• FEARLESS COMPETITOR  |  FRIDAY, APRIL 17, 2015
    [Help] i’m a registered Republican in Florida
    Anything I can do to help is good, because I’ve been reading the Wall St. 'My taxes for 2013 and 2014 are paid – so I’m officially a single man in Florida now with the IRS. Thanks to my Mom and the volunteers who did the taxes. Still waiting for a refund check to come in the mail.). He is from Cuba. Buenos Dias Marco!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Help] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    And the younger people in turn have been helping older students become comfortable with email and developing their ePortfolios.” '(c) luchschen Once a national leader in the manufacture of textiles, wood products, paper and machinery, New Hampshire’s thriving manufacturing industry took a debilitating hit three decades ago.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Help] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Answer others’ discussion questions in a helpful (and non-sales way). Help, don’t sell. Ask meaningful questions, provide helpful answers for FREE, and post links to other people’s good content. 'Still haven’t dipped your toe into business-to-business social media marketing waters? Some Rights Reserved.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Help] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world. 'Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. This year’s event was bigger and better than ever. Engagement is Everything.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Help] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    It should clearly communicate the value you’ve brought to the firms you’ve worked at and how you can help future clients. For instance, when you are connecting with a prospect, begin by sending them a warm greeting and a piece of educational content that they may find helpful. Instead, follow the 80/20 rule. On LinkedIn?
  • E-QUIP  |  FRIDAY, APRIL 17, 2015
    [Help] Who's at the Top of Your Org Chart?
    Does it help you focus efforts on your target markets ? If you find your org chart is a hindrance rather than a help to serving clients, perhaps it''s time to restructure. He would proudly say, "My job is to serve those who serve our clients, because that''s why we''re in business." Does it promote cross-disciplinary collaboration ?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Help] 6 Key Metrics to Measure Success from Your Retargeting Programs
    However, it’s important to be aware that retargeting campaigns provide several other benefits, from helping nurture existing prospects, to increasing site traffic and conversions, growing brand awareness, and supplementing your existing email-based nurture campaigns. Lead Conversions/CPL. Nurture Touches. View Through Conversions.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Help] Are You Advertising Your Urgent Care Clinics Online?
    Since most urgent care-related injuries and treatments are impulsive, users are more likely to hop on their smartphone, search for help, and effortlessly connect with an urgent care center or find the location nearest them. All of these extensions will help your ad stand out from your competition and help improve your ad rank.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 17, 2015
    [Help] B2B Marketing Events April - May 2015
    Meeting and learning from other professionals helps us do our jobs better. 'In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Here''s what''s on tap for marketing industry events in April and May
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Help] LinkedIn Launches Content Sharing Tool Called Elevate
    The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. It has scheduling functions similar to those of Buffer and Hootsuite, while also providing suggestions of helpful content to share. Widespread availability is expected later this year.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Help] Consumer Brand SEO Pulse: 4.16.15
    Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse”. From titles to structure and inspiration, these tools can help you make the most of your content. Make sure you’re optimized for mobile and local to ensure your bases are covered and use these SEO tips to help you through. link]. link]. link].
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Help] Electoral dysfunction: Why the party marketing machines aren’t working
    You need to find ways to reach out and engage the apathetic and the undecided with content that’s altogether more real, helpful and compelling. 'Come May 7 th , Britain will go to the polls to elect a new government. And for all the opinion polls – the beauty of the whole thing is – no one can call it. By all accounts - no. What’s the story?
