• KEO MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Help] What Does Web Design for SEO Mean Anymore?
    Web pages with images and video to help tell the story of the page tend to rank better than those without them. Building user-friendly navigation will help rank your site higher. The site must be built so that it loads easily, delivers information quickly and provides a helpful user experience for the visitor. Images and video.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 27, 2017
    [Help] Marketers See Positive Results from Segmenting Email Marketing Campaigns
    helped keep abuse and unsubscribe rates down.”. As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. Unique opens were also 10.64
  • VIDYARD  |  MONDAY, FEBRUARY 27, 2017
    [Help] Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves
    As active practitioners of sales and marketing alignment , we know the most impactful campaigns are those that deliver real value to our prospects and customers, but are also designed to help Sales quickly identify potential buyers and accelerate pipeline development. It was quick, inexpensive, and helped us deliver a strong ROI.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2017
    [Help] 3 Reasons to Attend Modern Marketing Experience 2017
    Think of the events grounds as a one-stop shop forum to learn about the most helpful and progressive strategies, tactics, and technologies driving modern marketing. 2. Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Help] Organic vs paid social media: 12 myths vs realities
    Paid social media is believed to be more effective than organic for nearly 60% of social media marketers in helping their business achieve its goals,  according to  recent research from  Clutch. As the Castrol case study showed, organic social media helped develop a strategy for a combined effort and measurements guided success. MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Help] An introduction to ecommerce APIs for non-developers
    services which have already been helping thousands of customers around the world. help center with self-help guides, live chats, a use cases section and, most importantly, intuitive user interface should be the things you check first. Webhooks — this is another feature helping to keep your data in sync. Why APIs? Why now?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Help] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    AI can help any B2B marketer through the onboarding process or set up a database of lapsed customers, for example. More importantly, customer segmentation helps tailor your brand’s message to this group to create a highly personal campaign. The year is 2020. You come home late after a night out. Probably several hours, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Help] Marketing’s answer to winning in an ad-free world
    The post Marketing’s answer to winning in an ad-free world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. “Why would you say that?” Whoops.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Help] The Do's and Don'ts of Infographic Typography [Free Guide]
    Sometimes, it helps to take a look at other infographics to grasp how you should think about thematic design. Here a few tools to help: Google Font tool : Made up of about 800 different font choices and shows you what particular fonts will pair well together. If you'd like to access the full guide, click here. How are they used?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Help] How LinkedIn Uses LinkedIn for Marketing [Infographic]
    To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Shorter updates saw higher engagement rates.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Help] What is Brand Marketing?
    As a send up to this generalization, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand, Demand Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. How Marketing Automation Helps Brand Marketers. Just what is brand marketing?
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Help] When Should You Dismiss a Sales Lead?
    Getting your lead to commit to a specific timeline may be a challenge, but you’ll need that information to help you decide if your lead needs nurturing or if it’s time for you to move on to your next prospect. Show them how you might be able to help, but don’t make any promises that are beyond your current ability. Express Gratitude.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 26, 2017
    [Help] Why an SEO Audit Is Important to Your Lead Generation Goals
    It is part of making sure that you are investing in a strategy that helps you meet your business goals. Serious digital marketers would agree that an search engine optimization (SEO) audit is something you cannot skip. SEO Lead Generation
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Help] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    Spotify voices its interest in spoken-word content (25:30): Spotify is looking for music-related podcasts to help position it as a leading hub for both music and spoken-word audio content, according to Digiday. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • AKOONU  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Research Shows More Isn't Better
    Creating informational, engaging content helps empower buyers to research and make decisions. We’re helping them…. Better is better. We’re educating buyers and moving them through our funnel. right? Strategic Marketing Buyer's Journey
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Stories help us hook readers emotionally. Engaged emotions help create empathy with the speaker/ writer. . Bottom line: Outside of higher engagement levels and stronger connections with your audience, interactive storytelling will help differentiate your brand, better educate your readers, and close out more sales. . That's it.
