• VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Help] How to Gain More Subscribers on YouTube
    Get more helpful marketing tips and advice in the weekly  VR Buzz. 'Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In © 2014, VerticalResponse Blog. All rights reserved.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Help] Content Marketer: Meet the Speechwriter
    But it sounded a bit jarring to this audience of professional speechwriters, many of whom have typically seen their jobs as being no more strategic than helping the chief executive say something intelligent and appropriate to audiences who have invited him or her to speak. Don’t feel bad. ve led the same meeting five years running.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Help] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement. 'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Help] It’s the Little Things: How HubSpot Writes Microcopy
    Or a website prompt that was particularly clever or helpful? Snippets of text like these are called microcopy, which refers to the letters, words, phrases, or sentences in a software product or on a website that help instruct and guide the user. 'Have you ever run into an error message that made you smile? Let me show you what I mean.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Help] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    Regardless of the focus of your site, increased visits and readability can help you get your site into the eyes and minds of people who can truly help it grow. 'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Help] Interesting Infographics: The Road to Success through Paid Social Amplification
    It is about “using the advanced audience targeting of social networks to improve your visibility” Why does our content need help and amplification? 'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Help] New Research Says Documenting Your Content Strategy is Critical
    On the plus side, having a documented content marketing strategy helps: among the 35% who have documented their strategy, over a third (35%) say they’re successful in tracking ROI. 'Marketers who take the time to document their content marketing strategy are more effective than those who don’t. The average is 28%. The Lesson is Clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Help] Digital marketing shifts coming out of AdTech 2014
    The post Digital marketing shifts coming out of AdTech 2014 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. He told me that there was a “distinct attitude shift about digital marketing” compared to other years and we are fortunate to have some of these observations today. Blurring lines between channels.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Help] SEO Isn’t Dead: 10 Ways to Use It for Business
    They’ll help you win, regardless of what algorithm updates Google throws at you: 1. In fact, he’s able to prove that this approach has helped him outrank some seriously high-authority blogs, including Google’s own content guidelines! 'While it may come as a surprise to some people, SEO is still alive and kicking.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 4 Attributes of Your Next Content Marketing Superstar
    superstar content marketer knows how to establish meaningful relationships with the industry's key influencers, who will share the content to help expand their reach. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We''re here to explain what RTM is and how it can help your brand be more relevant and present for your audiences 'You''ve surely heard about Oreo''s big blackout Tweet during the Super Bowl. And probably Arby''s post about Pharrell''s hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Help] What Is Content Strategy, Really?
    She needed help with content strategy. 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. Got it. Except, not really. say "not really" because content strategy is the most vexatious (I love that word) term in the marketing lexicon. That alone is enough to elicit a dozen more differing opinions.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […]. Author information. Neal Schaffer. Neal Schaffer.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    The need to track these leads back to their original marketing source is key to helping marketers and advertisers determine true ROI of every campaign. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 9 Must-Attend Retail Trade Shows for 2015
    Don’t miss out on your chance to take home orders and get leads that will help sustain your business for months and years to come!” 'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Help] WordPress.com and Search Engine Optimization
    This article helps a lot, but I write about Marketing and not sailboats. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 7 Questions to Ask Before Creating a Video Campaign
    Do you want to promote a product or service to help educate your customers? Your budget may help drive that decision. great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. First of all, you’re not alone!
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Fabtech Expo Recap
    When walking the show and helping out in various booths, I heard the question, “Where are your products made?” 'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Help] A Beginner's Guide to Retargeting Campaigns
    So marketers need to be prepared to help their buyers through that convoluted process. Depending on your buyer personas, you can also segment by interest, behaviors, age, and other demographic settings which can help you get even more targeted. But in reality, the buyer''s journey is probably not so linear. Let''s dive right in.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Should You Send Holiday Newsletters?
    Need help? Download our helpful Shortcuts to eNewsletters checklist here. 'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it. longtime reader just referred me to Airbus North America after reading my February issue. Make it personal.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Why Don’t We Market To Our Customers?
