• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Study: How Much of Your Content Marketing Is Effective?
    on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Help] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. brands.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Help] How to Build a Great Newsletter
    IFTTT helps connect MailChimp to other channels, such as Google Drive, Gmail, and Slack.) “It’s a great tool to start with because you send test campaigns and see the clicks.”. MailChimp, for example, offers A/B testing , which helps you improve open rates by sending different variations of your newsletter to designated groups of subscribers.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Help] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. You want to accurately connect marketing to revenue. Organic. Social.
  • LEANDATA  |  FRIDAY, AUGUST 26, 2016
    [Help] Better Salesforce Reports with Cross Filters
    That helps him make good strategic decisions as we define our new priorities going forward over the next three months. It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Help] Crafting the Perfect Social Posts – Part 2
    Here are some quick tips to help you get snapping in style. If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Let’s see what they recommend. Facebook. Here’s how to get the most out of Facebook. Twitter. Pinterest.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Help] Your Content Pros' Guide to Crafting the Optimal Experience
    His experience of walking a mile in a customer’s shoes combined with advanced education in customer research has helped him identify three key values and their unique way to drive conversions. One of the most important reasons Uberflip exists is to help solve a huge perception problem when it comes to content marketing.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Help] Digital transformation at the AARP, from old to new
    These different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. Different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. 2.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Help] 6 important data points to record on your customers
    If the information helps them get a better, more personalized experience, people are more willing to provide it. Transactional data will also help you see what products and services aren’t resonating with your audience, so you can change focus as necessary. Customer data is one of the most important parts of your business success.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Help] What Are the Two Types of Seasonal Marketing?
    Whether you’re taking the short-term or long-term campaign approach, this eBook will help you out tremendously. Good marketers know that customers respond best to brands that reach out to them in a meaningful way. These examples will deal with sports season and holiday season, which each have a certain inherent culture. In the U.S.,
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Help] 5 Things Marketers Can Learn From Man’s Best Friend
    Look at past program results to help you optimize a similar campaign, rather than blindly deciding what will make a large impact on the success of your organization. Author: Katie Pope Happy National Dog Day! Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Here’s their take on it: 1.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 26, 2016
    [Help] What Is an ROI Calculator?
    No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. Online calculators have grown up. ROI (return on investment) calculators are becoming especially powerful tools for marketers today.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Help] 5 Content Marketing Lessons from David Ogilvy
    great type of content to create is a case study; also, this type of content helps you listen to customers and understand the language used to describe their problems. It’s helpful to look at what other brands and people are doing to find inspiration. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. Find out.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Help] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    But how can you build these initial links to help boost your content into the top 10 if no one knows who you are? For example, check out the site below created by Dr. Mark Gellis and hosted by Kettering University : This page perhaps looks a little old fashioned, but it’s chock-full of helpful links and is actively updated. site:*.edu
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Help] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    This is what allows you to remain agile , helping new employees to immediately understand what the agency stands for, how people interact internally and with clients, and what the ultimate goal they are working toward is. How to Grow and Still Keep Your Agency Agile. Learn to Work Collaboratively. Remain Transparen t. Define Your Culture.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Help] ABM Vendor Guide: Differentiators for Result Analysis
    This is certainly helpful but you'll want to see reports that combine data from all messages to get a meaningful picture of your ABM program results. and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. For more information or to order, click here.
  • ANNUITAS  |  THURSDAY, AUGUST 25, 2016
    [Help] 3 Basics For Benchmarking
    Try to keep the format similar throughout the survey to help your audience feel comfortable and to ensure ease of use. Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. 2.Keep it simple-. 3.Consistency is key-.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Help] What We Learned By Filming Our First B2B Case Study Video
    After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. Hopefully, it will help you in creating your very own video case study. At Bizible, we realize that customers are our best salespeople.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Help] Marketing Guru Covers: What to Post on Social Media
    See how Lead Liaison’s software helps you manage and track your social media efforts here. It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. Use Images. Visual content is all the rage right now. Use Videos. What to Avoid.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Help] Influencers’ Most-Loved Social Platform
    This will help you be one step ahead of building a successful social influencer program. What the research should do is help you understand influencers better and give you confidence that launching programs on Facebook is going to give you a good chance of a successful campaign. The Most Loved Platform Is…. The driving reason?
