• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Help] Confessions of a Google Spammer
    They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! knew all the tricks and hacks in the book, and I thought they could benefit from my help.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Help] The 6 Month Website Redesign Framework
    Personas also affect your premium content offers, so having ideal buyers in mind well before you start making the website will help you plan to bring in more leads. Bonus: This document helps you plan for SEO while you’re at it — which is crucial at this stage. helpful trick: Don’t necessarily organize content by type or general topic.
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Help] The Art or Science of Sales and Marketing?
    Data is now collected and insights leveraged to learn more about buying behaviors – what works and doesn’t - helping marketers design and execute more effective and automated campaigns, and focusing sales reps on what matters most. With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Help] How To Get Out of a ‘Relationship Rut’ With Your Customers
    Do you foster an environment of trust and communication? A lot of customers that I work with need help creating better relationships with at least one, if not all, of these different groups. Having a defined customer lifecycle will help to ensure that you avoid ‘relationship ruts’ with your customers. And the list goes on.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Help] 4 Uncommon Ways to Help New Customers Discover Your Business
    Here are four uncommon ways to help new customers discover your business: 1. When creating content for your website or blog, ask yourself ‘Does this help the reader learn something?’ The post 4 Uncommon Ways to Help New Customers Discover Your Business appeared first on VerticalResponse Blog. It’s a win-win. 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Help] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    How do you know if ABM is helping to drive engagement, opportunity, and revenue? Tracking KPIs such as engagement levels, conversions, ROI, and customer loyalty can help determine whether your ABM program is performing successfully. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Help] How to Write an Award Winning Expert Ebook
    They ask me for help, to ghost write either for or with them. read a ton of books on leadership, and study how the big sellers on  Amazon  are written in this category. I can help you write an expert ebook on leadership. It will help you  get found, get known, and get clients. Congratulations, Di! They may even have an outline.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Help] Overcoming Five Barriers to Content Creation
    To help you and your business break down these barriers and harness to the full value of content, however, we’ve highlighted five common obstacles you may regularly encounter and how to overcome them. You may assume that the answer simply boils down to strengths and weaknesses – some people just aren’t gifted for content creation, right?
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Help] 5 Free Tools To Use When Marketing A Business
    Some of them don’t make sense, but on the whole, the tool is very helpful. 5. Virally is a content marketing tool to help generate more leads from your eBook’s and Whitepapers. It’s a lot easier to market your business when you have handy tools, and believe it or not, some of the greatest tools are free. 1. Mailchimp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Help] Do People Trump Content in Marketing?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist The world is digital. We find, research, and buy online. ” But Sirius, to their credit, looked at this again. sales presentation.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Help] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz., Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards. About KEO Marketing.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 26, 2015
    [Help] B2B Marketing Events - June 2015
    Meeting and learning from other professionals helps us do our jobs better. In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. June is jam packed with some killer events on a range of topics related to b2b marketing.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Help] Is the Infographic Dead?
    You should ask yourself what the goals of your audience are and whether or not your content helps them achieve these goals. When done correctly, a well-conceived and properly-designed infographic can help you communicate your message to a wider audience. Today, infographics churned out for viral attention are a dime a dozen.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Help] 38 Essential Website Redesign Terms You Need to Know
    They are created to help designers and writers understand the key messages for your website redesign, and what things matter most to your target audiences. Every industry has its buzzwords, and web design is no different. Do you see one you’ve heard lately on this list? Above the Fold". Analytics. Backend. Browser testing. Conversion Rate.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Help] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    In the past, when I have gotten push back from SMEs due to time constraints, I have found sharing the process below helpful in getting proper buy-in while considering everyone’s time constraints. It opens my mind to help understand exactly what an audience might be looking for in a certain niche. Complete Keyword Research.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Help] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    This shows your buyer that your organization has enough experience with their unique challenges and can help them. Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Help] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    In the same way that marketing automation helps marketers easily visualize data to make smarter decisions about campaign execution, new technology is emerging to help marketers get a grip on customer data. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Help] Use Pinterest Analytics to Increase Visits to Your Retail Website
    To help you do that, we’ve created a simple list of Pinterest metrics to monitor. Here is a screen shot of some of VerticalResponse’s followers interests: Having this information is very useful to help you decide what type of boards to create to keep and draw your audience’s attention. Top Pins in the Last 30 Days.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Help] 5 Successful Marketing Automation Best Practices
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Author information. Joe Ruiz.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 26, 2015
    [Help] Big Data – Is it Really Worth the Effort for B-to-B?
