Ontraport

FEBRUARY 12, 2020

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

Campaigns 59

Campaigns Cost per Acquisition CPA Domain 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Koozai YouTube channel is made up of a creative group of digital marketing experts. Featured Video: How to Add Facebook Purchase Pixel Event Code. Elite Marketing Pro.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Navigate the Channel

MARCH 29, 2024

We first started writing and talking with clients about online and offline integration in 2015, or so. The trick is to begin with your marketing comfort zone and then start the tweaks. B2B customer journeys are molded by both online and offline media use, now more than ever.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Optinmonster

JUNE 5, 2022

There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. From there, set the Button Click Action to Redirect to a url and enter your URL in the Redirect URL field. Create business listings on Google, Facebook, and elsewhere. Optimize your site for local SEO.

Conversion 113

Conversion Tagging Click Rate Display 113

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We decided to begin by optimizing their website and implementing a blog and social media marketing. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Use a URL shortener like bit.ly The jury is still out on Facebook’s effectiveness for the B2B market. To your Internet Marketing Success! To your Internet Marketing Success!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

JANUARY 29, 2014

Did you know that Goodreads has over 1 million users on Facebook alone? You can see what a great example of the Goodreads app is on this Facebook page. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Your name will be associated with that review! Don’t forget Goodreads.

Social Media 100

Social Media Promotion Media Tips 100

KoMarketing Associates

JULY 1, 2014

What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. How Does Google Separate Popularity from Authority?

Link Building 120

Link Building Paid Content Google Advertorials 120

Go Beyond SEO

AUGUST 3, 2017

In order for those people to find your law firm there are several things you can do right now to increase your online presence. It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. If email marketing is so great does that mean it is infallible?

Copywriting 151

Copywriting Tips Template Content 151

Navigate the Channel

FEBRUARY 15, 2023

We first started writing and talking with clients about online and offline integration in 2015, or so. The trick is to begin with your marketing comfort zone and then start the tweaks. B2B customer journeys are molded by both online and offline media use, now more than ever.

Online Marketing 65

Online Marketing Paid Search Agency Landing Pages Word of Mouth 65

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Google is by far the most popular search engine online, and its approach to SERPs is the most familiar. + How to Make Use of SERPs. Pay per click (PPC) Ads.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Optinmonster

MAY 18, 2020

Like we said, for a lot of new marketers, that’s easy. The real answer is that you don’t have enough information yet. Plus, many affiliate marketing sites have this information on hand for affiliate marketers. It’s not nearly as an exact science as some online marketers would like you to believe.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Create unique URLs. Submitting the Site to Google News.

Process 120

Process B2B Guidelines Paid Search Agency 120

Webbiquity

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video. Long Pieces of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

The Lead Agency

JUNE 2, 2019

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. Companies with complete information get 30% more weekly views.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Offend a blogger this way and they’ll likely post your sorry ass pitch online for all to see. Please don’t. Don’t lie or make promises you can’t keep.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Adobe Experience Cloud Blog

MARCH 14, 2011

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Track Twitter/Facebook campaigns. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. Use Bit.ly Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Sprout Social

OCTOBER 19, 2016

Social media contests pose a great opportunity to drive people to your site in order to fill out personal information for a chance to win a prize. These leads can then be shared with your email marketing or sales teams who can pursue those users as customers. Facebook, Instagram, Twitter or maybe Snapchat? Keep it simple.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Outbound Engine

AUGUST 28, 2021

If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials, it’s also extremely important to have a Facebook Business page.

Small Business Marketing 94

Small Business Marketing Facebook Ideal Customer Profiles Business 94

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? We viral marketers must always ask ourselves why someone would want to share our content. In this second way, curating one?s

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video. Long Pieces of Content.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

Bannerflow

JULY 12, 2019

Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. So what is programmatic advertising?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Hubspot

JUNE 24, 2011

Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.

Mobile Advertising 28

Mobile Advertising Cold Calling Internet Marketing Mobile Marketing 28