• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Help] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., By the way, I helped a company in Russia last week improve marketing and he was very impressed with my advice. bet Find New Customers could help a lot of USA based companies too. Our new video.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Help] Top Personality Traits All Managers Should Hire For
    This rep wants to learn more about everything and use that knowledge to get better at their job and helping customers. As an added bonus, the curious rep will also help you optimize your sales efforts. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Coachable.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Help] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The post How Permission Based Marketing Can Help Your Company’s Digital Efforts appeared first on Fathom. 'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Interruption marketing is present online, too. Digital Marketing
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Help] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    'At InsideView, we’re all about saving you time. T […
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] How Your Brain Processes Logos [Infographic]
    To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. 'Take a second to sit back and think about your favorite brand. Perhaps it''s a consumables brand, like Ben & Jerry''s. Now, think about that brand''s logo. branding
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Help] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. 'Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Thanks to LogoMaker for this interesting infographic. Please leave a comment below.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Help] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    While not guaranteed, this B status can help a company protect against investors eliminating such established social policies and remain independent. Incorporating social reform in their mission early on will help, since these activities must be considered strategic, as the benefits don’t become evident, financial or social, for some time.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Help] Recruitment : The Success of a Social Referral Program
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Bonus: Moz even created a preview tool to help you test out what your headline looks like in search. Not only will this help you get leads via the SlideShare itself (more on that below), but the blog post itself should have a CTA on it, too -- giving you more opportunities to convert someone into a lead. 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Help] 32 Resources to Write Great Blog Headlines
    Here are 32 resources to help you write blog headlines that will rock the web: Tips and Tricks for Writing Great Blog Headlines. Zach Bulygo will help you go down the right path by giving unbeatable reasons to help you understand the importance. 10 Questions to Help You Write Better Headlines. 'Image source. Right?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Help] The High-Payoff Referral Question No One Ever Asks — But Should
    And marketing automation, too, can help you close deals. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 People often talk about products or services, and companies they buy from.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] The Social Media Manager's Guide to Staying Organized
    Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. To help you plan your updates and coordinate social campaigns more easily, here''s a free social media publishing template.). How on earth do busy social media managers keep their ducks in a row?
  • ENGAGE  |  FRIDAY, OCTOBER 17, 2014
    [Help] Understanding Your Publisher’s Advertising Specifications
    Below is a quick explanation of a few of those technical terms and why they are important for helping ensure that your ad comes out looking beautiful on the printed page. 'You''ve invested substantial time in coming up with the perfect ad creative to represent you and your company. Right? The trim size is obvious. Non-Bleed Ads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Help] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    More importantly, we can sustain better businesses by serving our customers in helpful and supportive ways along their search and shopping journeys. Here are some helpful takeaways from the conference this week on how modern marketers can strategically manage the realities of digital disruption: 1. Content: Be real, be brief, be great.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Help] The Secret of Lead Generation For the Complex Sale — Part 1
    Joanne also knows that tools such as instant messaging, chat, and e-signatures could help them to shorten their sales cycle. He tells her, “I can help you determine the most cost-effective way to reach your goals. Joanne realizes that Raul is someone she wants by her side, helping her through the tangle of decisions.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Help] Why You Should Consider Splitting the PM Role
    One of the things I am most proud of from my time as operations manager is my role in helping prepare our younger professionals become the competent PMs they are today. 'Could your firm use a few more good project managers? It''s a tough job and the really capable ones are in short supply. Well you can. call it by a different name.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Help] Holiday Marketing Planning for Retailers [Infographic]
    '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October. SEO: Build out holiday deal pages with content. What do you highlight in your content? Free shipping.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Help] SMX East 2014: Key Takeaways & Statistics from the Show
    Spend time figuring out who your brand is, what it means, and how you can help drive that perception. The presenters offered some interesting information on how Schema markup helped improve search traffic and helped increase conversions for a number of sites. Photo courtesy of Akvile Harlow. So what were the key takeaways?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Help] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges. What helped get everyone on board the blogging train? 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Click to tweet! Click to tweet!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Help] 20 Tools for Creating and Delivering Amazing Presentations
