• KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 31, 2015
    [Help] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
    Are you more successful acquiring partners online, through social channels, that might link to your content marketing efforts and / or help augment your message? 'We’re closing in on the launch of our second annual B2B Website Usability Report. The role of social media and blogging remains a minimal in vendor selection. Stay tuned.
  • VIDYARD  |  TUESDAY, MARCH 31, 2015
    [Help] Why Volkswagen’s Old Wives Tale Video Campaign Works so Well
    For consumers concerned about any of these diesel misconceptions, it’s easy enough to watch just that video and learn the facts, but taken together the series is so funny that you can’t help but watch all five. 'Diesel engines have a spotty history. Here’s Diesel Old Wives Tales 1-5: Checking All the Video Marketing Boxes.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Help] Two more Google Webmaster Tools tips and tricks
    In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. 'Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! Pathetic!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Help] 6 Key Steps to Global (Marketing) Domination
    You’re spearheading a better, faster, approach to world domination (the nicest kind, of course), and will help grow global revenues. Regardless of where you are on the multilingual marketing learning curve, here are six steps to help you get started and capitalize on global marketing opportunities: Step 1: Think Big and Plan Globally.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Help] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    In our February 2014 Optimizing the Self-Service Experience: Help Customers Help Themselves study, we noted that companies with self-service programs enjoyed an 85% greater year-over-year increase in customer retention rates, compared to those without self-service. Voice (particularly phone) is not going away. smartphones and tablets).
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. 'Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. When they rolled out Panda, it affected nearly 12% of English searches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 31, 2015
    [Help] 14 great quotes about building an actionable audience
    Luckily, there are lots of amazing people out there to help us. The post 14 great quotes about building an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Luckily, there are lots of amazing people out there to help us. This is an area ripe for exploration. Enjoy! Enjoy!
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] Your Guide to Online Sales Tax
    You may need to enter data to help the shopping cart function correctly, but once you do that, the job will be done. 'Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Help] 22 Exceptional Business Blogging Guides, Tips & Tactics
    First, yes, the helpful facts and statistics in this post still apply in 2015. 'A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. ”).
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] Is Your Open Office Causing a Creative Crisis?
    Areas where no cell phones, loud music, or talking is allowed can also be helpful. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. The agency now occupies two floors instead of three.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Help] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    This list is the centerpiece of regular (we recommend weekly) operational meetings that help marketing executives gauge teams’ progress. 'In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. Many companies miss this crucial step.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Help] 6 Simple Steps to Creating Your Content Marketing Strategy
    Tip: Add a column to your content marketing calendar spreadsheet called “outcomes” This will help you define what the audience will get out of the post. 'Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. Your content should be niche.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Help] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    Seeing that engagement data quantified within Eloqua gives us a competitive edge that helps us identify and convert our hottest prospects more quickly than we ever could before.”. Using all three together and integrating them with Eloqua helps Cetera qualify and convert leads faster. Lenovo. Cetera Financial Group. Prophix Software.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Help] Beware of the Vultures: Is Your Site Mobile-Friendly?
    If you need help with making your website more mobile-friendly, PWB can help. 'Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Before you buy into the hype though, let’s understand a few things.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help] How to Diagnose Your Funnel to Create Predictable Growth
    For help, you can review our recent post on The 9 Metrics You Must Be Tracking to Scale B2B Sales or use our lead generation calculator. Regardless of how clear you think it is that a lead should know to reach out to you to discuss how you can help them solve their problems, they’re most likely not going to. to over 3%.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Help] 4 Steps to Achieving Initial Email Marketing Success
    We have several helpful articles that can help you create effective welcome emails: 7 Tips to a Stellar Welcome Email. 'It’s time to rev up your marketing engine. To make sure your marketing efforts stay ahead of the competition, we’re going to give you the blueprints to a high performance engine. It’s that simple.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help] A Handy Little Guide to Creating Visual Content for Social Media [Infographic]
    To help you create visual content your followers will love, QuickSprout created the infographic below. 'Want more views, clickthroughs, shares, and overall engagement on your social media posts? You''re not alone. Posting visual content is one of the most important things you can do to improve your social media strategy.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 30, 2015
    [Help] How to improve your luck: 4 simple tips
    ve always considered myself a fairly lucky chap, even though in my rational mind I know that ‘luck’ is only a superstitious construct designed to help rationalise freak occurrences and coincidences. '“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. Scott Fitzgerald. White. Coincidence?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help] 11 Content Curation Tools Every Marketer Needs
    And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience. Thanks to a bunch of new websites and technologies helping brands curate content, it’s never been easier to be a resource for your customers. That''s when Genuwine''s "Pony" happens. love Twitter.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Help] How to Make Your Video Production Budget Go Further
    This is usually easy footage to capture on the fly and will help you build your video asset library. 'One thing I’ve learned about video production: it can be expensive. Between the shoots and edits and approvals and versioning, you can blow through a lot of money very fast.  You can see some examples on our YouTube page. Blog Video How-To
  • BIZNOLOGY  |  MONDAY, MARCH 30, 2015
    [Help] 5 Brain hacks for more powerful copy
    Testimonials provide powerful social proof and help conversion rates — when they’re done right. 'Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you can try today! Oh no!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 30, 2015
    [Help] Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing.
