• B2B MARKETING INSIDER  |  SUNDAY, AUGUST 2, 2015
    [Help] “Just A Little Heart Attack”
    Rather than keeping the problem to himself, he decided to ask for their help. “We can’t publish that!” the director of public relations shouted after reviewing my cut of an audio interview. He recounted the weight of responsibility that he felt for his employees, their families, and his investors. Just a little heart attack,” he whispered.
  • HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Help] The 14 Coolest Beer Label Designs You've Ever Seen
    The brewery's president Toshiyuki Kuichi says these names and ingredients help attract foreigners' curiosity. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Help] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    As a result, they are looking to be educated and to find information that will help them figure out the best solution. Blogging: Easily create content that will help your business get found. The right BOFU offer can help speed up the rate in which you would close this deal. Click Here to View the Infographic. The buyer is ready.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 1, 2015
    [Help] Two Brains: One Story
    My bi-modal education helps me to present ideas and teach concepts. As a storyteller with a degree in electrical engineering, I’m about as dual-brained as one can get. attend both the churches of Pathos and Logos. My left brain is filled with the gospels of physics, mathematics, and the creeds of deduction and induction. List all the facts.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Help] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Scripps will help Midroll find access to wider distribution and a new set of advertisers who haven’t traditionally spent money in the podcasting space. Emma is a provider of best-in-class software and services that help organizations of all sizes get more from their email marketing. This week’s show. Scripps Co.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Help] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Working your way through their social profiles will help you gain a better understanding of their interests and sharing habits.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Help] Creating a buzz for InsightBee - a new kind of startup
    We helped InsightBee develop a compelling brand proposition and created an integrated multi-channel campaign designed to engage its initial target markets – the legal and tech sectors. InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. The results?
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Help] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    These video platforms mean business and can help modern brands ensure they generate big returns on their video content. Getting lots of views is great, but chances are some of your videos are created to help you generate new leads or convert them through the buying journey. And why wouldn’t you? Look mom, no IT! Your own website?
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Help] Changing the site and changing the game for Intelliflo
    But when we first met, Intelliflo’s website wasn’t helping them. Intelliflo provides innovative and revolutionary software to the financial advice sector. Revolutionary is a word that gets thrown about a lot when describing SaaS solutions, but Intelligent Office from Intelliflo is genuinely seen as a game changer. Previous site hompage.
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Help] 5 do’s & don’ts of B2B lead qualification
    For other prospects that do not fall into any sweet spot, an email follow-up is sufficient assuming it contains an offer for response that might help in further qualifying them for a telemarketing call. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Help] [Ebook] How Marketing Automation Empowers Small Teams
    With that being said, here are some specific ways that a marketing automation solution can help small teams take their work to the next level: Customer Engagement: Marketing automation helps small teams pursue engagement marketing , which is about marketers creating meaningful interactions with people throughout their customer journey.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Help] Breaking The Rules of B2B Social Media
    This will help you measure success. 2. When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. And they all contradict each other.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Help] 4 Genius Tactics for Increasing Ecommerce Sales
    Would that help you provide better information for the next time they stopped by? This helps you determine which social media outlets you should focus on. Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Help] Tips For Re-training Your Media Sales Team
    Especially when your sales team is new to selling inbound campaigns, it may be helpful to allow them the opportunity to offer potential advertisers an incentive. This could be particularly helpful if the sales team is converting an existing PPC advertising relationship to a sponsored content-based one. Update Your Team's Skill Sets.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Help] How to Get a Bigger Bang from Your Press Releases
    The engagement data that marketing automation captures will help you as a PR person gauge the interests of your influencers – are they interested in corporate happenings, your product, or your culture? Act-On engagement data can help you formulate a targeted pitch or provide insight on when and how to follow up. But there’s still hope!
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Help] The 20 Best Sites for Wasting Time on the Internet
    Plus, they have a ton of helpful articles giving tips on everything from how to redo your stairs to ideas for using that awkward space above your fridge. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. We have a few better ideas. Great times.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Help] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    To help address this very issue, LinkedIn created what they’ve coined as Showcase Pages. This relatively new feature was launched last November and is designed to help your firm develop a more effective social media marketing strategy—one that reaches the right audience for each of your unique offerings. How Hinge Can Help.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Help] IBM's Watson gives the real insight on brand personality
    Thought Microsoft wasn't there to help you out? You are altruistic: you feel fulfilled when helping others, and will go out of your way to do so. You consider helping others to guide a large part of what you do: you think it is important to take care of the people around you. How do you get to the heart of a company? link].
