• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. the right outcomes and helps employees. Value-added resources help Top Performing B2B marketers rise above the. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. Campaign Management (n=263).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Help] Why marketing is more important than sales
    With the marketing tools available today that gather key insights into your clients and prospects (Such as Virally ;-)) there is so much more we can do to streamline the experience and give them the content they want and seek to help them buy and get the most from your product or service. So where does this leave sales people and departments?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Help] 5 Problems with B2B Marketing…and How to Fix Them
    It may also help to focus on the opposite, or what pains customers, as Ekaterina Walter pointed out in a  Forbes article. If B2B marketers are afraid to consider a new trend, it may help to translate it into something they’ve already been doing, and just think about how the trend updates it. It’s Not Original. Your Thoughts?
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Help] Security Breaches in Healthcare: How To Protect Patient Data
    To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare. Basic training of users upon hire and at least annually will help protect an organization. What kind of mistakes?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Help] Are You Committing Content and Social Media Sabotage?
    You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Help] B2B Marketers still struggle with lead nurturing
    So let me offer some success factors in lead nurturing, which I hope will help marketers up their nurturing game: Set up a triggered sequence of nurturing messages using a variety of media channels, with the objective of keeping in touch with inquirers until they meet your qualification criteria, and are ready to be handed to your sales team. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Help] 6Sense Finds B2B Prospects Using Web Site Activities
    'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Drive Traffic From Social Media Contests
    They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). Related Stories Video Marketing: How To Drive Traffic From YouTube The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic. Author information. Lilach Bullock.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Help] Behind the Profile: 7 Tips for Doing an Interview
    That’s where you come in as a reporter, asking questions that help your subject tell her story. The act of making a list, though, helps you develop your approach. Help people feel comfortable. Why” and “how” questions can help your story explain complex topics. Ask what happened and you get the full play-by-play.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Develop an Unforgettable Voice in Your Writing
    In this article, I''ll share seven of the techniques that helped me to develop my writing voice. Need help improving your online marketing results? read a lot, because I’m passionate about digital marketing, entrepreneurship, and helping other people succeed in their businesses. 1) Give every article a laser focus. IMPACT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Help] How to Make Your Product Look Sexy on Facebook
    The best practices are fine, but  allowing your unique personality to show through is what will really help distinguish you from the pack. The post How to Make Your Product Look Sexy on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Aaron Lee, {grow} Community Member. You can do this too!
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Help] Choosing the Right Colors for Effective Emails and Landing Pages
    Color Universal Design (CUD) is a design system originally developed in Japan that was intended to help designers take into consideration people with various types of color vision. You’ll find more guidelines and resources to help make the Internet accessible to people with disabilities on the  W3C site. Setting the Mood. Oh, Canada.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Twitter Rolls Out Tweet Performance Analytics to All Users
    Once you have them up and running, check out this article for help with analyzing their effectiveness. Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Well folks, it looks like the day has finally come. Here you go: The newly unlocked activity dashboard. Who Has Access? What Do You Get? Followers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] A Handy Little Guide to Pairing Fonts [Infographic]
    When done right, font pairings can help you capture your audience''s attention, get your readers to feel something, and reinforce your message. Bonus: Want help adding custom fonts to your computer? 'The way you pair several fonts could make or break the success of your design. Can''t someone just tell you? Why, yes, yes they can.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    The analysis of this data helps IT, security and engineering teams to understand what is actually happening in that infrastructure. 'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. How do you begin? Who are your buyers?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    The rise of clicks and calls on mobile devices is one driving factor that is causing marketers to look about them for tools that can help track that activity. Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. It’s called clickstream reporting. Prove ROI.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How can you CLOSE the Value Gap?
