• HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Help] Want to Know the Secrets of Success for Staffing Firms?
    I had the opportunity to attend the 6 th annual Avionte Client Connection a couple weeks ago. If you are not already familiar with Avionte, they are a staffing and recruiting software company.  But they are more than just a staffing software provider; the people at Avionte really pride themselves on relationships they have with their clients.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Help] Do You Choose Your Clients OR Do They Choose You?!
    Help your clients market themselves to reach their goals. I recently read a great article by business coach and author, Peleg Top. In the article he talks about what strategies businesses can use to attract the best clients. Below you will find my insights on how to attract and successfully lead your clients to a great end result.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Help] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. email list segmentation helps drive results. Are you worried prospects will think your email marketing is spammy? Conclusion.
  • BIZNOLOGY  |  MONDAY, AUGUST 31, 2015
    [Help] A sales pitch isn’t a relationship
    We would have a dialogue about what interested me and how the company could help me do my work. Last year I returned to tech journalism on a contract basis, in part to help out a friend and in part because the site he ran badly needed attention. It had been pitched as a “get acquainted” call. He didn’t stop for 20 minutes.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Help] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Author information. Neal Schaffer. Neal Schaffer. Social Media Influence
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Help] How to Make People Fall in Love with Your Cold Call
    ” Me: “Hi, how can I help you?” ” Me: “Listen man, I’m so far removed from power. I can’t help you.” ” Me: “Sorry, I can’t help you.” Give a concise value proposition like, “We help companies like yours increase revenue. Think back. ” 3.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Help] 3 Ways To Calculate Conversions from Content Marketing
    Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them. Perhaps the most valued business case for content marketing is driving conversions. Conversions: Percentage of people who take a desired action. 1. Cost Per Lead. Conversions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Help] Avoid these 10 Marketing Automation Rookie Mistakes
    That’s why it’s important to accept that marketing automation implementation will not be easy, and to call on the services of an expert who will help you get where you need to go. Help your leads move to the next stage in their customer journey by improving their customer experience. Some marketers will fail. Lead Scoring.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Help] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    And for help creating effective email marketing campaigns of your own, download our free guide here. This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes. If you're reading this, you probably have an email address (or two, or three.). Did you see that?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Help] The B2B Content Marketing Buyer Disconnect [Research]
    On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content. Marketing needs to stop promoting and start helping their buyers navigate through the buyer journey. In fact, I’m not even sure promotional content qualifies as content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 31, 2015
    [Help] Why it takes so long to achieve social media success
    The post Why it takes so long to achieve social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Why it takes so long to achieve social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here’s a chart that illustrates why.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Help] Preference and Its Pylons
    In marketing, our job is to get our pylons into a more delicate sport or, at least help our Sales Squirrels skate around them. And none of that fluff about friendly service and, heaven help us, your value proposition. Marketers can sure get in our own ways when we try to create preference. Preference exists only when there is choice.
  • HINGE MARKETING  |  MONDAY, AUGUST 31, 2015
    [Help] How to Increase the Brand Visibility of Your Professional Services Firm
    ” But in reality, one of the best ways to increase your firm’s visibility is to help people find your firm when they are searching for educational content or services similiar to those you provide. How Hinge Can Help. We all want more business for our firms. So, let's explore how to do that the right way.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Help] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    To help you launch, manage and measure the results of your very own display campaign, we’ve broken the display advertising process into five easy-to-follow steps. Next, you’ll select key performance indicators (KPIs), which are data points that will help you measure whether you’re meeting goals and determine whether the campaign is a success.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Help] 7 Things to Know Before You Run an App Install Ad Campaign
    For marketers looking to increase the quality of their newly acquired users, cohort analysis is one of the most effective tools to help them understand user behaviors and target new user groups accordingly. This information is invaluable in helping app marketers optimize their future ad spend and targeting. whopping 1.4
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Help] 4 Google Chrome Extensions For Digital Marketers
    Google Chrome extensions offer some great tools to help with digital marketing. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunities. Digital marketers, what Chrome extensions do you find most helpful? MOZBar.
