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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same.

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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Hubspot

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

A web hosting service founded back in 1997, GoDaddy was in need of an upgrade. In early 2020, they did just that, creating a brand-new logo, refreshing their website design, and creating new marketing campaigns to match the new look. One of GoDaddy's most striking changes is the new logo, named the GO. Pottery Barn.

Godaddy 101
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. Every successful SEO strategy starts with learning how search engines work.

SEO 205
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A practical guide to SaaS marketing strategy for start-ups

Marketing Graham

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

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Your Marketing Results Are Not In Your Control

Digital B2B Marketing

Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Does your strategy and infrastructure position you to respond to changes as they happen?

Godaddy 100
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8 Best Welcome Emails and How to Implement Them

Vision6

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. Besides, incentives can encourage referrals and word-of-mouth marketing. What is a welcome email?