Trending Sources

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.

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Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). In the past, this was not the case. This is no longer the case.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Usually, it’s search engine optimization. Sound good?

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Read on and see.

What Google+ Needs to Offer Businesses

It's All About Revenue

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.

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Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. resources Blog, social, email Google Analytics, biannual.

The Ultimate Guide to ‘Google My Business’

Vertical Response

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. Google My Business will do more than create the display above; it has a lot to offer. Google Analytics.

5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google  . This is some of the most valuable information that Google Webmaster Tools provides.

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How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people!

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results. Hmmm….

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why …. Content is the new collateral.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+).

I put my Sales money where my CRM mouth is

Biznology

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Conversion : A click that leads to an action you want to track; typically, a sale or a form submit. You can target top and bottom funnel. Top funnel.

Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. You’re being a publisher.

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

Pink went on to talk about how sales used to be in the days prior to the Internet by giving the example of the used car salesperson. Pink argues that salespeople need to become “servant sellers,” providing helpful information, answering questions, and generally providing a good experience— before any sale is made. pieces of information prior to a sale, a little bit too close to heart. 

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty?

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them).

Why Google’s latest change should worry you

Biznology

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Google, the search engine for most of the world provides absolutely zero organic listings to users on the first page. Well, this sucks. Seriously.

TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. What’s TOPO? PERIOD.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

3 Reasons to Use RLSA in Google Shopping

Fathom

Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.  In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years.  It helps advertisers to connect with potential customers who visited their site, but did not convert, while the user continues to search on Google Shopping.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. These extensions show the address and phone number and link to Google Maps for easy directions. Click to Call Extensions.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. She specializes in creating visibility, credibility and ultimately sales leads. How so? Co-founder, ClickZ.

This Week in Content Marketing: Google Lays Down Pop Over Punishment

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In this episode, Robert and I explore the punitive position Google is taking on the use of intrusive ad units that are impeding the user experience and taking over mobile screens. As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. This week’s show.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Contacts: People who fill out a ‘contact us’ form might be useful to track if it leads to sales. Which tools do you find most useful in Google Analytics?

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. What's a Featured Snippet?

Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. Google Made Us Do It.

Is Marketing the new Sales?

It's All About Revenue

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. But all that’s easy said.

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. Source: Google.

Why Sales Is Like a Taco

DiscoverOrg

But no matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote. Tacos are universal and diverse just like sales. If we take this into the world of sales it breaks down a little something like this. For the B2B sales representative and prospect, it’s the business’s challenge or pain point.

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. And less may be more.

How to Make Google Work for You: 3 Tips for Inside Sales Reps

Sales Prospecting Perspectives

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Of course your first move would be to simply Google it. Google has become a collective brain; I don’t need to remember anything because I know I can just Google it. Again, Google can help. Google to the rescue!

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Google+: The Time is Now for Your Business

WindMill Networking

Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Do you think that Google+ is one too many platforms to spend time on? The time is now for Google+. Google+ Overview. How and Why You Should Create a Google+ Page. Other.