    In a sales and marketing environment, we allow those who are helpful, in. Sales: Be Helpful. 'We want things. We crave stuff. Human beings are naturally needy. We’re wired to follow those who give — those who serve. Everything from the emotional to physical and whatever falls in between — we seek it out. Be Closing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Help] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Analytics (like GA ) can help you  measure the success of your mobile marketing strategies, this is especially important during coordinated marketing campaigns. 'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 Just thirty years ago that number was zero.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Help] What Life in Modern Marketing Looks Like: 13 Personal Stories
    But I know in order to help them grow; I have to stay on top of my game. Using content management and automation tools, however, helps to free up weekends. Marketers have this spectacular opportunity to help create brands that communicate with customers on their terms. 'What is life in modern marketing like? er, borrowed ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Help] Five ideas to discover your marketing niche
    Feedback from your fans, readers, and customers may help clarify your niche. The best leaders are sincerely dedicated to helping, serving, and elevating others. The post Five ideas to discover your marketing niche appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Five ways to find your niche: 1.
  • WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Help] 12 of the Best Guides and Sources for Free Stock Images
    'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. To help you be efficient and find great collections of free or low-cost images, here are links to six excellent image sources along with guides to and reviews of dozens more free image sites.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help] Should You Attend That Event? 9 Questions to Help You Find Out
    1) Will the conference help you develop better relationships? 2) Will the conference help you generate quality leads? The best conferences you can attend will not only bring in leads for your company, but also educate your team, strengthen external relationships, and help your team develop skills related to their jobs. or not?
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Help] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    good lead scoring system watches for online and offline buying signals, then increases marketing’s ability to pass qualified leads to sales and helps sales focus time and effort on the most likely buyers. Lead score profile of new leads: This metric helps you observe lead quality over time. Read the case study to see how they do it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Help] 4 Perspectives That Should Shape Your View of Value Propositions
    Don’t write a value proposition to help sell your product; create a product and communications to help deliver it. ”. Think about how your products and your competitors’ products help or hinder them. It should drive what you communicate, but more,”he explained. ”). Here’s a summary of what Michael revealed: 1. Michael J.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Help] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    Of course, that’s the win-win of social leadership: Empowering these employees will not only help them in their personal careers, but it will improve an organization’s ability to innovate—ultimately positioning the brand as a leader within its industry. Exciting times! And make no mistake, the future belongs to the social leader.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Help] 4 Ways to Delight Visitors With Your 404 Error Page
    The distraction helps to alleviate the frustration from not ending up where you were expecting, and the creative use of the page leaves a lasting impression on the visitor. Mozilla also provides a helpful 404 error page. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 27, 2015
    [Help] 3 Ways to Set Your Customers Up for Sending Success
    Whether you handle all the email marketing for your customers, or let them take the reins with their campaigns, use these three actionable tips to help your customers successfully send their email marketing campaigns. Your VerticalResponse partner dashboard can assist these efforts. Keep tabs on new sign-ups. Check the Activities Report.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Help] A Simple Guide to Designing a Logo [Infographic]
    To help you get started, check out the infographic below from HubSpot and WA Promotional Products. 'I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we''ll always be able to recognize (even without the brand''s name attached). Design Business Daily
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Help] The ‘Retail-ization’ of Healthcare [WEBINAR]
    To help assist you in this cause, Bill Balderaz , President of Fathom Healthcare, will discuss in a webinar how consumers of healthcare are becoming more and more like retail consumers. 'Your patients are changing … are you? The healthcare industry is constantly changing, along with the expectations of your patients. Register Today.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Help] 10 LinkedIn Groups Every Entrepreneur Should Follow
    solid grounding in Austrian economics will help every entrepreneur better understand the world of finance, economics, and business. 'There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. 9) Finance Plus. Cheers!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Help] 6 Strategic Trends Highlighted at Social Media Marketing World
    Video will now automatically be played in the newsfeed, which helps entice people to stop and watch. 'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. YouTube is powerful.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Help] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Here are a few of the highlights from our conversation: TECHNOLOGYADVICE: How have you used Behavioral Psychology as your secret marketing automation ingredient to help companies grow? TA: Because marketing automation is an investment of both time and money, how do you help clients determine ROI? TA: What are some of the "Aha!"
