Paul Gillin

APRIL 18, 2012

The core feature of Twitter is the activity stream. This notification feature makes Twitter an extraordinarily useful way to find people who may be difficult to reach by e-mail, phone or other media. It’s an endless flow of news, recommendations and observations that create endless opportunities for connection.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

APRIL 13, 2012

The distinguishing feature of its website is a leader board that shows the relative Unmetric scores of various brands in different industries. A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

SEPTEMBER 14, 2010

Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not! Images are available, as well as interviews with people from Ripley’s or people featured in the book. I’m so glad to see they’re keeping up with the times. Technomazing! called Enter If You Dare!

Cable 50

Cable Tagging Design Features 50

Paul Gillin

JANUARY 2, 2011

You can also use Notepad++’s lightning-fast search and replace feature to pretty up the formatting. With text still selected, choose TextFX|TextFX Tools|Delete Line Numbers or First Word. You’re done!

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

OCTOBER 21, 2010

One of my favorite new features is the ability to create a Google document directly from an e-mail. Feature-wise, the apps don’t hold a candle to Microsoft Office, but the collaborative convenience is often worth the trade-off. Google Office – Despite Gmail’s erratic performance, the flexibility of web-based mail can’t be beat.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 27, 2010

Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

DECEMBER 1, 2010

One memorable point he made is that “social” is a powerful feature of software. Loading up on features quickly reaches the point of diminishing returns. One memorable point he made is that “social” is a powerful feature of software. Loading up on features quickly reaches the point of diminishing returns.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 14, 2010

Perhaps you can offer one reporter a first interview with a customer or your CEO and give another a scoop on pricing or a particular new feature. If you’re going to play the exclusive game, at least try to make it a win-win proposition. Or you can promise the reporters you snubbed a first shot at your next big announcement.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

NOVEMBER 16, 2011

″ platforms, which augment traditional intranets with Facebook-like features. Social business involves using tools both inside and outside the organization to unearth knowledge, improve business responsiveness and create new paths for engagement with customers. The concept has gained momentum in the form of “intranet 2.0″

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

NOVEMBER 17, 2010

We can also expect special-purpose devices like the Amazon Kindle to become more feature-rich over time. By “tablet,” I don’t mean “iPad.” Samsung just released the first Android tablet and we can expect many more to follow. Laptops and the early versions of Windows tablets (the machines have been around for a decade), never were.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

FEBRUARY 24, 2011

People don’t respond to statistics, feature charts and positioning statements the same way they do to other people. It also reflects the time limitations that developers and engineers themselves often cite as a reason to stay in the shadows. Let’s look at each in order. Tell Stories. Effective communications is about storytelling.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 29, 2010

That’s one of the coolest features of inference engines: they get better the more you use them. Using CIThread, individual editors can now maintain literally dozens of these websites at once. The more the engine learns about their preferences, the more websites they can support.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 25, 2012

Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Players can also sign up to visit the exotic places highlighted in the game. Each answer to the quiz is shareable, as is the final score. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

FEBRUARY 7, 2011

The site features numerous articles, worksheets and video tutorials about debt reduction. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s It’s real customers telling each other that the program works,” Kelly said.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 10, 2011

What’s your favorite LinkedIn feature? Swarm is a different take on tag clouds that builds on recent company and title searches, jobs posted, blog entries and shared articles. InMaps lets you visualize your connection network. It’s still early-stage but shows promise. Do you have a success story to share? Post it here.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

Successful fan pages feature a constant stream of new posts by the company and quick response to visitor comments. If people ask questions, you need to respond and quickly. How common mistake companies make with their Facebook pages is to launch them and leave them. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 24, 2010

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. See Revenue Recognition Guidelines.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. See Revenue Recognition Guidelines.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

The new Dry Max line featured an absorbent gel that improved diaper efficiency while cutting materials and costs by 20%. If you’d like to be notified when the book is available, please comment below or drop me a line.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 12, 2011

Having all this information available to us is not a bug; it’s a feature. People with technology imagination, who can dream of creating value with technology now have the tools to do that. The old think was that information overload is a problem. We’ve got to change our thinking. Speaking realistically, there is nothing we cannot know.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

” There’s also a cool, quick demo of a coming group video feature (technology provided via Polycom). Business partners Polycom and Aruba Networks provided the platform integration for these features. ” One of the most useful features is the tag-based user directory. Now you have those statistics instantly.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it. The three feature articles I’ve cited above are fantastic examples of great writing. Write in Pictures. It’s the single best piece of writing advice I’ve ever had.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Community managers also publish occasional interviews with featured members, highlighting their contributions and career accomplishments.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

Bill Blundell’s The Art and Craft of Feature Writing should be required reading for all editors. Sometimes the solution is to take words out, but it’s often better to rephrase ideas so that fewer words say the same thing. Editing is also about knowing where gaps exist and directing the content creators to gather more information.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

AUGUST 9, 2012

Twitter’s simplicity and accessibility are it strongest features. People can share anything and they do. The power of Twitter comes from filtering out the junk and focusing on what’s important to you. Messages can be sent and received on nearly any cell phone. Updates are instantaneous, which makes Twitter a valuable news tool.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

That chapter also features an eight-step process for analyzing social media content that keys in on core issues like understanding how the message was received, how it was interpreted and who did the interpreting.

Social Media 50

Social Media Media Peer-to-peer PR 50