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Help] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    From your website to your social media accounts, here are a few tips to help your firm convert more new business. However, simply relying on word-of-mouth to bring in new clients won’t help technology services firms achieve this end result. How Hinge Can Help. This raises the question of how? Showcase your expertise.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Help] Facebook Upgrades Ad Management Tools
    Facebook has said all of these upgrades are designed to help users better manage, monitor and optimize their campaigns while saving time and maximizing their budget. We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Help] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements innovative strategies to help clients dramatically increase leads and sales. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions.  . PHOENIX, Ariz., About KEO Marketing.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Help] 4 Marketing Automation Must-Haves For Beginners
    The four points below will help you get started in the right direction: Build a Strong Foundation-. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Start simply with the basics.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Help] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business.
  • BIZNOLOGY  |  THURSDAY, JULY 30, 2015
    [Help] Agile Marketing is an acquired taste
    On August 5, we’ll be launching my online agile marketing course to help you adopt this thinking as your own. ” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouTube channel. In fact, what if you did the first step of one of them?”
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Help] 5 Subject Line Tips You Haven’t Heard
    To help you create successful subject lines, we’ve put together a list of unique tips. Plus, Netflix-type services are also helping people connect with classic movies, music and TV shows. With a little practice and help from the tips above, you can create some memorable subject lines that get customers to react.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Help] 3 Actions for Marketers to Take During the Dog Days of Summer
    But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Help] Top Free Tools To Jumpstart Your Content Creation
    Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience. The following five tools can help you overcome brain block by suggesting topics and titles for your next blog post. Content Idea Generators. Wrike.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Help] How eBooks Help Generate Leads and Fill Sales Pipelines
    eBooks can help you pick up the pace and sprint through the home stretch. Remember, the focus is on helping or educating your prospetive customers ; their reliance on your business and your expertise will come naturally (tell, don’t sell). Are you racing to build credibility, generate leads and close sales? Enter the eBook. Conclusion.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Help] Content: The Show That Never Ends
    Come inside! I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! customer training blog. John went rogue and put it up on WordPress earlier this year. All our own.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Help] How to use Product Hunt to boost your business
    ” What if you’ve already been in business for a while? I’m a ‘top hunter’ on Product Hunt, and I’ve written a manual on how to post to Product Hunt , so I thought I’d take a moment to answer a few of these questions, and help you evaluate whether your company can benefit from the “Product Hunt Boost.”
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Help] How to Write an Author Bio That Doesn't Suck
    Here’s how Matt Southern created a bio that focuses on him, while also focusing on the reader: By explaining that he is in a position to help businesses, his bio serves as a nod to his readership. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Help] Marketing Automation for the New Buyer’s Journey
    Instead of taking the control from the buyer, it is now the marketer’s job to help buyers make the purchase decisions they are currently contemplating, giving them the right information to come to a conclusion on their own. Map out programs and activities that will help you get in front of buyers at each stage. Start with your buyer.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Help] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Ask them if you can provide them with anything else that would help them in their decision-making process. Make sure that you take every opportunity to ask about other potential projects where your organization might be able to help. 2) Where is Everybody? Help them find out any additional details they need to help seal the deal.
  • THE ROI GUY  |  WEDNESDAY, JULY 29, 2015
    [Help] Smart Selling Tools: Value Selling & ROI Tools Key Characteristic for Innovative Organizations
    One of the key findings: Sales organizations that are innovators or early adopters are more likely to use sales tools that help demonstrate ROI and provide value quantification. As organizations deliver and use these Sales Tools, the Smart Selling Tools research indicated a significant impact on Revenue Achievement and Growth. gJGhBNwYScg.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Help] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Does your LinkedIn summary tell your customer how they are going to help you make it to Presidents Club, 21 Club, or Winners Circle? Make your summary about the customer and network and how you can help them. Paying attention to your reputation dashboard will help you  reach your destination. Are you employable? Social Media
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Help] Why Your Website Matters and How to Make It Matter More
    Andrew Schulkind discusses how a marketing-focused website helps to amplify the strengths of social media, email marketing and other important digital marketing tools, and how those tools strengthen your website. Your website is that hub. Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 Tips to Jump Start Your Account-based Marketing
    If you’re having issues with any of these, ABM can help optimize your spend and improve your productivity. Your goals will help you develop the right list of targets. Even more, it will help you zero in on the most important attributes across your accounts and predict the likelihood of converting targeted accounts. 5.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Help] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    It will help to raise awareness, but the hard grunt of engendering affinity with your product comes from ongoing engagement: conversations , rather than push messaging. You can build insights into patterns of behavior to help understand when best to touch your audience. People like—no, LOVE—mobile. And this is only the beginning.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Help] The Best In Energy Content Marketing
