• HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] 11 Eye-Opening Statistics on the Importance of Employee Feedback [Infographic]
    Check out the infographic below from OfficeVibe for more data showing the importance of giving employees timely, specific, and helpful feedback on a regular basis. Employees want to know how they're doing -- and they want to know it often. They crave both positive and constructive feedback. What are their strengths? Where can they improve?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] 7 Reasons Why Your Website Isn’t Performing
    Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Help] Not Content With Your Content?
    Taking your content down in one day will not help you keep your site’s information consistent. What makes the process of writing for the web unique is how it is organized, and how it helps to lay down the blueprint for a site’s overall design and functionality. Content creation is often the most trying part of the web process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Help] How To Find Your Community of Advocates With Engaging Customer Events
    In this sense, they also help marketing on a cross-functional basis. By helping customers to understand your other product offerings better, you can help them to improve their own marketing programmes. As consumers, we are always more likely to recommend a product or service when we have bought into it.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Help] Widen Top of Funnel Marketing and Generate More MQLs
    Like most, you’re working with limited budget, so what can you do to widen the funnel to capture more leads?  I’d like to share five tips that, in combination, will help establish sustainable marketing-attributed revenue. This process will help you understand what percent of your database currently aligns to the audience definition. 
  • BIZNOLOGY  |  MONDAY, JULY 6, 2015
    [Help] How does a veteran marketer break into digital?
    Can you help the rest of the team with your experience? Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital. No one will give them a chance. knowledge of marketing.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Help] A 7-Step Program to Becoming a Visible Expert℠
    Learn about our research into high visibility experts in the research report Visible Experts: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients. How Hinge Can Help. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? And the good news?
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Help] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Luckily, marketing automation can help in all of these areas! When speaking to her, be sure to highlight how marketing automation helps measure effectiveness of your marketing programs, enabling you to increase revenue by reducing waste and optimizing expenses. And what are the questions that each of these stakeholders might ask?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] 7 Quick Ways to Free Up More Time in Your Day
    To combat this, we've put together a list of seven tips to help you get on track to freeing up a ton of time. To help you get some of those hours back, you may want to consider the Pomodoro Technique. These neat little tricks and hacks aim to help you simplify tasks by reducing your dependence on your mouse. Enter Trello. Yikes.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Help] Still Using Bad Photos? You Need the Other High-Res
    We’re not looking for a reality show here: our customers are not generally all that attractive; we’re going for a look that feels comfortable but with a generous helping of R-Factor #2. The key is to show them what you, and you alone, make possible for them by using images to help with R-Factor#3. Resonant images work very, very hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Help] The new “liquid” model for content marketing strategy
    The post The new “liquid” model for content marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. Agree?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Help] 5 Companies Using Technology To Improve The Developing World
    Not only will Samsung help create engineers in Africa, the schools are run by solar power – which will also be used to teach 2.5 KarmSolar also uses a  comprehensive web-based management system to help create a more effective irrigation schedule when using their Off-Grid Solar Water Pumping System. Samsung. million students from K-12.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] What’s Holding Your Publication Back From Going Digital?
    To help you get to the root of the problem, we’ve identified five of the biggest mistakes that publishers make in getting their publication to go digital successfully. Reasons Digital Might Be Getting the Best of You. You’re Not Paying Attention To Your Website Traffic. Your audience is your livelihood, your bread and butter. Media
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. To help you avoid a big miss, I've compiled a list of little things to look for before you dive into your next analysis.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Help] Successful Sales and Marketing Alignment, Part 1: Get Started
    This post is part of a series to help B2B organizations improve sales and marketing cooperation. Let’s take a look at the basics of gaining alignment between these teams and find out how to build a fully synched-up process that can help these two groups work together more efficiently. You know it, and the research proves it. According
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Help] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    Geometry Global created a no-tech, simple product to help the people of Cambodia prevent iron deficiency. Y&R Istanbul created an app for Vodafone that allowed women in a domestic abuse situation to seek help from three pre-selected friend. This post originally appeared on HubSpot's Agency Post. great idea can inspire. Integrated.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Help] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    Help Self-Educating Customers. This content marketing research indicates customers are counting on content to help them make their decision. Ways To Manage Help Customers Manage The Toll Road. 1. TIP: Place a short SlideShare presentation on your landing page to help you seal the deal! 3. GerryMoran.png">.
  • HUBSPOT  |  SATURDAY, JULY 4, 2015
    [Help] How to Persuade People by Asking the Right Questions [Video]
    Wouldn't it be more effective to help the child to realize the benefits of a clean room? This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. As marketers, it's our job to be convincing. but that doesn't mean it's easy. How do you get a kid to clean their room? You beg and plead.
