Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.

Gartner 62

Gartner Vendors Sample Opinions 62

Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

ClickZ

MARCH 20, 2020

30-second summary: A new report from research firm Gartner details the four main kinds of attribution. To help sort them out, research firm Gartner has released a new report, “ Use 4 Methods to Measure Marketing’s Impact ” [subscribers only] that details the nature, benefits and complexities of the four main methods.

Gartner 104

Gartner Marketing Mix Marketing Report Forecasting 104

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The post AI-powered martech: This week’s releases and research appeared first on MarTech. EKOM also uses traffic analytics to create recommendations.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Sword and the Script | B2B

MAY 30, 2023

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog. ” That’s […].

Gartner 67

Gartner Research Cross-Selling B2B Sales 67

Marketing Insider Group

FEBRUARY 14, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post New Research: Boost Organic Growth From Current Customers appeared first on Marketing Insider Group. But it’s elusive. That’s […].

Organization 164

Organization Research Cross-Selling Gartner 164

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. This is brand new research for us. Well, sure.

Organization 264

Organization Research Work Management Marketing Management 264

markempa

FEBRUARY 12, 2018

According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. You can read part one here: New research: Boost organic growth from current customers. We do this in all our research here. Virtually everyone will say, “Their business.”

Sales Management 300

Sales Management Buy Research Lead Ranking 300

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. This is brand new research for us. Well, sure.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Valasys

FEBRUARY 5, 2019

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

KoMarketing Associates

AUGUST 19, 2021

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4%

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

ClickZ

NOVEMBER 25, 2019

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting.

Gartner 65

Gartner Training Effectiveness Work Management 65

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). Learn to Seek to Serve, Not to Sell ® The post The Research is Here: Relationships Help (and Hurt) in Sales appeared first on Mereo.

Research 41

Research Gartner Forrester Case Studies 41

KoMarketing Associates

AUGUST 9, 2022

However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. When it comes to investing in various channels, previous research suggests that more marketers are beginning to allocate their budgets toward paid ones.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. The same percentage is invested in content and messaging. The Growing Investment in Emerging Marketing Technology.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

Martech

JANUARY 3, 2024

“We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. of all U.S.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The research provides market analysis in alignment with unique business and technology needs. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Research has found a relationship between emotional intelligence and loyalty. But this post is about a bigger category – technology.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Champion Communications

FEBRUARY 8, 2023

Learn more and download the full study here *The article was originally published by PR Moment (6/02/2023) The post PR is creating tension between B2B CEOs and their CMOs, Research Finds appeared first on Champion Communications.

PR 62

PR Research B2B CMO 62

Nuvi

DECEMBER 3, 2021

Reputation has been included for the first time in this Magic Quadrant, the research profiles 14 of the most advanced vendors. – December 2, 2021 – Reputation, the global leader in reputation experience management, has been named in the 2021 Gartner Magic Quadrant for Voice of the Customer (VoC) report. Gartner Disclaimer.

Gartner 40

Gartner Marketing Management Ideal Customer Profiles Vendors 40

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. Gartner published “The Annual CMO Spend Survey Research: Part 1,” and data indicated that 73% of CMOs believe COVID-19’s negative impacts will be “short-lived.”

Planning 285

Planning Gartner Statistics CMO 285

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52

CMO Customer Surveys Analytics Research 52

The ROI Guy

AUGUST 20, 2018

Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.

Gartner 45

Gartner Tools B2B Sales Comparison 45

KoMarketing Associates

JULY 14, 2021

Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented. Approximately 31.8%

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

Hubspot

DECEMBER 7, 2020

Download the research here , and keep reading to unpack some of our most important findings. A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. How COVID-19 Changed the Way We Think and Use Office Technology.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147