• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] What the Plus! Google + for the Rest of Us
    'This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Help] 3 Steps to Digital Marketing Success in 2015
    People want relevant, timely and helpful information. Segmenting can help you send messages about upcoming sales on items your customers currently buy as opposed to advertising a sale to people who still aren’t aware of what your product does. Who are your top competitors? What differentiates you? How do your customers find you?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Help] How to Create Stellar Video Content for Marketing in 2015
    According to DigitalSherpa , videos help to increase people’s understanding of your product or service by up to 74%. Below is a list of everything your marketing team needs to create stellar video content in 2015 – helping you gain a competitive advantage in your industry. Video is not only growing – it’s effective. Final Cut Pro).
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Help] Three Key Metrics for Your 2015 Selling Effectiveness
    This means arming sales reps with better value-focused fuel for their customer engagements and tools to help the sales rep customize / personalize the interactions. Each decision maker also has a unique set of priority challenges they would like to address, of potential risks, and a distinct view of the value you can provide to them.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Help] What the BlackBerry Twitter debacle taught us about social media
    How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? Taking part in the process might help you alleviate some of the damage and maybe even come out with an improved brand image. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Help] 7 Tools to Get Free Publicity for Your Business
    To help, we’ve put together a list of seven free online tools that you can use to publicize your business. Help A Reporter Out (HARO). “It’s a great tool that allows experts to share their knowledge with those it might help,” he says. That’s okay. EzineArticles. Online directories. ” 4.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Help] MarTech Momentum Continues into 2015
    Box’s flexible content management solution helps users securely share and access content anywhere, with the ability to provide oversight into how content moves within their organizations. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Help] The Best Marketing Conferences Of 2015
    Gartner Digital Marketing Conference  May 5-7 in San Diego, CA is definitely targeting more senior marketers too who are looking for help in the digital marketing and technology landscape. have met so many people at this event over the years who have literally helped take my marketing career in the right direction. buying it!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Help] Why Content is Social Media Dietary Fibre
    Our job is to make sure we place great content carefully on that path, help people understand why it matters and invite them to a great conversation. 'I like to start my Monday mornings with a visit to LinkedIn. It’s a lazy sort of way to shake off the Netflix hangover and ease into the week with a nice view of what my network has been up to.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Help] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Its seamless integration guarantees a good user experience and also helps avoid the costly mistake of creating multiple websites for each device. 'Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. Omnichannel is on the Rise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Help] Why you don’t want to be Chris Brogan
    Here are a few pointers to help you settle into your own space: Block it out. Be patient and let your audience help you. The post Why you don’t want to be Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here are a few pointers to help you settle into your own space: Block it out.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Help] Marketing Moneyball: Let the Dallas Cowboys Help You Scout Hidden Prospects
    In the early 60s, Tex Schramm, the president and general manager of a brand-new football team, set … Read more › The post Marketing Moneyball: Let the Dallas Cowboys Help You Scout Hidden Prospects appeared first on Marketing Action Blog - Act-On. 'What do lead scoring and the NFL have in common? Lead Scoring
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Help] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    And these 15 tips (across all three blog posts) will help make your lead management more effective. Building clarity around the lead process helps build passion for making a difference in your organization. It creates closer ties between Marketing and Sales and helps Sales do its job better than ever before. Bonus material:  .
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Help] 7 Myths You Believe About Freelance Copywriters
    Someone with background in marketing or business can adhere to your brand standards, collaborate with other team members, and generally help you reach your goals. 'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. They Aren’t Professionals.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Help] New Marketing Automation Options for Small Business in the VEST Report
    The company also provides extensive training and support materials, including a required three hour Quickstart package to help new clients use the system effectively. 'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. You get the idea.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 23, 2015
    [Help] Your Call-to-Action: Size Matters…And so Does Color
    The smallest changes to the color and size of your CTA button can either harm or help your conversion goals. While brighter colors on smaller buttons can help them stand out, softer colors are more suited to larger buttons. 'How big is your CTA button? Is it black? White? Or perhaps a dusty lilac? How big is too big? Read More.
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [Help] Does Sharing Financial Information Improve Performance?
    It enables them to make more informed decisions about how help improve performance and profitability. It''s easy to see how OBM would help increase employee engagement, and the financial advantages of having a more engaged workforce are well demonstrated. must confess that it''s been hard for me to understand their reluctance to do so.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Help] How to Differentiate Content Curation on Social Media
    Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone. ” It may help to have a professional curator select quality content, enabling the reader to save time while receiving relevant content. Summarize the article 5.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Help] Mobile will disrupt your industry: 3 ways to protect your business
    Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. 'How important is mobile for marketing your business in 2015? That means some 4 to 4.5 Cool, right? Google gets it.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Help] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Help] Feature Friday: Choosing Your Broadcast Type
    CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Help] 5 Tips for Developing Strong Buyer Personas
    To help you create personas in  your business, let me share 5 tips for great personas. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.).