  • HINGE MARKETING  |  FRIDAY, JULY 3, 2015
    [Help] How Prospective Clients find High-Visibility Expertise
    And in the Hinge Research Institute’s recent research, we wanted to find out why and how these firms go about looking for expertise to help them address those challenges. How Hinge Can Help. Today, professional services firms face a wide range of business challenges. Specifically, how do they seek out Visible Experts SM ?
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Help] Interesting Infographics: The Business Case for Personalization
    Work with your team to personalize the consumer experience by date and time, past purchases, geography, demographics, or anything that can help your customers relate, and ensure that you deliver that personalization across channels. That’s why personalization stands out to us. In fact, three quarters of U.S. Click To Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Help] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. You want to obtain sponsors and partners that find this event as important as you do and thus will actually help you promote it! Good question! But, I beg to differ! Plus, they are often cheaper!
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 3, 2015
    [Help] The 17 Best B2B Content Marketing Posts Ever Written
    Without someone to show you the way, you will have to wade through a sea of half helpful, second hand information before you can truly get a grasp on content marketing and how to do it well. It worked! You were drawn in by my audacious headline! And yes I am seriously going to try and do this. Most of them are saying the same thing.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Help] Unleashing the predictive power of data
    Used correctly, these techniques can be very helpful in planning scenarios of possible outcomes, in guiding investments, or enabling one to make decisions on what course of action to pursue. It help businesses attract, retain and grow the most profitable customers and maximize the return on their marketing spending. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Help] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    The change has been unfolding for months, but Cannes made it clear that marketing automation  and advertising tech companies, like ours, are now key players in helping to drive the conversation forward as the worlds of technology and creativity collide. Here are my main takeaways from the event: Everyone Likes Peanut Butter & Jelly!
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Help] How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]
    To help answer these questions and more, check out the infographic below from SurePayroll. It'll help you perfect your Vine strategy so you can enhance your social media presence beyond photos and words. Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Help] Treat Content Like Confetti!
    It costs up to 7 times more to acquire a new client than retain an existing one, so your thought leadership needs to help sustain that long-term customer relationship. Use a brief to help thought leadership developers create the framework of consumable content. The same effect goes for thought leadership content. Source: IDG).
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Help] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    With the help of smart content, mobile visitors are now shown a shorter, more digestible form. With the changes in place, we decided that measuring the page's bounce rate would help us determine if the mobile smart forms helped improve our conversion rates. The Methodology. Some answers I came up with were: The form is too long.
  • MARKETING ACTION  |  FRIDAY, JULY 3, 2015
    [Help] Join the i♥marketing Roadshow! Next Stop: July 9 in Boston
    The unique opportunity to meet with Act-On success managers, leaders, and customers, which will help you can take your marketing skills to the next level. It’s the next stop in the  i♥marketing roadshow , and you won’t want to miss this opportunity to join the fun! i♥marketing September 1: Cleveland, Ohio. From 12:30 p.m.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Help] 10 Businesses With Enviable Company Cultures
    To further validate the importance of employee engagement, I've combined some interesting research with a roundup of companies that are nailing the concept of culture to help inspire your company's efforts. If you want employees that are productive and engaged, you have to treat them right, and you have to help them grow. group of U.K.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Help] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Help] How to Create Irresistibly Shareable Content
    With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This will be especially helpful when determining what style posts are well received by your audience. Recognize their question or problem and provide the content that can help them.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Help] Call To Action: Close Your Buyer Journey Gaps
    Take action: Create content that compares and contrasts various approaches to help educate your buyer on which path would be best suited for their needs. The information you provide here will help buyers determine how your solution differentiates from similar alternatives.  Help them take on the role of coach rather than closer.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Help] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true? Sound like this would only happen in an alternate universe? Guess again!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Help] How to Use Twitter’s New Video Response Function [Video]
    To view more great video content that can help your small business, check out our YouTube channel. © 2015, VerticalResponse Blog. Twitter is one of the “OG” members of the social media landscape. Why, you ask? Well, the answer is quite simple. All rights reserved. Social Media Community Gary Vaynerchuck Twitter video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Help] 6 Critical steps to help fight for your online privacy
    This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Used Klout before? But here’s the thing. hl=en.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Help] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    It’s our hope that those questions helped you tell an accurate story of your website performance in search and beyond. This post should help guide you to the right answers for your specific site and offer a few best practice pointers to implementing your SEO fixes. 58 Resources to Help You Learn and Master SEO via kissmetrics.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Help] How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]
    Since then, they've helped nearly 25 million people learn how to code. "Everyone should learn how to code.". This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. At the forefront of this movement is Codeacademy. Podcast Daily
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Help] A Mindset Shift for AEC Professionals
    Putting your people on display helps provide that insight and it makes your firm more approachable. And while they can help you collect valuable data, complicated and extensive contact forms can drive away prospects who might otherwise want to contact you. 2. These longer pieces help further prospect engagement. Your Website.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Help] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”. madtech”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Help] Spark New Results from Your B2B Marketing at Mid-Year
    It’s one thing, if done well, that can help your business or organization grow faster. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. First, know that it’s OK to start or restart marketing. Any new players?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Help] 4 Stages of a Thought Leadership Maturity Model
    Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Help] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Download SPROUT Content's free guide to developing and using buyer personas to help fill your lead funnel with full, clear and helpful content that’s for the right people. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. What is newsworthy is who these investigators really are in 2015.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Help] 7 Important PR Lessons Every Content Marketer Needs to Learn
    Editors will ask you to draft articles that keep their audiences in mind, offer helpful guidance to readers, are compelling and easy to read, leave out the promotional stuff, and deliver something fresh that won’t be published anywhere else. I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal.