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Help] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Contact us today to learn more on how we can help. Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Help] Build a Better Lead Generation Website: Balancing Design and Functionality
    How Hinge Can Help: Your B2B website can be one of your firm’s greatest marketing assets. Our  High Performance Website Program helps firms like yours drive online engagement and leads through valuable content. When the time comes to overhaul your website, it’s important to consider what you want out of it. Content. Offers.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Help] A Rosetta Stone of marketing technology terminology
    love stuff like this, because it illuminates the challenges we’re wrestling with in marketing technology management — and nomenclature is no small one — but also helps improve the situation by revealing some measure of order below the chaos. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms! Marketing Dat
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Help] 5 Things to Pay Attention to in a B2B Competitive Analysis
    They help to identify weaknesses as well as highlight where you’re having success against your competitors. This is great to get a high level view of the competitor’s social media presence; it also helps to determine how influential/respected a competitor is in the industry. So much information, so little time, amiright?
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Help] Are your marketing personas your sales market segments?
    Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Marketing is supposed to lead to sales, right? Today, I want to talk about something similar. All marketers worth their salt have created a set of personas. Personas give your writers a specific person to write for.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Help] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    With the help of Massively Open Online Courses (MOOCs), marketers can earn technical certifications through reputable institutions and instructors. Luckily, there are many inexpensive resources and role-specific certifications to help you meet these demands and grow your skillsets. Jack of All Trades: Growing Emphasis on Hybrid Skills.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Help] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    The post A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy appeared first on Kapost Content Marketing Blog. Agile Marketing and millennials have a lot more in common than you might think. If you’re ready to optimize your marketing org, we have some nuggets of wisdom to share. Here’s Priorities.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Help] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    To help you navigate this change, we put together everything you need to know below, from what the update entails to how to prepare accordingly. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. For many businesses, the announcement carries major implications. Source: Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Help] Why it’s a very good sign that people don’t read your content
    Second, they want to help people. There aren’t many ways we can help the world every day, but we might impact a thought, create a smile, or inspire somebody with the content we share. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. know how to read.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Help] What Personality Assessments Reveal About Your Customers
    Personality assessments also help people self-identify. My quiz result was “Content King/Queen,” and the summary included this statement that made me proud to be the queen: “Your wordsmithing skills always have your team in awe (and asking you for help with their writing).” Personality assessments are fun. Where should you live? Color?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Help] 10 Groups to Join on LinkedIn if You’re in Marketing
    This group wants to help you fix that. With techniques, strategies, and tactics to help sales and marketing work better together, this group is a place where you can find resources on bridging that all-too-common gap. clean, fresh, and navigable site can help you attract people to your website and content, and keep them there!
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Help] Why Empathy Is the Key to Being More Creative
    Centered around asking the right questions prior to writing the initial brief, the three-pronged process aims to help the agency develop a deep understanding of what a client wants to solve for or accomplish. Can someone help me work through that?', Not all creative insights are useful. Applied Empathy. Where do they go out for fun?
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Help] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    This guide focuses on developing a budget that will help your company address the disruptive marketing challenges that are coming in 2017”, said KEO Marketing CEO/President Sheila Kloefkorn. “It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Help] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    Rite-Hite’s Zoneworks division used an AR experience to help field reps show industrial facilities managers what potential installations of fabric curtain walls would look like in their warehouse or plant. Need help incorporating VR or AR into your marketing plan? Drop us a line and we’ll help you figure it out. In the Field.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Help] How giving useful ideas and secrets builds trust
    talked about freely sharing ideas and helping people. They focus on helping their customers having a great experience at every step of their journey. The driver and crew in this metaphor can be seen as your thought leadership, your ideas and ultimately how well you help your customers that set you apart from others.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 5 Lessons Brands Can Learn From Gawker
    But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate yet still visited every day. 1. What I believe helped stop the bleeding was a brutally transparent post that revealed every conversation going on behind the scenes. Nurture talent.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 3 Essential Marketing Skills that Drive Growth in Professional Services
    The rules of search have evolved over the years, and the SEO techniques marketing professionals used a few years ago can end up hurting more than helping in today’s environment. Because blogging helps your firm in so many different ways, it is considered one of the most efficient digital marketing strategies. It’s not always obvious.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 24, 2016
    [Help] What a Buyer Wants: Personalized Advice, Business Value and ROI
    Instead, you need interactive content can help, providing buyers with personalized content, assessments and analysis based on a quick discovery and self-directed journey. From these results, one can see that one-size-fits-all white papers, the crack cocaine of content marketing, don’t cut it any more. What can you do for me?