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Help] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    It helps you understand what types of content and triggers your prospects respond to. Either way, we’re here to help. Information like industry, company size, geographic location, or visitor’s position in their company can help you tailor your email marketing to them. And so is our next topic, your email list.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Help] 8 (Free) Google Resources B2B Marketers Need To Know
    PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. This tool will help when considering how to add structured-data markup to web pages based on your existing templates. Needless to say, Google continues to launch new functionality and change product offerings.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Help] Making MarTech Investments? Bet on the Customer
    Last and certainly not least, CMOs can bring in a marketing systems firm/integrator to help develop strategy, identify needs, and put to work technology that can advance marketing’s business and customer value.  'Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. According to Scott Brinker (a.k.a.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Help] How to Move Your External Marketing Messages In-Store
    Keep them short, helpful and easy to remember. Hire a local art student part-time to help change the windows once a month if you need creative help. 'Marketing may seem like it all happens outside the store – in print media or across cyberspace. To begin, keep your employees in the know. Remember: less is more!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Help] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    His story was truly fascinating—in short, the idea for the Khan Academy came from his passion for helping his younger cousins become better math students—a subject they were struggling in at school. Salman also showed a few success story videos from students that the Khan Academy has helped grow in their education and careers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Help] It’s not a pitch, it’s a person. The super powers of influence marketing
    The goal was clear: help establish my brand (Dell) as a true thought leader in social business through content that is visionary, conversational, and distinctive.  The super powers of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ready? In theory, I love Whole Foods. Ready?
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Help] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    There are a lot of tools out there on the web to help you find out about a company, and the benefits of a company, work life balance, all those sorts of things. think a lot of people get resume help. lot of (well qualified, smart, adaptable) people have had difficulty finding any kind of job at all. Customer service: 33%. LAUGHTER].
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Help] We could all learn a lot from Jeff Bullas
    Don’t smoke at all because my father died of lung cancer, so I don’t need the product Chatix, but I hope others quit smoking and anything people do to help quit smoking is a good thing for everyone. 'Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Help] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. It also probably helps that people buying predictive systems are generally more sophisticated marketers. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Help] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    What do you help them solve? In fact, that’s exactly why you need an integrated marketing approach with a sensible mix of tools and technologies that help you follow the buyer all the way through the buyer’s journey to conversion and beyond. ' – Among Top 15 B2B CMOs (FierceCMO). You can’t use a one size fits all approach.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Help] Infographic: What’s Trending In Marketing for 2015?
    Even though integrating marketing tools is a problem for many companies, they are still  choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet. Popular content research sources for B2B buyers are: whitepapers – 78%.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Help] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. These insights will help marketing and sales teams produce better content and continuously drive better results.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Help] Modern Marketing Essentials Guide To Social Marketing (eBook)
    To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. 'It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Engagement. Marketing Communications. Social Advertising. Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Help] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to  really listen and set goals while relying on automated systems to “do the driving.” She suggested trying to incorporate a device ban in meetings to see how it helps increase productivity. Marketing Transforms.
  • SYNECORE  |  WEDNESDAY, APRIL 15, 2015
    [Help] 4 Email Marketing Best Practices
    Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign. 'When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!”
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 15, 2015
    [Help] The Dot Has New Friends! Will This.Suck For You?
    Vox Populi, the subsidiary registering the.sucks domain, states that the domain is designed to  “help consumers find their voices and allow companies to find the value in criticism.” 'When it comes to creating a domain, you’re probably used to generic top-level domains (gTLDs) such as.com,org,net, and.gov.  Only time will tell.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Help] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Do they have any guides or helpful content available? There are a lot of firms out there willing to help. Related Stories Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It Developing Differentiators: How Research Can Help You Pass the Test How to Acquire and Leverage Speaking Engagements in AEC.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Help] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    If you need a little help in the keyword department, you can use Google’s Keyword Planner to help you create a list of keywords to incorporate into your page. This easy-to-install icon can help increase your traffic. How does your LinkedIn Company Page help your business? Create Showcase Pages. Share a link.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Help] The past, present and future of link building
    He helps his team implement unique strategies focused on client goals, and offers insight and training on SEO and link building. 'This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. The future of link building.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Help] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Likewise, if you tell a brand you love their cookware, wouldn’t it be great if they suggested recipes and other tools to help your culinary endeavors? Our integration with LinkedIn builds on this idea of marketing helping brands build real, dynamic relationships with customers. It’s been a great event so far.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Help] Podcasting – Another Effective Way to Get to Contractors
    Podcasts help set you apart and allow you to be known as not only an industry leader, but if you do your own podcasts and get guests to interview, it will also show that you are wired to the right people who can give a different view or experience that will help your listener. 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Help] Wasting your ad money? All Facebook fans are unequal
    All Facebook fans are unequal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? Guess what?
