• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. And with a smaller set of fans comes. lower budgets to hire big-name players. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Improving ROI with Marketing Optimization
    conditions aren’t helping. These capabilities help your organization move closer to the vision of an IMM. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    analytics to help prioritize leads who are spending more time with your content. For sales enablement: Detailed presentations on your technology and product features can help a. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. step of the funnel and helping you close more sales. resume submissions or increase purchases – and ask the questions which help you to understand your audience. Indeed, building and. So, as social. business. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] How to Adopt Agile Marketing: 6 Easy Steps
    Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence Have you thought about adopting Agile on your marketing team, but can't figure out where to start?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] What Exactly is RTM and What Does It Mean to Your Brand?
    We're here to explain what RTM is and how it can help your brand be more relevant and present for your audiences You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And probably Arby's post about Pharrell's hat at the GRAMMY Awards.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Marketing Automation 101: Seven Steps to Success
    This paper provides valuable insight to help you decide, and specific tips on how to make it successful Should your company embrace marketing automation?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] Online Community Strategy Guide
    The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business
    Learn How Marketing Automation Helps You Meet Corporate Objectives
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold min
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Help] 15 Expert Tips on Accelerating Your Sales
    Though it wasn''t easy, Roberge''s leadership as the SVP of sales and services helped the company cross the $100 million mark in just a few years. Here are 15 tips from the book that can help sales leaders ramp revenue in a hurry. 'This post originally appeared on the Sales section of Inbound Hub. Aligned. Inbound Sales Daily
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Why Sales Agents Need to Own Their Calls [194 Words]
    It is language used by the sales agent that confirms the caller has come to the right place and that the agent will be able to help them with their problem. 'Did you know that ownership language on phone calls is more important than politeness? That’s right, about 42% more important to be specific. What is ownership language? Read More.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Why The Most Effective B2B Marketing Tactic May Surprise You
    Do you need help with strategy, planning or content marketing? 'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Don’t get me wrong. Photo from Flickr by Peter Dutton.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Help] The Importance of Marketing Specialization
    And since I know all of them well, they’re a great resource for me – who could be brought in to help anytime we need expertise. 'Jeffrey L. This is about people who specialize in marketing and while I do have a degree in Marketing from the University of Notre Dame. It’s about time for us to be featured there. Joe Pulizzi.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Help] The Promise and Peril of Digital Technology
    Digital can help you learn. 'Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Interesting Infographics: What the #### are those social media hashtags all about?
    Neil Patel created a quick cheat sheet for his blog to help you identify exactly the right hashtag to use in any given situation on a particular network. 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Why it’s high time for a Trip Advisor for Content
    Everywhere they look there are offers of help. 'An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. your potential buyers). Guides to this. Infographics for that. Ten things they really should know about x, y and z. So that got me thinking.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Help] The Word Of The Year Is a #Hashtag
    We’ve got a stellar collection of strategies and tactics to help you succeed in using Twitter for your business. 'The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). and Topsy.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Help] When to Use Video Throughout Your Marketing Funnel
    That’s why I want to walk through four situational opportunities where you should consider using video to help you move potential customers along the path to purchase. One option is to produce insightful MOFU (middle of funnel, that is) video content that will help potential customers make an informed decision when it comes time to buy.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Help] The Power of B2B Lead Nurturing
    This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers and get sales leads they really need. Lead Scoring ). Great move by Slideshare!).
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Email Marketing: Spending and Automation on the Rise
    This information is valuable in helping businesses target their messaging to provide relevant content that is most likely to strike a chord with the recipient. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 14 Email Essentials to Ensure Success
    'When you create an email for your business you want to get results, and we want you to help ensure that success. They help break up the text. Use this handy 14-point email marketing checklist to cover your bases before you hit send. Check the ‘from’ label. Review your subject line. Check your pre-header. Colors matter.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Tim’s Pithy Party: Homepage Sliders
    Websites commonly use homepage sliders to “help” get people into the site. 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party !
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Could Event Marketing Be Your B2B Golden Ticket?