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Help] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. Sometimes, the most helpful pieces of content tell you what not to do. Mark Johnstone. Upworthy.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Help] SEO Basics + a Checklist for Content Marketers
    But that’s a mistake, because there are some simple search engine optimization best practices for content that can amplify your efforts and help your compositions achieve maximum success. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. Ryan Hanley. Keywords.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Help] The 11 Key Elements of Amazing Copywriting
    For instance, Christina says, use help instead of facilitate. 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. And I think I’m on to their secret.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Help] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Ultimately, helping people along the customer journey is the only thing marketers do!). 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Help] What Social Media Can and Can’t Do by @davekerpen
    If you’re marketing a bad service or widget, not only will social media not help you, but it will actually hurt your cause, as word will spread quickly. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. Amen, Dave.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Help] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    Petersburg Chamber of Commerca and they should be on board to help us promote it. 'Find New Customers , the most likeable company in marketing,  is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors. Sign up here right now: [link]. What do you think?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Help] Increase College Admissions with Inbound Marketing
    Not only will this help with brand awareness and provide helpful information to those looking for it, your website serves as your inbound marketing hub – many inbound marketing activities will link to and push traffic to it in order to capture lead information. This can be achieved through inbound marketing. 2) Identify Your Audience.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Help] 17 Stats You Should Know About Visual Content Marketing in 2015
    P.S. Want a few insider tips that will help you improve your inbound marketing strategy this year? 'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. year-over-year. Tweet this stat!
  • HINGE MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Help] A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond
    Insight for better budgets Last year, the Association for Accounting Marketing (AAM) and the Hinge Research Institute partnered to create a first-of-its-kind benchmarking report , helping accounting firms assemble more informed budgets. To see the actual data in print really helps you understand where your firm stands,” said Lewis.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Help] Spreading the Word
    Don’t write for your product team, don’t write to impress investors, write to help your buyers solve their problems. Your only objective is to connect with your buyers and help them. If you come across something that is of interest to you or helps you, chances are, others will find it helpful or interesting as well.
  • VIEWPOINT  |  THURSDAY, JANUARY 22, 2015
    [Help] 7 Tips to Jump Start Your Life from Todd Schnick's Live the Intrepid Life
    He’s a great guy who spends a lot of time helping others (like me, for instance)—but that’s not the only reason you should read his new book. 'Todd Schnick is a stellar individual. Live the Intrepid Life is well worth your read simply because it is in and of itself a very good book. We all have shortcomings. We all need to feel appreciated.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Help] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    Like with Jake from State Farm, viewers are shown that if they have questions—no matter how small—a friendly, helpful representative will be by the phone ready to answer it. Rather than customers envisioning a surly rep or a complicated automated system, they envision a Jake or a Lisa, ready with a smile to help them with their issue.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Help] 8 Steps To A More Effective B2B Content Marketing Program
    While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. 'There is no escaping it. But guess what? Step 1: Write It Down. Third Party References.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Help] 3 simple tips to build good local links
    It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link. For even more testimonial opportunities, check out this helpful post from Adam Melson. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Help] Your Guide to Email Design
    To help with this process, you can send lead-encouraging welcome emails. To help you incorporate these common elements with ease, we’ve created a quick list of tools: Images. This article on creating an effective call to action can help you zero in on the right wording. How many colors should you use? Email Newsletters.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Help] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Modern marketers pride themselves on learning the latest technologies to help make them more productive. Good marketing talent can be hard to find, but having this quick list of “gotchas” handy will help you eliminate the good from the many when sorting through your next batch of resumes. resume that’s more than two pages long.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Help] What’s Your Content Cadence?
