Zoominfo

JULY 8, 2021

Delivering our data, insights, and technology enables sellers and marketers to be more effective and efficient when they are engaging with prospects and customers and building demand and lead generation campaigns.” Features of the Dynamics Integration with ZoomInfo. “Now What This Looks Like for Customers.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. A crystal-clear insight into the potential performance of your content, enabling you to make informed decisions and publish with confidence. What does this mean for you? A Step-by-Step Guide to Getting Started 1.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Search Engine Journal

NOVEMBER 14, 2022

The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal. Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps.

Ads 90

Ads Research Features Tips 90

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

Oktopost

JANUARY 8, 2024

These dashboards are designed to provide immediate value, offering insightful visualizations of data without the need for customization. Best of all, these dashboards ensure that even users unfamiliar with dashboard creation can effortlessly access data and build meaningful insights.

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.

Allocation 91

Allocation Marketing & Strategy Business Forecasting 91

Zoominfo

SEPTEMBER 22, 2023

This information provides valuable insights for your team. Here we also excel by having both the largest contributory network and 20 different proprietary first-party sources tied to our platform features, including form completion (FormComplete), email (Engage), and conversation intelligence (Chorus).

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Contify

JULY 13, 2023

The post YouTube Transcription: Extract Strategic Insights From YouTube Videos With Contify’s New Feature appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Youtube 52

Youtube Features Video Marketing Marketing 52

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Analysis 99

Analysis Tools CRM Guidelines 99

Martech

MARCH 20, 2024

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Martech

JANUARY 17, 2024

Dig deeper: 3 points to consider before implementing a CDP CDP vendors offer data analytics capabilities that can do some or all of the following: allow marketing end-users to define and create customer segments, track customers across channels and glean insights into customer interest and intent from customer behavior and trends.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Marketing Insider Group

JANUARY 4, 2021

Jaime has run a successful webinar program at RSM that is both highly scalable (more than 200 webinars per year) and features strong knowledge transfer and value, utilizing Continuing Professional Education (CPE) credits. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov. Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

Features 105

Features Click Fraud Product Advertising Agencies 105

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 97

Features Google Ads ROAS 97

Martech

APRIL 9, 2024

For example, a media brand can increase loyal customers and retain at-risk subscribers by using AI insights to engage audiences in Google Ads campaigns, targeting those who are most likely to upgrade or churn with relevant messages and offers. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. Google announced a bunch of updates for Google Analytics 4 (GA4) today.

Features 110

Features Google Cost per Acquisition Marketing Analytics Tools 110

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Features 88

Features Google Conversion Forecasting 88

Conductor

AUGUST 4, 2022

Without access to the right insights and an understanding of which SEO elements to prioritize, you risk investing key resources into creating content that may secure some top positions on SERPs, but likely for keywords your target audience doesn’t use—meaning that content won’t get seen by the right people.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

KoMarketing Associates

JUNE 25, 2020

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.” Final Thoughts.

Google 257

Google CTR Landing Pages Keywords 257

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Sometimes, this will take the form of specific insight related to their data.

Features 94

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 94

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Biznology

APRIL 9, 2018

In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. But customer intent modeling (CIM) is a deeper level of keyword research, delivering even more valuable digital insight.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Top Rank Marketing

NOVEMBER 7, 2023

This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. Download the 2023 B2B Influencer Marketing Report Looking to create or co-create content for your own publications featuring the 2023 B2B Influencer Marketing Report?

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights? Using Instagram Insights for performance analysis What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Launch Marketing

FEBRUARY 22, 2024

To help B2B organizations reach new levels of product launch success, we’ve collected invaluable insights drawn from seasoned marketing executives in our series “Marketing Insights from Executives”. It’s vital to translate product features into compelling narratives that resonate with customers.

Product 62

Product B2B Marketing Planning B2B 62

Engagio

JANUARY 30, 2024

Now, choose the features (or variables) most relevant to the outcome you are trying to predict. This may also be where your team realizes you need to add more features to the model to improve its accuracy. This is when the model learns to recognize patterns or relationships between the features and the outcome. Pick your model!

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Enhanced forecast accuracy insights with AI Comparison.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Utilize data from the webinar to craft personalized follow-up messages and equip sales teams with valuable insights. These insights can inform who the buyer is, enabling better engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Zoominfo

JULY 8, 2021

Delivering our data, insights, and technology enables sellers and marketers to be more effective and efficient when they are engaging with prospects and customers and building demand and lead generation campaigns.” ZoomInfo Enrich , an automated feature that updates and appends data records.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Marketing Insider Group

SEPTEMBER 26, 2019

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. As the pie charts adapt to the filters, there are numerous audience insights that unfold. TARGETING STRATEGY.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The summary tool uses AI to condense voice and text-based interactions into a short summarization and uncover unknown insights. Qualified’s Qualified GPT adds a number of features. Why we care.

Marketing AI 96

Marketing AI Ideal Customer Profiles Features Product 96

Search Engine Journal

SEPTEMBER 9, 2021

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features for Creators appeared first on Search Engine Journal.

Youtube 139

Youtube Features Video Marketing Ads 139

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Prepare Insightful Questions Focus on uncovering needs, challenges, and buying behaviors.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

OCTOBER 4, 2022

In this installment we’re looking at the insights feature and how to customize it to your needs. That’s what you want to build an insight from. GA4 has two types of insights : Automated. It notifies you automatically about these via the Insights dashboard, within the Analytics platform.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Segmentation 118

Top Rank Marketing

SEPTEMBER 27, 2023

Feeling B2B” is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, which is slated to feature these five along with more than 150 of the brightest minds in the B2B marketing industry. What I love about B2B is it makes you have to stretch more as a marketer, to say, 'How might I be able to answer your questions?

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116