• PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] What You Probably Didn’t Know About Editors
    One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. 'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. And that made me happy. Today they are more needed than ever.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Generous Giving on the Green at the Fathom Education Golf Outing
    The team has committed to its giving culture with the belief that the foundation of its work is to help others – because it’s the right thing to do. Helping Children across the World. 'Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Pasta Co. The Champions.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 8 Tips to Cultivating a Successful API Program
    Events such as internal hackathons and API “kitchens” can help your internal developers buy into the program. Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. For external developers, trust is key.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 5 Tips in Building a Great Website in BtoB Marketing
    hope those five recommendations helped. 'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. That’s why your website matters more than ever. This is a big mistake. Have one main offering.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    If you found this deck helpful, please share it. 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] How to Avoid Customer Service Disasters
    Use an IVR and Call Management Using an IVR and Call Management platform can help you avoid some of these common customer service nightmare scenarios. The good news is that there are Cloud-based solutions out there that can be quickly implemented and used with your current phone systems to help avoid customer service disasters.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. The sales team gets anxious.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Blogging Tips: Unique Ideas to Boost Your Blog
    If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Try out some of these strategies and see if any of them can help you gain more readers! 'I feel like we hear a lot of the same blogging tips over and over again. This will boost your credibility.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    If you’re like most businesses, you could use a little help to get ahead and to prepare for the future. 'Yesterday, our author Tim Peter  presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to keep up?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 4 SEO Link-Building Changes You Need to Know
    Finding just a handful of blogs to help you break down the details into actionable steps can be incredibly helpful. 'Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered. It’s not likely.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 2 Steps to Develop Your Social Recruitment Strategy
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 65 Experts Chime In On How To Stay Motivated To Write
    ” I had an advance copy and was really blown away by the inspiring insights and helpful advice. My objectives was simple: to help people and contribute to the online conversations happening in marketing. So I think about that one person and hope my message reaches them and helps them. And then simply answer them !
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    We wanted to help companies get off of the sidelines and into the game. We decided to meet that challenge and build a single, integrated marketing platform to help companies grow. Along the way, we''ve had more ideas on how to improve the platform to help our customers get more growth. There were many. They were your ideas.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Editors, Here Are 4 InDesign Secrets You Need to know
    The Fix: unless you know where to locate the missing image, you’ll need to reach out to your designer to help resolve this problem. 'In InDesign and in many of the Adobe Creative Suite programs, there are always multiple ways to achieve the same goal. ve picked a handful of the requests I often hear from people working within files.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    Instead of outspending, companies can "out-think, out-tech and out-help". 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body''s chemical reactions.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 3 Tips to Reduce the Workload on Social Media
    She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement. 'Running your social media presence is often very hectic and take up a lot of time. Sofie is Community Manager at Engagor.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Does Content Marketing Really Have a Confidence Problem?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success. But are they really? Source).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    budgets for outsourcing), that leaves time … which you equally don’t have, unless … you can get help by sourcing content creators and contributors from within your organization. Ask them to commit some time to helping the content-creation cause. Especially for businesses that have the luxury of sizable marketing teams. Cheap.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] ralph lauren for womens paul fergus
    His global appeal makes him a wonderful champion and role Christian Louboutin salemodel that can help us still spread your message that any of us ought to know ‘where to get the line’ in relation to drinking.” ” 1990s, swinging clear of Dancepop,Christian Louboutin outlet uk towards harderedged rock and rap. William G.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] How CMOs Can Make Big Data Relevant to the Sales Team
    So how can marketing departments leverage Big Data to help their organizations increase revenue? The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. Begin With a Pilot.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Top SEO Factors for Drupal in 2014
    because - as far as I know - there just aren’t that many modules or settings that can help you with it. Including keywords that are not exact or are on related topics can help your rankings. That connection helps. By the way…if this blog post is helpful, please share it to your favorite social network! :). Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] HubSpot Reveals New Tools to Accelerate Sales
    The inbound movement has helped transform the world of marketing, and we really feel like there''s a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster.". Reporting helps you understand and track your teams’ activity and the performance of their messages.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Want to grow your sales? Stop selling!