    Often, being different is what attracts prospects, and PowToon can help you do that in your presentations. PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. The best (and easiest) way to do that? 1) Canva.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Help] Google Introduces Dynamic Remarketing Across All Verticals
    Inbound calls convert to revenue 10x more often than web form fills, so whether the user is seeing an ad on a desktop device or a mobile device, making it easy for them to call will help improve your bottom line. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Google
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Help] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    m a business professional whose focus is on helping others succeed. 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. You may have a list of questions you want to ask your prospect, and you may have a roadmap for the direction you want your conversation to go.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Help] Link Building Basics: Tracking Results
    Take inventory of your past content regularly – examine the number of backlinks and social shares to help guide future content ideation. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Site audits. Recap.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Help] The 2 Main Reasons Why People Share Content Online – Guest Post
    This sort of incentivization helps spread your content – even if you don’t satisfy their need for social currency. 'Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Let’s say you’re a site owner, and you want their content shared. Like this post? Exactly.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Help] My Top 25 Social Media for Business Quotes
    I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Quotes
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Help] Email Etiquette: Don’t Sabotage Your Career
    Good email habits can help your career. This helps you position yourself as someone who is simultaneously respectful of others’ time and also mindful of keeping them informed. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Pay attention to spelling, grammar and punctuation.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Help] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    How can I help? In that case, how can a sales rep dive down and try to understand the cause and help the buyer put it into words and into a framework? That helps us understand if this is something for right now or for three or six months from now. Janelle Johnson is Act-On’s Director of Demand Generation. What did we do wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Help] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The post Dare to Be Stupid: A lesson for B2B marketers from Weird Al appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Help] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    Our research aims to help marketers in the U.K. 'We''re excited about the recent launch of HubSpot''s first ever U.K. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. set realistic benchmarks and focus on issues where there is progress to be made.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Help] Good Idea? Tailoring Video to the Buying Journey
    without help from your sales team). 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. But it’s only as amazing as your top of funnel leads. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. Craving more good ideas?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Getting Your Customers Out of Line With a Virtual Call Center
    By integrating with CRM and help desk systems like Salesforce and Zendesk, you can provide your agents with a wealth of information about the caller. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. This means no more time wasted on rerouting calls.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Return on Sales Enablement: The Adoption Challenge
    From a recent interview with Jim Ninivaggi from SiriusDecisions, we came away with 3 potential ways you can help drive sales rep adoption and improve the return your enablement investments: What’s in it for Me – You are often frustrated by sales reps because they don’t adopt your CRM systems, new methodologies, training, tools or content.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] If You Really Want to GIVE More…
    Your customers need to see value in your products and services that help solve genuine problems for them. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] The Evolution of the Sales Role
    It became a matter of trust, of value, of helpfulness. Companies are not only relying on brand loyalty, they are working with B2B partner companies that specialize in helping businesses gain more customers and manage online presences. In the age of the tweeting refrigerator , salespeople are transitioning.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] 20 Amazing Resources to Learn Copywriting
    If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Perhaps the most helpful tool it offers is help with overcoming your fear of writing. The purpose of this class is to help you grow as a copywriter. Copyblogger.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    In one year, Wyoming Medical Center’s blog – The Pulse – has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms. 'Reaching The Community With Your Hospital Blog. Free webinar on 10/22 at 2pm est. Register Today. Healthcare
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Yesterday’s webinar: How to Build Your Influencers in Social Media
    No matter where you’re starting from, this webinar will help you grow both your numbers and influence online. If you can personally become more useful than the BD/sales people and even help land business and push the bottom line through your influence with influencers, it’ll all be worth it. In other words, how much is too much?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] [Infographic] What’s in the Cards? Decide Your Marketing’s Fate
    In light of this, we decided to dust-off our crystal ball and interview over 400 marketers to see how they plan their marketing, and what would help them improve their predictions. Our latest infographic explores these ideas and reads the cards to help you decide your marketing’s fate.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Customer Loyalty: Does it Exist Anymore?