  • KAPOST  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Not Your Parents’ Salesperson: Using Content to Drive ABM
    This helps me as a salesperson immensely; instead of being a “spam-person” (which, unfortunately, we’re probably all familiar with), I can take a more consultative approach. know at least something about my prospect’s industry before beginning to educate my prospect on how Kapost might help solve my prospect’s pain points.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2017
    [Help] 5 Steps to Growing Your Marketing Performance
    We have more channels available, more data to comb through, higher customer expectations and, according to Scott Brinker, over 4,000 martech vendors to choose from to help us make that lasting impact. The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Five habits of highly-effective entrepreneurs
    This holistic view of your company can help you find inefficiencies. It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. Many of these factors are dictated by your personal and professional habits. Obsess over efficiency. Keep a journal.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Help] How to Create Content for a Winning Account-Based Marketing Strategy
    Here’s why it helps. This is where a helping hand from predictive analytics is in order. It’s helpful. You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Say goodbye to mass marketing.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Use relevant content to help users in making a right decision. Giving up your sales strategy prematurely can neither help you generate leads nor determine the exact reasons for the failure. Guest post by Anthony Bergs. Customers are the heart and soul of any business. Image credit: The Blue Diamond Gallery. Lack of Focus. Conclusion.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    Want to learn more about how interactive can help fuel your campaigns and drive better results? Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully convinced? My point exactly. Success… Sort of.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Help] Back to Basics: How to Write an Effective Business Blog
    To help clients unravel what to write about, I ask a series of questions. Another consideration to help you generate ideas is: What is the overarching goal of your blog? One trick to help you find your voice is to record yourself as you explain a product or a business scenario to a colleague. What should I write about? they ask.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Top Webinars You Should Watch For Marketing Success in 2017
    When we plan out our marketing efforts for each year, I start by thinking about what programs, and more specifically what webinars will help educate our audience. I’m sure it’s the same across most marketing organizations today. You guessed it – by watching this webinar which helps you optimize emails so they stand out!
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Help] 5 Great Pinterest Marketing Resources
    It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. But what if you spent just a little more time on Pinterest?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Help] The New Era of Phone Marketing in Professional Services
    How Hinge Can Help: Hinge has developed a comprehensive program, The Visible Firm ® to deliver greater visibility, growth and profits. Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. Participants were asked about a variety of topics including financial performance, strategy and marketing.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Matrix of 31 Marketing Funnel Metrics [Infographic]
    These are helpful when optimizing web pages for TOFU conversion rates, and they provide a general understanding of the health and effectiveness of a website. These metrics help show you where your prospects are most often turning into more qualified leads. These help to gauge spend on a channel-by-channel basis.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Using Link Targeting for Improved Inbox Personalization
    Keeping the customer journey as clear and concise as possible helps the user retain the context of the email and complete the desired action. For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. What’s Device Targeting? Optimizes mobile engagement. Email Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    This is a big, complex, difficult problem and we couldn’t be more excited to help our customers solve it. Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Product News
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Help] How to Craft a Successful Content Marketing Strategy
    Let’s take a look at some ways to help get you started with a successful content marketing strategy: Dig into What Your Competitors Are Doing. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. Upon my return, I got to thinking about this feeling of freedom.  goals, needs, pain points, etc.)
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Five levers of relevance for digital authors
    Keyword research gets you in the game, cognitive levers help you win it. This will help you build experiences where the steps tend to be more relevant to each other. The easy way to help them do this is to give them a map at the top of every page that shows them where they are in a typical user journey. ” etc.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Turn email pains into gains: Our new editor can help
    Among the powerful design tools included in the app update, you’ll find features that help you tackle some of the most common email marketing challenges. Templates are helpful, but one major limitation to using them is you don’t have full freedom to modify the design and format to fit your unique messaging needs.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    SEO Helps Target and Personalize ABM Content. As your account-based marketing team prepares to create targeted, personalized content, user intent insights can help identify the language that your target account leads are using in organic search. SEO Helps Execute Targeted ABM Campaigns. Who is most likely consuming this content?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Help] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. WordPress is far and away the most popular content management system (CMS) for websites. grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Learn to say no and focus on your three critical business drivers
    The post Learn to say no and focus on your three critical business drivers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. said no. Here’s why. The critical three. And they will.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Help] The Stories Behind 5 Social Networks That Never Caught On
    In 2002, Friendster launched with the purpose of helping “Circles of Friends” find one another to communicate. We’re not saying you’re at risk of killing your brand, but keeping these ideas in mind may help you maintain and grow your followers and engage with them authentically and helpfully. 1) Meet your audience where they already are.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Help] Has B2B ecommerce come of age? Maybe.