  • LEANDATA  |  WEDNESDAY, AUGUST 24, 2016
    [Help] When There’s Too Much in the Tool Box
    Help us identify what are the hottest tech tools. It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. So many tools on the digital shelves, though, is having the opposite effect on the lives of sales ops specialists.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Help] American Recruiters Strives to Be Better With New Custom Website
    American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. Looking for a website that is designed to inform, convince and help out new prospects? Look no further than American Recruiters’ new website.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 8 Tips for Creating an Email Newsletter Your Subscribers Will Love
    Email newsletters can help you connect with your customers. business2community.com – Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Today’s consumers are highly. Brands & Marketers
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Resource Guide is a collection of things that help people achieve results. What resources could you recommend to a potential customer that would help them to achieve better results? 5) The Checklist. Is there a particular subject that you could help you audience understand more clearly with a Workbook? 7) The Secret. Conclusion.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Help] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    Plus using in-video CTAs, forms, and other events to help viewers move easily from one video to other content. If you’re reading this post, you’re probably already using video. We’d even bet on it. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing. But it is just the start.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Help] Semi-Homemade Interactive Experiences
    Hopefully this has helped open your eyes to the wide world of possibilities with our Quick Starts. I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ The premise of this show is basically customizing pre-made mixes or foods to be something that’s kind of homemade, but also kind of not. Want to make it even more your own?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Help] How to select the perfect B2B data vendor
    Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Let’s look at this process in detail. The data product.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    By understanding your goals from the start, you can ensure that everything in your cross-sell and upsell strategy is aligned to help you achieve them. And for your own campaigns, you can build smart lists that will help you deploy very targeted cross-sell and upsell campaigns to your customer segments. 6. Design Start With Your Goals.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Help] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    This constraint helps command the immediate attention of an audience, while forcing brands to master the art of succinct, interesting content. Analyzing these numbers will help you decide which types of content perform best, and how many Snaps you should be publishing in your Stories to best connect with your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Help] A reasonable plan to scale content marketing efforts
    So, selfishly, to help myself I’ve done a little research and created a plan to help me scale content marketing initiatives. Hopefully, it helps you too. The tools we use to help us automate content distribution and help us scale content marketing efforts are (in no particular order): Sprout Social. Repeat.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 3 Ways to Boost Your Sales With an ROI Calculator
    Help Customers Calculate the Value of Your Solution. Be the Helpful Expert – Not the Salesperson. Be a helpful expert. Help the customer make the right decision for them , even if that means they buy from someone else. An ROI calculator paints your company as a helpful expert. You are a helpful resource. 3.
  • ACT-ON  |  WEDNESDAY, AUGUST 24, 2016
    [Help] What You Need to Know About Email Feedback Loops
    This service offering is a great tool to help maintain proper list hygiene. Suppressing these recipients will not only help with your engagement, but also give you better insight into the success of your campaigns. Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. requirements.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Help] 5 Ways to Control Your Email Addiction [Infographic]
    This infographic below from Headway Capital has some helpful tips. If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding.