    Start helping and stop selling and watch sales grow. 'This is one of the most common advice I give to businesses. To sell more – stop selling. In fact, when I was working part time at Best Buy, I would tell customers “I’m not a salesperson, but plenty of people buy from me.” ”  Customers loved it.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    While the above metrics are helpful in determining whether or not a campaign is performing well, one glaring metric that is missing from their interface is phone calls. 'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? How is this any different from Google? Paid Search
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    few simple factors can help including the following: Appeal to people’s desire to connect with each other , not just your brand or cause. Helping, not selling , has become the mantra of content marketers far and wide. 'This blog post is off to a good start because you’re currently reading it. Shocked? Why Do People Share?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Are there naked photos of you online?
    am happy to help you. Please feel free to contact me and I’ll do my best to help. 'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Marketing Your Multi-Product (or Multi-Division) Brand
    So how can you help your buyers see your company as a single, unified brand? 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. The problem is that while you clearly see how these products are connected, your customers don’t.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] What Are You Doing to Drive Opted-in Emails?
    So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. Write for people and search engines  - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] 5 Ways You Can Add Social Proof to Your Landing Pages
    Trust seals are symbols that help reassure site visitors that their sensitive information is secure with the company they''re giving it to. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. Would you believe me? What Is Social Proof?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Yes, predictive analytics and Big Data help when used efficiently, but the more we think we have identified patterns and start to define rules of engagement, the deeper entrenched we are in “marketing with blinkers on”. Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso. Turn Around.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] Marketers Need to Focus on the ‘Why’ not the ‘What’
    They also come to us to solve a problem and help them with their pain points. No, I don’t want to end up in Scott Stratten’s next book or presentation; my goal is to focus on the why  and achieve the goals my clients have entrusted me to help them reach. 'As marketers and content creators, we care about the awesome. Crazy, right?”.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] 10 Free Blog Post Ideas
    Illustration courtesy Flickr CC and Gabor The post 10 Free Blog Post Ideas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'I have this creative system to develop blog post ideas. Every day as I think of ideas that might make a great blog post, I dutifully record it as a headline in WordPress for later assessment.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] 10 Things B2Bs Should be Doing on Twitter
    Use a good scheduling tool to help you schedule tweets in all relevant time zones, and for goodness sakes don’t schedule five tweets at the exact same time. 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Help] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] What Marketers Lost Sight of Over the Summer
    To help us all remember some of these things, we pulled together some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the future marketers of tomorrow. While people may avoid our selling efforts, they will be attracted to our helping efforts. It’s human nature.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Help] How to Gracefully Terminate an Employee
    Taking action puts other low performers on notice, helps managers meet goals, and ensures clients get the value and care they need. This blog post has provided information designed to help our readers better understand the legal issues surrounding HR. 'This post originally appeared on the Sales section of Inbound Hub. Do : Prepare.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Creating Visual Content With Canva
    'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. But let’s face it, not all marketers have the resources or the time to create this sort of content. Starting Your Design.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 3 Ways Marketing Automation Is Good for Your Business
    Nucleus Research) Marketing Automation Helps You Keep in Touch With Your Customers Lately, all I hear is “Your customer service isn’t service unless it’s customer obsessed” and I will be one of the first to agree. We have options when it comes to keeping in touch with customers, and automation helps you use all of them. No problem.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Help] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    If what you’re doing isn’t helping you achieve your ultimate goal, it’s time to switch things up and try something new 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. However, don''t feel you have to choose one technique and stick to it. Mass email marketing. Smile and dial.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 4 Cool Employee Contests to Help Boost Sales
    We can help you do just that, and you don’t even need a marching band. We’re sharing four contests that we think will help get your employees, including sales and non-sales staff, excited about their jobs while sparking some team spirit to light up your sales scoreboard. All you need is a little healthy competition.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Calls to action in content marketing
    Let’s start with design, though, as that’s the easiest point of entry and helps set up the other aspects of solid CTA execution. It’s helpful to think of your offerings – and your CTAs – not as requests for your audience to share their email address or to pick up the phone and call you, but as requests for a bit of their attention.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Is Content Marketing A Sustainable Marketing Strategy?
    ” He believes that a successful business will always be the ones that help their audience the most and in the best and most relevant way (he used the word “teach” which is pretty awesome.). The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?”
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Why Can’t Companies Be More Like the Iroquois?
    Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars). Each tribe had its own language, customs, and culture. Caught on the Wrong Side. Why Can’t Companies Do This?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 6 Essential Social Media Lessons From Top Executives
    He’s an avid blogger who uses his posts to help populate his other social feeds. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Help] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The report is a snapshot of the seismic changes occurring in marketing as marketers change from interrupting peple with irritating messages to attracting them with helpful content. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Three implications for Big Data and your marketing department
    We need the story to help the data go down in an understandable way. The post Three implications for Big Data and your marketing department appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We need the story to help the data go down in an understandable way. Well … maybe not our arms.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Help] How Data Science Is Transforming Sales and Marketing
    In recent years, predictive analytics techniques and technologies have helped elect presidents, discover new energy sources, score consumer credit, assess health care risks, detect fraud – even target prospective buyers. Lots of really smart people are using sophisticated science to help us solve all kinds of tricky problems.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Need help with creating visual content, but don’t have Photoshop? 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. 1) Your Logo as Your Avatar.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Help] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    That is where executives learn the skill-sets of their employees and use their employees to help them figure out social technologies. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. The full text of our conversation can be found over at The Economist.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Help] Master 5 Copywriting Formulas to Grow Sales Online
    Luckily for writers, copywriting formulas exist that can help us create seductive and effective sales copy. Anything that helps retain important information is a good thing, and A Forest is one such device. This is a simple formula to help you remember the key components of a successful sales copy. 'Image source. 1 – 2 – 3 – 4.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Help] The Best Voicemail I Ever Received. Was Just A Voicemail
    There are even technologies that can help, like Signals , which alerts you when a prospect opens or clicks your email, helping you better understand your prospect’s level of interest and engagement. But instead, I’d rather share an easier, more efficient technique to help guide your decision. sent him another email.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Help] 11 Lesser-Known LinkedIn Features You Should Be Using
    Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. Features that will help position you as an expert in your respective area include: 1) Keywords. To read more content like this, subscribe to Insiders. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    The Shop Arbor Hills marketing campaign helped me ask lots of questions. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. Everything was being blown down. know I abhor them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Fictional representations of your ideal customers can help you nail down key details about your company’s perfect customer. Try this.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With insight that starts on the production line, Plex helps companies see and understand every aspect of their business ecosystem, enabling them to lead in an ever-changing market. 'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] 6 Tools That Make Collaboration Way Easier
    Instead, you''ve got to lean on technology to help you work better and faster with your team. To help you figure that out, we found six collaboration tools that no company should be without. 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Check ''em out!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] 3 Significant Trends Impacting Marketing Leaders Now
    The Oracle Marketing Cloud emphasizing the enablement of marketers to focus primarily on execution against these customer facing goals, rather than wading through bandwidth and budget considerations to consolidate disparate, nonintegrated systems that ultimately don't help in the grand mission to support meaningful engagement.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Diversity and Successful Brand Vision with BET CEO Debra Lee
    Simply put, said, Lee, “Adding women and people of color to your team will strengthen it and bring new, fresh ideas, and help your bottom line.” Embrace diversity to help the organization reach its full potential. A brand without vision is just a commodity,” Lee started off saying, and commodities come and go. she asked, to laughter.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Link Building Basics: Outreach
    Compiling a detailed outreach list will help keep you organized as you work through your outreach initiative. Working from this list during outreach will keep everything organized and help you track who you’ve contacted and how. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. Email address.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] In the Content Marketing Kingdom, Third-Party Experts Rule
    They, too, can help build your content kingdom.” 'This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. ” Amen, Phil.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Are You Emotionally Intelligent? 5 of the Tell-Tale Signs
    Growing a self aware team can help teammates recognize where they can work together, make feedback easier to give and receive, and help everyone have a more trusting working relationship. 'I''ve always been fascinated with the idea of emotional intelligence -- the ability to absorb emotional cues and use it to guide behavior. Busines
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    Tell us Jay, what’re some of the best ways to grow a healthy productive ecosystem of partners, and how can you help them be effective? So you’re providing expert testimony that’s coming in to help the partner along. Atri Chatterjee is Act-On’s Chief Marketing Officer. Welcome Jay, and thank you for joining us today.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] What I Learned by Monitoring Competitors in Higher Education
    Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will help you increase your market share. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time. During the peak season, we do a lot of competitor monitoring.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Help] Jazz up Your B2B Video Marketing With These B2C Lessons
    Help new customers with initial setup and issues. You could send the helpful video to new customers before they get started as a way to foster your new relationship with them and assure them you have their back. Koodo is a telecommunications company in Canada and their help videos on YouTube are especially good. 'Okay, admit it.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] 9 Magnetic Headline Formulas to Grow CTR
    These tips and tricks will help you write more enticing headlines that increase your CTR. Readers love to learn, and a headline that promises to help them polish a skill or learn something new is pretty enticing. It is an especially helpful instrument within the world of headline formation. Tell Them How To. How To __.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Experts Tell All: The 20 Laws of Sales & Marketing
    Taking time to seek out and dive into content that gets our creative juices flowing usually falls to the wayside because it doesn''t help us check off a box. Help other get inspired, too, by tweeting one of these quotes: “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”-
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Treating that 20% of your customers like VIPs will return some serious benefits; especially since, according to a super helpful infographic by FiveStars , less than 20% of new "daily deals-esque" customers are likely to come back to pay full price. This will help them understand how to react in different situations with different prospects.).