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Help] How to Optimize My Calls-To-Action for Higher Conversion
    Instead, try using short, self-referencing verb phrases that suggest action and momentum. I’ve written this article in the hope that it will help jump-start your journey to optimizing your calls-to-action for higher conversion. Isn’t it crazy how the smallest things can have such large impact on your business? Let’s dive in. Keep It Simple.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Help] Can Content Marketing Accelerate Sales Pipeline?
    This engagement connects so you can help them solve their problem. This initial conversation, combined with content, will help your customer understand you can solve their problem. 3. Content marketing can help accelerate pipeline on two levels – at the marketing department/organization AND from the individual sale rep level.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Help] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm  Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. Charles Mingus. How is that?
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Help] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    Aware that aligning your sales and marketing departments is critical to improving your organization's output, we've compiled a list of inspiring tips and advice from some of the top sales rockstars speaking at #INBOUND15 to help marketers better understand the world their reps are living in. To read more content like this, subscribe to Sales.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Help] Handy-Dandy Guide To Content Marketing
    Here’s a handy-dandy guide to help you create better content! Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The Content Marketing Research Tells Us We Need Relevant Content.
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Help] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    You’ll find over a decade of data and thought-leader tips to help you nail your strategy, track ROI, and publish content that resonates with your target audiences. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMar keting example from Sherwin-Williams.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Help] Do your clients and candidates really like you?
    They can also help you find your business’s weakness. At Haley Marketing, we use NPS as step one in helping our clients to get positive reviews (from the promoters) and limit the complaining and public damage caused by the detractors. What do people think about your business? Happy staffing clients are great for business. Tweet this ).
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Help] 10 Tips That Can Drastically Improve Your Website's User Experience
    If you're one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful. 1) Use White Space. With tons of cool icons out there you can also get creative with your bullet and help the reader further with images that represent your point.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Help] Book Review: “The Mac is Not a Typewriter”
    Thanks to an age-old rule of using two spaces after periods on typewriters, I am forced to quietly suffer while finding and replacing those two spaces with the appropriate single space for use in published documents. Almost everybody is guilty of typographic errors, even C-suite professionals. I This guide is vital to everyday writing.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Help] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003 , you may have missed some updates.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Help] Conducting Brand Research: Whose Perspective Should You Get?
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. How Hinge Can Help. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. Clients. Think present tense.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Help] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    To kick-off the event, I put on my marketing hat and helped at the check-in booth where I saw first-hand the power and usefulness of using an event check-in app. Ask your marketing automation provider how they can help you with multi-touch revenue attribution. For those of you who missed it, sorry but you missed a good one! Voil à !
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Help] Interesting Infographics: It’s All About The Leads
    The personal touch can help you foster connections with potential customers. 51% of the top 20% of B2B marketers use social media technologies to help them generate their leads. You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Help] What Does Twitter Success Look Like?
    Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? The more relevant people you follow, the better handle you can have on pertinent information needed to help you reach our overarching goals and objectives. This listening will help you learn and move your agenda forward. 4.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Help] 6 Science-Backed Playlists for Improving Your Productivity
    So to help you find just the right mix, I've carefully curated six Spotify playlists designed with specific studies in mind. If you're looking for some empowering songs to help you power through you next big meeting, presentation, or interview, check out this carefully curated roundup: 5) Instrumental Songs. So what?". The lesson?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Help] 5 Power Players You Need On Your Lead Management Team
    No matter how good your content is, it needs some help to get onto the smartphones and computer screens of your target audience. The same data set you are using to segment email mailing lists might be the perfect information to help guide a hyper-targeted social advertising campaign. But there’s good reason for that. Designer.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Help] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    Personalized copy like this helps drive clicks because readers feel like the content's really catered toward them. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Help] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    In fact, the relationship is so obvious that it almost seems unnecessary to lay it out: predictive vendors help marketers find accounts to target; ABM helps marketers reach target accounts. Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Help] How to Create Your Buyer Persona [INFOGRAPHIC]
    By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers. How can we help you face these challenges?
