article thumbnail

10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

Press 130
article thumbnail

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Placing that kind of information in a prominent location ensures that everyone receives notification of its occurrence when they visit your site. No press kit?

article thumbnail

Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content that addresses today’s topics showcases well-informed, advanced expertise and connects authors with the networks, stakeholders, and prospects who need their insights most.

article thumbnail

Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130
article thumbnail

How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint. How-to content.

Press 69
article thumbnail

ChatGPT: A marketer’s guide

Martech

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. ChatGPT may occasionally generate incorrect information, including harmful instructions or biased content.