Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Mine sure is!

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). This also gives you the chance to communicate this value (both educating them on their pain and informing them about a potential approach and related outcome) to them.

Research 41

Research Gartner Forrester Case Studies 41

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The research provides market analysis in alignment with unique business and technology needs. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

The ROI Guy

AUGUST 20, 2018

Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Today’s buyers are more reliant on digital information to move them along their journey. Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS Research interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., CONTACT INFORMATION.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Research has pointed to marketers turning to data and analytics more frequently. However, previous information seems to indicate that they have been struggling with these resources along the way.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. When we tackle segmentation , we take a data-informed approach, which our customers find very helpful. Creating the model, conducting the research, and selecting the segment(s) to pursue is just the beginning.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). adults use digital voice assistants to interact with smartphones and other devices, according to Pew Research Center ( source ). 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Doing so will assure search engines that your information is correct, reliable, and authoritative to improve your rankings. Source: Gartner. Evolve with your audience.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SalesIntel

DECEMBER 13, 2021

While suppliers were once the sole source of information about products and services, endless internet resources have sprouted. While suppliers were once the sole source of information about products and services, endless internet resources have sprouted. There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner).

Gartner 92

Gartner B2B B2B Sales Conference 92

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are also more focused on first-party data — information gained directly from the customer.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

JANUARY 18, 2021

Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. More Intentional Communication and Information Sharing.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. We call that niche information “small data.”

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. 45% search for brand information on social media, and the same percentage use voice search. Don’t buy through “review sites” and give your money to Gartner. General Internet Use Statistics. Support small businesses.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

The ROI Guy

MAY 29, 2018

If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators. He indicates that a quick search of online ROI / TCO calculators reveals that most are “fake”.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Vision Edge Marketing

DECEMBER 15, 2020

B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. The sheer volume of information available on the internet enables buyers to circumvent salespeople to learn about a solution. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. How do they get that person’s contact information?

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

B2B Marketing Directions

JANUARY 24, 2021

Using data to inform marketing decisions is widely seen as critical for marketing success. But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. Therefore, this research reflects the perspectives of large enterprise marketers.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62