    REData, based in Oakville in the Greater Toronto Area (GTA), specializes in big data strategy and governance, with particular expertise in helping enterprises develop and leverage their data as an asset. The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. Here’s what he had to say about the study. Maybe.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Help] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Help] How Marketing Automation Technology Makes Businesses Smarter
    Marketing automation platforms are evolving to handle these new realities, thanks to the help of embedded predictive and artificial intelligence technologies that can anticipate buyer behaviors, automate outreach and prescribe for the business whom to engage, when to engage and what to engage with. Webster’s Dictionary.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Help] How to Build a Growth-Minded Design Process at Your Agency
    Modern agency processes like Growth-Driven Design (GDD for short) and the Agile Methodology give us a new way to optimize the production of creative projects, helping us develop work that consistently looks great and exceeds client expectations. Did the project exceed budget? Was the client actually happy with the end result?
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their content to the next level to drive lead generation success. At the core and in its most simplistic form, we help marketers succeed for their lead generation strategies through content syndication. Carbary : I love it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics are useful for both the marketing and sales teams because it can help inform each team when it’s optimal to engage and with what content. Once you have the foundational pieces in place, adaptive analytics can help you develop better insights and do more efficient marketing What is adaptive analytics?
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Why Agencies Should be Using Custom Facebook Audiences
    By adjusting the audience list, marketers can server prospects different ads that help move them along or up-sell an offering. ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] What Does Employee Engagement Have to Do With Marketing?
    Though eradicating all sources of workplace stress is impossible, you can still establish a procedure for employees to get help with stress when necessary. Have you ever encountered service at a store or restaurant so horrible that you never went back? You see, employees are so much more than the people who show up to work every day. Trust.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Go Where Your Customers Are – Wise Words from Sweta Patel
    Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous. Especially on social media.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] A guide for mid-career informational interviews for marketing technologists
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Or maybe they don’t think they can help someone else. Happy to share what I’ve learned with you to help save you some time. Follow up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Improve Customer Experience and Email Deliverability With a Preference Center
    Be proactive about improving your email deliverability today, and let your subscribers help you do it. The truth is a Preference Center helps you optimize engagement and increase your brand’s loyal customer base. simple web form can help you retain more subscribers, and improve deliverability at the same time.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Why is Email Authentication Important?
    Authentication helps legitimate senders prove that their email isn’t forged, and can help receiving email servers (like the corporate email servers to which you are sending your marketing emails) control inbound spam. We can help break it down for you. Still don’t fully understand the concept? This is email authentication.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] The crisis of message credibility and impact on brands
    In summary, here are some steps that will help restore the trust level of any brand: Do not make excessive claims that will create suspicion, and be prepared to back every claim with clear, irrefutable evidence. Our world is more passionately polarized than ever. Are such statements subject to interpretation, depending on the words used?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Make the Shift from Automation to Engagement Marketing
    Rather than focusing on first-touch or last-touch attribution alone, a solid platform will help the marketing team accurately understand the full lifecycle impact of all touchpoints along the buying journey and be configurable to the specific business model for any given company. Master Engagement Marketing . Deliver Engagement at Scale.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Where Retailers Fall Down: Mobile Marketing and Newsletters
    An ideal solution needs to accomplish two things: help brands meet their regular marketing goals, while also helping to stem the tide of rising costs normally associated with doing so. Digital marketing for retail brands is about as close to the Wild West as it gets. Except that many of them are missing the mark. Think Loyalty First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Three ideas to end the social media poison
    But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention. By Mars Dorian, {grow} Contributing Columnist.