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Help] How to Create Your Buyer Persona
    By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers. How can we help you face these challenges?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] Shocking News: Staffing clients are people, too!
    Not because they “sold” themselves to a client, but because they were timely, helpful, and engaging with clients – and because they weren’t afraid to treat clients and prospects as humans! People like to put on their best business faces dealing with potential staffing clients and customers. Need proof? The result? Need more proof?
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Help] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    Along with its cash infusion, Tencent aims to use its expertise in the instant messaging space to help Kik become the “WeChat of the West.” Mobile implies real time, and you don’t get much more real time than instant messaging (IM). The Anatomy of an Instant Messaging App – Case Study: Kik. Ever heard of Kik ? Creating an All-In-One App.
  • VIDYARD  |  THURSDAY, AUGUST 27, 2015
    [Help] Trigger Video Playback on Player Visibility
    We already know that video is the most engaging content you can add to your page, so having it dynamically respond to your visitors interaction with your site can really help your pages pop! Every now and then, someone from the Sales team (usually Jeff) will come to me a weird question about something crazy they want to do with our player.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
    Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. In 2015, Content marketing is a marketer’s number one priority. Branding Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Help] The Change In B2B Marketing – 4 Rules To Live By
    This dialogue must extend through to the sales conversation and it is marketing’s job to help educate and enable sales to have this conversation. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some What about the buyer?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Help] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    And finally, he offered me a suggestion of something I can do to help him. A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we have over 135,000 employees. Or 10% of them. So I’m doing it slowly.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Help] Closing the Customer Experience Gap: 10 Questions to Ask
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] Your Trusty Guidebook to Marketing Nation Online 2015
    You’ll get a chance to meet with 20+ other marketing solutions that will help make your marketing dream a reality. Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. Networking.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Help] The Cure For The Common Cold Call Is Social Selling
    However, if you have the expert- reputation in your field as someone who can help, then customers will be knocking on YOUR door. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Help] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    It helps sales and marketing teams prioritize leads and increase efficiency. Your sales team, your customers, and your analytics reports will all help you piece together what content is most valuable for converting leads into customers, which will help you attach certain points to certain offers, emails, and so on.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Help] 20 Signs Your Business Needs A Facelift
    Instead of doing things the old way, keep up with the latest tech advancements that can help decrease costs and make your product even better. 7. Do you have an awesome management team to help lighten the load? “When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Help] What is the purpose of a blog post today?
    In this case, the blog post helped me flesh out an idea that led to something much bigger. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In this case, the blog post helped me flesh out an idea that led to something much bigger. Last week I posted a long-form piece of content on Facebook.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Help] Why Negative Reviews Are Still a Big Ecommerce Win
    They also sometimes leave their own positive reviews that address the negative aspects of other users’ comments, which new visitors will find very helpful as they start their research. There is no doubt that ecommerce companies need social proof to survive. Instant Credibility. If you’re like most people, you jumped immediately to suspicion.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Help] 5 Reasons No One is Clicking on Your Banner Ads
    If your banner ads don’t clearly indicate how they’re helping the reader, people will move on. This may require a little extra effort on your part to think about the customer's needs as compared to the just your advertisers', but in the end it helps guide buying decisions and garner long-term trust. But there’s hope. Media
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Help] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    The right BI solution will help you capitalize on the relationships that you already have with your existing customers to drive up-sells and deliver targeted marketing campaigns. ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze. All you have from your BI is a list of accounts.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] 5 Key Factors to Pinpoint Your Technology Differentiator
