• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Help] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    If your pins are a little different in dimension (many will be -- don''t worry) you''ll be alright, but clocking in around these sizes helps your pins look nice in the feed and when expanded. Take advantage of rich pins whenever you can to help make your pins more, well, helpful. 'Tumblr. Instagram. 1) Use high-quality images.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Help] Tumblr's Timid Ad Play
    They have created a waterfall chart to help marketers wrap their heads around this fundamental social media concept. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.   To do this, Tumblr raises a couple of new ideas about the use and value of social networks for brands. 
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Help] Tumblr's Timid Ad Play
    They have created a waterfall chart to help marketers wrap their heads around this fundamental social media concept. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.   To do this, Tumblr raises a couple of new ideas about the use and value of social networks for brands. 
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Help] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
    'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Help] How to Optimize Your URLs for Search [Quick Tip]
    could go either way in keeping "for" in, but I decided to keep it in because it helps make the URL more readable for humans. The hyphens are meant to help with readability. 'One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. All good.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Help] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Below are a list of different ad extensions (which enhance standard ad copy) that can help your hospital stand out vs. your competition, which inevitably leads to more clicks and therefore more patients. You can show one small image (generally a logo) in addition to sitelinks to help make your ad stand out. Ad A : .
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Help] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. Content marketing helps increase both. Producing content helps increases your ability to be found in search (SEO) and makes you more visible to prospective clients. So, what is content marketing?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Help] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters. That way, you can eliminate the low performers and help your campaigns reach a more appropriate audience -- essentially getting more bang for your Twitter buck.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Help] Turn to the E-Market for Real-World Customers
    Specialty sales force members will find this particularly helpful for business-to-business (B2B) products or services. 'The oldest question in business is how to drum up more customers. It’s a question that can never be answered easily or conclusively due to the ever-changing nature of consumer behavior. Create a Discussion.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Help] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Teleprospecting and inbound marketing companies like AG Salesworks can help bring your qualifying lead percentage way up by using not only the best technologies but also the best techniques to target specified leads in their time of need. The right technology can help. Why should our prospects/leads/customers care about what we do?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Help] Call Recording: A Boring Introduction to the BVR
    In these cases, a BVR can help you. 'Most of our blogs are interesting and provide useful tips or cool data. This blog isn''t that interesting. Seriously. Don''t read this unless you want to record phone calls. It is basically a description of our new network call recording appliance for VoIP. See, I told you it was going to be bad).
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Help] Social Media Marketing Automation Dos and Don’ts
    Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. 'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Do: Maintain a consistent voice.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Help] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    This Ifbyphone release has exciting new functionality to help you do it, including: The next generation of SourceTrak, our industry-leading call tracking technology. Our Spring 2014 Release has new tools to help you address both challenges. 'Today Ifbyphone is proud to introduce our Spring 2014 Release.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Help] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    And because of its simplicity and “beauty,” LogMyCalls is helping eCommNow grow rapidly. LogMyCalls is already helping us retain current clients and get new ones,” Burckhardt says. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. Overview. The Switch.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 23, 2014
    [Help] Build Safety Knowledge on Construction Safety Day
    Gaining the knowledge that 48 percent of construction industry deaths occurred within specialty trade between 2003 and 2012 is the most by far can help people understand where we need to attack safety ignorance in order to prevent deaths. 'Following is a guest post about Construction Safety Day from James White from Maxwell Systems. Teknon.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Help] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. It''s also helpful to split up creation and distribution.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Help] Thinking "Mobile First" for Your Website Redesign
    Your users will decide how, when, and where they want to access your site, but it is your responsibility to think mobile first and deliver a good experience that will help those first-time visitors transition into returning customers. Why you ask? People use every device, in every location, in every context. The solution? Know Your Audience.