    They want to know exactly how you can help them solve their particular challenges, and the bottom-line impact you can deliver. The good news, a simple conversation guide can be used to guide the evolution, and immediately help you improve your value articulation and sales effectiveness – helping you to CLOSE the Value Gap.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 5 easy copywriting rules for your content strategy
    If copywriting is not your background but you need to produce it for your business, take a moment to examine what is out there to help polish and diversify your content. 'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Your tone.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 4 Things We Learned from the Ice Bucket Challenge
    Celebrity involvement can draw major media coverage, which in turn helps you spread your message. 'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives:  thousands of people  willingly  dumping ice water over their heads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Tips on Getting the C-Suite Involved in Blogging
    The key with blogging is giving people valuable info that can help them do their job. So what can we do to help get the valuable info out of the C-Suite and yet make it understandable to our target audience? 'The folks at the top got there, for the most part, because they know the industry and your customer base. Give them a deadline.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Best Career Advice We've Ever Gotten
    7) "Show your appreciation for your coworkers'' help. For example, I saw my manager do things like buy small gifts for coworkers who helped his cause. It helps build internal rapport across teams and really show my appreciation for people who go the extra mile to help me hit my goals, even if it isn''t a top priority for them.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 5 Writing Tips to Drive Your Readers to Action
    To help you learn how, though, here are 5 time-tested writing tips that help you convert your blog post traffic. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Image source.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Help] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    While such insights are helpful for planning, you don’t want to immediately stop the lower-conversion lead sources because they probably generate a lot of wins in absolute terms. 'Cohort analysis is an often-overlooked area of marketing analytics. In this post, we will talk about cohort analysis of leads. Lead to Win Velocity. Win date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Facebook Other Folder and the Strangers Who Love Me There
    please if you can any financial helps ? Helpful hint: posting to a brand’s page generally means I’m interested in hearing from that brand. As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] The Anatomy of an Optimized Blog Post [Infographic]
    When you''re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that''ll help make it successful. These links could be helpful to your readers. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. But don''t click "publish" just yet!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How To Chop Up Your Webinar Content
    'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. And she loves helping them do it. Webinars can be one of the most effective marketing tactics a marketer deploys. Before the Webinar.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Help] The ABC’s of Great Blogging: Be Original and Offer Insight
    If you’re a coach, consultant, or  service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. 2011).
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Help] Instagram Rolls out New Tools for Businesses
    This week, the image-based social site with more than 200 million users worldwide, has announced a new suite of tools and real-time campaign data “to help brands better understand the performance of their paid and organic content on Instagram.” Image courtesy of Instagram. Want more breaking news like this? Get the VR Buzz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Help] 7 Skills New Marketers Need to Succeed
    They studied the trends and crunched the numbers to help digital marketers prioritize their goals. 'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? You might be surprised by which marketing skills are worth developing.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Help] 8 Clever Ways to Triple Your Content Output (and Traffic)
    If you want a template to help you get started with SlideShare presentations, check this one out.). 'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Of course not! link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Help] No Time for Blogging? Think Again!
    Some reasons you might consider: It’ll help other marketing efforts. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now? Start by asking yourself “why should I blog now?”
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Help] Maximizing Event Effectiveness 3 Ways
    It matters, and all helps to attain your goals. Develop thought-leadership content and offer it there to help increase your visibility at the  event or drive more traffic to your session. 'Fall is on its way and that means industry events season is about to start. Why do we exhibit at these industry events? four years in a row.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Help] 20+ Metrics for Measuring B2B SEO Performance
    While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. Search Engine Optimization Fundamentals. Organic search engine traffic. SEO Trend Analysis.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Help] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The point is that retargeting helps you keep your brand, products, and services in front of an audience that has already expressed interest in your company before. Retargeting users who have visited your site but abandoned before converting helps you keep your company relevant to and in front of your prospect as they browse the web.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 26, 2014
    [Help] 5 Suggestions to Keep In Mind When Training a Teleprospecting Team
    'Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. The long and the short of it was that we helped provide a framework on how to best attack all warm and cold opportunities. Fortunately, most of the post-training feedback was in line with what we wanted to hear. They love that.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Help] 2 Simple Ways to Get Real Feedback from Employees
    Sometimes it’s a tough read, but it only helps in the long run to assist us in addressing issues. In the beginning, it might help to check in after their first month and then at the 90-day mark. This can help identify and address issues early on. There are two really simple ways you should try: Exit and stay interviews.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Help] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    The boat was wired with sensors that transmitted 26,000 data points every second “to help the team figure out how to sail faster”. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Help] 5 Ways to Create an Engaging Customer Experience
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'Last month I identified five essential customer-engaging ingredients. Author information. Joe Ruiz. Joseph Ruiz. LinkedIn |.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Help] Where do you begin in Content Marketing? Answer: Know your Buyers
    If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Help] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Help] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    You should set up a brand advocacy program that will give them ways to help you grow the brand. Don’t miss a golden opportunity for your customers to help sell your brand. 'Let’s face it, in an ideal world we’d all want our customers to love us! Why are brand advocates important? That to me is the ultimate.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Help] How to Get People to Read Your Entire Blog Post
    try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. Tie the article up with an engaging and helpful ending. Help your users understand the connection between the major points. What techniques do you use to help people read your whole article?