  • E-QUIP  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] How to Improve Your Firm's Project Management
    You can see the benefits firsthand and the individuals who employ those techniques can help teach them to their coworkers—thus internal best practices are typically easier to implement than those brought in from outside. 'There is probably no operational shortcoming more widespread in our industry than the need to improve project management.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Blogging vs. Journalism: Identifying the Fundamental Differences
    Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. Scope of Audience. Timing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] 3 Tips for Nurturing Prospects in Inside Sales
    Gain a sense of trust and direction with prospects so they can go to you for any questions they have when they need help. You''re not in sales to sell, but to help the customer buy. 'Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. Tell, Don’t Sell.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] New Changes Coming to Google Adwords
    This is especially helpful for advertisers currently using the click to call extensions in their ads. There are many exciting things coming from Google Adwords that will ultimately expand and broaden advertisers’ overall marketing reach, while helping you keep better track of your ad spend and conversions. All rights reserved.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Demand Generation Strategy Rules NOT to be Broken
    The research you conducted in #1 above will help you tremendously in this endeavor. 'I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Field Report: What’s Hot in Content Marketing
    Reports like these ones , and ebooks like this one can help with that struggle! Help them see your vision. Marketers are afraid of using jargon, but good jargon actually helps you sound precise. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) Get case studies.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Highlights from the Fifth Annual Sonnhalter Tool Drive Round-Up
    It was a huge success and we are very thankful for the generosity of everyone that helped! 'Thanks to all that supported Sonnhalter’s 5 th Annual Tool Drive to benefit Habitat for Humanity. We recently completed our fifth annual Sonnhalter Tool Drive to benefit Habitat for Humanity. We thought we’d share some highlights. Café, St.
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] When it Comes to Content, Honesty is the Best Policy
    Everyone in the company—including management and marketers—understands (sometimes with Jones’ help) that the magazine’s editorial does not and will not promote John Deere. 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. Image: Flickr
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] 6 Ways to Make Your Content Drive Long-Term ROI
    Here are the six qualities of content that will help to drive long-term ROI. Here are some helpful questions to ask about your niche: What topics are always relevant? Creating new content on an old page will help your content rank. This helps drive the evergreen quality of the article. 'Creating content is hard work.
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] When it Comes to Content, Honesty is the Best Trick in the Book
    Everyone in the company—including management and marketers—understands (sometimes with Jones’ help) that the magazine’s editorial does not and will not promote John Deere. 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. Image: Flickr
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] What’s Really Killing Your Online Career? Sitting all day.
    Anything movement-related to interrupt the long spells of sitting can help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Anything movement-related to interrupt the long spells of sitting can help. It’s not because they are using the wrong social media strategy. You guessed it, SITTING. swear.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Free tools like the Subject Line Checker from Litmus will help you gauge which email subject lines will be more successful. However, we all know of those companies from which we enjoy receiving emails because they give us the gift of interesting or helpful content. When building relationships, content and context are key. to about 7%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] Why Sustainable Competitive Advantage is so 1990
    So the structure they have today was built to help deliver yesterday’s business.  What role can marketing play in helping to define a new opportunity?  also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And you should keep doing them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] Find New Customers, the nice demand generation company, looks better than ever!
    Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges. 'My good friend Arthur Germain of Communication Strategy Group is one of the best in the country with words. Website redesign of Find New Customers today. Arthur made our business website look great!
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    It can also help guide marketing in the creation of campaigns that deliver more high-quality leads. 'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. And the two lead types are quite different. That’s what keyword spotting is for.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Using the phrase “on a scale from 1-10” helps you figure out how close a person is to making a decision. The decision maker’s score also helps you understand how far along you are so you can react accordingly. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] Great Blog Content: What Makes You Mad?
    hired people to help. Here’s a checklist to help you create great blog content : Shortcuts to Content. 'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. It makes them angry. Blood-boiling, foot-stamping, screaming mad!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    Particularly for technology companies, such as the Oracle Marketing Cloud, we focus not on selling technology, but the lifestyle our products help support for the marketing leader, with simplicity and organization. "Funnel that," Davis joked. “Stop creating campaigns,” Davis advised. How do you do so? Content Marketing
<< 1 2 3 ... 229 230 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...