    Below are some of the ways that event marketing can help your B2B company grow. Providing expertise through events can help increase your credibility that sounds out from most companies, who don’t go to the effort to do physical learning events. Provides Expertise. Then, we moved to holding one-day conferences. and London. Your Turn.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Help] How to Use LinkedIn for Business Development
    For example, if your firm helps both sales and marketing professionals, you may need to join both the ‘Sales Best Practices’ group and the ‘Content Strategy’ group. The importance of networking has not gone away. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 7 more ways you can recycle old content
    These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. 'Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! In fact, this year, marketers are embracing content recycling more than ever.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren''t actually that helpful. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Can the Onion Theory bring social media lurkers into the light?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? But what if we’re focusing on the medium and not the message? BINGO. The Onion Theory. Cliché. Normal. Level Two.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Top 5 Music And Audio Mistakes Made In Videos
    If you don’t have experience with mixing tools like audio EQ and compression to help you create a great-sounding mix, there are lots of good tutorials on YouTube, for different software tools (ie ProTools, Final Cut, Logic, Audacity, etc). If it’s in your budget, seek the help of an audio engineer. Here’s an example of this done well!
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Establishing your motivation and then developing a strategy with these few steps will help you keep your inbound content fresh. 'Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. 1) Segmenting Strategy. 2) Content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Use Chunking to Make Sense Out of LinkedIn Chaos
    For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services. 'Agile Selling Mini-Course Video #3. m glad you’re here. Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. But first, a quick story.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Help] The Growth Show: A VC's Advice on Content, Cash & Churn
    Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster. Evergreen content is what will make sure people keep coming back, helping you build a following and a business.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    They worked for me, and I think one or more of these tips will help you too. The rest of your profile boosts your credibility and helps you sell yourself, but it’s not nearly as important as these first two sections. It’s actually pretty complex, but here are some headline-writing tips that can help. What’s wrong? Just sayin’.).
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    Ultimately, it is an employee’s ability to learn and adapt that will help drive future success within any organization. ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. What is a social employee? So what is a social employee? Why is that?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    Sales enablement tools like Velocify and Clari help salespeople pick the right treatment for each prospect, which can include sending them to automated campaigns. 'Trends are signposts of the future: they point to where we’re headed. This particular thought emerged quite unexpectedly during a vendor briefing yesterday. Only time will tell.
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    They do, however, crave information and best practice that can help them to stay on top of their game. 'In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Facebook Launches Product Ads
    Facebook also launched a Relevance Score to help small businesses advertise on its platform. 'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. Get ads in front of shoppers.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […]. Author information. Neal Schaffer. Neal Schaffer.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] When It’s Not All About You…The Social Media Cocktail Party.
    recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. One ratio that you may find helpful is the 80/20 rule…. 80/20 rule: 80% of your content should be interesting and helpful, and 20%  can be more promotional.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] 7 Dos For Deliverability and Avoiding Email Spam Filters
    Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues. 'How much time and money did you spend crafting that last email to promote your new product or service? That’s crazy, right?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Marketer’s Guide to Blending Search and Display
    Display ads can serve as a valuable tool in the lead conversion process, especially now that sophisticated tools allow for smart ad placement to help you time the appearance of your ad to coincide with where particular users are in the buying or decision-making cycle. Specific Media ). iProspect ). Microsoft ). Powerful Combination.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    In fact, your firm’s culture can help differentiate you from competitors and help support your firm’s positioning in the marketplace. Having top talent will help you attract more top talent. Not to mention that such a prosperous pool of subject matter expertise will help you cultivate more Visible Experts SM.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Crisis Communication: If a crisis hits, do you have a plan?
    Being prepared helps to safeguard your brand and positioning of your company. 'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] 5 ways a content audit can drive new traffic and save you time
    'Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. Discover how leveraging your existing content assets will help you boost your rankings and drive new traffic–plus save you time on content creation. Thanks to all our sponsors!
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Introducing The VerticalResponse Integrations Marketplace
    Luckily, Kickbox is here to help you. Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales. You can then export only valid email addresses back into your VerticalResponse account. The best part?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] From Viewer to Customer: Attributing Deals to Video Views
    Since 60-90% of the buying process happens before your prospects put their hand up to ask for help, this is info you need to have. 'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” What You’ll Need. CRM system, or a way of tracking your closed deals. Blog Marketing ROI
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. 'In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. blog Google AdWords
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] 3 Ways to Be Your Customers’ BFF
    Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories. ve put together a few tips to help you understand your customer & communicate better: 1. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. If you want more information on cover photo spacing, check out this help document from Facebook. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Does Marketing Get No Respect?