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Help] Once Upon a Time: How to Boost Your Selling Through Storytelling
    And if you’re a startup or early-stage company with a relatively unknown brand, storytelling helps prospects mitigate their sense of risk in decision making when buying from an unknown entity. When I’m trying to connect with a prospect and create a memorable message, I draw upon these various frames to help make a point.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Help] Aaron Eastlack Makes Great Music – and Love Connections
    Through the years, playing bass guitar has given me opportunities that I would otherwise not have had. I’ve met some great folks who have mentored me and helped me grow as a musician and individual. I’ve even traveled with my bass on mission trips and to youth camps, to provide entertainment and mentoring. Computer nerds.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Help] How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner
    Shortening your links can help you do more than save character space in your posts. Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 23, 2016
    [Help] Data’s Role in Predictive Analytics Marketing
    Data fuels predictive marketing, a strategy that helps in […]. Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Help] 5 Key Tips for Driving Attendance at Field Events
    Not everything has to fit on an email – a more detailed agenda or speaker info is great landing page fodder and could help you close the deal. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Sell the event, not the product. No-one cares. Sell the venue.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Help] Protected: Ford Warriors in Pink Launches Initiative to Help Bring More Good Days to Those Living with Breast Cancer – Partners with Meal Train and Lyft
    This post, Protected: Ford Warriors in Pink Launches Initiative to Help Bring More Good Days to Those Living with Breast Cancer – Partners with Meal Train and Lyft , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! This content is password protected.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Help] Top Three Common Product Demo Mistakes
    Her interest is 1) how does this product help me do my job, 2) what new or existing features are there to make my job easier and 3) can you teach me tricks to be more effective in using your product. When I was in PR,  I helped several start ups pitch, prepare and demo at a conference known as DEMO.  One Size Fits All. Practice.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Help] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    Specific webinars can even help keep your existing customers happy and engaged by helping them get acquainted with new products or features. Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? like the pants I’m wearing today, so I’ll be honest with you. Educational Webinars.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Help] One Third of CMOs Not Integrating Within Digital Channels
    The fact of the matter is the technology you use should provide, not some, but all of the following: Robust third-party data to help you know your customers across every channel. If only there were some kind of guide to help CMOs wade through all the noise. How much growth? year-over-year increase in annual revenue. From Within.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Help] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. On the other hand, many B2B brands still struggle to engage their audience on the platform. HootSuite.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Help] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Hint: start talking to your advocates!)
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Help] Use Marketing Automation The Right Way
    This means sales understanding they no longer control the sale and rather than trying to qualify and sale continually, they would be better served by taking part in the dialogue and becoming subject matter experts so they can help educate their buyers and their market at large. mean it… this isn’t just a bunch of buzzwords. Embrace Change.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Help] The Five Best Pinterest and Instagram Marketing Tools
    As with other social networks, the right tools can help marketers use these platforms more effectively. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Help] What Does “Going Pro” Mean for Your Email Marketing?
    If you opt to DIY (“do it yourself”), VerticalResponse provides free online resources to help with your email strategy. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. On top of that, email is getting a big boost as mobile use skyrockets. billion — and 108.7
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Help] 5 Ways to Get Personal With Your Audience at Scale
    By building your programs with personalization in mind from the start, you can reduce the number of disparate activities that occur within your marketing team.  In this blog, I’ll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content: 1.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Help] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    As PPC experts in the staffing industry , we help clients match up their company needs to the PPC solution best fitted to fill these gaps. To help you jumpstart your discussions and figure out  what option you might consider, here are a few campaign ideas matched with the need it is best suited to fulfill. Strengthen your talent pool?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Help] How Is Video Content Affected By the Rise of Voice Search?
    Beyond that, video has several advantages as it relates to voice search, and certain qualities that help ensure its success in that arena. Each of these videos will speak more specifically to a question, idea, or area of interest, and strong metadescriptions, titling, and keyword targeting will help these videos find their audiences.
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Help] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    Infer helps us minimize false positives and tell us for each lead if it’s a company that matches our ideal customer profile. Infer will help us get really good at identifying our target accounts, and help sales reps feel comfortable making those calls. What drove you to add predictive scoring to the mix?
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Help] Why Product Marketing is Essential to Your B2B Organization
    Hiring a good product marketer would help the company in many ways, for example: Ensure product-market fit, including a stronger understanding of customer problems. Help the company understand competitors, alternatives, and validate competitive advantages. Hopefully you find it helpful in making the most of your product marketing role.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Help] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Linkdex also maintains a unique author database combined with reporting and productivity tools, helping marketers earn the most value out of their content marketing efforts. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Help] How to be a marketing maverick in an old-fashioned industry
    But it’s precisely this appetite for mischief and disruption that helps me inject fresh perspectives in the industry. We’re helping it to shrug off the stuffy, boring, “old boys’ network” image, and capture the imagination of a brand new generation. By Elaine Ball, {grow} community member. Oh yeah, I saw that eye roll.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Help] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    Storytellers can help bring a conceptual design to life with words. It sounds like a strange thing to do, given we’re a tech company, but it really does help to put that one key image and statement for a project in a single graphic. The internet can help you discover those people and develop a real audience for what you do.
