• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Help] Can Customer Data Platforms Have Decision Functions? Discuss.
    From the CDP vendor’s viewpoint, this connectivity is helpful because it makes their system more important to their clients. The tractor analogy also helps show why data-only CDPs have been sold almost exclusively to large enterprises. That may seem pretty abstract but bear with me because this isn’t really about definitions.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Help] Who Will Win the War for TV Ad Dollars?
    That in turn helps preserve retailers, themselves both big advertisers and big targets for internet-based companies, particularly Amazon, and so on down the line.[/block]. The cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it. But then come the headlines: Numbers are down, again. So what happened?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Help] How to Develop a Business Guest Post Program
    Here are some tips to help you overcome the initial hurdles and lay the foundation for a successful, ongoing business guest post program. If that approach doesn’t work, LinkedIn may help you find people who work at the publication. There are numerous benefits to guest blogging. But it’s not. Develop a Plan. Select Your Publications.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 8, 2016
    [Help] Advanced Reporting Is Awesome: Part 2 — Geographic Data
    Particularly if you do business online, but even if not, knowing your customers’ and subscribers’ locations helps you set shipping policies, adapt products or services for certain areas, and even tailor different messages to readers in different locations. Today’s feature is Advanced Reporting’s geographic data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Help] Learn to create effective content by putting it through the RITE test
    The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant. The answer is … kind of. Interesting. Timely.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Help] Emotional Marketing: How to Supercharge Your Results
    Chris talks about the five steps that help you get to the bottom of it all: Customer voice – The customer voice is what a business “thinks” its customers believe. This helps them connect deeper and deeper to your message (and you) as they are swept into your story. Turns out, emotional marketing is a little more complicated.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Help] 28 of the Best Chrome Extensions for SEO, Productivity & More
    The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. If your hashtag is blue , it means the hashtag will help your content be seen over time. How many times have you sat down to work and been pulled into a pit of procrastination ? Enter Google Chrome browser extensions.
  • KAPOST  |  THURSDAY, DECEMBER 8, 2016
    [Help] Better Content in Half the Time: Applying Scrum Principles to Content Marketing
    For teams interesting in starting with a large piece of pillar content and building smaller supporting items around it, iterations can help there too. Probably not. Despite struggling with their current workload, content creators will be expected to up their output in the next year. It’s clear that content marketing can’t carry on as it is.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Help] 6 Steps to Save a Project That's Gone Off the Rails
    If your latest project seems like it's spinning out of control, we're here to help. If a project isn't going well because a few people seem to be slacking in their contributions, this is your opening to dig into why, and help them start pulling their weight again. 5) Address stakeholder concerns. Avoid playing the blame game.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Improve Conversion Rates with Better Copywriting
    Here is why: It helps the reader assimilate the following information more easily. KEO Marketing has a team of copywriters on hand who will help you create a powerful website that will help bring the results you want. When designing or re-designing a website a lot of focus is placed upon the layout, the graphics and the “flow”.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] How Should Brands Adapt to a Post-Truth World?
    Thus far, the group has already helped influence LEGO, which recently announced it stopped advertising in the Daily Mail. There’s a viral video making the rounds on Facebook with all the standard trappings of a Christmas advert: emotive music, idyllic festive images, and a soothing typeface. There’s no website.)
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    So, in order to help you stay off of the naughty email list and avoid common pitfalls, I created this list of holiday email best practices (based off of some real mistakes I’ve seen marketers make throughout my career). 1) Give prospects the gift of personalized emails. ‘Tis the season to be jolly….and But there is a line. Wrapping It Up.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Brand Tracking Is Easier than You Think
    In this highly competitive marketplace, strong branding can help communicate expertise, credibility and visibility. Calibrating your understanding of your firm’s brand will help make future strategic branding decisions easier. Ever wonder how challenging it would be to measure the return on your brand investment? Adjust brand strategy.
  • KAON  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] RSVP: Santa Clara Marketing Innovation Seminar
    Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. Click here to register! Join Kaon Interactive   Thursday December 15th for our next Marketing Innovation Roadshow in Santa Clara, CA. Director of Product Marketing, Quantum.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Finding good, actionable data to help you improve your marketing is tough to come by. Moreover, it’s even more helpful to see which marketing channels are the most successful at impacting revenue. Study after study shows data from datasets that may or may not apply to your specific company. We get that. Let’s jump into the data.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. This capability helps companies accurately prioritize B2B deals that are likely to close within a set time period (i.e.