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Help] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    EDT, I’ll talk more about how data can help you fine-tune your content strategy and build the kind of readership you truly seek. 'The BuzzFeed-ification and Upworthy whitewashing of the Internet has some traditional journalists spooked. Their fear is that the push to generate more pageviews will decrease the quality of content produced.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Help] 6 Easy Blog Posts You Can Write to Attract Readers
    ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. 'One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. People love visuals.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Help] A New Framework for Sales Enablement
    The whole sales enablement concept takes the essential purpose of sales and marketing alignment (which, bottom line, is awareness and action to help sales close more deals) and takes it cross-organization, aligning other departmental objectives with company sales goals. 'Is “sales enablement” just another buzzword? Yes, and no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Help] One million words later, I still fear publishing
    The post One million words later, I still fear publishing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, {grow} Contributing Columnist. He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? It’s the beginning of a novel I’ve written, the ninth so far.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Help] 35 SEO Copywriting Tips for Rocking Content
    To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Do your homework.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Help] The What, How, and WOW Factor of Effective Conversion
    If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Help] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    How do they integrate with Box and how did that help you choose Box as a solution? 'Today, Fathom was excited to present a webinar in collaboration with Box.com , sharing our experience evaluating cloud storage solutions. We were even more excited to learn there were over 300 webinar registrants! Salesforce, Marketo and Docusign integration.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Help] Is Conversation Analytics Advanced Call Tracking OR Business Intelligence?
    These are things that can help form and optimize a training plan and budget. 'I was on the phone recently with the CEO of a large agency. After he saw a short video about Conversation Analytics and digested the data on the Conversation Analytics Q1 Call Report, he had a question: Where does Conversation Analytics fit? Good question.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Help] Google’s April 22 AdWords Announcement
    App keyword suggestions – based on unique data from Google Play to help drive more downloads. 'Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. Insightful Reporting. Intelligent Tools. Enhanced Reporting.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Help] Four Ways Your Sales Team Benefits from Inbound Marketing
    These initiatives work to attract prospects and help them easily navigate your website to find the additional resources you offer. 'Inbound marketing can positively impact many areas of an organization, although it is sometimes difficult to see the direct benefit supplied to each. Don’t believe me? Lead Generation. Establish Initial Contact.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Help] The 7 Principles of Conversion Centered Design [SlideShare]
    This is when it becomes helpful to step back and learn the general principles we should be following to inform our optimization efforts. If you establish trust so people believe in your brand and messages, it should help increase conversions. The 7 Principles of Conversion Centered Design From KISSmetrics. Principle #5: Clarity.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Help] How the buying process has changed.
    The next step is to create compelling and interesting content that educates you prospects and clients and helps them solve their business challenges. Virally help our clients speed up the buying process by enabling them to host their content and give them an insight as to who is engaging with it so you are not completely blind.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Help] How to Quickly Write a Blog Post When You're In a Time Crunch
    It''s a free tool that helps you come up with literally hundreds of topics for free based on the keywords you''d like to rank for. The thing is, you are so much more of an expert on your company and industry than your readers, so I''m confident you can whip up something that''s helpful to your audience. It''s not as hard as you think.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 22, 2014
    [Help] IP Warming Part Two: The Critical Steps
    Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. 'The importance of IP Warming is huge…even if you are just starting to realize it. Step 1: Confirm this is a new, dedicated IP address. Always do a thorough check.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Help] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    This works for businesses with websites that work well on tablets, but maybe not on smartphone devices, and helps achieve a presence on mobile without a full website redesign. Analyze and A/B Test Your Content. The type of content and language you promote on Twitter is important. Did webinars generate the most new followers? Budget Wisely.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Help] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    This works for businesses with websites that work well on tablets, but maybe not on smartphone devices, and helps achieve a presence on mobile without a full website redesign. Analyze and A/B Test Your Content. The type of content and language you promote on Twitter is important. Did webinars generate the most new followers? Budget Wisely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Help] A Tour through the New Facebook Ads Manager
    Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. 'Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets. Conclusion.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Help] 25+ Phenomenal Resources to Help You Market Your Blog Better
    In short, you need help learning this whole linkbuilding and optimization stuff. The post 25+ Phenomenal Resources to Help You Market Your Blog Better appeared first on Inbound & Content Marketing Hub. 'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. No idea how to do that? No problem! Learn to Blog. TwiTip.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Help] 5 Mid-Funnel Lead Nurturing Mistakes
    tone, and help your audience solve their problems with real words, not gobbledygook. 'Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. Don’t Let Your Data Go Bad. Don’t Forget to Test.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 22, 2014
    [Help] 40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
    2013 wasn’t a bad year for the economy (we’ve seen a lot worse), and I can’t help but wonder what their issues were in closing the sale.  This sounds like a great opportunity for marketing to step in and help fill the content voids they are talking about. ” What does that mean?