    Employees become engaged in a feeling of attachment to the business’ higher mission: to help customers solve a problem. The CMO helps define the customer-centric company mission. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Adventures in Analogia: How to Find Customers in the Offline World
    People want to talk to as many people as possible and they typically only care about how you can help them. The post Adventures in Analogia: How to Find Customers in the Offline World appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, {grow} Contributing Columnist. Analog-ia. And guess what?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] How to Avoid the Risks of Bundling
    Which of these solutions might help you bring in more revenue? 'Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more ? Becoming aware of the risks is the first step to avoiding them!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    While the above info can definitely help you optimize your own presence, you can''t forget the importance of developing relationships on Twitter. The influencer''s tweet with the link to your content may appear in search results and help expose it to much wider audiences. Now, nearly four years later, the gang''s back together.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    You’ll find a lot of valuable tips to help you connect with prospects and customers on Twitter. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Inbound 101: Three Major Inbound Components
    As I wrote above, inbound marketing is all about getting found online, and SEO is a big help in that regard because it allows you to guide search engines in how they index your site and how it ranks when related searches are executed. 'Let’s begin by defining what inbound marketing is at a basic level.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Health Systems’ 5 Most Common Digital Advertising Mistakes
    This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. Just as importantly, ad extensions help increase the chances that a prospective patient chooses your health system over your competitors. We’ve even graded the paid search performance of the Truven 15 Top Health Systems.)
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Top 10 Reasons NOT to talk to Find New Customers
    Find New Customers helps companies not experiencing these 10 reasons to rapidly grow revenue by transforming how they attract, engage and win new customers. 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden , and not the former NFL kick returner of the same name.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Help] The Top 10 Best Resources to Learn About SEO
    To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. Whether you’re an SEO newbie, or have a basic understanding of the practice, these resources are meant to help small business owners with a variety of skill levels. 'When you’re looking for a answer, what do you do?
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 5 Tricks for Quick Content Marketing
    To help, here are a few tricks and exercises you can use to keep your content quick and on point. Even for longer form content assets like eBooks or white papers, being able to think in tweetable takeaways or sharable summaries can help you ensure that the piece appeals to both the impatient skimmer and the immersed reader alike.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 10 Tips When Hiring for a Job You Know Nothing About
    Why is doing the job yourself so helpful? You’ll understand the day to day challenges of the job, and what it takes to do the job well – this will help you avoid “under-hiring” someone not quite good enough to handle it, or “over-hiring”, because again, you’ll actually understand what the job is, and what it is not. His advice?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Marketers Will Define Company Strategy
    We take a product or service and determine how to help it reach the intended audience. 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Last week, we explored the changing attitudes towards customer engagement. Why is this happening?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 3 Things You Must Understand About Mobile Marketing Today
    'We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. 1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Help] It’s not your house to pwn so remember your place
    I really can’t help myself. 'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. It doesn’t matter. And neither could you, I am sure.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Help] How to Use Google Plus to Boost your Overall Social Platform
    'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style. And her job. Google Plus
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Are Independent Industrial Distributors Helping Amazon to Succeed?
    'I recently read a great article in Industrial Supply magazine on how independent distributors are helping Amazon take business away from them. The article was written by Jack Bailey, CEO of IDC-USA , an independent distributor cooperative. Short term for many of them, it means more sales, but long-term, it will mean disaster. How ironic!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. In fact, don''t be afraid to add or remove personas over time -- this guide will help you understand how and when you should do so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Don’t block me bro: Internet ad blocking takes hold
    Find the podcast on Stitcher Resources mentioned in this podcast episode: Scott Monty and article in Mother Jones about McDonalds Love campaign Lee Odden and the TopRank blog AdAge article on the resurgence of SEO Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Infinite Dial research Please support our extraordinary sponsors.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 48 Phenomenal SEO Guides, Tips & Tactics
    Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Chris Lake provides an outstanding and comprehensive summary of user experience signals that help with search rankings. But change is.” by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    These newly-public companies are no doubt trying to develop marketing and management teams that can help them compete, and because public companies are often scrutinized by investors, media, customers, and the competitors, these marketers need the ability to demonstrate results in a quantifiable way. And the biggest issue? The People Problem.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Help] Shape the B2B Barometer
    Second, to identify the challenges faced by the marketing community so that trade bodies which support the study (The BMC and IDM) can help to address these.  Or perhaps you feel there are some gaps which need filling – questions which if answered would provide you with a useful comparator or help to benefit the whole marketing community. 
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Help] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Teach them time tested listening techniques that are proven to work and also help them understand critical questions that will give them insights into the prospect’s needs, such as: What solution do you use now to address this problem? 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue? Why not?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Help] What Social Media Can and Can’t Do by @davekerpen
    If you’re marketing a bad service or widget, not only will social media not help you, but it will actually hurt your cause, as word will spread quickly. My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Dave Kerpen of Likeable Local. can’t, of course.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Help] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. 'If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Help] A/B Testing: How adding a second CTA increased clickthrough 291%
    The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. To help answer some of those concerns, the team developed the “Speak to a Director” treatment of the CTA.  . 24, here at Summit.