    Not everything you’ll do results in a sale  - Help them out whether it’s tech support or customer visits. 'I know we all want to have customers that only call us and never quibble about price. guess we need to wake up. Years Years ago you could build customer loyalty, but today I really wonder if it holds true anymore.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    So when people search for and find that post, they want to learn how to write a press release, and they want a template to help them do it. This is helpful if you''re promoting a landing page in multiple channels but don''t want to create a duplicate landing page to serve each purpose. How We Approached Conversion Optimization.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] How to Lure Readers to Your Blog from Social Media
    find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. You’ll need to catch their attention right away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] The Chasm of Expectations Between B2B Marketers and Buyers
    The post The Chasm of Expectations Between B2B Marketers and Buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? Or even with their mom.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] How to Write About Things You Know Nothing About
    This still helps you round out a better picture in your head of the subject-matter you''re writing about. Whether the subject you''re writing about has elements of controversy or you''re simply trying to get a pulse on the general public''s thoughts, social polls, surveys, and open-ended questions can offer some helpful insights.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Help] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Here are some additional tips to help you get the most out of your A/B testing strategy. 'Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Find a Winner. How much better? Testing can tell you.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Help] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Understand questions and objections they get on a regular basis to help with content development.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Help] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Understand questions and objections they get on a regular basis to help with content development.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Help] Nine Practical Guides to Public Speaking and Presentations
    Find the answers to those questions and more in these helpful guides from professional speakers. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? What You Don’t Know About Speaking by Communication Rebel.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Help] Why Change Management Comes into Play in B2B Marketing
    We aren’t being taught this stuff in school, it’s really only “on-the-job training” or attending key industry events, reading the latest blogs or connecting with peers that helps us develop new skills. 'There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Help] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Whatever your style, being adaptable can help you to build bridges to your employees and make them feel valued. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re a manager, you should be very aware of your management style and how it can affect others.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Help] Infographic Gives Good Overview of Good Helpouts
    'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Help] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    Here’s a chance to repurpose those gimmicks and gadgets into something genuinely useful, for the benefit of people who could use the help. Companies big and small can contribute to the cause and help GLIDE in their mission to alleviate suffering and break the cycles of poverty,” said Nicole Brown, Director of Institutional Giving at GLIDE.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Help] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Help] Does Your Sales and Marketing Management Contribute to the Company?
    People who genuinely care about others, who actively listen to what''s going on in each other''s life (whether it be business-related or even sometimes personal), and who help motivate individuals within their team. Ask them if they need help with anything or if they need any support from you - make that an open dialogue.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Help] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Led by brand strategist, speaker, and writer Nick Westergaard , the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content. No, Nick did not resemble this scary drill sergeant man. What Makes Great Content? Useful/adds value.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Help] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Try out Knowem — it helps you register all of your profiles at once for what I think is a pretty reasonable fee considering how much work you’ll save. Do you have a sex tape?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Help] Making the Most of Your Organic Social Media Marketing
    While every brand, company, or individual loves the attention from likes, followers, or even the 15-minutes-of-fame from ‘going viral,’ take a step back and determine if these social metrics are helping you reach your goal. Insert favorite social media channel here.) We’ve all been there. Our social lives have become ‘social media lives.’.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Help] Confucius Say: Your Case Studies are Worthless
    Instead, it engages the prospect in a meaningful dialogue that (1) addresses their specific situation; (2) demonstrates — on an immediate, first-hand basis — the seller’s understanding of the situation; and (3) validates the seller’s ability to help the potential buyer. No leap of faith required.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Help] Why the Future of Find New Customers is brighter than ever!