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Help] Breaking Silos: Help Spot Errors Before They Cause Problems
    This really helps the success of the project and cuts down on unnecessary rework because everyone involved is able to understand the problem, and I believe a problem understood is a problem half solved! Breaking down silos also helps us break out of the “waterfall" workflow. Eliminate the Silos. Understand Beyond Your Role.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Help] How to Promote Your Social Contests to Lure More Subscribers
    Zsuzsa is a co-founder of Antavo Viral Contests, a tool that helps to create sweepstakes, contests and giveaways to Facebook, mobile and web. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Help] The business case for content marketing consistency
    The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. She was such an impressive young woman.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Help] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Here are whitelisting tips to help you make it happen. You can also include reminders in your email message, but don’t ask in the preheader – save that real estate for messaging that will help get your email opened. Here’s where to find help for the many variations of Yahoo Mail: Mail app for iOS. Become a Safe Sender. Gmail.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] The New Reality for Architecture, Engineering and Construction Marketing
    It’s also helpful to develop a library of most commonly encountered objections and on-message responses that technical professional can adapt to their own style. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. Lights, camera, thought leaders.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Facebook says it found that users prefer headlines that help them decide whether they want to read the full article before they click through about 80% of the time. 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Are you surprised by either of these updates?
  • CRIMSON MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Predictive Apps Are The Future of Marketing Technology
    '“While the bulk of the billions of dollars spent so far have been in the marketing automation space… significant amounts of money are now shifting to predictive apps, which help brands understand what’s happening, and what it means for tomorrow’s mindshare and marketshare.” Source: VentureBeat.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Help] Why Website Optimization Trumps Search Engine Optimization
    For website optimization, buyer personas help you to. URLs - Include dash-separated keywords here to help the search engines. 'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. '  There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Help] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Help] Content vs. SEO: Which is More Important?
    Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable. When we come across a group of search results, most people have a tendency to click on a search result from a trusted brand – this increases conversion rate, click-through rate, and in turn, helps to boost organic rankings.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 25, 2014
    [Help] 5 Benefits Every B2B Data Provider Should Have
    Whether a rep needs a fresh new list to help them meet quota or a client needs a list with five pieces of criteria that are nearly impossible to find, our data providers get it done. 'If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Account management. Accuracy of the data.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] Employment: One Piece of a Disruptive Business Model
    It’s been proven to us over and over that the success we’ve seen with this company is a direct result of the people we hire to help us run it, so whenever there is a conversation about recruiting and what it means for one’s business, we strive to be part of that dialogue. The more you help the company, the more the company helps you.”.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Help] 4 Quick Fixes to Reboot Your Website
    So if your site is in need of a little refresher, we’ve got just the guy to offer tips: Alf Brand, our director of Marketing Communications and the man who helped launch our new site, has a few pieces of advice to help whip your site into shape. 'Is your website a little drab? Is its functionality not quite up to par with others?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Help] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. Walmart also has a big social media presence.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Help] The Importance of Personalization in BtoB Marketing today
    Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. 'Hey Tampa/St. Read it here.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Help] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Interactive content can help you slice and dice this information into bite-sized, consumable pieces. Or this: When you make difficult or complex ideas visual and entertaining, you help users get invested in the process. 'Author: Seth Lieberman Many marketers feel like the engine is always running. Facilitating Dialogue. This:  .
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Help] Six Great (and brief) B2B Reads for Labour Day
    Well the clever folks at Captora  have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. 'At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Help] Coming clean on Facebook reach
    But to help focus on some success themes, I’ve hand-picked four Facebook pages that are doing extremely well and enjoying an average post reach above 50 percent of their fan base. The post Coming clean on Facebook reach appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The truth about Facebook reach.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Use this free template as a guide to help you set your SMART goals. Instead of pushing your message, you can d raw people in with the amazing, helpful, relevant content in your emails. 'First-time inbound marketers: We''re so glad to have you! Common Mistakes New Inbound Marketers Make. Mistake #1: Trying to do everything at once.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Help] The 5 Step Formula for a Perfect Blog Post
    Images help determine your post’s clickableness. Has this post been helpful? Let 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Use them.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Help] Video Marketing Metrics: Get the Latest Research Report
    In the last helpful benchmark report from Demand Metric, we learned about the state of the industry overall. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI. Click to Tweet ). What else you ask?
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Help] B2B Marketing Content Must Address "Soft" Factors
    In the personas I help my clients create, a lot of research goes into what I call "orientation." Help your prospective buyers see the success, rather than avoid the failure. Stories engage intuition and help people think for themselves. " Or "we felt more comfortable with them."  
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Help] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Tools to Help You Find Out. We''ve got you covered with this post about the content analysis tools that will help you measure metrics relating to authorship, social, content, and SEO authority. That''s because "old" content ranks well in search -- and the good news it, it can help you generate more new leads without doing much work.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Help] Go Back and Read Yesterday’s Great Post
    If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below. 'Five Marketing Lessons learned from marketing Find New Customers. Since so many small and medium sized businesses do zero marketing, these insights are just what the doctor ordered for you. Love comments here.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Help] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative salesperson. Lets help Sales get the most out of consideration stage leads! Ask Questions to Identify How They Think You Can Help Them. How can inbound marketers help? Smarketing
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Help] Is Marketing Automation Right for Every Company?
