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How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. As a requirement for entry, ask friends to tag their friends and have them join in on the pre-launch fun.

Press 69
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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. Engage with comments, share your videos in relevant groups, and tag industry influencers or partners to expand your reach. How can your business tap into B2B video?

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

Will your knowledge base be instruction-driven, or is it there to address the basic FAQ-type questions that your customers are facing on a daily basis? Pro tip: If you are using helpdesk software, you can use a tag or custom field to flag the most-pressing customer queries and integrate it in real-time within your knowledge base.

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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Title tags. The title tag is used to tell search engines what your web page is about, and they play a big role in helping your page rank for relevant keywords. Heading tags best practices.

SEO 98
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Five Ways to Have Fun with Boring Content

Ambal's Amusings

This format is intended to read like an FAQ on a particular subject, giving people enough information so that they can hold an intelligent conversation on the topic. Take the subject of writing a press release, for example. Tags: Tips and Techniques. A bluffer's guide to X. How do you make writing more fun?

Press 100
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9 Tips to Manage Your Business Reputation With Social Media

Online Marketing Institute

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. These “dark complaints” occur when someone posts a negative experience on social media without tagging your brand. All rights reserved.

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Writing About Services: Selling the Consumer Experience

ClearVoice

Your superpower is inspiring consumers to see beyond price tags. Press release. Finally, remember to appeal to the analytical thinkers who are crunching the numbers before pressing the Buy button. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action.