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Help] How to Build the Business Case for Purchasing Marketing Technology
    Helping your management team come to an agreement on moving forward (or not). Thinking through the steps involved in making a strong business case will help you think through your own decision process. It can be helpful, here, to provide an implementation timeline. Change is hard. Go rogue, or achieve consensus. Cost savings.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Help] Does Your Nonprofit Need Marketing Automation?
    If you want to improve the efficiency and automate your lead nurturing campaigns , marketing automation can help with that. Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. It may well for your organization. But not every organization's marketing team is ready for automation. Tweak. Refine.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Help] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Try launching three or four campaigns and offers to test your offer relevance and help identify and establish the messages that most resonate with your targets. And once your client has committed, you as their agency can help boost leads at the event. First, nail the basics. Do you deeply understand your buyer personas ? AdWords.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Help] 9 Reasons Why Your New Business Program Is Failing
    But when no one is held accountable for new business and everyone is expected to just help out when they can, it will never really get done right. This will help you organize your thoughts and distill your presentation into a more digestible chunk of information. A whopping 66% of agencies have no plan in place to develop new business.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Help] Personas: The Key to Knowing Your Audience – This Week in Creating Your Unfair Advantag
    Helping you narrow in on and visualize your target audience, each persona should reflect the challenges, goals, and pain points of one of your demographic areas. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Help] The Importance of Adding Location Specific Pages for Local SEO
    Here’s why: When optimizing a page for search engines, several items must be modified to help search engines understand what the page is about. This helps to reinforce the overall theme of the page. When a search engine crawls a page, it’s looking for a very strong overall theme. On-Page SEO Items to Consider.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Help] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    And brand love can help increase sales.” Moms and dads are the gatekeepers of the weekly shop,” Hepburn said. “If we can give them more information that helps them make informed decisions, it will help them during their purchase.” The video was set to the title song proudly sung in seven languages.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Help] Lessons from Mom & Dad
    This bit of counter-intuitive advice has helped our clients make a lot of placements. It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. As a kid growing up, dinner conversations were always about business. And as it turns out, a few of those lessons stuck. Short on candidates?
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Help] Finding Experts Using 5 Visibility Techniques
    For that kind of make-or-break professional help, most buyers want to have a recognized expert in their corner. And with recognized expertise in the house, you’ve got a rock-solid differentiator that will help set your firm apart from all runners-up. But how do today’s buyers go about finding experts? Recent research holds the answers.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Help] 3 Tips for Mastering Inbound Marketing
    Below are 3 tips that will help you stay connected with the people you are trying to reach. It helps to create a list of personality traits of the person you are trying to reach. Giving current clients surveys is an excellent way to collect information that can help you build accurate, research-based personas. Wrong!  00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Help] How to gain a competitive advantage through your content
    Something of value that helps them perform their jobs more efficiently. We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. Then the process would reverse itself.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Help] The Value of Staying Focused on Your Audience
    Expectations are rising every day for interesting, helpful, and personalized content. Its purpose is to help marketers to set goals and document their strategy specifically in terms of audience. Engaging your audience is, effectively, the point of marketing. Nonetheless, getting people to buy what you want them to buy (i.e., Blog Fee
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Help] Where Is Your Firm in the Content Marketing Life Cycle?
    Wherever you are in the content marketing life cycle, Haley Marketing Group can help you maximize the potential of your content marketing program. You’ve been hearing the term “content marketing” a lot for the past few years. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? Young – 27%.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Help] The Making of Vidyard’s New Website Product Tour Videos
    We needed to create a video tour that could help website visitors quickly and easily understand our newly reimagined, complex product: The Video Intelligence Platform. The actor’s language gave a human element to the product, helping viewers understand the benefit of the engagement graphs in terms they could relate to. Pre-Production.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Help] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    Technology is helping to bridge the gap from strategic vision to execution and success. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. Enter Data Management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Help] The reality of online influence and the only thing that matters
    In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title. Build a helpful personal network. Nobody is going to hold your hand and help you up that ladder any more. I used to be a big shot. The frenzy was over. No emails. No calls. True story.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Help] From Branding to Demand Generation
    What’s next for First Rate’s Marketing Efforts? “We’re still trying to figure it out,” said Traxler. “We see the success and the failures and we’re always reimagining and recreating the way that we’re doing things to keep it innovative and entertaining and help continue our marketing strategy. Content Strategy
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Help] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.
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