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Help] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    If you were to give it a diagnosis based on your own research, would it make you turn to a content professional for help? Improving your content efforts will surely improve your results – and we’re here to help if you need us. 'As a healthcare marketer, you know the importance of reliable, factual medical content. But what about you?
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Help] How to Beat Larger Competitors at B2B Marketing and Sales
    People like to root for the underdog (David), and if you have a good story, the media can help you spread your message about how you are overcoming the giant company (Goliath). This is equally true in smaller market segments. ve spent a lot of my career as a so-called market “underdog.” I actually enjoy being in this position.
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [Help] Can Your Sales Reps Handle these Four Key Buying Objections?
    This is where the buyer researches what solutions exist to help solve their challenges, what their requirements are, what solutions are available that meet these requirements, and what is the short list of providers we want to consider. This means that the buyer is interested, but they are not quite convinced. Why Now
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Help] Why Your Team Needs a Lead Scoring Model
    Lead scoring also helps sales teams close deals faster. Once you do get it right, lead scoring can help build a strong relationship between marketing and sales. 'What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers. How does lead scoring work? on Thurs.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Help] Benefits of Linking AdWords and Analytics
    At the most basic level, the Analytics dashboard provides helpful data about who is visiting your site, how long those visitors are staying and what they are doing while they are there. This can help you see how you are performing in relation to competitors, and what your target goals should be. Use Benchmarking to see how you rate.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Help] Finding the Right Call Vendor & Ignoring Mixed Messages
    Tools like “Conversation Analytics” that help businesses learn not only which keywords generate the most calls, but which calls are the most valuable by analyzing the words and phrases spoken using speech recognition to give the call a quality score. In 2014, there were 40 billion calls made from mobile search ads. The Perfect Partnership.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Help] 7 Ways to Get Better Results from Your B2B eNewsletter
    You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Creative and entertaining writing helps with engagement. Do you need help getting a email newsletter or other marketing started the right way?
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Help] Why WordPress Is The Secret Ingredient To Your Success
    The Support Forum has an unlimited amount of topics and discussions that help us solve any problem, or find others who are dealing with the same issues. 'Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. But How?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Help] Enhancing Your Executive Edge
    In addition throughout the book they offer strategies to help the executive handle various situations, for example: Strategies for Not Being and Looking Arrogant. The following chapter then moves on to showing the reader how increase your effectiveness by learning to Network and Business Socializing by helping you build a BLT.  Books
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 23, 2015
    [Help] How AG's Sales Development Managers Motivate Reps in February [Part 2]
    Closely working with reps to understand each of their unique challenges and developing resources or techniques to overcome said challenges is very powerful and helps motivate me to better my own skill sets as well as my colleagues. 'Even though February is technically the shortest month of the year, this year it feels like the longest.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Help] 15 B2B case studies show how content marketing drives ROI
    DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? Who is succeeding and why?
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Help] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    So at best, you end up raising awareness of your brand, but not doing much to help drive more leads, conversions, and qualified opportunities. Only a video platform can help you with that. Market tailored, customer-relevant content and videos at the most opportune times to help move prospects through the buyer journey.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Help] The Customer Experience Trap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. In the.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Help] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    To establish this speed within your business, it’s not only important to make sure mobile callers are qualified and sales-ready (though this does help reduce time wasted by sales), it’s also critical to have a seamless process in place to respond to their calls. If the answer is “no,” then it’s about time. But why does speed matter?
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Help] How to Talk to Pretty Much Anyone About Pretty Much Anything
    We hope these tips help you navigate everything from cocktail parties to conference rooms with the greatest of ease. But for people who don’t work at HubSpot or in marketing, that type of introduction doesn’t help spark a good conversation. Above all else, make it easy for others to help you. But it''s hard. On a Specific Role.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Help] Personas Are Great (Except When They Suck)
    And I know a handful of consultants who are really helping their clients create actionable insights and programs and plans based on a deeper understanding of their buyers. These types of personas suck because they don’t really help any brand to connect with their target audience. Except when they suck! . actually like personas.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Help] This is the week that was: Apps, hacks and content marketing advice
    These three online tools from Optimal Workshop are really easy to use and can help you sort your information and structures out. 'February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/. Watch the overviews and get started here: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Help] Behind the scenes: How to write a business book
    What I learned will help me become a better teacher, blogger, and business consultant. Do you need me to help you ignite your content? My greatest reward is when people tell me that something I wrote or said helped them succeed. This book will help you. 'I just completed a year-long process to bring you a new book.
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