standard reports that could include irrelevant data to the analysis or discussion. On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. Work smarter, not harder.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help] 5 Criteria for Selecting A Professional Services Marketing Firm
    With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow. Beyond the reports, plans and data they’ll present to you, how will they help you understand and execute on the required implementation? How Hinge Can Help.
  • ION INTERACTIVE  |  THURSDAY, APRIL 28, 2016
    [Help] What Should We Be Personalizing?
    After two drafts and 2+ hours, I think we have something that can truly help you hone in on what to personalize in your marketing program AND add value to the visitor. This was a difficult post to write. And I think I’m starting to understand more and more why marketers get overwhelmed with personalization. There. Personalize. So here it is.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Help] What is Outside-In Marketing?
    So I approached Mike, who wrote the foreword of ARS, to help me write this one. I can’t tell you how pleased I am about that decision. Marketers are not fond of pouring over spreadsheets that help them numerically understand what content to produce and how it performs once they do. The Story of the Book. It was too deep.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Help] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    “This helps us understand who is clicking on the ads and what do they as a result. For example, he sees great value in information that can help convince clients of the efficacy of a new campaign. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help] 4 Ways to Make Your Mobile Marketing Stand Out
    But offering your users choices can help you optimize your user funnel and increase app engagement, giving you a good return on your investment.  So it’s no surprise that using a mobile device’s location is helpful for both marketers and users alike. Author: Koustubha Deshpande Getting users to download your app is easy.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Help] Too Many Website Visitors Leaving Your Site? Show an Offer
    Showing an offer, also known as presenting an engagement window, can help you to do that. Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct. Pop-Ups versus Engagement Windows.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Help] Contractors: Do You Know How to Connect With Them and Stay Connected?
    Mobile apps (if applicable) to help them do their job better, i.e., an estimating tool. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Manufacturers who focus on contractors and professional tradesmen need to understand who they are and what makes them tick. Contractor Profile: Most are family owned businesses. Send them leads.
  • KAPOST  |  THURSDAY, APRIL 28, 2016
    [Help] Why Do Marketing Strategies Fail?
    Here’s a quick hack to help you get out of your marketing bubble: each week, reserve two or three hours to conduct customer conversations. In the marketing world, failure is often celebrated. When launching new campaigns or exploring new strategies, it’s healthy to take a few wrong turns. So how do we strike the right balance?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Help] Pulling our pants down: Personal branding with Chris Brogan
    The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Scaling human connection. Ready to rock this?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Help] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Learning to recognize those instances can save you a ton of time, because otherwise you start just rewriting the piece, which isn't helpful to either of you.". Aside from providing larger, more broad feedback, you should also read through the piece to identify smaller improvements that you might want (or need) the author's help on.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Somewhere in the crowded social space there is someone begging, praying that they catch a break and can find an opportunity that helps them afford an ever growing list of bills and expenses. It is however, the place where you can showcase concrete resources that will help solve the common problems and challenged by your audience.
  • LATTICE  |  WEDNESDAY, APRIL 27, 2016
    [Help] Why Scaling Account-Based Marketing is So Important
    ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines. account-based marketing
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Help] 10 LinkedIn Messages You Should Never Send to Freelancers
    ” Response: “That’s not my profession, but if you ever need help with your promotional content, perhaps I could work with you.” This article originally appeared on The Freelancer. But that doesn’t mean everything in our inboxes is useful. Far from it. You’re welcome. 1. Could you write about it?”
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Help] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    While it’s very helpful to focus on individual stacks, we believe it’s also helpful to consider the common types of marketing technology stacks. These data connections are required for reliable and robust attribution modeling , which helps marketers take control of the marketing and sales funnel. But there’s more to it.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Help] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    If you have to justify to yourself with some kind of numbers that what you’re putting out the door should be intellectually or emotionally positive for somebody, or helpful, or interesting or entertaining, if you really need a data chart to suggest that, you have way bigger problems than the marketing you’re doing. That’s what resonance is.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Help] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    Be sure to visit us in the Marketplace to see how SalesPredict's powerful data science can help you drive more revenue and grow your business with predictive marketing. We're talking predictive marketing at two major marketing conferences this spring. April showers bring May.marketing conferences? Will we see you there?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Help] What To Do If Your Website Traffic Is Down
    We’ve got a bunch of great content on understanding keyword fundamentals , ranking above competitors and tips for increasing website rankings to help you master your search engine marketing strategy. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. Final Thoughts.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Help] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    This kind of appreciation becomes contagious and helps people to show appreciation—and be appreciated. Does the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? There’s a solution—and it’s simpler than you think. Building Groups. sales), affinity (e.g.,
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Help] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Help] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    From educating prospects on issues and topics to helping them understand services and their value. For today’s professional services CMO, success depends on understanding the latest skills required for professional services marketing and helping develop those skills in their marketing department. How Hinge Can Help.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Help] Debunking myths around sales videos for business
    Robert Weiss is the President of MultiVision Digital, a New York online video production services and business video marketing company, and has produced over 500 business videos over the past five years helping clients to increase sales, promote lead generation, improve SEO rankings, broaden brand awareness, and improve client loyalty.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Help] 10 Ways to Engage Your Audience with Interactive Content
    These tips can help you take static content and transform it into a powerhouse of high engagement and conversion. Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Here are 10 ways you can use to transform your content into an interactive experience: 1. And a lengthy chart?