    If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. We hired The Presentation Coach Bob Turel to help Find New Customers , the Tampa based demand generation agency,  create a series of short and compelling videos each and every month.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Help] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    got an email back really late on a Friday night from one of the guys who interviewed me, apologizing for the CEO''s behavior and saying he’d be happy to help me get a job elsewhere (since apparently he ''can be hard on people''). 'Interviews are vulnerable times. Or your heel broke on the way to the office? Thanks a lot, Murphy''s Law.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Help] The social media forecast: Cloudy!
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Help] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Learn how to help the teams align and prosper, with the free Act-On toolkit : The post Marketing Automation’s Growing Role in Customer Lifecycle Management appeared first on Marketing Action Blog - Act-On. 'An Act-On Conversation. Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. ATRI:    Hello, everyone. Welcome, Lori.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Help] 100 Questions to Ask Yourself When Creating a Buyer Persona
    ” To kick off the market research process and help you craft the ultimate buyer persona, I’ve compiled a list of 100 questions that will help you get to know your target buyer. 94) How can you help solve his unique challenges? 95) How does your product help him become his ideal self? What Are Buyer Personas?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Help] A Story About Why Building Credibility Matters When Teleprospecting
    Here’s how the conversation went: Me: “Hello, this is Maureen with AG Salesworks, how can I help you?”. It could mean the difference between a helpful call that wins you a sale and an unhelpful call that wins you an angry blog post. She helps potential customers find solutions to prospecting challenges. The moral of the story?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Help] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Tips – Everyone can use a little help once in a while. Send emails that are full of tips to help your customers use your product or improve their business in some way. Once in a lifetime – Cliché, and typically untrue phrases like this don’t help your sales. 'Words have power. We all know that. ” 6.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Help] Increasing engagement in content marketing
    Dear Andrew” rather than “Dear friend” as a salutation certainly helps, but you should also strive to personalize by interests and behavior. And in the aggregate, this information can help guide your content marketing editorial calendar – publish content that interests your audience!). Ask Questions, Respond to Answers. Test ‘Em.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Help] Create an Event Oasis: The Top Reasons to Host a Lounge
    Determining these things ahead of time helps you plan a lounge event that will meet your objectives. Incorporating partners into your lounge event has a few benefits, including: helping promote the lounge and create buzz, additional person-power, and offsetting some of the costs. What is it? Why should I consider one?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Help] How to Write an In-Depth Post in Less Than Two Hours
    do, however, want to share some of the things that I’ve found to be helpful. Because I do all my research in web-browsers, it helps to also do my writing in a web browser. share the articles that I write with other team members so they can help me with the process of editing and proofreading. An Overview of the Process.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Help] This is the week that was: B2B Marketing round up
    This week the BBC did an interview with Biz about the book and his view on the future of social – where the focus is on building communities who help each other and work as one. 'All the best bits in the world of marketing. Article of the week. According to the Guardian this week there are four distinct style of blogger. Take note.
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [Help] 15 Must-Use Words in Your Headlines [+Examples]
    To help you jazz up your headlines, here’s a detailed list of 15 tried-and-test words that work excellently in titles and are proven to attract more traffic. People are always on the lookout for things that  make their life easier or help them to solve a problem: tools. 'Headlines. Example: 15 Must-Use Words in Your Headline. Facts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Help] The secret to getting me to become your brand advocate
    am eager to help them but I’m not an executive of a big company with a fat expense account. The post The secret to getting me to become your brand advocate appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. am eager to help them but I''m not an executive of a big company with a fat expense account.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Help] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    But increased visibility – the kind marketing automation provides – helped them overcome this challenge. Marketing automation helps you keep tabs on where each prospect is in the buying cycle through real-time behavioral tracking, lead scoring, and alerts. 'Marketing automation provides a variety of benefits to sales teams.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Help] Building Your Strategic Lead Generation Portfolio
    hope you find it helpful. 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. ve updated it to include more content marketing and social media channels.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Help] Keys to Optimizing a Website to Drive Conversions
    It also helps create focal points on your pages.  Using a service helps you avoid licensing and compatibility issues. 'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Create an Intriguing Design. You want to go for impact.  Think about it. 