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Help] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    m sitting in the Keynote here at the Marketo Summit , waiting for Sal Khan from Khan Academy to come on stage … CEO of a company dedicated to helping people learn and develop new skills. LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles. MarketingProfs
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help] Gmail Sponsored Promotions Offer Great Benefits
    You can also include a small image such as a logo, which really helps the message stand out. Beyond that, you can focus on user attributes such as jobs and interests, both of which can be particularly helpful for business-to-business marketers. KEO Marketing can help with any type of email marketing or display advertising campaign.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Help] The 2 Most Important Concepts For B2B Content Marketing Success
    The type of information that is most helpful at this stage is vendor-neutral information that helps identify problems or symptoms. The prospect doesn’t even know what options exist to solve their problem and they probably don’t understand how the content producer could help. Don''t be. But it doesn’t have to be that way.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Help] 6 Tips to Enhance Your Mobile Bid Strategy
    Day-parting can help marketers present the right message – at the best time – to their target audience. 'Is your strategy optimized for mobile search behavior? Mobile searchers present very different challenges and opportunities than desktop searchers. The typical mobile searcher is looking to make a decision quickly. Call-Centric Ad Copy.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Help] Why Blogging Is More Important Than Ever
    Ads Help, But Not Enough. Blog analytics help you gauge what your audience is interested in. Patrick Armitage is the Director of Marketing at BlogMut t , a blog writing service helping agencies and businesses develop original content for their customers. Without interesting content, all these media channels are toothless. Blogs.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help] Why Marketing Analytics And Metrics Are Related But Not The Same
    couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. ” The following checklist will help you determine your maturity level and proficiency incorporating metrics and analytics best practices: Source: MarketingProfs. Image: Courtesy of Family Song.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Help] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to help them realize: Why Consider a Change? So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? YoY decline from 2014.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 14, 2015
    [Help] 5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas
    There’s so much to see and feel, which helps you get out of your head and into your senses. Mind mapping helps marketers see how ideas are connected in a more useful, real-life application and enables you to free associate more easily. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. 'Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. It’s time to finally break down these silos.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Help] Why Marketing Automation Needs Permission Marketing
    Coined in a book by Seth Godin , the term "permission marketing" has helped give birth to the communication rules marketers around the world now follow. There are three components your MAP uses to help you manage permission: subscription management, filtering, and preventing blunders. Your MAP helps you do just that. Guess what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Help] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. It will only impact queries and search results on mobile devices. ” Source.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Help] 5 Tips to Take Your Infographic from Static to Electric with Video
    Here are 5 tips to help you make the best of the most engaging medium: Script. Asking yourself similar questions will help you create a strong script. Maybe a light and bright cartoonish feel will help you engage with a younger demographic or express the fun side of your product or company. It’s got style, it’s got class. Style.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help] 5 Brand Building Facts Every Marketing Director Should Know
    'As a marketing director, it's your job to help grow your firm. Helping these experts increase their visibility through media opportunities and speaking engagements will benefit your firm's reputation and boost your brand's value. professional services firm is built on reputation and trust. So is your brand. Branding
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Help] Wistia or Youtube?