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Help] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    Since I know I''m not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario. Poor transitions often happen when a writer doesn''t have an outline -- creating an outline from their writing can help you figure out where you need to beef up transitions between sentences or paragraphs.
  • ENGAGE  |  TUESDAY, APRIL 22, 2014
    [Help] Does Your Health Care Publication Need a Facelift?
    What we as readers want to know is how your service will help us get the best possible outcome. You want to help them attain the goals they desire. 'Magazine covers, both front and back, are valuable real estate. Whether on the newsstand or in the mail stream, the cover is the first thing your reader sees. Local First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Help] Are the bad guys winning?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! Ready to listen to this discussion?
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Help] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    You should help them make the best choice between you and the competition and provide them with something to compare your company to.” 'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Well, no. Price has many uses.
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Help] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    It helps us progress and discover. All around us people are doing things for the first time and we want to help them get there. Juxtaposition helps tell a story. When An and Ria fly, you can’t help but get a little thrill out of it too. 'Sometimes a new video comes along and really knocks it out of the park.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Help] The importance of knowing what competitors spend on SEM
    Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? 'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. Eye-opening, right?
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Help] 10 Tips to Drive Webinar Attendance
    The tips below will help your webinar approach (or exceed!) Having a phone-in option is also helpful. All 10 tips above are useful, but the most important dimension of any event recruitment strategy is the “human touch”: talking to prospects as fellow human beings and showing that you want to help them.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Help] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Since finishing the migration I''m much, much happier, and if I can help someone else who is in that situation, then I’m happy to help.” And once you''ve decided to make a leap, you can use this free guide to help you learn how to create marketing automation RFP. To read more content like this, subscribe to Opinion.
  • E-QUIP  |  MONDAY, APRIL 21, 2014
    [Help] Investing Nonbillable Time
    Prioritizing your company''s to-do list helps you make smarter choices about how nonbillable time is used. While the steps above will help, effectively investing nonbillable time in most firms will require developing a different mindset. 'Does your firm assign appropriate value to nonbillable time? Estimate the level of effort.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Help] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 'As a marketer, you''re an extremely busy person. Use them.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Help] Improve Your Email Response Rates with List Segmentation
    While you don’t want to overwhelm readers with long sign up forms as part of the opt-in process (which should be kept quick and easy), asking one or two specific questions can help you with segmentation, whether that’s a zip code or a job title or the type of information they’re most interested in (selected from a drop-down menu).
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. '“Sustainability is a topic that IBM’s really passionate about. The world is complicated. Really  complicated. So Really?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Help] Which Marketing Analytics Should You Be Looking At?
    With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. Analytics can help you get to an answer to these questions. Here are some metrics to look at to help in this scenario.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] How to Become a Visible Expert: A Conversation With Mark Amtower
    Being the smartest person in the room won’t help you here. 'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. Never heard of some of them? If you are in their niche, you know who they are.
  • SALES CHALLENGER  |  MONDAY, APRIL 21, 2014
    [Help] Pssst! Statistics Are Not Insight.
    Your job as a seller is to help the buyer see the other side of that statistic. 'This is a guest post by Kevin Starner, VP of Sales Enablement at Iron Mountain. In my household, it’s a well-known fact: 84% of statistics are made up on the spot. I know this is a fact because I made up the statistic. Anyone can find the stat or article.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Help] How Typography Affects Your Internet Marketing
    Paying more attention to typography during search engine optimization can really help you drive more traffic and boost sales. 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Help] 5 Starting Tips for New Inside Sales Reps
    really enjoy working with AG’s new hires, and I’ve come up with the following pieces of advice to help new inside sales reps start off on the right foot. Repetition is fine and even helpful in making a message resonate. Ask for help. 'It’s new hire season (at least over here at AG)! Be yourself. You’re in the real world now.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Help] The Critical Ingredients Of Effective Demand Generation
    … ”, “Let us help you solve this problem…”, “ Our Product can do this for you…” These Emails are boring, they sound like the other 15 he received that day and will not generate you a response, especially from the C Suite.  'Demand Generation is one of the most critical components of B2B Marketing. Be patient ! Conclusion.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] 6 Salesforce Apps Every Marketer Should Be Using
    The app automatically captures inbound phone calls right in Salesforce and attributes them to the correct marketing source—whether it’s online, mobile, or offline—and helps you ensure your ROI is more accurate than ever. 'What is a marketer without her tools? We’ve collected six of them as highlights here for your convenience. DupeBlocker.
