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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. improve to achieve the desired result in a more efficient way?

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done.

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How to Run a Truly Efficient Business

Webbiquity

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. But this is just the tip of the iceberg of what it takes to run a successful company.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

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How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success. It’s not an accident. Let’s face it.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

That’s why the CDP Institute launched its RealCDP certification program, which expanded on our definition by defining five key requirements: assemble all data types, keep all details, retain the data indefinitely (subject to regulatory constraints), build unified profiles, and share the data with other systems.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives. And does having one make a difference?

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