ScanmarQED

JUNE 8, 2021

We are privileged to work for a broad mix of blue-chip clients across a variety of industries (automotive, consultancies, electronics, financial services, FMCG, marketing service, and telecoms amongst others). SAYG was established at the beginning of 2010 and has been a proud Partner of ScanmarQED ever since.

Advertising Agencies 52

Advertising Agencies Consulting Organization Service 52

Webbiquity

DECEMBER 6, 2018

Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. David Gutierrez started his career as a web designer in 2005. In 2012 he founded a creative design agency. The post How to Avoid Common Website Design Flaws appeared first on B2B Marketing Blog | Webbiquity.

Design 215

Design Marketing Websites Mobile Marketing Search Marketing 215

Webbiquity

JULY 26, 2019

Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. David Gutierrez started his career as a web designer in 2005. In 2012 he founded a creative design agency. The post Getting a Better Grasp on Digital Transformation appeared first on B2B Marketing Blog | Webbiquity.

Digital Transformation 163

Digital Transformation Marketing AI Paid Search Agency Analytics 163

Savanta

OCTOBER 12, 2012

Ever looked at our cousins in FMCG marketing with a little jealousy? Two thirds (62%) of these senior marketers feel the sales function dominates in their organisation and holds a status akin to that of marketers in FMCG environments. Eyed their big budgets with envy? Of all the findings revealed in the survey, that struck me most.

Eye-Tracking 120

Eye-Tracking B2B Sales Customer Surveys B2B Marketing 120

Savanta

OCTOBER 12, 2012

Ever looked at our cousins in FMCG marketing with a little jealousy? Two thirds (62%) of these senior marketers feel the sales function dominates in their organisation and holds a status akin to that of marketers in FMCG environments. Eyed their big budgets with envy? Of all the findings revealed in the survey, that struck me most.

Advertising Agencies 120

Advertising Agencies Paid Search Agency RSS Eye-Tracking 120

ClickZ

MARCH 16, 2023

Working holistically with innovative companies to build, launch and scale brands across all categories in London and Los Angeles, Adrienne has 17 years of brand and advertising experience in fashion, finance, tech, and FMCG. Adrienne advocates for female founders everywhere and is mother to Olive and Dylan.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Oktopost

MARCH 25, 2021

Most industries including government, fin tech, FMCG, retail, alcohol, sport, hospitality, tourism, non-profit and entertainment. Kath has over 21 years of full spectrum digital experience with both start ups and global corporations, specializing in scaling businesses with: Hundreds of brands from the Queen to Tencent, Kodak, HSBC and MI5.

CMO 62

CMO Transparency B2B Sales B2B Marketing 62

Webbiquity

APRIL 17, 2018

Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. David Gutierrez started his career as a web designer in 2005. In 2012 he founded a creative design agency. The post A High-Tech Future for Ecommerce appeared first on B2B Marketing Blog | Webbiquity.

eCommerce 122

eCommerce Marketing AI Amazon Advertising Agencies 122

Savanta

FEBRUARY 18, 2014

Only FMCG firms who need to build aspirations and desire worry about stuff like that. “Branding is marketing b t. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar?

Brand Identity 120

Brand Identity Branding Dwell Barriers 120

Biznology

NOVEMBER 27, 2018

Marketing education in India is almost entirely about consumer , directed at the FMCG sector. B ut I think the first problem is that too few talented and trained professionals are entering the B2B marketing community. Most MBA programs do not teach B2B, or do not have the right sequence of courses.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

Marketing education in India is almost entirely about consumer , directed at the FMCG sector. B ut I think the first problem is that too few talented and trained professionals are entering the B2B marketing community. Most MBA programs do not teach B2B, or do not have the right sequence of courses.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

SalesIntel

JULY 13, 2021

It’s not uncommon for an FMCG business to boast ten to twelve different customer segments. Your average consumer may not require special skills to understand their leather jacket, but they will need a degree of knowledge to understand your product. A B2B buyer is incredibly interested in the technical details; specifics are crucial.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

ClickZ

FEBRUARY 4, 2020

This works especially well for children’s products and for any FMCG brands in general. What are some other cases for using voice technology in marketing? Gamification and ‘send-me-a-sample’ campaigns.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

PureB2B

MAY 30, 2022

those who get the most value from your product or service) are Human Resource Managers within FMCG companies, then asking your sales team to reach out to HR Managers at FMCG who aren’t yet customers is allowed. Let’s look at a quick example of legitimate interest in practice: If your best customers (i.e.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

those who get the most value from your product or service) are Human Resource Managers within FMCG companies, then asking your sales team to reach out to HR Managers at FMCG who aren’t yet customers is allowed. Let’s look at a quick example of legitimate interest in practice: If your best customers (i.e.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Savanta

APRIL 27, 2011

Glacier Mint, the FMCG brand, is full of B2B marketers. The polar bear mascot is called Peppy, they contain only the purest sugar (impurities turn the clear cubes pink) and they’re full of B2B marketers. Yes, you might not see them on the ingredients panel but they’re there in every packet. Armies of them.

B2B Marketing 120

B2B Marketing B2B Opt-in Opinions 120

Sana Commerce

SEPTEMBER 22, 2023

FMCG business with thousands of SKUs or dental supplies that need exact products). A beep will indicate the item has been scanned. Final thoughts For businesses as big as they are in B2B, scanning product barcodes plays a pivotal role in their core operations (e.g. The need for a reliable and efficient scanning solution cannot be overstated.