    Cadence sets the backdrop for your story; it helps the reader better visualize the sequence of events you’re laying out. He helped me make it a great post. How can I help them? How can I help them? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. He helped me make it a great post.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Help] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Some people only react when something is wrong, so for us, our job was to help people understand the data and what to do about it. LEO : Failing forward…I really like that term, especially in the context of working with your customers to help them uncover and understand their data. 'An Act-On Conversation. LEO : I agree. 80/20.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Help] 10 Incredibly Weird Mobile Apps You Can Actually Download
    Cat Paint helps you add more cat. 'From RunKeeper to Lyft to FlightTonight , there are plenty of mobile apps that are practical, functional, and just plain good ideas. There are also addictive games that, while not my cup of tea, keep millions of people transfixed on otherwise dreary commutes in and out of work. Enjoy.). 1) Cuddlr. More cat.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] The Economic Value of Your Company Brand
    It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. The brand is respected.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 5 Lead Generating B2B Website Trends
    This will help capture visitor’s attention and motivate an intended action. First, to understand how pop-ups can be employed effectively, it’s helpful to describe the do’s and don’ts. How can your firm get there? 1) Calls-to-Action (CTA). The CTAs are also bright yellow, drawing your attention to the offer.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    If math can be meaningless, today’s data-happy marketer asks, “What do we turn to if the numbers aren’t helping us?” 'Let’s talk investing. Warning: The following is in no way intended to be construed as financial advice. Please consult a licensed financial advisor for your particular needs.]. Probably not.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Blog Design Blink Test: Simple, Easy Navigation
    How Can I Help You’ page, clearly giving options for hiring or buying. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 10 Quick Competitive Advantages for Modern Marketing
    To help you not only survive, but thrive, here are 10 quick competitive advantages that help modern marketers measurably outperform their peers. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. people involved in a B2B buying decision. vs. 6.9%). Feel free to add your insights in the comments below!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    This helps you provide personalized advertisements and marketing content to visitors who have previously engaged with your business. This helps create consistency from the ad the user sees, to the landing page they are driven to, to the content they receive. This helps build your brand while improving results from display advertising.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 2015 Resolution Series: Professional Development
    Meetup is a website meant to help you meet people in your local community who share your interests, in our case digital marketing. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Right Time, Real Time Selling
    Petersburg area that helps business develop and implement demand generation programs to improve the way they get sales leads using best practices in lead generation. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 4 Ways Your Audience Can Provide Content Ideas
    Wendy Erlien is a entrepreneur, writer, and communications consultant with a passion for helping small businesses and nonprofit organizations maximize their marketing reach. 'You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? It can be tricky coming up with content ideas.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Help] The Buyer's Journey or Hide and Seek?
    The term ‘buyer’s journey’ appeared a few years back and referred to a process where buyers moved along a straight line from gathering ideas and exploration to evaluation and selection and if you helped to nudge them along, you were golden. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. It was Showtime.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] The Anatomy Of A Great SlideShare Deck
    Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. by Phil Turner Really helpful, Ann. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Negative SEO: Does It Really Exist?
    This will help you identify which links need to be removed or disavowed. 'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work? How can you protect your website from them? And, can you recover if you’re the victim of negative SEO?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads. So when you encourage referrals from existing leads, it helps you generate new ones. And popular.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Why PR Should be a Part of Your Content Marketing Strategy
    'Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. PR can help you short-term to meeting these objectives. Content marketing drives long-term thought leadership goals. Be relevant and timely on issues. The Scary Side of PR.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Event Marketing: Time to bridge the content chasm?
    We built Event Wallet to give event attendees a way to discover, collect and share content at events using their mobile device (with a little help from iBeacons) - so they can collect any content, from PDFs to audio to video, there and then and save to view and share on their desktop later. But are these events really working? Events
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Where Is Content Headed?
    Brand content will follow consumer trends to be more visual, helpful, and entertaining. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). It wants to grow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 14 Data Visualization Tools to Tell Better Stories with Numbers
    They are grouped by categories to help determine how you tell better stories with data. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. They are grouped by categories to help determine how you tell better stories with data. MAPPING.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Help] How to Create a Logo: Designers Give a Look Inside Their Process
    To tackle such a complex challenge, many brands choose to hire outside help. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. These logo design discussions can even help them think more about what differentiates themselves from their competitors.".
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Help] How to Know Which Hashtags to Use in Your Social Media Posts
    What makes Ritetag so helpful is that it grades and then color-codes hashtags for you. The other thing that makes RiteTag so helpful is that it can be used via the tool’s website or directly in your browser as an app or plugin. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. But which hashtags?
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Help] 5 SEO Writing Techniques to Consider in 2015
    It also makes you think about the messages that you want to convey in your SEO writing and helps you avoid fluff. Ideally, 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it.
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Help] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    And what could be more personal than a one-on-one phone call where a sales associate works with the prospect to help them solve their problems? 'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” Quick response. Probably not.
  • KEO MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Help] Mobile Makes Cross-Device Tracking Essential
    This is a valuable tool in tracking an individual’s preferences and interests, and helps you recognize a repeat visitor. Cross-device tracking also helps you provide a seamless, unified experience to a particular customer or prospect no matter what device they may be using at a given time.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Help] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    EIU: So all these big trends have helped to elevate marketing into a more important function than it was in the past, when it was synonymous with advertising. Marketers are going to be executing against the themes we talked about, but they’ll increasingly come to be seen as people who can help companies with their growth strategies.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Help] 8 Big Tests You Should Run in Your Email Marketing Program
    Varying the offers for different buyers not only improves the email program, but also helps focus your overall content strategy. 'What’s the last major thing you tested in your email marketing program? However, these small tests, which can provide some data, can’t compare to larger, more comprehensive email tests. Visual Style Tests. Email
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Help] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Here are some tips to help you maximize your event agendas for 2015 and beyond. It can be helpful to start with a specific theme to carry out across all event activities. It also helps support the discussions that prospective customers are having with your sales and marketing teams by demonstrating continuity.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Help] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Despite differences in age, gender, location, and practice areas, Andrew and Staci share many of the same traits, traits that helped them reach the top of their respective practice areas, where they continue to dominate the field. “Public speaking helps me be perceived as an expert,” she says. What tools do they use?
