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Watkins Wellness partners with Televerde to provide opportunities for incarcerated women

Televerde

We see [the women] as a partner and an extension of the Watkins team. We see [the women] as a partner and an extension of the Watkins team,” Landwehr says. The post Watkins Wellness partners with Televerde to provide opportunities for incarcerated women appeared first on Televerde. They go above and beyond.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

On Snap’s Q4 2023 earnings call, co-founder and CEO Evan Spiegel highlighted the importance of continuing to drive improved performance for advertising partners as a focus for Snap in 2024. The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on ClickZ.

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Roku partners with Best Buy for first-party data

Martech

First partner and first party. This is the first time Best Buy has partnered with a TV streaming platform. The post Roku partners with Best Buy for first-party data appeared first on MarTech. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. Get MarTech! In your inbox.

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Partnering for Success: How SilverTech's Expertise Elevated F&M Bank's Digital Strategy

CMSWire

Read this case study to learn how F&M Bank partnered with SilverTech for a major CMS upgrade. Is your organization in need of a new CMS? Continue reading.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes.

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Salesforce partners with TikTok for social commerce

Martech

The post Salesforce partners with TikTok for social commerce appeared first on MarTech. In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Advanced Matching to improve audience building for retargeting.

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

We spoke with Ollie Shayer, Director of Omni-Media at Boots, to understand how and why realigning their teams, technology, and partners has enabled them to embrace the importance of data and continue building the life-long relationship with their customers that define Boots as a brand. Their customers have always been at the core of this.

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Loyalty Auctions: The Next Reward For B2B Markets

Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. Looking for ways to boost engagement in a B2B loyalty program? Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare? The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. However, effective communication of product strategy often presents challenges for product leaders.

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What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. B2B business-client relationships are often more complex than those in the consumer world. In such a complex environment, how can loyalty marketing help? What should they redeem for? as if they are a consumer? as if they are a consumer?