Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. Get People Moving!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Parse.ly

AUGUST 29, 2019

Then the Facebook algorithm started to change, the landscape started to change,” said Gibson. Growing our organic search traffic has been a huge part of that.”. to help boost organic traffic and pick content strategies to pursue? With Parse.ly, Gibson is able to track the growth and decline of an article’s search traffic.

Traffic 45

Traffic Organization Marketing Management Case Study 45

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. billion monthly active users. Like Pages as a Brand. Click Save.

Paid Content 100

Paid Content Facebook Features Peer-to-peer 100

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Over to You.

Practices 293

Practices Tips Business Emarketing 293

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. What should you be measuring against?

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Facebook likes. During your next marketing campaign or product launch, keep a close eye on branded keywords. Lead Generation: When tracking lead generation, focus on conversions for maximum impact.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Social media can drive considerable traffic to your blog. Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs.

Social Media 65

Social Media Media Blogger Demographics 65

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers.

Social Media 78

Social Media Media Branding Brand Identity 78

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. If you sell direct-to-consumer, or if your product is more of an impulse purchase, or if your product doesn’t require much education from the buyer, than you might be better off buying Facebook ads. Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Website traffic. That will give you a rough estimate of how your efforts translated to site traffic.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention.

Social Media 65

Social Media Media Demographics FAQ 65

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sharpspring

OCTOBER 11, 2021

There are plenty of tools that can do the tracking for you and notify you when you need to take action. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. asktwitter.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Only B2B

OCTOBER 18, 2023

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication The SEO Power of Video Syndication Video syndication is not just about extending your reach; it’s also a potent SEO strategy. This can lead to improved search rankings and increased organic traffic.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Facebook 75

Facebook Branding Brand Identity Urgency Marketing 75

Parse.ly

JULY 25, 2023

Parse.ly’s real-time analytics track sudden spikes in audience engagement, which often signify potential viral content. While we normally recommend using additional metrics alongside pageviews, sorting this content by the amount of traffic to the page or post is ideal for tracking topics that may be trending across your channels.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. However, traffic might be a better determination of how well your digital marketing campaigns are going. Here are a few to really keep an eye on. Traffic Sources. Website Visitors. Bounce Rate. Average Number of Page Views per Session.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

NOVEMBER 7, 2023

Direct Traffic : When users come directly to a site, conversion rates can be pretty high, around 3% to 4%, as these are often returning customers. Traffic Source : Conversion rates can differ based on where your traffic comes from. Paid Search : Paid search conversion rates can be similar to organic, around 2% to 3%.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

NOVEMBER 30, 2021

The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. Track your success through native platform analytics and website referral traffic. For both Facebook and Instagram, Spark AR Studio is available for anyone to use. Augmented reality (AR) commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. With established KPIs, it’s simple to track the right metrics, prove content marketing’s value, and revise campaigns for better results. Transform goals into KPI’s.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Sprout Social

AUGUST 18, 2022

An Instagram creator account has access to: A Professional Dashboard and growth insights where you can track in-depth metrics about your followers and the reach of your posts. You can also see daily follow and unfollow data to track how your content is affecting follower growth. Connect to your Facebook page, if applicable.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

ClearVoice

JANUARY 8, 2024

Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior. So many questions, and it’s crucial that you have the right data to inform your decisions.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Optinmonster

DECEMBER 30, 2023

When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic. Missinglettr Missinglettr ‘s homepage also works because the headline gets right to the point of what its visitors want: a hassle-free way to drive social traffic with their content.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92