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 27, 2015
    [Help] 6 Tips for Creating Compelling Email Subject Lines
    In this video,  our email pros highlight six email subject line writing tips to help your subject lines stand out in your subscribers’ inboxes. 'Thousands of emails flow through the Internet every day. That’s why it’s critical to have a compelling email subject line. © 2015, VerticalResponse Blog. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Help] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriate message at the right time and in the right place. We call this customer nurturing. What is the range of products that you offer?
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Help] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    If your answer to the title of this post was ‘no’ or ‘not sure’, then we highly recommend you to read our related research to help you with insights into the best practices that help B2B firms maximize their success and learn from experiences of their B2C counterparts. appeared first on CMO Essentials. Demand Generation Trending
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Help] 15 Examples of Great Mobile Website Design
    To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences. or not. 15 Examples of Great Mobile Websites. 3) Etsy.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Help] How a Good Content Strategy Can Repair Your "SEO Problem"
    '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. The business owner was relieved that the money he was spending for SEO help was not going to waste. Helps establish your brand as the definitive resource for information in your area. It’s content. What are our goals?
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Help] Landing Page Fundamentals, Part 3: Landing Page Optimization
    The perfect amount will help you reduce “friction” but still allow you to get enough data for your sales team. 'In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Wrong. How to Test. B Testing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Help] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s helpful to document personas because it can guide all strategy and messaging, especially content and even page layout and user experience on a website. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.
  • THE NEW STRATEGIST  |  THURSDAY, MARCH 26, 2015
    [Help] What Goes Into An Optimized Web Page?
    have created this nice, tidy infographic on the Anatomy of an Optimized Web Page to help keep things clear:   Original post on SurePayroll’s blog:  [link]. 'A handy cheat sheet for evaluating your optimized web pages. Well these days things are a bit more complex. The post What Goes Into An Optimized Web Page? appeared first on Foglyte.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Help] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    Do you need help with export marketing or your online presence, so you can get found internationally? 'Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. In general, I disagree.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Help] Why Customers Crave Content Personalization
    Personalized content also helps reduce information overload on the internet. 'Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • FATHOM  |  THURSDAY, MARCH 26, 2015
    [Help] Consumer Brand SEO Pulse: 3.26.15
    This new portal (Get Your Business Online) offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences. Google is no longer interested in ranking doorway pages in their search results and will now be helping businesses improve their online presence. link]. link].
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Help] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    This will help you make decisions on how to allocate those resources and gain a competitive advantage. 'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Are the images small and/or low quality? Is their site responsive?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Help] Terminus Offers Targeted Display Ads for B2B
    To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. Nor does it address the challenges that users face in making sense of it all. Some vendors do this better than others.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Help] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Having well defined customer personas also helps employees to anticipate how they can be more helpful and add value to the relationship. This helps make sure you understand the customer and their problem, but it also helps you to better educate them. Help & Educate. But do more than just help. Listen.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. There are some incredibly helpful resources out there. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Really busy. Am I crazy?
  • THE ROI GUY  |  THURSDAY, MARCH 26, 2015
    [Help] Top Priority: Content Overhaulin?
    For Content Overhaulin’ to be successful it too has to go beyond just a cut and purge: to create more personalized value-focused content and recommendations to help sales improve each unique conversation and proposal. frantic week of customizing is followed by a reveal, where the surprised owner is blown away by the results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Help] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    As in the example above, collaborating outside the organization can help to expand a client’s publisher network while fostering relationships that can help grow a site’s audience over the long term. 'One of the hardest things about being a parent to small children is the music you’re forced to endure. Bear with me here.). background).
