Remove gps
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Mastering the art of email calls-to-action

SmartBrief - Marketing

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website. Let’s dive in and optimize your email strategy!

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram.

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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

SmartBug Media

You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing and beaconing. Social Media Ads: All the major social media platforms (Facebook, Instagram, Snapchat, Twitter) have geofencing capabilities. Limit Your Scope.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. A good example is the Pokémon Go app from Niantic Inc.

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Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

Spotlighting slowly-selling products. Introducing new products or collaborations. Meteora uses geofencing for retargeting ads — this is the process of targeting ads based on a user’s geographical location, using data like cellphone GPS or Wi-Fi. Image Source: Facebook. Image Source: AdRoll. Image Source: Meteora.

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Your Customers Called: They Want Chatbots

Navigate the Channel

Mapping out all of that information ahead of time is the trickier part of adding a chat bot to your website or utilizing Facebook chat over Messenger. Another cool way you can use chatbots in your business is to allow customers to check the status of orders of physical products or look up shipping tracking information.

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#DMWF Europe 2019: INTERVIEW WITH PHILLIP AGNEW FROM BRANDWATCH

Digital Marketing World Forum

Phillip Agnew is responsible for all things product marketing for the world’s largest social media monitoring company, Brandwatch. Whilst his experience lies in product marketing, he specialises in consumer behaviour and hosts the only podcast dedicated to the subject, called Nudge. Instead they seem dismayed. Thank you Phillip!