Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

Marketing Insider Group

SEPTEMBER 28, 2021

So, which goals are the right ones for your organization? In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Invest in training your new employees and reskilling them.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. No one knows for sure whether these predictions are correct.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Markempa

FEBRUARY 6, 2018

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. How can sellers drive account growth?

Gartner 40

Gartner Research Cross-Selling Work Management 40

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Here are some keys to their success, and ultimately our customers’: First, we consolidated multiple customer-facing teams into one Customer Experience organization — that’s my baby!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. However, it is worth noting that it is the number one tool being replaced by organizations. Get MarTech! In your inbox. Business email address Subscribe Processing. See terms.

Enterprise Management 119

Enterprise Management Marketing Automation Services Budget Programs Gartner 119

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Martech

SEPTEMBER 22, 2023

GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Plenty of people have said it.

Marketing AI 129

Marketing AI Generation Gartner Telemarketing 129

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Paid Search Agency 104

Paid Search Agency Advertising Channels Gartner Amazon 104

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). 72% of business execs say they use digital assistants to help make their lives easier ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. How will this change in 2024?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. For organizations with complex content creation needs, a platform approach may offer simplicity and organization to streamline content workflows. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Biznology

DECEMBER 22, 2021

Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.”

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. Image: Gartner and Aprimo.

ROI 143

ROI Content Marketing Planning Gartner 143

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Sometimes these organizations select a segment based on previous experience in the market, or the rate of growth in a market, or the degree of competition in a segment. Growth is consistently a top priority.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.”

Social Media 359

Social Media Advertising Channels Media Business 359

Martech

OCTOBER 6, 2023

. “I think the most interesting part is where it magically finds the right text and combination of elements to maximize ad effectiveness,” said Andrew Frank, VP distinguished analyst at Gartner. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now? Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. However, this is a very different — and for many, uncomfortable — way of thinking.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

ANNUITAS

NOVEMBER 15, 2021

In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? 1: Hire and train more inside sales. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

SalesIntel

DECEMBER 13, 2021

77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Times More Likely to Make a B2B Purchase With Better Information (Gartner). The B2B Buying Process Is Less Linear Today (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. When Marketing is left outside of the GTM strategy conversation, and someone other than Marketing owns demand gen and then passes these batons to a Marketing organization responsible only for lead gen, there is a high risk of failure. From the very start.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Oktopost

DECEMBER 21, 2023

Here’s our guide to help you get started. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. This external perspective can help you align your strategies with broader market shifts.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62