  • VIDYARD  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] 5 Holiday Videos from 2016 That Bring Joy to the World
    blush-faced child from the audience steps up to help fix it, and joins him in singing his carols before the rest of the townsfolk come on board and sing along as well. I never really liked the holidays, I’m not going to lie. None of this was my jam. But now that I’m older, the holidays represent some new fun traditions. What are yours?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Are LinkedIn Groups experiencing a crisis?
    Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects. Actively posting and commenting in your groups helps you gain visibility you would not otherwise have inside the group. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? are worthless.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Using Mobile Experiences to Grow Your List
    Helpful/educational content. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. Pandora.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] 4 Secrets of Mobile Retention
    In-app features like a helpful onboarding flow will give users a good first impression, and behavioral push notifications will keep them engaged as they discover more of your app. Even a daily user would benefit from a helpful media recommendation, travel alert, or product discount based on their in-app behavior. This gives them a 3.8%
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. Outlets like intranets, forums and internal newsletters help spread the word about all on goings of an organization. Data Analysis and Insight.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] How to Prevent a Live Q&A from Turning into a #BrandFail
    Unhappy customers with legitimate complaints deserve acknowledgment through thoughtful and helpful responses (whether on- or offline given the tone/theme of the Q&A). This will help keep the session cohesive and on track. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Not necessarily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] The Dark Power of Medium
    However, as it becomes clear that this is a market need, third party apps have sprung up to help marketers gain an audience from their Medium blog. The post The Dark Power of Medium appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. Medium is a powerful tool.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    For example, one client tweeted, “Getting in the spirit. $20 gift cards to help @VOAUT and SLC homeless teens.” Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. After all, most your customers are using digital channels. But what about the cash?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Help] How to Create an Annual Marketing Plan [Free Tool]
    An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Once you’ve filled in your information, you’ll come away with a plan that helps you: Outline your annual marketing strategy. Nix the projects that won’t help you hit your 2017 goals. You should.
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Help] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Most content marketing programs will help organizations with one of these three things : Increased sales. While checklists are helpful for publication and distribution activities, there are no shortcuts when it comes to sitting down and creating great content. This year, that theme is commitment. It’s a mindset. More subscribers.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Help] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    At Contently, we get thousands of inbound requests each month from businesses that want help with content marketing. We help hundreds of the world’s top brand publishers run their content marketing programs. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. By aliens. It was so lifelike.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Help] Taking Integrated Marketing to the Next Level
    And, just like in sports, practice helps build bonds among teams and players to execute a stronger performance. It also helps to attract the persona-based community B2B businesses want to serve. By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Jackpot, right? So Score!
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Help] Why Your PPC Agency Needs to Focus on the Full Funnel
    ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.”. This level of data is instrumental to a PPC Campaign Manager as it helps show that not all conversions are equal. But are they really? What Defines Success for a Traditional B2B PPC Agency? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Help] How Global CMOs Reap the Benefits of Technology
    Technology has added tools that can address the inherent complexity in the marketing mix, helping marketers to manage data privacy and compliance tracking, while facilitating consumer engagement more effectively.” ” Some companies have found similar success managing their global branding efforts via technology. CMO Corner
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Help] 3 Sales Emails Proven to Boost Reply Rates by 8x
    The first video email that’s going to help you stand out is a webcam selfie video. Include their name, company, or logo in the demo to help them envision using your product. Record a personalized thank you message that will help build rapport by putting a face to the voice your prospective customer just spoke with over the phone.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Help] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    This will cause more marketers to use multi-touch attribution to prove their revenue impact, and, on the other side, LinkedIn will also want to help marketers connect their efforts to revenue so that they will continue to invest and use the platform. These forces are helping marketers to understand their impact on revenue.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Help] Adding Art to Words: How emojis can brighten up your emails
    Emojis also save space, helping keep your subject lines below the magical 49-character threshold that boosts open rates. Testing helps you avoid the dreaded blank box: Assuming your business and brand lend themselves to emojis (not all do, of course), emojis can be a creative way to brighten up your email marketing. Not so with emojis.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Help] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Can public relations help make it go mainstream ? Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.  She and Episode 64 of the #FIR podcast is up.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Help] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Content marketers have long preached the value of storytelling to help consumers connect with brands. What experiences will help the user navigate this story? Mapping out this journey from the customer’s point of view can help better approach that story from a design perspective. Think Beginning, Middle, and End. Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Help] 37 Big Data Case Studies with Big Results
    ATLANTA FALCONS : Use GPS technology to assess player movements during practices, which helps the coaches create more efficient plays. BASIS : Is a wrist-based health tracker and online personal dashboard that helps users incorporate small, progressive health changes over time—that ultimately add up to major results. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Help] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    That's why we're here to help. With a little help from HubSpot's team of ABM experts -- Sam Balter from above, Product Marketing Manager Ari Plaut , and Head of Corporate Sales Ryan Spillane -- we’ll illustrate the steps you can take to implement and execute ABM. There are also some tools available to help evaluate your marketing ROI.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Help] 10 Tips on How to Write Better Pay Per Click Ad Copy
    There’s a whole series of books, in fact: Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas by Richard Bayan. Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz and Sally Germain. I hate wasting money. Relentlessly. Forever.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Help] The 24 Best Visual Content Creation Tools
    iChart also includes sharing and distribution features to help you reach a larger audience.” tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. Visual and video content will become increasing important.” Pricing:  free.