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Help] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    Opportunities you’ve helped customers capture. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Help] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Similarly Imation is harnessing the power of storytelling comic strips with high impact messages that speak to our prospects in ways virtually now other medium can, and help them better evaluate the real-world benefits of our data storage solutions in their digital content workflows. Powered by Oracle. Know Your Villains.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Help] Maximizing Event Effectiveness 3 Ways
    It matters, and all helps to attain your goals. Develop thought-leadership content and offer it there to help increase your visibility at the  event or drive more traffic to your session. '*This post first ran in August 26, 2014 in the ANNUITAS blog. Fall is on its way and that means industry events season is about to start. Results.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Help] The 3 biggest social media events of 2014 and what they taught us
    The awareness campaign helped raise over $100 million dollars for ALS, and attracted the endorsement of celebrities and famous athletes alike – helping to catapult the message of ALS to literally millions of people. 'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Help] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    You can hire a PR agency to help you tease out what stories to tell, write the press releases and distribute them to the media or you can identify the stories, write the press releases and distribute the press releases on your own. Use this list of 7 Tools to Get Free Publicity for Your Business to help. 1) List Building. 5) SEO.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Help] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, today’s vendors can help you manage the content marketing process from end-to-end. clean database can help you properly segment, target, and track your programs. There are numerous social media management platforms, like Hootsuite or Sprinklr , that help companies organize their social efforts. And it certainly is.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Help] Five Expert Guides to the Best Blogging Tools
    Pauline Cabrera (again) explains how to fight back using Google’s scraper report form: “Through this form, content creators who have any complaint against a scraper website that outranks you can now ask Google’s help to correct the situation.” 'Blogging, like any other task, is faster and easier with the right tools.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Help] 5 Key Elements for Your “About” Page: How to Tell Your Story
    If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. 'When’s the last time you updated your bio on your About  page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. But so are you. P.S.S.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Help] What Shazam Can Teach Marketers about Predictive Analytics
    As CMO, I now have the pleasure of helping others unlock predictive data. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Help] Is Europe America’s Online Colony? American Influence on the Web
    American Influence on the Web appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s English or you’re out. don’t mind.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    There is also a Like2Buy platform used by retailers including Target, Nordstrom and Charlotte Russe that helps to increase conversions rates from Instagram. 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. That’s one heck of a growth trajectory. Twitter.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Help] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Here’s what I’ve learned along the way to help myself grow. Most everyone can create a table and sort data in Excel, but the real game changer is in knowing how to use formulas to help make you more efficient. There are plenty of different resources that can help you learn coding, such as Codecademy. Discover Your Work Ethic.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help] The Beacons of Gondor in Marketing
    Create interesting and valuable content that will help other people, teach people what you do, be completely transparent in what you do and give away your own personal tips. 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid. But if you’ve read my others you should know by now I like my movie quotes.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. Trust me, though: It''s well worth it to invest time in building connections with high quality bloggers and turning them into a brand advocates who will be willing to help you out over and over again. Helpful Tools for Blogger Outreach.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Help] Are CMOs Poised To Take Over Technology Purchasing?
    'Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help] The Anatomy of a Successful Facebook Post
    While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. Positive memes and quotes that people can identify with help create a strong connection to your audience for your brand. Are there things you should be doing that you’re not?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Help] 7 Offline Marketing Strategies that Support Your Online Brand
    But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and support your firm’s brand. Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Help] 3 Red flags to identify unsavory SEO agencies
    However, there are red flags which will help you identify illegitimate businesses when hiring an SEO agency. 'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of understanding.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Help] Do You Know How Tradesman Make Their Purchasing Decisions?
    They hear or read about a new or better solution to help them do their job better and more efficient. They research it online and download information to help them. These types of challenges require some sort of marketing automation tools to help you better reach and engage prospects. Of course not. Yikes.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help] An Introductory SQL Tutorial: How to Write Simple Queries
    While there''s a lot more you can do with SQL, I hope you found this overviewof the basics helpful so you can get your handsdirty. 'Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. could never do that.". Why Use SQL?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help] Social Media Posting Frequency
    Here is what I suggest doing to help determine how often to post to social media. Knowing this will help determine what content “moves the needle.” 'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 25, 2015
    [Help] Painting a vivid vision of the future is easier than you think
    Get outsourced help or mentors in. 'Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong. Sound familiar? The how. It’s this simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Help] Four reasons why traditional book publishing is dying (and what’s next)
    The post Four reasons why traditional book publishing is dying (and what’s next) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Four reasons why traditional book publishing is dying (and what''s next) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Help] 13 Great Guides to Growing Your Blog Audience
    Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience? Email?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Give us something useful, helpful, and above all, interesting. 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department).
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Help] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Send a series of messages that present helpful solutions related to the pain points your prospects experience – and that your company addresses. 'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. This shift in buying behavior is transforming B2B marketing. Taking the Leads. Lead Score. Score.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Help] 3 Ways to Boost Conversions with Personalization
    'If executed correctly, content personalization can be extremely effective in helping your site convert better. Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Personalized Retargeting Ads.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help] Why We Acquired Rekindle
    'As you may have seen , HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. The technology that Rekindle has developed is designed to specifically help people expand their contact database in a valuable way. But how?
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