This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.” Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm

Gartner information management information security Organise, streamline, inform, involve; 2. help organizations solve problems like email overload, poor meetings, and information silos. I teach teams how to use a wiki to organize information, Home About Services Contact Jobs Archives 21 days of wiki adoption 9rules

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. In addition, FYIndOut lets each vendor know who else is getting the lead (so vendors can position themselves accordingly when they contact the buyer) and provides LinkedIn information from the buying company (so the vendor can check for connections there). It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized .

Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers . In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Gartner points to valuable resources to help marketers in each of these areas. The five phases are: examine, plan, execute, communicate and evaluate. While the 19-page report is full of useful content, the "examine" phase caught my eye.

Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more. Mila Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes:

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David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. The result was 7 Things Every CEO Should Know about Information Security . These days, everyone is on the Web, sharing information via various tools and communities. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce

David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. The result was 7 Things Every CEO Should Know about Information Security . These days, everyone is on the Web, sharing information via various tools and communities. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce