Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. InMoment has added the ChatGPT-powered Smart Summary Generator to its Experience Improvement platform. Qualified’s Qualified GPT adds a number of features. Why we care. Get MarTech! In your inbox.

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be. And staying the course with your existing platform is tempting, isn’t it? It’s difficult to use. Sound familiar?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

InsightSquared

OCTOBER 2, 2020

From Dashboards to an Integrated, 6-in-1 Revenue Intelligence Platform. Those questions (and more) are exactly what we are answering with the first all-in-one Revenue Intelligence Platform , featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting, Dashboards—and now Conversational Intelligence. .

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

Features 100

Features API Customer Satisfaction User-Generated Content 100

Zoominfo

SEPTEMBER 7, 2021

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. Consider product demo promotion even if a feature is no longer considered new.

Features 130

Features Vendors Newsletter Promotion 130

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging.

Youtube 78

Youtube Features Merchandising Sample 78

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Account Based Marketing 115

ClickZ

FEBRUARY 26, 2024

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Accessibility.

API 94

API Doubleclick Google Marketing Analytics Tools 94

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Also, inquire about future features, the product roadmap, and launch dates.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation Account Based Marketing 89

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Digital Asset Management 105

Digital Asset Management Work Management Privacy Marketing Management 105

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Get MarTech!

Fulfillment 93

Fulfillment Ideal Customer Profiles Distribution Vendors 93

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech. Let’s take a look at how these innovations will help your advertising efforts. Open the report What is first-party data advertising?

Paid Search Agency 95

Paid Search Agency Features Personalization Ads 95

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

Social Media 101

Social Media Features Media Curation 101

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Marketing AI 96

Marketing AI Optimization Conversion Enterprise Management 96

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Live audio-only conversations.

Linkedin 106

Linkedin Features B2B Marketing B2B 106

Contently

APRIL 27, 2023

Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Narrow your list of prospective vendors by evaluating their platforms based on your use cases. CDPs, marketing automation platforms, CRMs, DSPs, DAMs)?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Use Cases of an Online Video Platform 1.1 How to Find the Best Video Platform 2.1 Use Cases of an Online Video Platform.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Conductor

AUGUST 4, 2022

Along with improving your content creation process, upgrade your keyword research workflow with expanded results, increase visibility on keyword reporting, and boost efficiency when building custom reports with the latest platform enhancements this August. Drive impact by getting the most out of small but mighty feature enhancements.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Are they showing us our “must-have” features? Is the reporting actionable?

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why are these platforms important? Proprietary identity graph. Client ownership of first-party data.

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Martech

AUGUST 3, 2023

And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. Adpost added a new feature to its AI chatbot suite. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. Get MarTech! In your inbox.

Godaddy 83

Godaddy Enterprise Management Product Gartner 83

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 95

Features Google Ads ROAS 95

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Most of the time, our customers use the Data Pipeline to combine content data with data coming from other tools (adtech platforms, CRMs, etc). ” This tool allows users to craft bespoke metrics.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

SmartBug Media

MARCH 18, 2022

Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. Both platforms have benefits that the other doesn’t. To help you gain a better understanding of the platforms—and possibly help you choose which one to use—this blog post expands on the pros and cons of each. The Pros of Attentive.

SMS 98

SMS Marketing Automation Services Work Management Marketing Management 98

Martech

MARCH 21, 2023

That’s where data management platforms (DMPs) come in. This article looks at data management platforms in depth — what they are, why they are important, what they are used for and their future in a privacy-focused landscape. Table of contents What is a data management platform? Purchasing history. Website clicks.

Marketing Management 91

Marketing Management Privacy Demographics Segmentation 91

RebelMouse

APRIL 21, 2021

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. Here are the major platform updates that we've added to the platform in Q1.

CMS Development 98

CMS Development Marketing Analytics Tools Paid Search Agency Work Management 98