The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

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The ROI Guy

FEBRUARY 4, 2009

d=593411470991915416 For more information from VMware (registration is not required unless you want a Word / PPT report - takes less than 10 minutes to fill in questions and see results): [link] [link] Posted by Tom Pisello at 5:52 AM Email This BlogThis! Tom then served Gartner as a Managing VP. Latest Research.

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The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

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The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

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The ROI Guy

JULY 22, 2010

This easy-to-use tool is accessible through ShoreTel’s public Web site and is based on the TCO industry standards that Alinean has established, incorporating independent third party research from leading firms. Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

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Single Grain

MAY 26, 2020

Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. Juniper Research claims that businesses and consumers can save up to 2.5 And rightly so.

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Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 2) Faster Customer Service.

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Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. Boost sales.

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Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. Boost sales.

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Marketing AI Paid Content Trends Work Management 108

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

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The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

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The ROI Guy

AUGUST 5, 2010

For more information on NPV, see: [link] The risk-adjusted ROI calculation is adjusted for risk by using the discount rate and net present value terms, and therefore is actually better to use than the more traditional ROI formula. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

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The ROI Guy

AUGUST 4, 2010

With buyers suffering from information overload, how can a marketer break through the clutter and connect? Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Tom then served Gartner as a Managing VP.

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The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis! Tom then served Gartner as a Managing VP. Latest Research.

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The ROI Guy

SEPTEMBER 9, 2010

From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

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Salesforce Marketing Cloud

MARCH 11, 2024

About 48% of organizations that use an account-based strategy experienced a higher average win rate, according to Gartner. Better ROI: Because there’s a high level of personalization involved in ABS, contributing to higher customer engagement and a better customer experience, it typically generates higher returns.

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Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

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