    Instead, each of these are tools that help your differentiator communicate your brand. How do you then come up with relevant brand differentiators , ones that support your brand and help you stand out in the marketplace? It’s not enough to be nice people or even knowledgeable and helpful. How Hinge Can Help.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Help] How to Find and Target High-Value Keywords for Your Business
    That's where the following tools come in handy -- they'll help you flesh out your keyword research. This tool will help you generate lots of terms (as it claims, “infinite”), and it's up to you to pick out the best ones. 4) KeywordSpy. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Note: This tool is still in beta.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    The key takeaway is to build your campaign flow and frequency that is helpful to a Free Trial User without making it feel like you are pummeling their inbox. A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. Sometimes you see 7-day trials. Urgency.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Sharing Jobs on Twitter Has Never Looked Better
    our job board is now built to fully integrate with Twitter Cards and Facebook Open Graph protocol, and now, along with the 140 character tweet, the individual Job Title and a brief description are being pulled in with the tweet to help improve overall visibility in timeline, while also sharing more information about the job. With version 3.6.0
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Webinars Still a Vital Part of Content Marketing
    They can also be used for training, in helping your audience learn trips and tricks for getting the most out of your products or services. This helps you make a stronger connection with leads, as opposed to just posting a video or presentation on your website. Content Marketing B2B Marketing content marketing
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Help] How to Assemble and Grow Your Inbound Team [Free Kit]
    This kit is designed to help you optimize the quality and success of your inbound team from the very beginning. So you've finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound -- and with that comes a lot of things to think about.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Why Professional Photography Matters On Your Website
    Prospects want to know how your firm can help them and make their jobs easier. Help them see the experiences they will have by working with you. It can be more inexpensive to go with this option, but if you don’t have someone who knows what they are doing, the photos could end up hurting your website instead of helping it. 3.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Test Piloting the Top 10 Free Website Graders
    But history must be made, and B2B marketers and website developers must be helped. In the spirit of going above and beyond, this blog will tread where none have gone before. will attempt something both dangerous and exciting. will attempt to beat them at their own game as it were. Yes, I know, this is brave. B2B Websites
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Bulk Up Your Marketing Efforts with SumoMe
    We’re happy to announce our newest integration with SumoMe , an innovative platform built to help marketers create high-converting landing pages, grow their email lists, and make sense of their website traffic and visitor behavior. SumoMe’s Welcome Mat tool helps you do just that. Wrestling with growing your audience?
  • THE ROI GUY  |  WEDNESDAY, AUGUST 26, 2015
    [Help] TCO is So 1990: TCS is the new TCO
    TCO was first developed in 1987, to help compare the costs of different compute infrastructure. TCO was vital in helping CIOs understand the true costs of not just buying the infrastructure, but owning and managing the systems over their useful lifecycle. and if you were in IT, it was all about TCO – Total Cost of Ownership.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Help] If You Blog And No One Reads It Does It Really Matter?
    Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. While including keyword and variations in your post’s meta description do not impact search ranking, their addition will help your readers better understand why they should read the post. 3.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Help] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    To help, we've put together a checklist to help you keep all of your campaign details straight. It will help ensure that you're tapping into the right audience with the right ad at the right time. To help you narrow your focus, Facebook's targeting criteria are accompanied by an audience definition gauge. Get to checkin'.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Business Blogging Time-Saving Tips for You (and Your Cat)
    Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And in doing so, you help the business. We can help! What is content marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    The United Nations Goal 8 initiative is looking for your help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. An idea provokes much greater ripples than just a new product. Focus.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Help] 15 Ways to Synchronize Social Media and Email Marketing
    So to help you get more out of both your email marketing and your social media marketing, here is a herd of ideas for how to integrate the two channels. I’ve started with audience-building tactics first, then shifted to content swapping. Social media and email marketing are two of the most widely used digital marketing tactics. Wrong?