  • VIDYARD  |  WEDNESDAY, JULY 1, 2015
    [Help] Learn about Interactive Video from the Experts at SnapApp and Vidyard!
    More and more consumers want video, and now they use it to help them make decisions: 72% of B2B buyers watch video throughout their entire path to purchase! Are you wondering if interactive video will be searchable or help your SEO efforts? It’s like you’re standing in front of them. What did these two industry rock stars discuss?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Help] Social Content Marketing is Your New Fundraising Rocket Booster
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Help] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    PR people are masters of messaging and branding and will provide you with responses that not only help to protect your image and the integrity of your brand, but also help to steer the conversation in the direction you originally intended. Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. Yikes! Where It All Went Kaput.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Help] 100 Things You Are Doing Wrong on Social Media
    You are not helping subject matter experts blog on the LinkedIn platform. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not tweeting often enough. 7.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Help] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    This helps you maximize the results of your email without the extra work of manually segmenting your list of nonresponders and creating a new campaign. Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. Let’s get started! Follow-Up Emails. Confirmation Emails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Help] How I am Embracing Change and Living Purposefully
    Photo taken by the author from “the Farm” The post How I am Embracing Change and Living Purposefully appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post How I am Embracing Change and Living Purposefully appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Have a vision.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 1, 2015
    [Help] Creating Content for the Buyer’s Journey: A Quick Reference Framework
    Of course, you may also need to help your buyers help themselves by bringing to light the problems they may not know about yet, but which you know they may have from your experience. Successful Content at this Stage: Helps your buyers come to a decision on where to go next, and is starting to reinforce that decision. It Hurts!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Help] 30 LinkedIn Sales Triggers
    Here are the 30 social selling LinkedIn sales triggers to help you identify when to reach out a be a part of the customer conversation. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success. The key to social selling success is fishing where the fish are. Get on their buyer’s journey radar. Develop your reputation.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Help] Does Your Ecommerce Attribution Model Tell the Truth?
    It’s true that Google Analytics will help you identify the click that led buyers directly to your page, and that’s pretty helpful, in the end. Having the whole story helps you determine where you should put more marketing attention and where you can let things relax. But…does it tell the whole story? The Google Analytics Story.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Help] Creating a Survey? 7 Tips for Getting More Respondents
    To right that wrong, we've laid out seven helpful tips to nudge your respondents through a whole survey in a way that creates a positive experience, without sacrificing the actionable information you’re seeking. Whatever the final question count turns out to be, it’s in your best interest to help your respondents plan accordingly.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Help] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    In essence, AMP is the fire that lights the path to innovation, helping us to adapt as fast as the world in which we live and do business. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). Culture eats strategy for breakfast.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Help] The “Art of Client Service” – 27 Things All Account Executives Should Know
    usually pull a handful of helpful tips from each book I read, and try to apply at least one of these principles to my daily life. Rehearsing client presentations helps you discover holes in your argument, anticipate questions that may be raised and polishes delivery. Often when I read books, I like to highlight the important takeaways.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Help] Where is Your Demand Generation Program on the Effectiveness Quotient?