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] 3 Ways Agile Helps Scale Content Marketing
    Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. . To an outsider looking in, a bigger content marketing program seems to be better. . 100%. 0%. 2.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
    Because, after all, HubSpot wouldn’t exist without each of you in the global community dedicated to making business more human and helpful. HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. And that got us thinking.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] 13 Creative Marketing Brackets That Are NOT About Basketball
    This guide will help. .  . March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos! If, like me, you’re not a sports enthusiast, you might not even know what a bracket is. Vulture. BuzzFeed.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] 5 Ways to Drive the Success of Influencer Relations
    Even if you seek external help to build momentum and impetus to achieve initial results, this will help tremendously in being successful in the long term. To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of program management or measurement.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] The Art of Managing a Flexible Schedule
    Maintaining a daily routine helps us to establish a foundation that helps us achieve productive goals, like getting our work done or started by a certain time. As noted above, we form habits that will help us accomplish a goal -- good or bad. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] How to Get More Leads From Social Media
    Simple trial-and-error experience has helped us get more effective. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. It’s becoming pronounced, too.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Help] A Complete Guide To The Buyer Journey
    High value content that is free and findable helps build trust among your audiences. Through a focus on education and ingredient sourcing, he helps a younger generation of foodies learn what to look for when shopping for the luxury food. It can also help you develop a successful content marketing campaign. It’s pretty simple.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Help] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. marketing expert with more than 25 years of experience, Kloefkorn has helped companies increase leads and revenues by hundreds of millions of dollars. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Help] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    Because they have dedicated so much of their life’s work to building a more equitable world, we couldn’t be happier to help pay tribute to them on this special night.”. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales.
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Help] “You Can’t Build a Walled Garden”
    They can be incredibly effective, especially for companies that can’t afford to keep buying things. A few pieces of open technology that help you scale can make you very efficient rather than gathering as many tools as possible.”. Like most movements, this one is starting quietly. There are growing pockets of discontent. Sean Zinsmeister.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Why You Should Always Have an Active Branded Campaign
    Having the ability to control where a searcher lands as explained in the first key point, in combination to lead quality, can help push a specific product initiative or promotion to the next level. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. Final Thoughts.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Help] The Front Lines of Predictive Intelligence
    Our new predictive fit scores help us find just the right leads to focus this energy on. We have easy visibility into our best-fit (A-Leads) and worst-fit (D-Leads) leads within HubSpot, which helps my team find the VIP prospects who we should offer the white glove treatment to. Lead Flow Prioritization. Personalized Customer Journeys.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 21, 2017
    [Help] The secrets to great logo design
    We all know a catchy email subject line can help you cut through the clutter of your subscribers’ inboxes. Consumers flock to businesses they recognize, and an effective logo can build that recognition. In an instant, the best logos are able to attract customers and engender goodwill. What’s the design process like?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    But rather than worrying about it, take a cue from the online giant and start investing in technologies that will help customers check out easier without the long wait. Amazon Go might be able to help in that department, but other grocers, like Costco and WholeFoods are still far ahead of the game. Make it Easier to Pay. Up the Ante.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Help] The ‘Less Is More’ Content Strategy
    This may be due to the regularity of content helping to build an audience and a brand. This content approach is fundamentally about building your authority and reputation, which in turn will help you to build an audience. . What is the ideal frequency for publishing content? It is not magic as I will prove below. Referenceable content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Help] A strategy to stay relevant in a tumultuous marketing world
    The post A strategy to stay relevant in a tumultuous marketing world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. It was a bit intimidating. But where do you start?
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Major Changes Come to Content Marketing World 2017
    As for Content Marketing World 2017, we are about 80% of the way through agenda planning. I’ve had the privilege of working with a number of industry leaders who have helped shape this agenda with our twofold goal, as I shared in November: First, there are women and people of color already out there who are amazing, accomplished speakers.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Help] 5 Smart Ways to Automate Your Marketing
    We like this model for that view: Having a simple model like this can be helpful as you dive into the weeds of setting up your marketing automation programs (pilot programs, too). Need to do more with less? It’s a common challenge for marketers today. For many of us, this means it’s time to apply some elbow grease. No extra staff required.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Help] How to Be Productive After a Long Weekend
    Whatever your style is for getting back to work when you’ve been away from your inbox, let people know so they can help you stay sane when you get back into the office. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Remember tip #6?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Help] The 21 Best Content Curation Tools
    Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. Sample review:  “Bagtheweb helps users curate Web content. Instant RSS Search is a Google powered feed engine to help you discover RSS feeds around your favorite topics. 10) Listly.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Does More Data Help, or Hurt Social Advertisers? [Infographic]
    Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." So what can we do to improve our realtionship with data in 2017? Marketing Agency
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Help] Competitors want you out, influencers want you in
    But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Help] Knowledge management in the age of social media
    The role of an efficient knowledge base management  is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Help] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. ” No.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Help] How to Become a Household Name
    healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. Because it was first on the scene, other photo editing software created later were judged against Photoshop, which helps spread word-of-mouth recognition further.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Help] What Makes Act-On Different?