  • VIDYARD  |  MONDAY, APRIL 21, 2014
    [Help] Tweetable Video Tips: Marketers Share Their Best Practices
    As recommended in the SlideShare, there are a few things you can do to ensure your videos are helping you bring in more business. Here’s a quick rundown of some helpful resources to get you going: Ensure you’re writing scripts that grab attention quickly. Some Extra Optimization Resources. Blog Video Optimization
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Help] 25 social media listening aids to increase your hearing
    BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen? pro account is required.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 21, 2014
    [Help] The Needy Social Media User and How To Approach Them
    'How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to. It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] Moneyball for Marketers
    Some recent examples include Chipotle’s beautiful ad about their organic ingredients, KISSmetrics’ helpful blog post about Google Authorship and ShareBloc’s very own contest to find The Top 50 Content Marketing Posts of 2013. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Help] How to Conduct a Website Content Audit in 3 Easy Steps
    This will help you determine if and where gaps may lie in terms of subject matter. Secondly, your audit will help you determine the new content that you need to create to move forward on your redesign. Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point. Topics.
  • ENGAGE  |  MONDAY, APRIL 21, 2014
    [Help] 5 Things I Learned at Postal Camp
    When I attended the conference in March, I learned a lot from the presentations that could help us make smart decisions for our clients. The data from the IMB helps the USPS to plan where mail volume is heading and anticipate potential bottlenecks. The value of integrated marketing was a theme throughout the conference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [Help] The cure for Bloggus Interruptus
    The post The cure for Bloggus Interruptus appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The cure for Bloggus Interruptus appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Help] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    new case study showcases how Act-On’s marketing automation platform helped Templeton put the kibosh on tedium, streamline its processes, and open new doors of opportunity. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. So they turned to Act-On. Find Out More.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Help] 4 Must Dos For Sales and Marketing Pros
    Helped navigate alternatives. Helped avoid potential land mines. We know what has worked well for customers just like them and how our solutions can help them grow their business. 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. WRONG.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Help] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. In this blog post , we’ve compiled a list of the eight most common blogging pitfalls to help keep you on your feet. 'Making mistakes is frustrating. In a Sales Slump?
  • SYNECORE  |  SATURDAY, APRIL 19, 2014
    [Help] Six Steps to Help With Your Website Redesign [Infographic]
    'Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world. If you think it''s time to turn the idea of a website redesign into a reality, this six-step process is for you! Follow @SynecoreTech. Follow @jAtkO23
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Help] The Definition of Quality Score [In Under 100 Words]
    In other words, optimizing for Quality Score also helps you optimize for costs and ROI. 'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Google ranks Quality Score on a scale of 1-10 (with 10 being the best). Paid Search
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] 8 Types of Content to Help Engage Prospective Students
    You can offer it as a PDF download that students must provide their email address to access -- to help guide their futures, and fill your funnel. Provide information about how a student can plan for their career in this guide, and how your school can help them do so. 'You can''t ignore your prospective students. 1) Career Guides.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] So, Um, You Really Need to Stop Using These Crutch Words
    They help us fill the gap in a conversation or speech when we''re unsure of how to proceed, or haven''t quite thought out the best way to position something. Like I was saying: Like I was saying, though, trying to watch out for crutch words will help make the presentation more coherent. so as I was saying. Well, basically. You know?
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Help] This Week in Digital Strategy 4.18.14
    Having a robust content marketing strategy can help get you there. Having a content marketing strategy can help to engage your customers with better tailored content. Social media is a great tool that can help magnify your content to a wide audience. They help to create a perception that transcends a product or service.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Help] 3 Strategies to Take LinkedIn to the Next Level
    These are all helpful techniques for beginners, but we’re going to challenge you to take your LinkedIn efforts to the next level. 'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Make sure to fill out yours.) Making an impact.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Help] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Help] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. 10 questions to help you write better headlines. This free online tool will generate SEO blog post titles and help you cure writer’s block.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] 13 Solutions to Your Most Common Landing Page Problems
    Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. If you want help figuring out how you should be nurturing leads, check out this free ebook. You might find that it helps increase conversions. right? Want to learn how?