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Help] A Few Reasons Why Voice is Vital to Your Call Analytics
    While you may know what source drove the call , how long the conversation lasted, or even the caller’s location, that can only help you so much. Below are a few ways including the voice of your customers in your call analytics helps your business. This information can then be used to help plan and optimize paid search strategy.
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Help] The Future of Patient Engagement in Healthcare Marketing
    But how can you get this busy group to help you write? 'Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. Even when patients are seeking more interaction,  50%  of healthcare professionals believe their job begins and ends  during regular office visits. Optimize for mobile search.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Help] How to Influence B2B Sales Prospects (Without Annoying Them)
    But you can also use reciprocity in other ways, lending a helping hand to prospects. Link them to an article that might help their growth hacking strategy. While garnering commitment is kind of the point of sales prospecting, you can help the process along by being consistent yourself. But you don’t need to be annoying. Liking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Help] 12 Noteworthy Examples of B2B Companies on Instagram
    For this reason, I thought it would be helpful to compile a list of B2B companies managing noteworthy Instagram accounts, each utilizing the social media platform to tell their brand’s story in unique ways. Why It’s Noteworthy:   Hp’s Instagram account provides followers with the perfect balance of help and humor. Oracle.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Help] A reminder that you live in the future
    am still doing all of this ad hoc and would love your help for the perfect solution here as I have found myself stuck in spreadsheets and hand-produced invoices and all of the old world solutions that I am so against. would love any help with this you can offer, readers. 'Look around you. What I Have Learned and Use. My Box. My Phones.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Help] How to Garner Sweet Success on Instagram
    You don’t need to run a bakery to learn from her Instagram knowledge, every small business owner can benefit from these helpful tips. Here are two tools that can help you tweak your image to make it pop:   PicMonkey. Instagram has these other helpful photo tips  to help your images pop. Get a good picture. Address.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Help] How to Build Strong Brand Storytelling From the Inside Out
    This template outlines who else helps tell the story – including your executive leadership. 'January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. It’s Not You, It’s Me. That’s all well and fine, but how do we actually do that?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Help] 6 Essential Customer Experience Questions You Must Answer
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Help] Meet Your New Chief Marketing Officer, Jeff Ogden
    As I thought in the hospital, “Why depend on someone helping you? My son Kevin, who’s a student in college at SUNY New Paltz, did a kick-ass job on this video and I really appreciate his help with this. was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Help] 5 B2B Social Media Lessons Cisco Learned in 2014
    Proper social analytics methodologies can help you develop a more sound social strategy. At Cisco we’ve seen the power of challenges such as the IoT Challenge for Young Women help increase awareness for our involvement in emerging tech development. Social analytics are mission critical. Graphics and videos drive more social engagement.
  • ENGAGE  |  TUESDAY, JANUARY 20, 2015
    [Help] Stifle the Effects of Stress with These 4 Tips
    The reason for this is, you can’t help anyone else unless you’re breathing. Do whatever is helpful for you. Ask for help. Generally speaking, people love to help and to be needed. 'Stress is inevitable. Just like the “Costco clutch” and the white-shirt wreckage, there’s no escaping stress. It’s a part of life.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Help] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Melonie Dodaro explains how to find groups using keywords, “look under the hood” at group statistics to help narrow the list, determine what a “good” group is, and leave an impression by adding value. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center. Kevin J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Help] The state of the nation on SEO, content strategy and earned media
    In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. The real-time listening and having a human involved helps you see, “wow, this person just entered our funnel but you know what, they’re ready to buy now!” Lee is the go-to-guy for digital marketing trends.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Help] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships after that initial click. 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus. Go Beyond Conversions.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Help] 5 Ways to Systematize your eNewsletter Production Process
    This will help systematize your newsletter so you don’t have to “re-invent the wheel” every issue. hope this helps you produce a better eLetter more easily, with less time and effort. Do you need help with your marketing or eNewsletter production? He’s smart and creative, and I enjoy reading his news.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Help] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    'Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Help] SEO for Home Builders: How to Optimize Your New Home Communities
    and now Google can help your prospects find you). Basically, we want to help Google identify what is on our website so that they can help searchers find the correct information. And of course, we want to help Google connect home buyers with our website instead of our competition. like to think of it as the 80/20 rule.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Help] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Marketing department research helps to gather data – like the sometimes vast gulfs between potential clients’ top priorities and what a firm believes is most important to them. 'It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments.
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