  • OPENTOPIC  |  TUESDAY, DECEMBER 6, 2016
    [Help] Marketing Automation: It’s Time You Got On Board
    These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Brands & Marketers
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Help] The Cure for the Common Cold Call: LinkedIn Warm Calling
    This helps you determine how you might be able to help him and the best angle for your approach. Such insights help you find common ground. believe we could help them to analyze the market and reach out to new partners that mirror the characteristics of their current top performers. call to John is cold. Go for the Intro.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Help] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 4. Content Marketing Stats for 2017. 1. eMarketer.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Help] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. My buzzword of the year is “scale.” But it’s a damn good one. The bigger challenge is scaling. Month 1.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Help] New AI Mental Health Tools Beat Human Doctors at Assessing Patients
    The good news is that mental health professionals have smarter tools than ever before, with artificial intelligence-related technology coming to the forefront to help diagnose patients, often with much greater accuracy than humans. A new study published in the journal. Brands & Marketers
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Help] What customers want from their mobile marketing experience
    Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it. Original article published on Mobile Marketer. Web mobile optimization is a must. Interactive selling experiences.
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Help] The Sales Operations Playbook
    So, we asked Paquette and other leading Sales Ops practitioners to help us better understand how they are revolutionizing business. We think this is the perfect time to hear from them about the different ways that they’re helping their organizations succeed.”. That’s still something of a mystery. . . They’re driving sales excellence.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Help] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    “Contently writers help us extend the life and messaging of the event with focused blog posts that can be shared months after,” she said. Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. Clients and prospects were scattered around tall cocktail tables.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Help] Help SnapApp Give Back by Building Some Holiday Fun
    But we need your help! Help SnapApp Donate by Building Some Interactive Holiday Mascots. It’s Monday, December 5th, and Boston is currently receiving its very first coat of snow for the season. As the holiday season is upon us, we really want to focus on the spirit of giving back that comes with it. Sounds fun, right? Content loading
  • VIDYARD  |  MONDAY, DECEMBER 5, 2016
    [Help] Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor
    And I was able to help build it from the ground up with some very talented people.”. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Help] Digital Craft Weekly 49.16
    To help promote the festival and its 70 light installations, the organizers created this simple-yet-effective “virtual light show” for viewers to create their own display that can be shared across social networks. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 5, 2016
    [Help] Want a Dog? Use Content Marketing!
    The right content can help a future dog owner identify which breed is right for them – for example: which dog is the most kid-friendly and which ones do well in smaller living spaces. If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. The post Want a Dog?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Help] Social media strategy leaders: Lisa Marcyes
    Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion. Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? MKTGnation Summit. Events.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Help] 3 Neglected Content Distribution Trends You Should Test in 2017
    If the community aligns closely with the target audience you’re seeking, the quality of exposure to this audience could be significant, and those users might help distribute your content and brand message beyond their immediate circles. Instead, marketers are seeking solutions to squeeze more value out of their content.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Help] 6 Ways to Get Inspired to Create Content
    Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks. Another helpful tool is BuzzStream Discovery , which I use to follow prominent authors. Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Help] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    That is the category of job seekers this new feature from LinkedIn really helps. Whether it’s on LinkedIn, through your website, on social media, through pay-per-click advertising or other content marketing strategies, the Haley Marketing Group can help your staffing agency recruit the right talent. How Does It Work for Job Candidates?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Help] Content marketing strategy: Start with questions, end with insights
    The popular blog has helped propel his career as an educator and analyst. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Hub — Content that creates authority through evergreen storytelling. move to insights.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Help] The Content Marketing Debate: More (Better) Is Definitely More
    That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. Content Marketing
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Help] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    You can even download our screening kit to help with the conversation.). If your plan helps them do their jobs better, then everybody wins. If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. It really is that simple. Click To Tweet.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Help] B2B Marketing Automation Software for Fast Growing Companies
    We want to help. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. Want some additional help? As each new year approaches, marketing teams often search for ways to be more productive and successful.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Help] How the Brain Processes Different Types of Content [Infographic]
    Check out the full infographic below for helpful takeaways about how to tailor your content strategy according to how your audience interprets information. Sometimes, the movie adaptation of a book is better than the book itself. The reason? And some of their insights may surprise you. Content Marketing Daily IGSS
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Help] Marketing Automation: It’s Time You Got On Board
    These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability […]. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Content Marketing
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Help] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Harlow, Indiana, and Reese have also worked with Clorox to raise awareness about Parvovirus, a potentially fatal virus for dogs, and Petfinder, to help shelter dogs find homes. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. Maybe. Absolutely I did.