    There are several consistencies across organizations that I see and if addressed, could help organizations add significant dollars to the bottom line. This can be remedied however, given the numerous tools that are available to help with analytics for marketers today. '* This post first ran in July 2014. Lack of Data Governance.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    They are the ones to focus on, and it helps that they are joining an active, growing group. 'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Engage the Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Impostor Syndrome: How I finally learned I was smart
    The post Impostor Syndrome: How I finally learned I was smart appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. Have you experienced this? And I had it. Impostor Syndrome ruled my life.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Dealing with Difficult Co-Workers
    If you’re facing this challenge and you’ve made up your mind to take action (and become a stronger team member for the experience), here are some strategies to help you better deal with difficult co-workers. That work buddy may be able to help you find the best strategy that will work best for everyone. Are you the problem?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Lead Scoring Strategies for Agencies: Best Practices
    'How can agencies help businesses develop lead scoring strategies that get results? Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get more value out of their marketing automation and CRM systems. They also have a great logo.) Settling the Score.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    As a feature component in our multi-channel campaign, video helped to drive interest and awareness to our 5 Tenets collateral. 'You may have “met” our friend, “Modern Mark.” Video as the Star. This resulted in a 120% increase in engagement and an 85% increase in attribution to the creation of MQLs. PT/1 p.m.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 7 Critical Components of Believable Testimonial Videos
    So help your customer feel at ease by setting appropriate expectations. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive. Skip the Script.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] How to Do Competitive Analysis in a Crowded Industry
    Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share? 'For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Some Rights Reserved.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    Luckily, Bplans put together the decision tree below to help us decide. 'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You''ve been told time and time again that responding to everything is a best practice for growing your following. Social Media
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 5 Tips for Crafting Provocative E-Mails That Work!
    So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? 'D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. The first: “Are you available this week for a meeting”? Delete. Delete. Delete.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 10 Commandments of Social Media For B2B
    Utilizing an editorial calendar that has both a high level view of major events to promote for the year, as well as daily posts, helps everyone involved understand the plan for the week, month, and year. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. Social Medi
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Creating Sales Funnel Content for Manufacturing Marketing
    Give helpful overviews of the problems your products solve without overtly promoting what you sell. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. So, manufacturing marketing has changed along with its sales funnel stages. Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. The marketing department can help unify a B2B organization internally. Knowing the right questions to ask during B2B inside sales calls and internal calls can also help unify the team. Branding For Unity.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    To help you cater to mobile and tablet shoppers this season, we’ve created a few tips to make sure your business is attractive to smartphone-savvy consumers. Create blog posts that help holiday shoppers. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent. If not, you may want to consider upgrading your site.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Involving SEOs in the content creation process
    Here are the ways they can help: Offer suggestions based on past SEO performance of similar content. Typically as your competitors, these companies will have a similar target audience, and although you don’t want to simply copy their strategies, knowing what has been successful for competitors can help your own efforts. Length.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Prevent Shopping Cart Abandonment: Help Shoppers Through the Checkout Process The last thing e-commerce sites want Cyber Monday shoppers to do is load their shopping cart full of products…and then abandon the cart. For more on marketing to smartphone users specifically, this white paper is helpful.) over 2012 in 2013. million (Adobe).
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Why You Need to Adapt to Social Media Today
    But one thing I have learned is this: If you keep helping people, people connect with you day and night of every day. 'It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. I will soon turn 55. If a man my age is on social media, what is stopping you?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Last Minute Lifts – How to Increase Traffic on Black Friday
    Capturing all this information will be beneficial in helping you remarket to people. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. This preparation makes an “in the moment” response easier to execute. Set Up Triggered Campaigns.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Planning for 2015: Stop Making Stuff to Make Stuff
    If you need a tool to help plan some of that out, or some ideas for how best to address all the challenges facing you down as you go into 2015, register for a live webinar I’m leading on December 3 rd. It was built by my team here at Aberdeen, and could help you and your team organize your thinking around content for your programs.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Manufacturers: Contractors are expecting more from you. Are you delivering?
    Contractors, no matter what kind, are looking for good information, not a sales pitch, but information that can help them do their jobs. If you can do that, it will help keep you in the game. Contractors are expecting manufacturers to do more to help them compete and operate efficiently. Here are some highlights.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    We''re going to dive into three ways data visualization can help you connect with your audience, but first, let''s explore how data visualization -- where data meets design -- can transform any ordinary idea, message, or argument into one that compels your audience to take action. 'What makes a good story? The Value of Data Visualization.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Online tools can help with everything from keyword research and productivity to grammar and writer’s block. 'Image source. SEO writing tips in 2014? The answer is yes. Plan ahead. Find great keywords.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] The Content Marketing Word Of The Year?
    If you believe in your business’ mission and want to help your customers, then use whatever words you like. And I hope to help you give it them! 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping).