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Help] Blogging Metrics: What to Measure, How to Measure It, and How Often
    While it’s true that social shares don’t pay the bills, they are a direct indicator of the level in which people find your content helpful. They found it helpful. It will be helpful to others. Don’t be afraid to ask email influencers in your industry to see if they find your content helpful. Clicks.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Help] Great work with Find New Customers client Mintigo yesterday
    And I bet we can help your business too. 'Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong. I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” ”  She asked me to send her a draft and I did.
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Help] The 50/50 Experiment: A New Approach to Growth Hacking
    What methods help you clear the clutter and generate new ideas? 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. What’s the next big idea?". This phrase is all you hear inside the halls of every advertising and marketing agency. Why Thinking Small Is Okay. And I thought.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Help] 3 Reasons Why SEO & PPC Are More Powerful Together
    PPC remarketing campaigns help drive conversions for ALL campaigns. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. The answer is no! SERP domination and visibility.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Help] Q&A with Ann Handley: Because Every Marketer Writes!
    We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. AH: What helps me is to target each piece of content to a specific individual I’ve spoken to directly. Bonus! Plenty of writing books exist.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Help] Feature Friday: Live Monitoring
    CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Help] Why This Cold Sales Email Template Works So Well
    What might help you in your transition is to learn how others have dealt with similar issues. My company helped tackle this problem with what they called “.”. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. Recently, I noticed that your company.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Help] How to avoid Google’s huge mistake
    Read on, friends, read on… Chasing Competitors vs. Helping Customers. Google tells you to create content that’s useful and helpful to your customers. 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. This is the single most important thing to do. So, yeah.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Help] 3 Social Media Functions SEO Tools Can Help With
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of UpCity.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Help] The Key Philosophies of the President of Find New Customers
    Always be helping. Look for ways to help other people. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Seth Godin has lots of short pithy sayings and so do I. Keep smiling and never complain.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Help] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Which LinkedIn Features have you found to be helpful? How important is LinkedIn i your efforts to grow your network, develop your business or help you find employment? How many first level connections do you have on LinkedIn and what tips can you share that help you get the most out ROI from this popular social platform?
  • WRITTENT  |  FRIDAY, OCTOBER 10, 2014
    [Help] 5 Factors that Distinguish Great Copywriters
    If you’re looking to hire a copywriter for your business, the following 5 characteristics of great copywriters will help you sort out the truly talented from the merely mediocre. great copywriter can translate that into copy that helps you gain customers. Often, great copywriters will go above and beyond to help you succeed.
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Help] Still Haven’t Embraced Content Marketing? Why Not?
    The philosophy behind this is simple: by creating content that helps your target audience, you’re also helping yourself. 'Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Enter content marketing. Content Marketing.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Help] Get Started with a Content Marketing Library
    Visualizing your content will help you balance out each team’s needs and timing. This helps bolster your credibility as an industry expert. 'Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. like hearing this question, because I love answering it. Assess your existing content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Help] The Ultimate Guide to Hiring Effective Marketers
    Being a good CEO, you decide to hire someone to help Malcolm. While getting featured on big media outlets can help, still, look at the hard truth. And our job titles were descriptive and helped convert more applications. ” It’s structured to help evaluate candidates right off the bat, even before interviews.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Help] How Does B2B Marketing Compare to B2C?
    This focus on business instead of a person’s personality and what they like to do in their free time can help some B2B campaigns have a clearer approach, instead of trying to accommodate all facets of what makes up a whole person. While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary.
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