  • OPENTOPIC  |  SUNDAY, DECEMBER 4, 2016
    [Help] Tackling predictive uncertainty with Monte Carlo statistical analysis
    Statistical models have great value when they help you to reduce that uncertainty to the point where you feel comfortable enough to take calculated risks based on likely future outcomes. Predictive uncertainty permeates most decision scenarios. Read the article WHO SHOULD BE TIME’S PERSON OF THE YEAR FOR 2016? Brands & Marketers
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Help] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    This will help you accomplish a few things. This will help your SEO strategy , too. 2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Marketing SEO
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Help] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    In fact, their strong content platform has helped the company grow from a start-up in 2006 to its current valuation of over $2 billion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • LEADERSHIP  |  FRIDAY, DECEMBER 2, 2016
    [Help] 10 Productivity Hacks to Transform Any Business Meeting
    We can’t get rid of meetings altogether, but there are some tips and tricks out there to help you cut out the biggest time-wasting culprits! Silver Door  has put together a handy infographic listing 10 essential productivity hacks to help you transform your business meetings. want to talk about wasteful meetings.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Help] How a Content Operation Benefits Front-Line Marketers
    Before talking about how the content operation helps front-line marketers, let’s talk about what we want to spend our time doing and the roadblocks preventing us from doing so. As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Sounds great, right? This is a gigantic burden.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Help] Automated Behavioral Segmentation: Personalized in Real Time
    By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Automate Your Marketing with ActiveDEMAND!
  • BIZIBLE  |  FRIDAY, DECEMBER 2, 2016
    [Help] Hear What Matt Heinz Has To Say About Attribution [VIDEO]
    We'll attach technical data about this session to help us figure out the issue. If you don't quite feel ready for that yet, take a look at the content below and figure out if attribution is something that can help you drive more revenue for your organization. Here it is: 14:02. 14:02. Speed. Quality. 1080p. About Wistia. Cancel Send.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Help] 7 Holiday Fundraising Tips for Non-Profits
    Ask the people you help to share their story. Focus on one or two stories, and try a different call-to-call to action like “Hear From Others You Can Help.” At the beginning of the New Year, send an email that showcases how many people your organization helped.
. Here are seven tips for last-minute fundraising.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Help] 3 Ways to Optimize Customer Experience Via Email
    While marketers are continually working to define channel effectiveness, the “always-faithful” email channel demonstrates clear value as a helpful way to initiate, maintain, and improve customer relationships. Help your customers apply themselves. The CX quest is on. Present personalized value. Simplifying the Situation.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Help] How to Automate Your Account-Based Marketing Strategy
    Let’s break down the typical process for building and managing an ABM audience to see where sophisticated marketing automation platforms help deliver on your strategy while reducing the amount of manual work. Author: Patrick Groover Marketers are always looking for the next best thing. Audience Management for  Account-Based Marketing .
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Help] How to Build a Memorable Personal Brand on Twitter
    Grouping my audience into categories, I see what’s happening across the world quickly and seek opportunities to help and respond,” says Mark Schaefer. Mentionmapp helps me decide whom to follow and the conversations I need to be part of,” says Burgess. Tweet helpful, insightful content and you’ll grow your reputation. Repeat.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Help] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. 1. Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers  – and is something that should be key to your 2017 marketing plan.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Help] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Predictive analytics is great for ABM because it helps marketing and sales teams know where an account is in the buying journey and how likely they are to purchase your product. Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Help] 31 Influencers to Follow in 2017: A Social Countdown
    So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Have someone you hope to see on the list?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Help] 5 Types of SEO Audits for B2B Organizations
    The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. Screaming All of the resources above help audit the effectiveness of these initiatives as well as the link building successes of competitors, direct and indirect. How do you do this?