    Their service is particularly focused on helping businesses add videos to the web and tracking how they’re performing from a marketing perspective. Either way, a well-placed video will help expand your brand, message, and draw more people into your audience. 'Video is becoming an increasingly important inbound marketing tool.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Help] The Dos and Don’ts of Marketing Warfare
    Implementing marketing warfare strategies is the perfect addition to your overall marketing plans and can help to reshape your standing within an industry. The Four Strategies. There are four strategies used in marketing warfare. Guerrilla – Focuses on creativity and making a statement over the actual campaign costs or traditionalism.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Help] Essential SEO advice directly from Google
    Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? 'This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? Be sure to remember that Google trades in pages.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 14, 2015
    [Help] Tips on Building a Good Contractor Email List
    So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to read our emails for future gems. Ask the contractor what they want help with –  Get engagement from the audience you want to reach. 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Help] 11 Ways to Make Your Content Appealing to International Audiences
    In this post, I''ll share some tips to help you create content that appeals to your entire audience, no matter where in the world they come from. For example, let’s take a look at this blog post about Thanksgiving Break: The content of this post isn’t just helpful to the Americans and Canadians who celebrate Thanksgiving. Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Help] The first step in social media marketing is not social media
    As the marketing manager, you have to help the business acquire customers. Then figure out where you can maneuver in the marketplace in a way that will help you sell more stuff and make more profit. As the marketing manager, you have to help the business acquire customers. 'I had an email from a young guy recently.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Help] Want to Start a Podcast? Here's How to Do It [Free Guide]
    Reaching more people more often can help a business grow their audience and establish them as experts in their field. 'From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Help] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. Image credit: Small Business Ideas Blog.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 13, 2015
    [Help] Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission
    It’s clear that we helped The Ritz-Carlton to achieve their mission. 'Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Help] 8 Ways Home Builders Can Use Houzz for Lead Generation
    'Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Help] Healthy Habits For Optimizing Your PPC Campaign
    This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. 'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  Trim down before you scale . Cut the fat before you scale. Stay hydrated. Breathe. Try Better.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Help] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    We can help just about anyone with just about anything. While it may be fine to try to cater to any sign of interest in a real bazaar, is it really helpful in a professional services context? It helped to turn an experience from bewildering and intimidating to engaging and enlightening. It all started at the Bazaar. No pressure.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Help] 4 Measures to Find Out if Your Prospecting is Effective
    Advanced filtering delivers just the leads that sales reps have mutual connections into, which helps turn cold calls into warm introductions. Measuring the total NEW pipeline revenue will help you determine if you are building enough pipeline to justify the effort you are putting into prospecting. By Sean Burke. CEO, KiteDesk.
  • BIZNOLOGY  |  MONDAY, APRIL 13, 2015
    [Help] Employee engagement impacts brand experience
    In the future, my bet is that companies such as Qualtrics will help brands develop an integrated approach to synchronize employee and customer survey feedback, and gain rich insights that include: understanding early warning signs, such as the impact of poor employee engagement on churn and customer satisfaction. References. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Help] [Infographic] A Marketer’s Guide To Going Mobile
    And, mobile continues to grow, now including Internet of Things devices that help consumers monitor and streamline aspects of their lives from fitness, to smart cars, to appliances. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire.
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Help] Would You Fire a High-Performing Sales Jerk?
    Top sellers strutting around like peacocks can hurt the overall group more than they help. 'Much as popular athletes and movie stars are often forgiven for bad behavior, superstar salespeople often seem immune to the professional standards to which the rest of us are held accountable. Is this the right way to manage our revenue stream?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Help] 8 BuzzFeed Long Reads With Seriously Compelling Stories
    Although Vetro''s main job is to help singers work on proper technique and maintain their beautiful voices, he isn''t just a voice teacher to them. 'Most of the content I read online is short and sweet -- and for the most part, I like it that way. That''s what a great long read does. Yup, you read that right. Enjoy. Image Credit: BuzzFeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 13, 2015
    [Help] 8 Easy ideas to make your presentation memorable
    Let’s look at each of these steps and come up with some ideas to help you connect with your audience in a lasting and memorable way. Help your audience acquire the knowledge in your presentation by keeping them focused on the information, not the format. Stories help people process and explain even complex ideas.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Help] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.” 'Just like some words are more persuasive than others, some designs are more persuasive than others, too. Want to design a landing page that persuades people to convert? 1) Motivation.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Help] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. It helps if you think about metrics in two general categories: “activity” metrics and “results” metrics. At least, that’s the case if you’re working for a top performing company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Help] Optimizing Lead Distribution for Higher Conversion
    So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. That’s a complex question when you think about it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, APRIL 12, 2015
    [Help] Which CRM System is Right For You?