B2B 52

B2B Work Management Marketing Management POS 52

Martech Advisor

JANUARY 9, 2020

In-game ads are used to promote FMCG products, lifestyle brands, healthcare, and far more. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. This means that in-game ads don’t have to be limited to products targeting a tech-savvy audience.

Advertisements 73

Advertisements Advertising Mobile Advertising Brand Identity 73

Martech Advisor

JANUARY 23, 2020

SunRice’s “The Rice Breaker” Australian FMCG company, SunRice, created this award-winning campaign for the 2019 Chinese New Year. The campaign was named the Multicultural Online/Interactive Campaign Mosaic Award Winner in 2019. Six Students “Find New Roads” and Explore Career Pathways in the 2019 Chevy Blazer.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Onalytica B2B

JULY 26, 2018

Unlike other campaigns in FMCG or Technology, Influencers who are part of a Pharma Influencer Strategy need to opt-in for the long term. Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. The main hurdle to the industry however, is time.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

TaylorMadeIn KEW

NOVEMBER 4, 2018

But one of my on-going worries about this profession that I love so much is that the bulk of marketing talent goes to agencies or FMCG. Not all MBA students will choose a career in marketing of course. There continues to be an over-riding perception that B2B marketing is not interesting or cool.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Advertising Agencies 97

PureB2B

MAY 30, 2022

For example, you might want to filter companies by employee count: 1-10. How much monthly revenue does the company generate? $0-50K. What industry does the company operate in? Manufacturing. Type of Business and Customer Type. Non-profit. Location of HQ. How to Use Firmographic Data for Lead Generation.

Paid Search Agency 62

Paid Search Agency Sales Qualified Leads Validation Lead Scoring 62

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. Contrast this with another experience. The call was from a data centre “ specialising in the SME segment ”.

Case Study 120

Case Study Case Studies Segmentation SME 120

BDB

DECEMBER 4, 2023

Innova Market Insights, From cutting back to looking forward: Innova Market Insights reveals positive food and drink trends for 2024. ︎ FMCG Gurus’ top trends for 2024. ︎ Get in touch today. The post 2024 trends digest: 5 insights for success in the global food and beverage industry appeared first on BDB.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

Varicent

DECEMBER 7, 2021

For example, it’s impossible to forecast every transaction in high-volume, low-value sectors, like Fast Moving Consumer Goods (FMCG), where literally millions of packets of chips or milk cartons are sold monthly. The ability to forecast sales accurately can impact its cost of capital, its share price, and its overall capacity to grow.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Inbox Insight

APRIL 11, 2022

With 12 years’ experience in digital marketing and over 8 years in programmatic, Jasdeep has worked on both the buy & sell side at network agencies and ad tech starts-up across multi-faceted clients spanning B2B, FMCG, consumer technology, retail, eCommerce and more.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Ledger Bennett

FEBRUARY 24, 2020

If you’re a SaaS business selling recruitment software, your communication with a public sector prospect who have a specific set of challenges will need to differ from communication with a global FMCG faced with something totally different. That at its very essence is personalisation. But then, we knew that.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Smarte

JUNE 25, 2018

With the ability to go beyond traditional data projects like serving our global clients with top-level contacts from gaming software, luxury brands, FMCG, credit unions industries and many more. Because of this, large brands are making huge investments in order to improve the functional efficiency of their marketing operations.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Onalytica B2B

NOVEMBER 12, 2018

Charity customer buyer journeys are far more emotive and buyer journeys for membership associations are in a lot of cases mandatory or the industry standard. Consequently, this contributes to a very different culture of content creation between sectors.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

LeadSquared

JANUARY 28, 2016

If you’re a big FMCG brand with a massive following on social channels , and high rankings on search engines – why do you need a blog for long-form content, when the readership for that is already on the decline?

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Outbrain

NOVEMBER 9, 2020

The study estimates that in 2021, customers will spend more than $150 billion on sustainable brands in the FMCG sector. A study by research firm Nielsen says almost half of U.S. buyers will change their habits to be more sustainable. Source: Nielsen.

Paid Content 48

Paid Content Marketing AI Multivariate analysis Mobile Advertising 48

Content Standard

JULY 3, 2018

” “If you work for an FMCG brand, the sustainability and impact you can have on society as an employee might not be that direct, but in our B2B business, the environmental and societal impact you can create with just one contract or just one solution really matters.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Martech

NOVEMBER 9, 2023

Case 1: An FMCG firm This hypothetical fast-moving consumer goods (FMCG) firm wants to address the following two scenarios. Does it even make sense to have it on your shortlist? Perhaps so, but you should understand the implications. Let’s then look at how these factors come into play using two examples.

Enterprise Management 100

Enterprise Management Marketing Attribution Multi-Touch Attribution Marketing Management 100

Webbiquity

MARCH 12, 2020

Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. David Gutierrez started his career as a web designer in 2005. In 2012 he founded a creative design agency. The post AI in Content Marketing: Probing a Little Deeper appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 287

Marketing AI Content Marketing Paid Search Agency Content 287

Marketing Insider Group

JULY 13, 2020

The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®. About The Keenfolks.

Studies 265

Studies Digital Transformation Marketing Management Urgency Marketing 265

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

DotDigital

JULY 19, 2021

Our clients include FMCG, fashion, lifestyle, and B2B brands with an appetite for growth and innovation. Screen Pages is a full-service ecommerce agency that focuses on delivering leading-edge ecommerce solutions for merchants and companies interested in digital transformation and online growth. Learn more about Screen Pages.

eCommerce 72

eCommerce Top of Funnel Business Lead Scoring 72