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Help] 15 Useful Tips for Attending an Event Alone (And Actually Enjoying It)
    Reading the posts on the hashtag helps you scout out potential connections, and if you're sharing content regularly on the hashtag, you can become a familiar face to others. 8) Make a point to wait in line. When you first learn you're going to a conference alone, it's exciting. You were chosen out of all of your colleagues to attend. Nope.".
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Native Advertising Is Not Content Marketing
    To summarize, native advertising doesn’t disrupt the user experience and offers helpful information in a format similar to the other content on the site so users engage with it more than they would with, say, a banner ad. Help us all speak the same language and be part of positive change for the world. The words we use are important.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
    Even the savviest of marketers need a little help every now and again. Keep in mind, this is what helps your ranking factor. On-Page Content –  This is the tricky part, you need RAD Content (Relevant, Articulate, & Delightful) that will help the user. In many cases, that is a very true assessment. DO NOT WRITE FOR SEO.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help] A 1,000 point drop in the Dow…and your staffing firm
    Only one in five job seekers turn to staffing firms for help. They work with clients to evaluate business challenges (and opportunities), and they recommend ways to use staffing as a tool to drive revenue growth, better manage overall labor costs, mitigate employment and business risk, and help organizations achieve their strategic goals.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Help] A Follow-Up Strategy for Content Syndication Leads
    Please don’t hesitate to call or email me directly if I can help in any way. It’s important to recognize that content syndication leads are not like most sales leads. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.). references the specific content asset. 2.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Help] Hiring High Performance Sales Teams #1 of 2
    Here are a few tips to help increase your odds of selecting the right candidate for the job and building a winning sales team. Do you have the time and energy to help coach this candidate to success? You’ve got sales quotas, plans and deadlines. You can’t build a business if you have a revolving door.”. Listen, instead of talk.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Help] 5 Effective Tips for Boosting Your College Site’s SEO
    Long gone are the days when keyword stuffing and posting high volumes of thin content help you rank high in the search engine results page; more recent Google algorithm changes favor long-form content, and posting more robust content on a regular basis can significantly contribute to improving your standing in search results.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Help] 5 Effective Tips for Boosting Your College Site’s SEO
    Long gone are the days when keyword stuffing and posting high volumes of thin content help you rank high in the search engine results page; more recent Google algorithm changes favor long-form content, and posting more robust content on a regular basis can significantly contribute to improving your standing in search results. Blog Feed
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help] Design tips for better website and landing page conversions
    There are many things we here at Haley can do to help you discover why, but one of the first things you can do is review the basic design elements. They really do help people know what they should do next. So your site is up and running and people are visiting your site. How old is the design on your site? Be honest. Buttons.
  • CMO ESSENTIALS  |  TUESDAY, AUGUST 25, 2015
    [Help] How to Develop an Effective Naming Architecture
    For example, when Aetna needed to simplify their complex and evolving portfolio, we helped them develop a framework by first organizing offerings into four broad categories:  Quality Health Plans & Benefits, Healthier Living, Financial Well-Being,  and  Intelligent Solutions.  Portfolio modeling. Name selection criteria.
  • ANNUITAS  |  TUESDAY, AUGUST 25, 2015
    [Help] 10 Years and Counting
    What started as two guys working from their homes to help organizations with Lead Management, has evolved into a 25-person, high-growth firm (just recognized this month by inclusion in the Inc. Great culture, customers and people help build a great organization. This month, ANNUITAS turned 10. It just keeps getting better.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Help] 28 Graphic Design Terms Every Marketer Should Know [Infographic]
    To help bridge the translation gap, the folks at Pagemodo sat down with professional graphic designers to come up with a list of the most important design terms marketers should know. "Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there's enough white space? Thanks!". Come again?
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    So how do you know if your website needs attention, and how do you bring it up to speed so you can help your firm grow? They need to have a tailored, ongoing plan to help you connect with your target audiences and generate more business. It should also help your AEC firm to attract top talent. How Hinge Can Help.
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