    Your team will enjoy using Act-On; it helps them achieve their goals ‒ and look good doing it. 3. When you partner with Act-On, you get an Onboarding Manager who will get you up and running, and then access to the Act-On University and online community to help you extend the platform on your own schedule, at your convenience. You’ll
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Help] 15 Inspiring Examples of Small Business Branding
    This helped inform the reflective surfaces, cut-out logo and a website design which reveals and reframes layers of content.". If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Help] How Personalization Affects Lead Nurturing
    Too many marketing emails can be annoying, but if they’re helpful to the recipient, they’re more likely to engage and share it. The information you acquire from your buyer personas will help you produce content that your audience actually appreciates, improving your engagement and conversion rates. It isn’t that easy. Conclusion.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Help] This Week in Content Marketing: Medium Picked the Wrong Business Model
    Joe’s rave/commentary: Publishing Executive offers some helpful insights on how to develop newsletters that people actually want. Then, she built a newsletter to help keep her students informed about the latest hair styling tools, trends, and techniques (and Apex products) after they graduated. This week’s show.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 17, 2017
    [Help] Goldman Sachs is using technology to improve M&A deals — but it’s making some bankers ‘uneasy’
    NEW YORK (Reuters) – Technology whizzes who helped Goldman Sachs eliminate hundreds of trading jobs over the past few years are venturing into the bank’s flagship M&A; business, making some junior bankers uneasy. That team within investment banking has. Brands & Marketers
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Help] Why Interactive Content Matters for Agencies
    Clients are looking for new ways to break through to their audiences and by creating interactive content, digital agencies can help them in a very effective and scalable way. Interactive content is also helping shorten sales cycles. It simply does not work as well as it used to. The problem is actually building out the content.
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Help] How to Get Your Sales Team Using — And Loving — Video
    Pick a pilot group, and help them find success to show your broader team how easy it is. With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change. And adding video to your prospecting emails can increase response rates by up to 8x! Sounds awesome, right? Land and Expand.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Help] Social Media 101: Managing your social media presence
    We have a social media sanity check to help take the stress out of social. It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. Having the right tools in place to help you track, monitor, and automate is the safest and cleanest way to success. Don’t panic! LinkedIn.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Help] How to Run a Successful Webinar from Beginning to End
    They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Help] 5 Retail Marketing Trends to Watch in 2017
    If it’s figuring out customer service strategies that don’t result in consumer frustration, try streamlining the process of getting help with new applications. Especially since BlueSmart is selling a relatively new product, it helps that there’s always a way for the company to manage its customer service presence.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Help] 9 Marketing Books to Read Before Q1 Ends
    Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". Made a somewhat public mistake, and want to know how to fix it -- but can't afford professional help. So go ahead -- sit back, relax, and learn something.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Help] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    It produces sustainable value, helps them to communicate with their clients, and is a great way to exchange information in a meaningful way. B2B audiences want educational, detailed, high-quality content that helps them make decisions for their business. just want to let you know that the water is fine! Where does your company fit in?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Help] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Creating and promoting a company's brand hashtag can help you achieve many marketing goals. Intrigued? Using Social Media to Attract Talent. Source: Weber Shandwick. 10) Dell.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Help] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    To help your agency win new deals and deepen relationships with exisiting clients, we outline the services you need to succeed. Is your agency ready to take on 2017 with the right tools and services to help your clients succed? More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Help] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. This might help users find customers who called on the phone after having trouble placing a Web order. So what fooled me about Zaius?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Help] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Is luck responsible for a browser extension that “ helps Twitter users get more information about the people they’re following “? Overusing “in other words” Content marketing is a complicated topic, so phrasing a thorny thought in a different way can help. sure did. Overused phrases that I’d add to a list.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Help] 8 Tips for Running Your First Influencer Marketing Campaign
    For that reason, you may want to help them create content. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. Make inroads. Go back to step one.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Help] Lessons from 2017 AEC Research: Marketing & Growth Insights
    Our research can help AEC firms invest more wisely. How Hinge Can Help: Nothing uncovers what motivates your audiences like brand research—and research is an integral part of Hinge’s powerful approach to marketing. It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. Enjoy!
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