    Some of those factors (as I discuss in the interview) include: • Lead Volume – the more sales leads your company generates, the greater chance that marketing automation can have a significant impact to your bottom line by helping convert more of those leads into opportunities and deals. Industry data tells us something different.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Help] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    also had responsibility for both product marketing and understanding consumer insights that could help us build products and innovate. These efforts help with converting your customers into advocates -- which can help start the process all over again with someone new. 'The role of the CMO has evolved. management
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] The Do’s and Don’ts of Lead Nurturing in Professional Services
    However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. actually happens.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Help] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    Becoming aware of your own bias can help you steer your content away from your own style and mix some of the other two in. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 2) My session at INBOUND will teach you about NLP. I’m guessing it was the first example.
  • PR MEETS MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] Top 3 Similarities and Differences Between Product Marketing and General Marketing
    While these are considerations for product marketing, the main goal is to help support the product development cycle. Product marketers help translate the “tech speak” of product management and development into clear, concise and understandable sound bites. 'Earlier this year, I shifted from general marketing into product marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] Feature Friday: Configuring a Phone Number
    CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with!
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Help] In content creation overload? Here’s what to do.
    Leveraging content you’ve already written is the key to success (and can help you keep your sanity!). 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Help] 5 Marketing Lessons Learned from marketing Find New Customers
    In fact, one of our mottos is “Always be Helping.” It also really helps to do some research, like visiting their website before you call. If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below. Stop Selling. When the World Zigs, You Zag.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Help] 32 Blog Post Ideas for Your Next Article
    Sometimes, the process can be even more fascinating or helpful than the end result. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Write the Perfect Content.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Help] The Drama-Hater's Guide to Dealing With Office Politics
    Here are some guidelines to help you out. Showing that you care about what people have to say and their quality of the work -- even if they don''t have the fanciest title -- helps set the precedent that you''re not that interested in playing political games. Maybe something about doing laundry during work time. know, I know. Business
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Help] For the NFL, a Good Problem to Have (Part 2)
    The question is who will help the League tell its story? 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . We have a responsibility and desire to tell the story of the past,” Waller told The New York Times. All these stories, indeed—thousands and thousands of them. Mencken.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Help] A Brief History of Marketing Technology (and Social Media Marketing)
    This data will help enrich your understanding of your leads and help you provide each one with the most relevant content. In this context, knowing where they are in the sales cycle will help you understand the level of nurturing they require. 'Up until the Industrial Revolution, all goods were made by hand. Source: Wikipedia).
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Help] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    Odds are, your subject will be grateful for the organization help. 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. When to Use Their Voice. 1) Main ideas. 2) Signature Words or Phrases.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Help] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. The platform provides code to help you embed content on other websites and blogs, greatly increasing its exposure and reach. 'Experiencing a plateau in leads? Consider this. Tell a story. Embedding.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Help] What Do Digital CMOs Do Better?
    ” Being a digital CMO doesn’t make you a lone wolf; you need the right people around to help execute your vision. 'Marketing has been one of the most dramatically changing business functions over the past decade. This This is because the buyer has taken over, as many of you already know and hopefully accept. ” 2. They amuse.”
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 21, 2014
    [Help] eMagine Participates in the ALS Ice Bucket Challenge!
    In order to help perpetuate this movement, we had a total of 11 team members from both our Massachusetts and Florida offices participate by taking an ice water bath, all in order to help raise awareness and donations for this great cause. 'By Allie Viau  | Digital Marketing Strategist & SEO Specialist.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Help] What Are Attribution Reports? [FAQs]
    To get you up to speed, let''s take a look at what attribution reports are and in which situations they can be helpful for you. How you assign "credit" here is extremely important because that''ll help you gain a better understand of which pages or sources were used to most to drive traffic to and convert on your website.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Help] 5 Ways to Boost Inside Sales Training Reinforcement
    Here are a few ideas to help you measure their progress: 1. Role plays are daunting for new inside sales reps, and it doesn’t help that some managers strive to make the role playing process as challenging as possible. After creating the necessary legal disclaimers, call recording can be immensely helpful for inside sales reps.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Help] Why Google+ Is Even More Relevant to Content Marketers
    This helps boost your credibility and the likelihood that a user will convert on your website. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean? Well, first it means that authorship photos are not actually dead.
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