  • ENGAGE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] The Quiet Side of Leadership
    It helps them articulate their thoughts better. 'In the fifth grade, I used to hide in the bathroom during lunch—and eat my peanut butter and jelly sandwich, and Doritos. Occasionally, I’d lose a chip to the toilet water, but I was chubby, so it was a blessing. Leading had never quite been my thing. was never class president. Being Zen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Image Recognition technology is a goldmine for marketers
    Logo recognition—a more targeted use of image recognition technology—can help brands better understand how their products live in the world, how consumers use them, view them, integrate them into their everyday experiences. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. Sound a little far-out?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Email Metrics that Matter: Key Data for the Holiday Season
    This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. Keeping the bounces below these rates can help to ensure that your messages are being delivered successfully. Focus on email opens and clicks. Personalized, targeted messages get more results. Mobile optimization is key.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] How to Write a Cover Letter That Doesn’t Suck [Template]
    How will your prior experience help this company grow? 'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? My answer is one not many of them wanted to hear: "Sometimes." Sometimes it will be read. 1) Header.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Has technology made marketing easier and better, or just faster?
    former creative colleague of mine recently complained to me wearily over a drink that: “Technology was sold as helping us - saving time and making things more efficient and clever. 'Technology and data allow us to get our marketing right. We just need to take the time. However, this is a subject that really interests me. Take time to plan.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    It is now vital for sales and marketing to evolve each unique prospect engagement from one-way product-pitches to personalized value-focused engagements, and tools like ValueStory can help sellers and marketers do just that." According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). So what are these insights?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Help] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    Below is what we tested to help improve the quality of our form submission data -- all without adding a single form field. So we decided to run a test on the form to see if we help people better identify themselves as a partner agency from the get-go. The longer the form, the better quality the leads will be. right? The Problem.
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    You need a set of KPIs that everyone agrees is meaningful, both top-line results and metrics to help you steer the program. Keeping these key elements in mind will help you kick-off and guide your Demand Generation Strategy success. 'The time has finally come. It’s time to kick it off. Sales should be at the top of that list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Help] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We’re hopeful findings in this report helped B2B marketers better define website marketing initiatives this year and that they’re excited about the release of the 2015 update early next year. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Need help with integrating marketing channels to achieve the best ROI and lead generation campaign results? It’s free!
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Database Marketing, Going Back to Basics for the New Year, Part 2
    We’ve got services to help with that. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We’re being careful to mark these different groups so we can make big moves at once. Contacts mapped to personas in businesses NOT in target market sweet spot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Write helpful content. But you may be interested in reading something that''s helpful to you. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no!
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Help] This is the week that was: The science of Christmas charm
    ACI Worldwide came to us to help launch their new product, Universal Online Banker, which enables banks to offer a tailored approach to online banking. 'The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Opinion of the week. Enjoy.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Offer useful content: Share content that helps make the season bright. The Mall of America uses Twitter to help holiday shoppers find available parking spots with #MOAParking, a tool that Erickson and his firm suggested to the mega mall. 'Social media has been a game changer for the holiday shopping season. You do so with tact.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    This kind of targeted, “account-aware” marketing will help you close your biggest target accounts in Q1. Prior to 6Sense, Kahlow spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Perfecting the Art & Science of Engagement Marketing at Panasonic
    had the chance to chat with Stephen Yeo, Panasonic’s European Director of Marketing about how the marketing team has helped support Panasonic’s growth. 'Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. A: How do you measure your success?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. Content marketing revolves around: Help Empathy Credibility “Advertising Is the Hype, and Content Marketing Is the Help.” You Need to Earn Your Market.” General
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Search Engine Marketing is Legion
    Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting. How do I suddenly know all of this?
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Help] WTF is Content Marketing, Anyway?
    Not very helpful. 'Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Photo Image Credit: Econsultancy. In a general sense, what exactly does it mean? Ridiculous.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 6 Traits of Highly Effective Data Analysts
    Data] and the insights we gather from it helps us make more efficient, more accurate decisions.”. 'Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. Creativity. Curiosity. Web Analytics
  • ENGAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Help] What Can a Man in Just a Towel Teach you About Audience Insights?
    While data can help you optimize your current business, it’s rarely enough to be game changing. 'Years ago, while attending a meeting at a large advertising firm, I heard one of the senior executives talk about the difference between an insight and an observation. But what made him run out into the streets yelling “Eureka!”