  • HALEY MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Help] 10 Things I Learned Selling Newspapers at 33 Years Old
    What helps? Kids Day is an annual tradition in the Western New York area where thousands of volunteers stand at busy intersections during the morning hours and sell a special $1 edition of The Buffalo News. Here are my 10 takeaways: People Are Generous: Our allocation of 250 newspapers raised $594.75! Was that our intention? Of course not.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [Help] What Are You Doing to Keep Contractors Coming Back?
    If your product can help them do their job better or quicker, then you have a winner. One way is helping them identify pain points in their daily routine. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. The biggest challenge manufacturers face today is the ability to keep contractors interested and engaged in their brands.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Help] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. No fancy cameras.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Help] Keep Up with the Evolving Consumer by Using Data
    However, at the same time they leaving behind a unique digital trail of behaviors and attributes that can be helpful cues for a brand. Improving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations. All this is on top of an easy and no-hassle transaction. Creating a Solution. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Help] Oracle Marketing Cloud Announces New Features for Digital Marketers
    The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. I’m excited to share three key items with you: Oracle Responsys + Oracle Maxymiser.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Help] Oracle Marketing Cloud Launches New Account Based Marketing Capabilities
    To help marketers achieve this shift to an ABM strategy we are announcing all new ABM capabilities. These new capabilities help marketers optimize targeting on paid media, more effectively engage prospects, and simplify data management and integration. With an average of 5.4 Learn more about marketing automation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Help] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    This morning, Oracle Marketing Cloud announced new enhancements that help marketers reduce the complexity of this chaotic ecosystem. Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. stakeholders.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Help] 3 Lessons Smart Marketers Can Learn From Growth Hacking
    So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. One potential solution is […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Help] Ghostcodes makes Snapchat more marketer-friendly
    The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. could not agree more.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Help] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    This is incredibly helpful, but the execution is what matters most. In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. But I’d never bombed. That's what I set out to uncover.
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Help] Spring Sending: Time for a Fresh Start
    What sort of things can you do to organize your campaigns, weed out stale or broken programs, and help get rid of clutter in your email marketing campaigns? Below are a few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. So what does spring usually bring to mind besides sunshine?
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help] Most Valuable Publishers
    Last April on The Players’ Tribune, former NHL veteran Daniel Carrillo filmed a touching tribute to a former teammate who committed suicide, explaining how players need help dealing with mental health issues as they transition to retirement. The athletes get the byline, and the readers presumably get access to a more personal story.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help] Beyond the Blog
    To understand what’s happening to the Internet, it helps to liken the landscape to a presidential race. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” This year, the term appeared nearly 1,200 times in the schedule. By comparison, “synergy” only got 18 mentions.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Help] Why Digital Marketers Have an Advantage in Resume Writing
    Just like you want to optimize a website or landing page to help the customer navigate to a conversion, you want to optimize the format of your resume.  On average, corporate job openings attract 250 resumes.  Of those, only a small percent—maybe 6-10 candidates—will be called.  It is vital you have a strong content strategy for your resume. 
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Help] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    How do you coordinate and share data so that the marketing team can best help the sales team and the sales team best help the marketing team? Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. ABM vs. Demand Gen. Today, many are still dipping their toes in the ABM water.