    Hopefully, it''ll help. 'I''m frequently asked about which CRM system is best. The truth is, it depends what you''re looking for. That''s why I thought you''d be interested in this independent assessment from GetApp. Selling Tools
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Help] Why the Agency World Loved 'Mad Men'
    And given Don’s bleak childhood, it helps explain why Don chose advertising as his profession. 'This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. Poor McCann!)
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Help] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    The study found that while organizational factors can positively impact a salesperson’s performance, top salespeople possess certain traits that help them stand out anywhere. Around half of all respondents said their managers are invaluable to helping them achieve quota, and that they speak to their managers throughout the day. Great.
  • FATHOM  |  FRIDAY, APRIL 10, 2015
    [Help] 4 Things the Viral Photo of a Crying Doctor Taught Me about Healthcare Content Marketing
    Patients appreciate the humanistic side of doctors because it helps them relate better and trust their doctor’s advice. 'A few weeks ago, this photo of an ER doctor crying after losing a 19-year-old patient went viral across the Web. After a few minutes, the physician went back to work “holding his head high.”. Why did it go viral?
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Help] Why You Need to Stop Speaking "Techlish"
    People want to know that you understand their pain points and can help them solve their issues. But, it definitely doesn’t communicate the company’s full scope of services, elicit any feeling, or give you a sense of what its employees are passionate about and how they can help you. Yes, people really speak this way. 2) Say Something.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Help] 5 Essential Features of an Architecture Firm’s Website
    Here are some tips: Add an image: A smiling image of yourself or your team help potential clients to feel at ease. It can help to write up a “bare bones” biography, and then give it to a copywriter to jazz up. The alt tag also helps search engines to index your images so people can search them. Add a watermark.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Help] How to Achieve Clean Data in B2B Marketing
    Here are three helpful steps. 'Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. According to the Bureau of Labor Statistics, the average American worker changes jobs about every 4.5
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Help] Why Long-Tail Keywords?
    Google’s Keyword Planner helps you build new campaigns or expand existing ones. 'As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Help] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    To help brands and marketers find success with their social ad campaigns, Facebook offers tools on both the input and output side of the equation. Facebook has partnered with data aggregation and analytics firm DataSift to help turn its spate of raw consumer information into actionable insights. billion, by 2015. in 2014. in 2015.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Help] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    'Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. 6.    Test Variables.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Help] What Does Your Email Writing Style Say About You? [New Data]
    Additional findings revealed the following: The top five characteristics for perception are exactly the same for male and female respondents: intelligent, knowledgeable, helpful, educated, and reliable. 'Every day, humans make snap judgments. Here''s what we found. Brevity is key, especially with older recipients. is “totally unacceptable.”.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Help] How to Add a Secondary Axis to an Excel Chart
    Having those two sets of data on one graph is extremely helpful to picking out patterns and identifying full-funnel trends. To help you solve this pesky graphing problem, we''ll show you how to add a secondary axis in Excel on a Mac, PC, or in a Google Doc spreadsheet. But there''s a problem. Luckily, there''s an easy fix. Click here.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Help] Productivity Tips: 9 Tools to Tame Your Inbox
    Let’s look at some strategies to help you tame your inbox and take back your day — and your life. For most of us, even a few free hours would help. This can be helpful for email subscriptions you can’t yet unsubscribe from, but that you don’t want clogging up your inbox. And that’s just for work. How many emails?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Help] 7 Reasons CEOs Say Yes To Marketing Automation
    Here are 7 reasons to help marketers understand why your CEO will say Yes to choosing marketing software: 1. Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”
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