If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. Does your product generate content or help users create content? There are myriad ways to build rewards into your product to encourage actions that help market it. In addition to upgrading to a paid or higher-priced version of Dropbox, you can earn space for free by taking actions that market or otherwise help the product: Consider offering users something for tweeting or posting about your product. Was this helpful? MORE >>

These are experts with credentials which demonstrate credibility, are unencumbered by financial bias and, armed with data and experience, can offer feedback, advice and vision to help guide the buyers’ opinions and actions. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Once trust is broken, it takes time and evidence to repair the damage. Not really. It’s not that simple where trust is concerned. MORE >>

Here are 6 ways that marketing can help make that possible. And the earlier they get there, the more they can help guide the decision process. Establish yourself as a trusted source early and you can help accelerate that timeframe. With tools like batch email signatures, marketing can help introduce individual sales reps as the trusted adviser when all of the nurturing appearing to come from sales. What could marketing do to help your sales team win more deals? by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. My answer: Both. MORE >>

Marketing Tips Marketing Tools Social Marketing blogging as a new business tactic blogging helps create new business leads hubspot michael gass thought leadershipBlogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. Following are some highlights from a post from my social media mentor, Michael Gass. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your co m pany. 2011 HubSpot ROI Study. MORE >>

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. See my December 8 post for details.) Influitive tackles the control issue head on. It applies game-based motivational methods to company advocates. MORE >>