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    And (we’re) more than happy to help. That’s probably not a real helpful data point. Get expert help if you need it because people who’ve had experience doing this have got a much broader perspective and can give you help with best practices and so on. Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Help] How Facebook changes our behavior
    The post How Facebook changes our behavior appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post How Facebook changes our behavior appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” What makes people think that Facebook is NOT the real world? Facebook changes our behavior.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Your New Go-to Guide to Content Promotion [Free Ebook]
    Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck! 2) Launch day. Lead Generation
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 8 Ways to Get More Value from Your Next Trade Show
    Here are eight tips to help you get better results from every trade show you attend: Have a purpose. As you plan for the event, consider the industry, company size, and specific professional title and role that will help your team fulfill its identified purpose. When preparing for the event, determine the goals first. Pick a target.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Help] How 4 Companies Find and Create Value from Open Data
    Pandora says that information will help bands better plan their tours and set lists. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. The business case for open data. Marketing Efficiency
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Help] 5 Tips To Drive Member Engagement
    Here are five of my takeaways from the event to help you get the most from your investment: Get stakeholder buy-in. Who could you partner with to help promote your next initiative? Content toolkits can help ensure your message remains consistent across all your channels. Big budgets aren’t everything. Create once and use again.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Help] Why Should Marketers Change To Google Tag Manager?
    GTM has a Preview Mode and will also automatically do error checking that helps with tags that aren’t properly formatted. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?” Classic To Universal Analytics Migration.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Help] 4 Creative Ways to Make Your Website More Personalized
    Marketing Qualified Lead: We''ve helped over 80 customers with fall cleanup. Find out how we can help you! This personalization to individuals and tailoring to the needs at that time in the buyer''s journey helps make your page far more relevant and more likely to generate the desired results. 1) Cater to individual personas.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Help] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. don’t care anymore, What do you think?
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Help] How to Achieve the Right Blend of Art and Science for Marketing
    It is the science side of marketing that helps you address uncertainty and ambiguity. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Help] Put a Little Personality into Selling
    Knowing the four basic personality styles in the model can help you communicate and build a relationship with your prospects, increase your sales volume and improve your velocity. Recognizing signs of impatience will help. Create a sense of urgency and help the persuader to buy, but don’t make the close too obvious.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Help] Your December Holiday Marketing Checklist
    ” Need a little extra help? 'December is right around the corner – is your marketing plan intact? Nearly one-fifth of the industry’s annual sales last year came directly from the months of November and December, according to the NRF. Week 1: Nov. 30 – Dec. Hint: make it as easy as possible! Not so much.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Help] Tips to Manage the Marketer's Personalisation Dilemma
    It’s cost effective, accurate, and it helps. 'Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. in a landing page.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Help] [TIPS] How to Recruit a Hacker for Your Company
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. 'Check the web and you’ll see a lot of people ask about hackers and how to become one. But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Social Recruiting
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Help] [Infographic] The 3 Rs of Content Marketing
    We created an infographic to help you remember and practice the 3 Rs of content marketing, check it out: View the infographic in a new window here. 'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. One way to fix this is to rewrite your content.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Help] 10 Helpful Tips for Choosing and Using Fonts
    Using different font sizes in your designs will help create hierarchy -- the order in which text is read. Increasing your letter spacing will help your type breathe, while decreasing it will tighten your type. They’ll help you create designs you can proudly share with the world -- even if you haven’t had any prior design experience.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Help] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Your company has marketing people (and a marketing agency ) who can mount a content marketing effort to help transform your lead generation efforts. Before creating any content, require your people to answer this question: “Who is this content going to help?” These three questions will have the greatest impact. All of the above?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Help] The Top 200 Content Marketing Brands And Influencers
    Which could be helpful when thinking about what events, publications and partnerships any of us might be considering. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. Twitter Handle. PageRank (Normalised). jeffbullas.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Help] 26 Ways to Promote Your Blog Post
    think it could really help you.”. It will also help your internal link profile, which is good for SEO. Be Helpful. You’ll need to really have faith in your post, but if you’re polite, brief, and helpful, and your post is good, this can work like wildfire. 'Congratulations! You’ve just published a new blog post. Fantastic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Help] Five 2015 digital marketing trends for your consideration
    Emergence of new content forms — As the web adapts and adopts to these new realities, it will drive innovations that help businesses stand out. Fighting through filters — New apps and filters are emerging to help consumers make better content choices. It is also what I love to do most … think about what’s next!
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