    Customer cross-sell/upsell —of course, you want your campaigns to help you sell more. However, here is another startling figure in the Infographic—more than 50% of marketers are not really helping their buyers. It was good to see his enthusiasm and positive expectations. My curiosity, of course, urged me to probe further.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Help] Infographic: The Science of Creating Buyer Personas
    Personas are what will help you determine how to tailor content to your buyers. . The infographic below will help you get started on creating your buyer personas and improve how you segment content to your buyers: . Buyer personas are the first step to any effective content strategy. Source: MarketingProfs.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Help] The Key to Driving Consistent Growth: Understanding Costs
    The following items will help determine how to split your acquisition costs between lead generation and sales: How complex is your sale? I have a confession to make. I’m a revenue (sales) guy. I can think about, conceive and vision growth opportunities without even trying. An important metric to understand is customer acquisition cost (CAC).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Help] 4 Steps For Improving Your Success Rate Asking for Links
    While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Help] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    This feature is helpful for reaching users that opt out of notifications and for providing offers that last longer than just one day. Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. All sounds great, right?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Help] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Throughout your search, you’re bound to come across more complex systems with features that are more likely to raise the price tag than actually help manage your client relationships. Knowing the answers to these questions can help your firm send better targeted emails that can nurture your leads more effectively. Capabilities.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Help] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Help] Key Performance Indicators – Not Clicks
    After all, clicks alone do not help measure the efficacy of the key pillars of a sophisticated Demand Generation program: buyer-centric content performance; lead management performance; channel effectiveness; and revenue performance. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Help] 8 Things Your Website Needs to Increase Traffic and Sales
    If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. This site helps you add social media buttons and icons to your website for free. mobile version.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Help] How to Use YouTube Cards to Make Your Videos More Interactive
    In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. Twitter | Facebook | LinkedIn |.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Help] The Secret Life of a Social Media Manager
    Tip: As a marketer, working one-on-one with your Social Media Manager helps you both figure out the best plan of attack to amplify your individual programs, giving them the right understanding of the audience, the project timelines, and how it all fits in to the company’s larger set of priorities. If you haven’t, then you should. Hit snooze.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 30, 2015
    [Help] Why Distribution Needs to Charge for Their Expertise
    Help him solve that. They can help you improve your value and add $ to your bottom line. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. All can contribute to a cash value at the customers.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Help] Can't Focus? 5 Ways to Overcome Distractions at Work
    And it can be stressful as heck.) To help you be more productive at work, here are five tips for how to avoid and overcome distractions at the office. Once you've identified what distracts you, it's time to come up with strategies to help you overcome those distractions. But acceptance is the first step. The second? We get it, though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Help] Why Americans are secretly furious with marketers
    The post Why Americans are secretly furious with marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Why Americans are secretly furious with marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Getting furious with marketers. Find the podcast on Stitcher.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Help] 10 Publishers Killing It on Instagram
    This not only helps their engagement, but also makes Pizza Today a great partner to restaurants. 5) Automotive News (Transportation). Instagram isn't just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. That's a lot of engagement going on. Media
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Help] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    With that said, my hope is that the wisdom and observations below will help propel your organization on a better growth trajectory than you were on yesterday. He asked several fellow competitors to help, and was shocked that no one would. How can we take what we have and make it grow? It seems like a simple enough question.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Help] Improve Your Offer Strategies by Learning to Let Go
    But helping them get to know you through engaging content is a win-win. Consideration (help solve the problem and provide in-depth education). It helps marketers evaluate their marketing automation systems, so they can learn what they’re doing well and where they can improve based on their score. The culprit is the offer. eBook.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Help] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Once you’ve convinced the powers that be that content marketing can help your business, you want to execute your pilot test correctly to ensure success. It’s not.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Help] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    Content - in the form of blogs, videos and downloadable guides - helps you to stand out from your competitors (which could be many - remember, you're not that innovative). Doing so can give prospects a helping hand and ensure they fully understand the capabilities of your product before they start using themselves.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Help] 6 Things Your Landing Pages Should (And Should Not) Include
    You can follow these six points to help you craft a quality landing page. So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Help] The Long Term Value of an Email Marketing Welcome Programme
    Oracle Marketing Cloud helped Missguided to implement intelligent and targeted automated marketing so that they could capitalise on sales opportunities at each stage of the customer lifecycle and boost engagement rates. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Help] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”. They won’t help you figure out which campaigns are performing well or how you can more effectively and quickly convert leads.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Help] Top 7 Branding Ideas for Your Consulting Firm
    So here are 7 branding ideas that can you help you shape your brand the right way. 1. Since you’re typically selling expertise and advice, it’s essential that you help your audiences understand exactly what kind of advice and expertise you offer. 2. How Hinge Can Help. Understand your field’s unique challenges.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Help] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Help] My top 3 tweets #6
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Welcome to my top three tweets for the week of June 22, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. Why top 3?: Let us know.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Help] Why Video Is Crucial to Your Marketing Automation Strategy
    Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Help] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. In short, CRM software is incredibly helpful and frees up reps' time to sell , which explains why it is often expensive. So who’s right? Remember those?
<< 1 2 3 ... 261 262 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...