     By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. understand the concept of what Big Data is, but truthfully, I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement. Everyone is concerned about the customer experience. What are your thoughts?
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Help] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    The strongest-performing sales teams, though, add extra elements to their educational activities in order to achieve superior business results. A new Research Report  analyzes the specific competencies around the more in-depth sales coaching tools that help shrink the sales cycle window for the most successful sales operations teams.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Help] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It doesn't help that competition is on a global scale. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing. Not only will this kit help you find and land an inbound marketing job, it'll also teach you how to succeed once you've been hired. "Find a job," they said.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Help] Don’t make it so difficult to get directly in touch with you
    have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? understand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Help] Five good reasons to ignore Google
    The post Five good reasons to ignore Google appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. There is a constant trade-off between form and practical search considerations. Apple. And so on.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Help] How To Make Content Real Good [Slides]
    recall how happy he was when  I helped him plot the economics of his retirement to occur as soon as heavenly possible. They could hardly afford to help my oldest brother (now  ranked one of the best college professors in America !) Your customers are looking for help to their problems. Just help them! He never complained.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Help] MarTec, Meet AdTech: the Future of Marketing Automation
    TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. Marketing automation really is that tool that is going to help companies deliver relevant content to the right buyer at the opportune time. Paige Musto.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Help] 5 Simple Ways to Optimize Your Website for Lead Generation
    In other words, dynamic content and on-page personalization helps you generate more leads. Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Unfortunately.). Instead, marketers and designs need to take a more strategic approach.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Help] 16 Reasons Why People Leave Your Website
    To give a better experience for users who can't or don't want to watch a video (and to help boost SEO), include a summary, notes, or a transcript of the video. Here are two different ways the iPod could've been featured on their website: Image Credit: Help Scout. You’ve written some really compelling copy for your website.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Help] The Biggest Pet Peeves of CRO Experts
    Averages across industries won't help you here.". Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers. But this science of lead conversion is quickly gaining ground.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Help] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    Now that’s all fine and dandy but really doesn’t help us down in the pit mines of marketing. Next week, we’ll look at how to mine the Win column for helpful marketing information. If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Help] This Brand Is Tickled Pink, Literally
    The company is  Round Hill Music  and their logo color choice clearly connotes the aforementioned words while also helping garner it some attention for sure based if nothing else, on the fact that it’s hot pink. We are secure and can be helpful in various situations. Let the Music Play. piece of tape. Yes, tape. Marketing Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Help] CEOs are finally embracing social. What does it mean to you?
    As Andrea Learned, a social strategist, wrote in  The Huffington Post , “ ‘Going social’ has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference.”. Help them, coach them. LinkedIn rules.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Help] How to Build Effective Teams Based on Personality Type
    Organizations, of course, love such groups because when they work, they can improve coordination, help employees feel more involved, and maybe even spur innovation. At every stage in that cycle, each of the various behavioral styles can be a help or a hindrance. This post originally appeared on HubSpot's Sales Blog. Designing a Group.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Help] 6 Tips for Making the Most of Your Retargeting Campaigns
    To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. Frequency caps allows you to place a fixed limit on the number of times a specific ad will appear to help you be more strategic in your efforts. This post originally appeared on HubSpot's Agency Post. Ready?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Help] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    Flash forward to now, and Shama's marketing firm is helping clients all around the globe take advantage of the digital world.". The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Brené Brown: Live and In Person. By Seth Godin , Best-Selling Author. Tweet this !).