  • VIDYARD  |  THURSDAY, DECEMBER 1, 2016
    [Help] Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns
    Because they already have the creative to help drive your campaign. How to use this for your own videos: Once you’ve found your story (see above), bring this character into the equation as early as possible so their story can help guide the ebbs and flows of the narrative. We all hear the same buzzwords in every meeting we sit down in.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Help] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Knowing how your customers read your messages helps you create emails that perform best. Similar to knowing which devices your readers use, information about their preferred browsers helps you test your emails to make sure they look and perform the way you intended them to. Device statistics. Browser statistics. All rights reserved.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Help] Are you ignoring your website’s best customers?
    Would you like to know the single behavior they exhibit on your website that helps you identify those people? What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there are people who are anywhere from 43% to 600% more likely to convert on your site? They search.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Help] The Qualities of a Good Salesperson
    Helpful Instead of Pushy. Helpfulness does. You need to believe that your products have features that will help the customer. Then, you can provide insight that will help the customer make a decision. If you work in sales, you want to be the best salesperson possible. Pushiness doesn’t sell, though. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Help] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Ruth Carter’s experience in creating content while working as a lawyer has provided her with the skills and knowledge necessary to share insightful information to help you stay on a safe path while keeping your materials profitable. The holiday season is in full swing. Why paying for content means pop-ups, whether you like it or not.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Help] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    We know when a person wants to help us, and they’re not trying to push an agenda or manipulate us to action. You’re doing something that helps and may make a difference. When you think about your buyer’s journey, consider being sincere about helping them. To help meet the needs and be helpful to guests.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Help] Case Study: Using influencers to quickly build an audience for your content
    Talking with friends and a career coach helped Shawn get clear about his strengths. My free book helped me land a spot as a guest on a podcast. All of this opportunity came about because I was genuinely helping people. Twellow is a very useful site that can help you build your audience in several ways. By Mark Schaefer.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Help] Journey Mapping: What Paths do Staffing Customers Take?
    As I mentioned in my last post on customer experience , the mapping process can help you: guide customers properly (i.e., This earlier Shareworthy Service post on customer feedback will help you create a survey that delivers the insights you need for journey mapping. Including varying perspectives will help ensure accuracy.
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Help] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    While she was creative in her own right, working in a functioning studio on commercial projects helped to hone her creative skillset into a marketable product. Happy reading! ” Her influence in New York City is everywhere – from restaurants and subways to nearly every corner bodega in Manhattan. ” Her senior project? Creativity
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Help] Mapping a #GivingTuesday Follow-up Plan
    Share some details about what was achieved that day: how much was donated, where that money is going and whom it will help. Giving Tuesday is one of the biggest donation days of the year. Once it's over, don't let its impact fade away. Donating is a strong expression of interest. This is not a campaign asking for more money. Too soon. Refine.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Help] 51 Essential Email Marketing Tips to Help Marketing Automation
    The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Help] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    Our mission is to help our clients thrive through building great work places. We work with all these companies around the country, and by working with them and supporting companies in all 50 states, we’re able to bring in the best practices that we see, the trends we see from around the country, to help support our clients.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Help] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    Well, there are many reasons, but with the help of my aforementioned colleague , we identified five of the more important ones. But SSL helps to prevent these “man-in-the-middle” attacks -- “ a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party ” -- and keeps user information secure.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Help] MQL to SQL: The Qualification Process [Infographic]
    The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in. For example, […].
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Help] How to Fix Your Agency's Low Morale Problem
    If you're great at operations but struggle at people-related nuances, get help. How might you ask current and future team members to help you fill those gaps? 3) Help your middle managers upgrade their management skills. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? What's working?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Help] 3 Insights to Help Build Your Unified Customer Database
    The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. 1. So agile is helpful but not a magic bullet.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    What resources would help you with your job search? If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. Booth displays?
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    Knowing the marketing channels and activities most used in industries such as technology and consumer goods can help marketers think about how they balance marketing efforts at their own organizations. How The Marketing Channel Data Is Generated. In our survey, marketers selected every marketing channel they used and indicated their industry.
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