Seismic

MAY 3, 2021

B2B selling has become increasingly complex for buyers and sellers. AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles. In this post, we’ll share the ins and outs of AI-guided selling , how it will affect go-to-market activities, and what it means for the future of sales and marketing.

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59

DivvyHQ

FEBRUARY 11, 2022

In the B2C world, selling through social is pretty straightforward. You're not selling a large piece of equipment through an Instagram ad. Here's a detailed guide to answer this very question. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different.

Social Marketing 72

Social Marketing B2B Marketing B2B Social Networks 72

PureB2B

MAY 30, 2022

The best B2B salespeople and marketers use social selling to build relationships, generate pipeline, and close new business. Even if your other marketing channels are working, social selling can be a brilliant addition to your channel mix. Social selling can help you: Build credibility in your market. What is Social Selling?

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Lake B2B

JULY 16, 2021

But selling expensive medical devices is not an […]. The post 5-step Guide for Selling Medical Devices to Hospitals and IDNs appeared first on Blog.

Guidelines 85

Guidelines Segmentation Service Business 85

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? How Does Guided Selling Work?

Work Management 62

Work Management Marketing Management Software Tools 62

Hubspot

OCTOBER 11, 2019

This is where personal selling comes into play. Personal selling is the key to a well-balanced sales organization, and, in this guide, we’re going to explain why that’s the case. Personal selling is most commonly used for business-to-business (B2B) selling, although it’s also used in retail and trade selling, too.

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

Marketing Insider Group

FEBRUARY 2, 2017

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

eCommerce 100

eCommerce Tips Spending Product 100

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Zoominfo

AUGUST 5, 2020

How to Sell to the C-Suite. Selling to the C-suite can seem intimidating. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

PureB2B

OCTOBER 6, 2022

The post AI-Guided B2B Selling: What It Is, Why It Matters, and How to Use It appeared first on DemandScience.

B2B 62

B2B B2B Sales Process Marketing & Strategy 62

PureB2B

OCTOBER 6, 2022

The post AI-Guided B2B Selling: What It Is, Why It Matters, and How to Use It appeared first on DemandScience.

B2B 62

B2B B2B Sales Process Marketing & Strategy 62

Hubspot

DECEMBER 9, 2020

You've probably heard of solution selling — it might even be your strategy of choice. Solution selling is one of the best ways salespeople can sell with empathy. In some cases, selling a product for the sake of selling a product can be fairly surface level. Selling a solution runs deeper.

Work Management 94

Work Management RFP Phishing Bundling 94

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example. Let's jump in.

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Cross-Selling Work Management Marketing Management Forecasting 97

ClearVoice

JANUARY 28, 2020

How do you make a buyer’s guide to strengthen your brand? For part three, we’re looking at the importance of keywords in your buyer’s guide and the challenge of avoiding jargon. Understanding the challenge and importance of keywords in your buyer’s guide. I was shocked too! brand awareness?)

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

nDash

MARCH 1, 2021

Here’s how to sell more content through the nDash Content Network : 1. Sell More on nDash Content Network. The post A Quick Guide to Selling Content on nDash appeared first on nDash.com. But of course, you need to create pieces that are attractive to brands to take advantage of this model.

Ideal Customer Profiles 52

Ideal Customer Profiles Content Thought Leadership Network Marketing 52

Seismic

MAY 3, 2021

At Digital Shift, we announced Seismic’s next step in AI-guided selling with the introduction of our AI engine, Seismic Aura. AI isn’t here to take sales jobs—it’s designed to lighten seller workloads and enable them to focus on building relationships and selling. Why not a virtual assistant purpose-built for sellers?

Sales Cycle 52

Sales Cycle CRM User-Generated Content Spending 52

seo.co

MARCH 3, 2021

Selling Search Engine Optimization (SEO) services to local businesses isn’t that complicated, but it’s also not like shooting fish in a barrel. If more clients are what you need, read our extensive guide to growing SEO agency sales: How To Sell SEO: A Comprehensive Guide To Growing SEO Agency Sales.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

Outreach

MARCH 26, 2021

Regardless of what it is you’re selling, traditional sales techniques may fall short as those that focus on providing an exceptional customer experience become more prominent. What is Customer-Centric Selling? A Brief History of Customer-Centric Selling. The premise of customer-centric selling has been around forever.

Word of Mouth 52

Word of Mouth Work Management Marketing Management Peer-to-peer 52

Ontraport

AUGUST 16, 2018

PREPARING TO SELL ONLINE Find out how to start and manage your ecommerce site. The post Guide: Preparing To Sell Online appeared first on The ONTRAPORT Blog. DOWNLOAD NOW ?.

eCommerce 40

eCommerce Template 40

Zoominfo

AUGUST 5, 2020

Free Trial How to Sell to the C-Suite Selling to the C-suite can seem intimidating. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. They are powerful people with packed schedules. N– Be invaluable. A– Always align.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Act-On

APRIL 10, 2024

For example: Junior employee downloaded an introductory guide to your general area of expertise? In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. We’ll give a step-by-step guide to building a lead scoring framework in the next chapter).

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Hubspot

DECEMBER 28, 2017

What is relationship selling? Relationship selling is essential if you have a high average selling price (ASP),” explains VidScale COO Adam Rizika. What is transactional and relationship selling? Relationship selling, on the other hand, is effort- and research-intensive. Relationship selling examples.

Cross-Selling 96

Cross-Selling Loyalty Act-On Budget Programs 96

Hubspot

OCTOBER 28, 2019

First, you've just witnessed the difference between a hard and soft sell. Chances are, you are familiar with the hard sell: asking for the sale in a straightforward manner in an effort to close as quickly as possible. So what exactly is a soft sell? The Definition of Soft Sell. Do your research.

Work Management 75

Work Management B2B Thought Leadership Opt-out B2B Sales 75

The Forward Observer

MARCH 15, 2024

And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins!

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Vision Edge Marketing

APRIL 9, 2024

we’ll examine customer success’s link to customer-centricity and reveal the 4 pivotal board roles in guiding leadership to master this business model. You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. What does the Employee Advocacy guide cover?

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. The secrets to crafting compelling value propositions that sell your product.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 1, 2023

Listen to the Interview… Links… DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert Deb Calvert (LinkedIn) People First Leadership Academy People First Productivity Solutions Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by James Kouzes, Barry Posner and Deb Calvert (..)

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Webbiquity

NOVEMBER 9, 2021

But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Directory Listings and Buyers Guides. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351