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Help] Professional Services Marketing Today’s Blog Roundup
    To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges. Learn the essential B2B marketing strategies that can help firms get ahead. Find out five steps to help firms increase their visibility. On Google+ or LinkedIn?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Help] Using reddit for Hiring Talented Employees
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […]. Author information. Laurianne Laval.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Help] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Entrepreneurs needed a strategy that would help them overcome these obstacles, without spending too much of their revenue. That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Help] How to Never Run Out of Content Marketing Ideas
    Why it Helps. Content Explorer helps you identify great content wherever it may be hiding around the web. This type of information can help you determine how certain types of content would likely perform on different social channels. As a content creator , coming up with new ideas all the time can be tough. What it Does.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 22, 2015
    [Help] Unlike Marketing Messages, Stories Are Messy
    Want some help? Perfection is one of the largest traps that business communicators fall into when turning messages into stories. The key is to identify the trap before stepping into it… “What do you mean, you fixed it?” I asked. His reply floored me. “I centered the flag.”. Then I saw it. And my blood pressure rose. loved the photo.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Help] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Check 'em out. ( And if you're l ooking for more, here's an excellent list of helpful websites and tools that address common grammar questions and errors.). Here are 78 free content creation templates for ebooks, press releases, SlideShares, infographics, and more to help you get started. 9) Make sure you address people correctly.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Help] 5 Disruptive Social Selling Technologies
    The channels you use to develop a lasting relationship with a prospect shift, but the point is to use the appropriate technology to help you generate and grow the relationship throughout the lifetime of your customer. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Benefits It Offers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Help] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    When you communicate with leads across multiple channels and devices, it not only serves as a helpful reminder to your prospect, but it also eliminates the likelihood of a lead not receiving your communications. 4. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Help] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    To help you get acquainted with the minds of our speakers, we've collected some of their most inspiring quotes and made them into the SlideShare below. You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.” oh my. But don't just take our word for it -- take theirs. Click to tweet! Click to tweet!
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Help] 5 Easy Ways to Streamline Internal Communication
    Your employees may not know everyone in the company, so the ability to put a face to the people they’re working with helps build a stronger community. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Send a company newsletter. Choose one tool for all company chats.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Help] Why Buyer Personas Are Not a Waste of Time
    This will help to create an orientation toward the audience for your team. A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really? In reading the article that highlights the thoughts from Jaschke, the articles author, John Miller states the following: “Here’s my advice: Build personas.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Help] The Value-Add of Video in the Content Journey
    well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. Nothing is 100%, but if you are delivering content that speaks to your buyer and helps them solve a pain point, engagement is sure to happen. Using Data.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Help] 3 Ways To Build Trust With Your Website Visitors
    Employee bios, client testimonials and company history will help establish credibility and trust with your users. Education builds familiarity with your solutions and helps prospects see the world through your prism. Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Help] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. There are times when a content marketing initiative’s results seem to plateau.
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Help] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    To help you enrich your understanding of sales for better marketing and sales alignment, we’ve culled together five free sales research reports which will help you truly grasp the best practices of the Best-in-Class. Marketing and sales alignment is a critical component of Best-in-Class business performance. CMO Insights Trending
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Help] Keywords…. Keywords Everywhere! But How And Why?
    This is helpful because it then makes the keyword search free, but you can also do a Google Adwords campaign at the same time. Making sure you use the keywords as many times in a blog without spamming it is a sure fire way to help with your SEO. Using your keywords again in this spot could also help with your ranking in Search Engines.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Help] Social Media Lessons From 8 Tech Support Companies
    The content of their posts is interesting and helpful, and they respond to commenters’ questions. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Help] 33 Inspiring B2B digital marketing case studies
    DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Help] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    Halligan’s observation helped give rise to inbound marketing itself. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point. Users are in control.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Help] Buck the Trend: Three Keys to Better Email Response
    Figure out two or three ways you could personalize emails, such as “ Dear Jack…I couldn’t help but notice your interest in our Jumbo Widgets.” Email marketers know that even small incremental increases in response rates can provide exponentially better results. Experian figures for Q3 2014 show unique open rates were 16.7 percent.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Help] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    CMOs and their teams have to step up and become the internal champions to help product development design what customers are really looking for. An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. It never ceases to surprise me. What if we tried instead to “stand out”?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Help] 6 Tips for Marketers from Magic Johnson
    The right people can help improve on the things that are already working, and add new ideas to help adapt your business to the changing times. Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. It’s as simple as that.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Help] Google’s New Search Analytics Report: What You Need To Know
    For marketers who do not use a paid tool, such as Moz, to track rankings then this report would help provide insight into what types of terms the site is ranking for. This month has been a busy one for Google. Here’s what you need to know: Why the change? How accurate is it? However, at first glance I’m not very impressed.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Help] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    And it’s not just advertising, promotion, direct mail and website content that helps you sell. Here’s how: Increases visibility Attracts new clients Builds and strengthens the brand Commands higher fees You can help employees have greater visibility on your website by creating individual bio pages. Headshots are best.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Help] FAQ on Starting a Profitable Podcast from Scratch