    This help us demonstrate what best practice content marketing looks like in real life and helps our customers to really see what is possible. One thing that really helps with that process is showcasing great content marketing examples in the exact industry you compete in. The Best In Energy And Utilities Content Marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 29, 2015
    [Help] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
    Employee lunch and learn  – While we can’t force folks to promote the company, we can certainly encourage them to do so by buying them lunch to explain why and show them what they could do would be helpful. By providing them a standard 2 or 3 sentence description of the company, it will help search results for the company as well.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Help] 5 Signs You Don’t Know Your B2B Customer
    If the assumptions are coming from the very top of an organization, it can be seem impossible to convince otherwise; seek to apply as much data as possible to assumptions to help validate, or invalidate, ideas. 4. Do you remember the board game Guess Who? For a board game, this strategy works well. But take a close look. This month?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Help] New legal guidelines may impact many freelance employees
    You should speak to an attorney before creating a hiring policy, but here is some information to help you in your quest to engage independent contractors rather than hire employees: 1. Using contractors who have other clients to serve will also limit their availability in terms of hours, which helps to establish their independent status.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Help] 7 Ways to Inspire Trust from Ecommerce Customers
    Here are some tips to help. You can help that process along by including various pieces of social proof on your ecommerce site. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. One small slip, and you could turn them off of shopping with you for good. Updated Design. Social Proof.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 of the Best B2B Publisher Email Newsletters
    The graphics below help to separate additional linked articles with thumbnails and concise summaries. Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Unsubscribing is easy, as is social sharing. 2) GreenBuilder. Who knew?
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Help] Digital Debris: Why Data Needs an Expiration Date
    Here are some best practices  that can help with disposing your data. If you need help or aren’t sure where to start,  our data hygiene services can help you identify and remove any data that will have a negative effect on your deliverability rates. I recently received a letter from a large health insurance company. Yikes!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Help] The Top 11 Mistakes Your B2B Website Should Avoid
    Avoid talking about how you are the best at what you do and focus instead on tangible results, such as what percentage you've helped a client grow their revenue. How Hinge Can Help. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. But it's critical you do.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Help] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    We then asked the group what they feel is required to help them meet these challenges. Overall, the responses were: B2B organizations require strategic advisory services to help them plan their business ecosystem models. With shrinking budgets, expertise with zero-budget methodology is what will really help these companies.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Help] Create Your Industrial Marketing Plan with The OEM Standard
    Rarely have manufacturers had the attention of a resource aimed directly at helping them ramp up their marketing efforts. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Help] Create Your Industrial Marketing Plan with The OEM Standard
    Rarely have manufacturers had the attention of a resource aimed directly at helping them ramp up their marketing efforts. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Help] Effective Social Selling = Mindset over Tactics
    Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint? For immediate help, contact us at 610-812-2725 or email info@nusparkmarketing.com. .
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Help] How to Be an Effective Leader: 9 Timeless Lessons From Warren Buffet, Mary Kay, Chuck Norris & More
    Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes. In 1951, there was a 21-year-old man who had trouble with public speaking. And s ince then, he can't stop talking.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Help] The Big Myth About Buyer’s Journey in the Digital Age
    But you have to insist and enlist the help of the senior sales reps and execs to make sure they support the key messaging and value proposition you are creating in marketing and why the sales decks were created this way. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Help] AdWords Now Includes Google My Business Ratings
    Consumer reviews tend to be viewed as a powerful influencer, and positive reviews or ratings help to establish credibility and trustworthiness, both of which are significant factors for people seeking information to guide their local purchasing decisions. The process will rely upon the use of local extensions. Local Search google SEO agency
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Help] Calling All Video Marketers: Get Inspired and Get Recognized
    Video marketing helps engage audiences and close more deals than any other content type. The company also uses video to create an emotional connection with audiences; rather than being perceived as a clinical or sterile medical organization, this video helps viewers understand that Elekta understands them. Pure Storage. Act-On. Elekta.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Help] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Creating helpful content will also help with your search engine rankings. Other sites are more likely to link to yours if you are publishing helpful content – and that boosts your rankings and helps improve your website’s discoverability. It also helps break up the text, making it more pleasing to the eye.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Help] Twitter’s New Analytics: What You Need to Know
    Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. For example, you could look at how All Twitter Users size up to Your Organic Audience, as shown here: How Audience Insights Can Help You. How it Works. Zoning in on your followers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Help] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Social insights help marketers identify current influencers and up-and-coming sources to watch. As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer. Of the 1,034 marketing leaders in the U.S. The CMO-CIO Relationship.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Help] 7 Questions to Help Create Healthy Employee Engagement
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business. decided to pursue the topic […].