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Help] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? 'I’ve attended many content marketing and communication conferences in recent months. Maybe too many. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans?
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Help] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    The following are highly effective fundamentals that can be implemented as part of your lead nurturing program and help you in gaining and maintaining your leads’ hard-won attention. 'It’s long been said that the squeaky wheel gets the grease. This is the practice of sending everyone on your list the very same one-off email at the same time.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 18, 2014
    [Help] The Marketing Automation Executive Value Guide
    'Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Help] 5 Tips For Improving Your Social Media ROI
    Connecting these systems helps your tools work a whole lot smarter so that you aren’t necessarily working harder. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Align again!
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] 10 Education Blogs You Should Follow According to Teach.com
    Anyone can submit a blog they find helpful or educational, whether it''s one you write on or one that you follow, and Teach.com will score it and list it on their site (they currently have 638 blogs listed). Recent content includes topics like " How to Help Adolescents Online Evaluation " and " Teaching K-8 Finanical Literacy: A Case Study.".
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Help] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    more targeted audience is more likely to help you generate qualified leads. The benefit of this type of targeting is that it helps you define a more qualified audience, since these people are actively looking for or engaging with those specific keywords that are relevant to your offer. So, how do you get started? How do I choose?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    If you''re unfamiliar with Google+, focus on an organic content strategy ( this Google+ ebook can help you out ). 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads. Would your brand try these Post+ ads?
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Help] Top 3 Tips for Optimizing Social Advertising on Facebook
    Having an understanding of these users helps marketers implement the best ways to help them quickly convert from impression to click, call, or like on their mobile device. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Help] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time. Lastly, Know When to Ask for Help. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Help] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    And they want to learn more about how you can help grow their businesses. We need their help more today than ever … just not with qualifying leads.". 'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In fact, it makes the whole sales pipeline sick.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Help] 8 Tips for Media Interviews
    And of course, offer your assistance and time for future articles that the editor might need help with. 'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Help] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Need some help formatting all of the banner and cover images for your social media profiles? Here are a couple of tips to help you integrate social with your other marketing channels. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Help] Being Banned Ain’t What It Used to Be
    “But was this helping your sales?” The post Being Banned Ain’t What It Used to Be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But was this helping your sales?” 'By Mohanalakshmi Rajakumar, {grow} Community Member. When he came into my office and said “Put it up here!”
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Help] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    If you haven’t yet embraced this shift, below are some pointers to help you rethink your landing page strategy and optimize visitor engagement, no matter which “door” they use. Another benefit of imagery is that it can help with search engine optimization via adding keywords to the image “alt text” (alternative text) field. Action!
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Help] How to Cut Your Marketing Cost-Per-Sale
    Over time, the tele-services team worked with these people, calling them to offer advice and sending emails with offers of white papers, e-books, webinars, and case studies that could educate them and help to move them through the buying process. 'Much attention is paid to the cost per lead in B2B lead generation. Aren’t they the same leads?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 16, 2014
    [Help] For Freelancers: Stay Motivated by Adding Resistance
    Resistance helps us reach our potential. 'About a year and half ago, I began working with a new trainer at the gym. The first thing she did was put me on a tough new regime – so tough, that when she ran through it the first time, I started crying. Dianna,” she said, “ you’re much stronger than you think you are. You just don’t know it yet.”.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Help] Is Coding the Next Must-Have Skill of the Modern Marketer?
    There is an array of helpful apps that let you quickly do anything -- from building forms, to creating buttons, to building sites, and other functionality. 'Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Help] How to Take the Perfect Screenshot Using "Inspect Element"
    Share them below to help out everyone who reads this post. 'I work with an amazing product team. They''re building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. What Is Inspect Element? You''re a user experience specialist.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Help] Attribution for the Assist
    'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Help] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    So don''t lose too much sleep over this, and pick a simple style that will help your readers to focus on the content instead of distracting visuals. This will help you expand the reach of your blog to new audiences. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Help] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Source: HubSpot ). Source: Lattice Engines / CSO Insights ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Help] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Explore steps to help ready your organization to understand how to trigger conversions by  implementing the most progressive tactics for your business – check out the Conversion Guide ! . 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Help] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    'TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. You can access the guide from the TrustRadius site here.). Marketo announced an open ecosystem platform strategy.
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