    Let me know if these helped in the comments section below, or if you have other questions! We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Help] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Help] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    On top of the introduction of new functions, we’ve also seen re-alignment of other functions like sales operations from being backward looking to forward looking with data that can help organizations make better decisions.  A case study presented by Holly Rollo, VP Corporate Marketing from FireEye provided a great example of re-alignment in action.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Help] Taking a digital first approach to brand development: 3 key considerations
    Because adapting to mobile devices is so important, multiple companies have popped up to help companies design  simple, modern and easy to navigate websites  optimized for smartphones and tablets in more cost-effective, self-service products. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Help] The Challenges of Being Seen, Heard and Read
    Quit selling and start giving them what they want (helpful content), where they want it and when they want it. George gives us some helpful ways to make sure your content is seen and read. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Everyone is getting better at resisting all the interruption-driven ads and promotions.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Help] 11 Fascinating Books on Harvard Business School's Required Reading List
    To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Gompers and Josh Lerner) about the problems entrepreneurs encounter when securing financing, and how the venture capital model can help businesspeople to resolve those issues.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Help] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Let marketing help generate more qualified leads with your website. So give the prospects what they want – help them get informed. That’s why smart companies are using their websites to provide information helpful to their buyer’s research. Is your lead generation slowing down? You might be doing it wrong. Here's how.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Help] The marketing conference guide for socially awkward people
    The post The marketing conference guide for socially awkward people appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Think different.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Help] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    For example, changing your form from requiring a free text response to offering multiple choice answers could increase form submissions and help standardize answers -- as long as the variability in free text is not crucial to your team. What's the best length for landing page forms? But here's the thing: It isn't all about form length.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Help] 4 Steps to Creating Content That Converts
    Upon completion, users can immediately consume the content without ever leaving the content experience, thus helping to create a tighter content experience. Once you’ve hooked your audience with content, ensure that they land in a well-optimized content experience that’s designed to help them convert. Consider the Content Journey.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Help] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Help] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    So trends can be helpful, but the focus should always be on creating valuable content that engages, and this can come in an incredible variety of ways—from a six-second Vine to an hour-long Twitter chat. Originally published on Rutgers Executive Education Blog , Tue, May 19, 2015  Blog by:  Mark Burgess. 1. FOR EWORD by David C.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Help] Modern Marketing Skills
    There is no shortage of webinars, eBooks, seminars, user groups and classes designed to help marketers become better in our jobs. Don’t wait on others to help you develop new skills. The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. So it’s up to you.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Help] Content Marketing: How This Software Company Achieved More with Less
    The company reduced its quantity of content to focus on quality, which helped them get better search performance results and focus more strategically on optimizing and leveraging each piece of content. Do you need help planning and implementing your content marketing? Those that allocated more got greater results. Some Rights Reserved.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Help] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    The ability for sales reps to help buyers navigate the journey, gain consensus from committee decisions, and articulate your unique value – all critical for continued relevance and competitive sales success. #2 - Content is King? There was plenty of content, conversations and cowboy hats. More is not more when it comes to content.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 19, 2015
    [Help] How To Write A Successful RFP For Your B2B Website Project
    hope this helps you create a Request For Proposal that will lead you to the right partner that will successfully execute your next website redesign project. Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Budget.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 19, 2015
    [Help] OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains
    Lenovo challenged the Oracle Marketing Cloud team to help them customize their email experience, making it more consistent with subscriber brand interaction. Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Help] 5 Technology Services Blogging Blunders to Avoid
    Challenge #1: Developing a content strategy Online content based on a thoughtful content strategy can help you reap “expertise-based referrals” (referrals made based on a buyer’s view of a firm’s specialized expertise). Thoughtful and relevant blogging will help elevate your firm’s visibility and reputation.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Help] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. Leveraging ad extensions can help you get the leg up on your competitors by making information more accessible to potential customers. Click to Call Extensions.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Help] Search isn’t about search anymore, it’s about social
    Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Instead of only producing one very expensive. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Help] Looking for an Instagram Scheduler? Check Out Onlypult
    Even if a mobile device is nearby, it can be quite hard to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. This is a sponsored post written by me on behalf of Onlypult.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Help] Introducing The Definitive Guide To Mobile Marketing
    With advancements in mobile and marketing automation, you can now collect mobile-specific insights, which helps you engage your users wherever they are across channels. Author: Ellen Gomes Mobile devices have become an integral part of our lives. We’re willing to bet that this number is steadily increasing. What is Mobile Marketing?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 19, 2015
    [Help] 4 Trades That Are Crucial to the Construction Industry
    Reflecting on the important role these tradespeople play can help us appreciate and understand why pursuing a trade can be a lucrative and very fulfilling path. Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry. Electricians. Carpenters. Welders.
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