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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. B2B creators are experts in their fields. They focus on delivering insights, advice, and stories that matter to businesses.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. B2B Fusion has developed industry award-wining ABM experiences for its clients. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? So intent-data information could be used to help with personalization.

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How to make sure your data is AI-ready

Martech

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Focus on the fields necessary to sell and service them. Lock up your system Once that’s done, nail down which fields and screens are essential. They’ll admit that.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. You might be saying to yourself: “I’m in field service. Connect with fellow service pros, tap into industry trends, and grow your career.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Guest post by Brit Tucker.

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