Navigate the Channel

MARCH 13, 2023

As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Why is Customer Feedback So Invaluable?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Hubspot

FEBRUARY 6, 2020

For instance, companies can gather general demographics and spending habits of their consumers to write better, more targeted social media ads. Focus groups. Additionally, if you're a HubSpot user, many of these tools integrate with HubSpot. HubSpot's Marketing Hub. Interviews. Observation.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Social media.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? These patterns may not always result in a purchase, but understanding how your audience behaves on social media can teach you how to optimize your social and other promotional content to better entice them to buy.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

JUNE 10, 2011

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. You don't need to set up expensive focus groups anymore to hear what your potential customers think. Create content.

Social Media 28

Social Media Startups Media RSS 28

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. You can gather information through surveys, focus groups, and interviews. Think about what channels of promotion you will utilize: social media, website, and newsletters, for example.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

JANUARY 18, 2012

Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JUNE 17, 2011

Here are three important principles to bolster your social media strategy , extracted from the tips of the stand up trade. Detouring out of rehearsed material and into a conversation with a heckler is in a comic’s blood, and it should so too be part of how you use social media. Connect with HubSpot :

Social Media 28

Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

JANUARY 11, 2023

Click here for 20% off eligible HubSpot plans, or sign-up for free. In marketing, you can send free meals or rides to participants of a focus group, webinar, or winners of a social media giveaway. Plus, hear his tips on how to motivate your prospects to want to attend, in the first place.

Planning 81

Planning Business Validation Paid Search Agency 81

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Social media is your market talking. Asking your audience about your product/market fit.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Know the voice of the customer. Direct customer feedback is foundational for understanding and improving experiences.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. It’s time to bring the Super Bowls ads into the social media arena of evaluation. Super Bowl XLV is over. The Green Bay Packers won. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. It’s time to bring the Super Bowls ads into the social media arena of evaluation. Super Bowl XLV is over. The Green Bay Packers won. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Martech Advisor

OCTOBER 1, 2019

HubSpot, Marketo, or Pardot). Social listening (e.g., Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Social media ROI. Website traffic (e.g., Google Analytics). Marketing campaign analytics (e.g., Hootsuite, Sprout, Buzzsumo, or Sprinklr).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. One-on-ones with customers Focus groups. We’re going to unpack each speaker session to uncover all their top tips and insights. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Hubspot

JULY 9, 2015

But there's one other theme we noticed about Ansari beyond his successful comedy career: His strong business sense was clear to the entire marketing team here at HubSpot. He doesn't shy away from social media -- even if it's not the "Big Three." In fact, it debuted at #2 on the New York Times bestseller list.

Social Media 28

Social Media Focus Group Hubspot Social Marketing 28

Hubspot

DECEMBER 10, 2018

Social Media Manager. Additionally, designing artwork online might provide you with the opportunity to express yourself in a unique way, which could appeal to you if you tend to avoid expressing yourself in large groups. Social Media Manager. Best Jobs for Introverts. Graphic Designer. Market Research Analyst.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. What social media behavior do you try to understand about your customer?

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Whether it’s HubSpot’s software, Google Analytics or something else, each is different. Connect with HubSpot :

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 8) HubSpot.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Connect with HubSpot :

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

FEBRUARY 14, 2012

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. — HubSpot (@HubSpot) February 14, 2012.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

MARCH 17, 2021

You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. As a marketer, you know how important it is to have a marketing strategy.

Marketing Management 67

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 67

Hubspot

AUGUST 20, 2018

Studies show that good news and positive content spreads faster on social media than any other type of content. This phenomenon isn’t unlike the “ social smile ” in infancy, when babies reciprocate a smile. Another method of manually analyzing audience feedback is holding a focus group.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain.

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

OCTOBER 2, 2019

After extensive market research, including focus groups and analyzing the data, you've noticed something startling -- your customers (or competitors) aren't who you thought they were. If you're on the fence, you can hold focus groups to see if the slogan is really resonating. Reestablish your brand's audience and market.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Sadly, that will have to end, but for your entertainment I decided to do some diving to see what kinds of amusing keywords we here at HubSpot get traffic for. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JULY 15, 2011

This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Social media is a terrific way to do this, but you have to understand social media before you can use social media.

Differentiation 28

Differentiation Trade Show Work Management Social Media 28

Hubspot

APRIL 19, 2012

For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. A simple way to find testimonials of this sort if a quick visit to your social media accounts. Arkles, Boston, MA.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

MAY 12, 2016

Hold some focus groups with different stakeholders at your school to hear how they answer these questions. If your school has already defined its key messages, the focus groups are the place to get feedback on whether those messages resonate with the right people, or whether they need to be refined.

Focus Group 28

Focus Group Deliverability Keywords Communities 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Doing this will eliminate the social media time-suck of maintaining multiple accounts, help you attract more followers, and centralize your web presence. Warning: Don't go overboard with automation in social media. In social media, people love to share their opinions.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28