  • THE ROI GUY  |  TUESDAY, APRIL 26, 2016
    [Help] Enabling Sales for your next Event? What FIS did for their FinTech 2020 Event Series
    The FIS Fintech 2020 assessment tool helps reps learn about each prospect’s challenges, obtain sentiment on future trends, and compare responses with benchmarks from prior participants. What are you using to help sales engage better at your events and in follow-on meetings? Your prospects drop by your booth at an event.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Help] B2B Marketing Strategies that Raise Visibility and Win New Business
    Although each strategy helps build visibility in different ways, it’s important to pay attention to how they work together. After all, who doesn’t need help prioritizing? How Hinge Can Help. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking. Email marketing. Win-win.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Help] 8 Reasons Super Specialized Companies Should Embrace Inbound
    One of the keys to successful inbound marketing is optimizing content around the search terms your ideal customers use to look for help with the problem you solve. Here's an ebook we put together to help you get started: How to Build an Inbound Marketing Campaign for Your Superniche Company. call them “superniche” companies. Wrong.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Help] The 10 Don’ts of Twitter for B2B Marketing
    Don’t overuse hashtags:  Using hashtags on Twitter can help boost reach and engagement on the platform. In What to do instead: Scheduling out a few tweets using a social media management tool can help plan for any unnecessary gaps and maintain your presence on the platform. Why is it so important to avoid Twitter bad practices?
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Help] 6 Insights from the Salesforce State of Marketing Report
    Specifically, survey respondents gave predictive intelligence tools credit for 1) helping them track customer behavior effectively and 2) providing insights that allow them to create highly personalized interactions. The best marketing teams find that CRM helps them successfully capture data and foster effective team collaboration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Help] Why the CMO Is So Vital In the Brand/Agency Relationship
    “Whether it’s the digital agency that’s helping us drive our acquisitions or the creative team, each is immersed with our internal marketing team,” says Patrick Adams, head of consumer marketing, PayPal, North America. talk to, behave toward, and deal with each other." How dramatic is the relationship changing?
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Help] Introducing the Worst Buzzword Ever: #Crexecution
    If you pitch it to them in a way that will help their job, they’ll gladly give you some of their time. This will help you put things into perspective, and it will allow you to look at the project at a more reasonable scale. In both cases, the #crexecution mindset will help you greatly. The Burrito Story: An Important Warning.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Help] The New Normal – Responsive Design
    Both of these are great to help lock down a consistent look across the Android email apps. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. Now this next bit of information may be hard to believe, but it is true.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Help] Want People to Read Your Emails? Use These Tips.
    Are you more likely to open an email that states: A) 10 Super Cool Tricks All Business Owners Need to Use (#7 will SHOCK you); or. B) [Your name], I thought this article might help your hiring process. Are you providing some form of assistance, payoff, tips or resources that would be authentically helpful to your audience?
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Help] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The process is continuous; we are constantly adding and upgrading the tools we use to keep the train on the track, specifically in the marketing and technology stacks that we help our clients build. What’s better than being recognized for doing great work and then being able to help a nonprofit also doing great work? Not much.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Help] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    But so-help-me Mark Zuckerberg, I will never stop trying. This is merely a guide to help you think about balancing the different elements. But it helps the reader connect the dots and provides some context to the image Entrepreneur chose for the content. The image. Find what works for you and your brand and go for it. 1.  Its 1.4
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Help] Hot Off The Press: Interactive Content Trends
    Brands can leverage an experience like this for events such as a conference but also for sharing how they help others around the world or nation in an interactive map. Each month at ion, we hold a staff webinar that focuses on the current trends in the interactive content space. What is trending with interactive content in the web-iverse?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 26, 2016
    [Help] Life Enrichment: Is your campsite in better shape than before you arrived?
    This past weekend, I helped organize a golf tournament and community fund raiser for our volunteer fire department. We had 100 people golfing, a live auction and other fun ideas to help our fire dept. Life Enrichment: Is your campsite in better shape than before you arrived?  . Is it cleaner? Is the campfire/rocks appropriate?
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Help] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    The overriding message here is: Help your customers today, and they will come back and buy tomorrow. But for companies that want a relationship with consumers that go beyond the recipe, I’ve highlighted ideas from five food and beverage brands to help inspire your own board creations. But where do brands fit into this ecosystem?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Help] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends. Where are my Star Trek fans?). Responding to the Demand for Insights.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Help] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    You can read it on our site , but I’ll sum it up again here: “The more you help Google understand your brand and its relationship with other entities, the more easily you’ll be able to rank for the relevant keywords and topics most important to your brand.”. Today, we’re going to chat about Knowledge Graph listing. Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Help] Does Your Blog Deliver a Positive User Experience?
    You can compare your blog’s navigation options to how grocery stores help their customers find what they need. Your blog categories show readers your key areas of expertise, and help them find what they need. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The opposite is also true. Broken links.
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