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Help] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired. 15 Resources To Help Your Personal Branding Tune-up. think she is crazy.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Help] Are You Using Landing Pages to Help Qualify Leads?
    Here are some tips that might help results: Keep it simple  – Deliver on what you promised to get them there in the first place. It’s not about you  – How can you help them with a problem that got them there in the first place. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Powerful content  – Keep it relevant. It won’t work.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Help] Type A vs. Type B: Does Personality Type Matter at Work?
    Which systems help you stay organized at work? Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other? Most of you probably already associate with either the "Type A" or the "Type B" personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Help] The real problem with real time marketing
    Does this trend help describe why marketing business is coming back in-house? The post The real problem with real time marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Does this trend help describe why marketing business is coming back in-house? Is real-time marketing a tactic or a strategy?
  • CONNECTING ELEMENT  |  TUESDAY, JULY 28, 2015
    [Help] How to exploit the power of social influencers
    One way to address this challenge is to tap into the power of social influencers – a tactic that not only could help boost your brand’s visibility, but also its credibility. Organic reach for companies on social media is dwindling, meaning that fewer users will be seeing your content.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Help] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    But does all this video really help marketers succeed? The best lighting, microphones, and tools to help you shoot high quality iPhone videos. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Help] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Here are just a few ideas that can help improve your email subscription rates — and send open and clickthrough rates sky-high as well. 1. If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Help] 14 Dazzling Digital Marketing Stats and Facts
    But about half of those positions will be filled by temporary or contract help, not full-time employees. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. Marketers in the U.S.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Help] 7 Strategies to Generate Better Accounting Leads
    Then you can have meaningful conversations about how your services help that industry solve other problems — problems that other CPA firms will completely miss. Other types of specialization that can help differentiate your firm include: Service type specialization. It’s also about communication and helpfulness. 3.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Help] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> AdWords Brand CPCs Rising?
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Help] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Help] How to Keep Track of Your Leads with HubSpot's Sidekick
    In fact such a thing does exist in an application called Sidekick, and it is a great tool to help salespeople keep track of their leads. This is extremely helpful because it allows you to see what type of device your lead is using to view your message and if they are clicking on any links. What is Sidekick and What Does it Do?
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Help] The content marketing book you should not miss
    Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If So, this review is a few months late becaise I am a slow reader.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Help] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. However many feel overwhelmed with all the data available in their analytics.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Help] Why Candy Crush is Eating Your Brain
    Those rewards that help us acquire the resources we feel we need, such as Pinterest, and slot machines. If you are working on your personas or wondering why they seem to not be helping, you might start here. I am worried that Candy Crush is eating our brains. Candy Crush is extremely habit-forming. Trigger. Action. Investment.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Help] Why Personas Fail
    Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. Help marketers understand how emotions and empathy play in solving the specific problem or for reaching a key objective. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Help] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    Wouldn't just a plain email be boring, and not help explain the offer? In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Help] The Best In B2B Technology Content Marketing
    With this strategy, anyone can easily access Zuora’s helpful content, but only the contact information for prospects with strong interest is captured. The company’s mission has always been to help local brick and mortar businesses succeed, and a big part of that means providing useful content. The B2B technology process is complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Help] Why Big Data will go away soon
    The post Why Big Data will go away soon appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I was on a panel recently with four super-smart, deeply experienced marketers. moderated the event and asked them this question: What one key skill do marketers need to acquire to succeed over the next five years? It just works.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Help] The Best Example You Will Find On The Value Of Storytelling
    Try to demonstrate how you help your customers without talking about your solution. When you do this, the content you create helps your audience, and this in turn builds a relationship based on trust. ” Have you ever heard that line? That is until I met Michele Miller. Michele is head of content strategy at eBay Enterprise.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Help] How to Earn Subscription Renewals Without Lifting a Finger
    little extra time and investment upfront can help you build a system that reduces your daily workload, while increasing your renewal rates. Subscription renewals are an essential part of increasing the loyalty of your readers to lengthen the duration of you relationship with them. Renewals can be difficult though. Use Smart Content. Media
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Help] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Part three outlined the steps to designing a successful lead process. Now we’ll outline what defines a qualified lead.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Help] The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
    Whether you're trying to get your first SlideShare marketing campaign off the ground, or you're looking to redefine your existing SlideShare strategy, The Step-by-Step Guide to SlideShare Marketing can help. Not convinced that SlideShare is worth your time? Here's the scoop: SlideShare in one of the top 100 most-visited sites in the world.
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