SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry.

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Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Download the free guide 1. That often means that rare conditions that affect only a small population, or “orphan” diseases, receive less attention and investment.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

OCTOBER 17, 2018

Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […].

Storytelling 216

Storytelling Cost Paid Search Agency Brand Identity 216

Fount Media

JULY 11, 2023

The healthcare industry has witnessed significant growth in recent years, driven by advancements in medical technology, an aging population, and increased healthcare spending. As of 2021, the global healthcare market was valued at approximately $8.5 The post Top 10 Leading Healthcare Database Firms in USA!

Lead Scoring 52

Lead Scoring Lead Ranking Leads Lead 52

Fount Media

AUGUST 7, 2023

Healthcare and pharmaceutical service providers in today’s digital age need successful marketing strategies more than ever to stay ahead of the competition. A healthcare email list that is specifically customized for your needs is an effective means of marketing.

Email Marketing 52

Email Marketing Curation Marketing & Strategy Paid Search Agency 52

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Webbiquity

FEBRUARY 7, 2020

Within healthcare, tourism, IT, finance, pharmaceuticals, and many other sectors, there is growth both within existing businesses as well as a growth in the number of companies being founded to meet increasing and evolving demand. MBA in Hospital Management: The importance of the healthcare industry is growing at an unprecedented rate.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Vision Edge Marketing

JANUARY 30, 2024

Verticals can include industries as broad as pharmaceuticals, transportation, or real estate. An example would be an information technology consulting firm that specializes in providing cybersecurity services exclusively to healthcare organizations, leveraging their expertise in healthcare compliance.

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Work Management Marketing Management Marketing & Strategy Planning 230

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

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SpotMe Blog

NOVEMBER 14, 2023

“Joining forces with drcom marks a pivotal moment for SpotMe as we intensify our commitment to the life sciences and pharmaceutical sectors. This partnership is a testament to our dedication to delivering cutting-edge, omnichannel experiences that engage healthcare professionals in meaningful ways.

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Advertising Agencies Paid Search Agency Storytelling Ad Agencies 52

Contently

OCTOBER 11, 2019

When you’re searching for a healthcare provider, you want more than a scientific expert. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. What should a pharmaceutical research company’s website look like? Mayo Clinic | Sharing.

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Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Shelly DeMotte Kramer (14.7K

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Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

Fount Media

JULY 11, 2023

The healthcare industry has witnessed significant growth in recent years, driven by advancements in medical technology, an aging population, and increased healthcare spending. As of 2021, the global healthcare market was valued at approximately $8.5 The post The 10 Most Leading Healthcare Database Firms in the US!

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? Regulators are also cracking down on physicians and healthcare professionals who share misinformation and disinformation online.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

EveryoneSocial

JANUARY 12, 2022

Today, organizations from hospitals to pharmaceutical companies operate branded social accounts. But it’s not just the healthcare industry’s social media managers who share, post, tweet, and comment. Healthcare workers — of which there are 22 million in the U.S. How Activating Employee Networks Helps the Healthcare Industry.

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Social Networks Activities ROI Enterprise Management 97

SpotMe Blog

SEPTEMBER 8, 2023

Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide.

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Fount Media

DECEMBER 21, 2023

The data-driven marketing efforts help you increase the reach and business visibility of health-related companies, organizations, and pharmaceuticals.

Trends 40

Trends B2B Marketing Best Practices B2B 40

Onalytica B2B

JULY 26, 2018

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Alejandro Rioja

DECEMBER 14, 2022

The worldwide pharmaceutical business is about $900 billion, and it is predicted to approach $1 trillion in the next few years. Indeed, recent studies reveal that the business is increasing at a 5% annual pace, trailing just the two other key healthcare areas: medical services and equipment.

Studies 52

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Ataccama

APRIL 28, 2022

GSK is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. GSK has three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

Research 52

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SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

MARCH 8, 2023

Average compensation for the role is expected to grow as well Pharmaceutical and medical sales is a massive industry with many opportunities for sales reps. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. Most Hireable Sales Jobs Right Now 1.

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Contently

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable.

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. Stories deal with weighty topics like shaping the future of healthcare and improving patient care.

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Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Biznology

JUNE 25, 2020

Across the board, our research clearly shows that organizations of all types and sizes are focusing on employees.

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Organization Sample Enterprise Management Consulting 197

Madison Logic

OCTOBER 25, 2023

While CrowdStrike primarily serves verticals such as financial services, healthcare, pharmaceuticals, manufacturing, and the IT sector, the team needed access to better data to identify and prioritize the right personas and job titles within in-market accounts.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Drive sales with connections in B2B Healthcare and Life Sciences. Automate relationship discovery in healthcare sales. ??Medtech Building strong relationships is the key to successful sales. watch the webinar.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Salesforce Marketing Cloud

DECEMBER 20, 2023

Think HIPAA in healthcare and customer protection in financial services. Scenario: A pharmaceutical company uses AI for drug development but struggles to articulate AI’s role in the research, raising concerns about validation and safety.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

nDash

SEPTEMBER 7, 2021

Are your readers looking for content on healthcare technology, biotech, or medical practice software? Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Check them out below! Pamela C. ,

Marketing Budget 52

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nDash

NOVEMBER 2, 2020

Finding writers that understand the space and can speak to healthcare professionals and patients is incredibly difficult. Misti Moyer – Medical Supply, Medical Device, and Healthcare Technology Writer. I’ve worked with healthcare decisions makers in both hospitals and clinics. Healthcare and medical technology .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Digilant

JULY 26, 2022

Luckily, this isn’t a completely new practice for healthcare and pharma organizations, as they have always had to be extremely careful with sensitive data. HIPAA mandates that all healthcare entities safeguard consumers’ personal health information. Accordingly, many healthcare advertisers have begun to feel that their hands are tied.

Advertisements 52

Advertisements Advertising Mobile Advertising Ethics 52

Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Digilant

APRIL 6, 2020

Healthcare professionals are working on the front lines around the clock to treat, help and keep patients safe during this outbreak. Consumers are looking to authority figures – such as doctors, surgeons, and other healthcare workers – for the answer to their questions and updates regarding the outbreak.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Healthcare professionals are working on the front lines around the clock to treat, help and keep patients safe during this outbreak. Consumers are looking to authority figures – such as doctors, surgeons, and other healthcare workers – for the answer to their questions and updates regarding the outbreak.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

nDash

JUNE 8, 2022

As a writer, I work with leaders in the healthcare, medical and wellness fields, to help them turn deep knowledge into accessible content with heart. The post Wednesday Writer Roundup: experts in sustainable business, healthcare, B2B SEO, and animal sciences appeared first on nDash.com.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

Biznology

MARCH 27, 2017

I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Journey to the healthcare industry. Journey to the healthcare industry. Welcome Sarah!

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