ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. HubSpot , Semrush , and PersonaGenerator offer free templates you can use to create your personas. Source: HubSpot 3. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Zoominfo

OCTOBER 18, 2022

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Hubspot

MARCH 27, 2023

According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Hubspot

FEBRUARY 6, 2020

Focus groups. Additionally, if you're a HubSpot user, many of these tools integrate with HubSpot. HubSpot's Marketing Hub. Now, you might be wondering, "How do I gather this information?". To conduct market intelligence, you'll use internal and external sources of data such as: Surveys. Interviews. Observation.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? HubSpot CRM. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools. HubSpot Service Hub. Who in your household decided to purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

SEPTEMBER 17, 2020

At HubSpot's department-wide marketing team meetings, for instance, we often host customer panels. Additionally, Amanda Whyte, HubSpot's Director of Voice of the Customer, says, "Customer panels are such an important way for feedback to be heard, especially for teams that are non-customer facing in their day-to-day job responsibilities.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

SmartBug Media

OCTOBER 20, 2021

Sales tools in HubSpot! Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. Stay tuned for our next and final INBOUND’21 recap blog where we highlight HubSpot Academy professor's best tricks to make the best out of your HubSpot instance. 3 recommended sales tools. Email templates.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Anyword

JUNE 21, 2021

Hubspot leads with “There’s a better way to grow.” But then again, Hubspot’s product is relatively complex, so maybe it’s hard to capture their entire value proposition in one phrase. No doubt, they use top writing talent, focus groups, A/B testing, and other resources to achieve these results. Industry: Marketing.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. According to Hubspot, the six main principles of how to do market research are: 1. The process studies the target market's interest in the company's products and services. How Does Market Research Work? How can Market Research Increase Website Traffic?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Lake One

JANUARY 20, 2020

When you’re ready to scale and want a more unified view of your lead generation activity, Hubspot is the way to go. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

SmartBrief - Marketing

SEPTEMBER 25, 2023

Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. However, we must acknowledge that it can quickly become the focus when we have so many tools and so much information. We must conduct more interviews and focus groups before we create a campaign or a strategic plan.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

JUNE 8, 2020

Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. Sales collateral for the Decision Stage includes: Pricing guides. Sales call scripts and email templates.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Hubspot

JANUARY 11, 2023

Click here for 20% off eligible HubSpot plans, or sign-up for free. In marketing, you can send free meals or rides to participants of a focus group, webinar, or winners of a social media giveaway. Plus, hear his tips on how to motivate your prospects to want to attend, in the first place. Already an Uber for Business Customer?

Planning 81

Planning Business Validation Paid Search Agency 81

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. They might use surveys, feedback forms, or focus groups to learn about your target audience. Our tip from HubSpot is to have a main communication channel where communication is stored and disseminated.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

DECEMBER 10, 2019

HubSpot's Flywheel model offers a modern view of how companies can evolve by putting customer experience at the center of the organization's focus. Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences. Reach out to them when new products and services are available.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Consider the case of content juggernaut HubSpot. In the HubSpot: Inbound Marketing and Web 2.0

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Kevin Indig

APRIL 1, 2023

Focus groups, surveys, prompts or a few gift cards and phone calls for tight budgets can get you to the AHA moment (thanks, Ryan, for the idea). Marketers can augment them with benchmark articles (hat tip to Amy Lecza) and occasional qualitative research. Trying to quantify everything can seem sterile.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. You can gather information through surveys, focus groups, and interviews. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Martech Advisor

OCTOBER 1, 2019

HubSpot, Marketo, or Pardot). Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Website traffic (e.g., Google Analytics). Marketing campaign analytics (e.g., Social listening (e.g., Hootsuite, Sprout, Buzzsumo, or Sprinklr).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. One-on-ones with customers Focus groups. We’re going to unpack each speaker session to uncover all their top tips and insights. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

JULY 6, 2021

Well, one of the only ways to measure brand salience is through surveys and focus groups. Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Unfortunately, it's not a mathematical metric that is easily measured. So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Like an on-demand focus group composed of billions of consumers, social media data can help brands of all types better understand what their market is actually looking for.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. Use heatmapping tools, such as Hotjar or Lucky Orange, and website analytics tools, such as Google Analytics or HubSpot analytics , to track results depending on what data you need to collect. Conduct a survey using SurveyMonkey or another tool.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. One way you can figure out how to market to them is by asking them!

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Content Standard

MAY 10, 2019

. “Breaking down the customer journey phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps toward maximizing customer success,” writes Aaron Agius for HubSpot. The Customer as Protagonist: Designing Robust Buyer Personas for CX Marketing Strategy.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

Hubspot

JULY 9, 2015

But there's one other theme we noticed about Ansari beyond his successful comedy career: His strong business sense was clear to the entire marketing team here at HubSpot. Ansari puts together focus groups to test out new material, and will even tell people on social media where he's going to be so they can be a part of that process.

Social Media 28

Social Media Focus Group Hubspot Social Marketing 28

Hubspot

APRIL 4, 2023

I conducted several focus groups to gather feedback from employees about their experience working for the company. "At a previous company, the HR department was struggling to attract and retain top talent due to a lack of employee engagement and high turnover rates. Conflict Resolution Questions for Consultants 13.

Consulting 66

Consulting Sample Work Management Marketing AI 66

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working. Over 8 billion views register on Facebook every day on average – Market.us.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Whether it’s HubSpot’s software, Google Analytics or something else, each is different. How do I find participants for focus groups?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28