Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Unbounce

JUNE 15, 2023

This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. Here’s the skinny: What AI-driven search means for SEO experts and marketers For years, marketers have focused on creating search-optimized content to generate organic traffic to our websites.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Salesforce Marketing Cloud

OCTOBER 29, 2021

You no longer have to wait for Thanksgiving to optimize your ecommerce site for the holiday season traffic surge. This year, we can expect to see traffic surges as shoppers start earlier and continue into the new year, splurging on everything from luxury goods to items for social events. Keep an eye on third-party integrations.

eCommerce 98

eCommerce Traffic Marketing Websites Allocation 98

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. They help you analyze traffic and conversations tied to your advertisement.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Marketing Insider Group

OCTOBER 17, 2023

A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. of all website traffic. Know your strengths.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

JUNE 8, 2021

Defining success includes the goals you want to accomplish and how you’ll track them. Common objectives include: Driving more traffic to your website. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Increasing website traffic should grow conversions and profits.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JULY 24, 2023

This way, your page has a better chance of increasing traffic and engagement. Track Your Keyword Rankings Last but not least, you need to keep an eye on your progress. Use an SEO tool (we like to use Semrush) to track how your pages are ranking for their target keywords. That’s where keyword clustering comes in.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

OCTOBER 17, 2023

An eye-opening 91.6% And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Among those, almost half plan to add staff. Budgets are growing.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Stay Competitive.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. of all website traffic. Make sure each post counts towards enhancing user experience as well as boosting organic traffic from search results.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Engagement Engagement tracks the number of actions people make on your posted content.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO. Engagement You need to keep an eye on the engagement your content is getting.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. More traffic means more conversion opportunity.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Parse.ly

AUGUST 29, 2019

Growing our organic search traffic has been a huge part of that.”. In the two years since WeddingWire started using Parse.ly, the team has been able to better determine what content the WeddingWire user responds best to, define what successful content looks like, and, as a result, grow organic search traffic significantly. “My

Traffic 45

Traffic Organization Marketing Management Case Study 45

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial. Here are some best practices, backed by insights and data, to ensure you’re on the right track: 1.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Alternately, you can use other tracking tools that provide heat maps. Final words.

Traffic 100

Traffic Organization Link Building Click Rate 100

Marketing Insider Group

NOVEMBER 29, 2022

Your site may receive a decent amount of traffic, but perhaps that traffic isn’t converting into actual support or sales. Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations. About 59% of all web traffic comes from mobile devices. Registrations.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Marketing Insider Group

FEBRUARY 1, 2024

Not only can it keep you one step ahead of the curve, but also turn your website into a magnet for traffic and engagement. Similarly, by tracking changes in our website’s traffic and rankings after an algorithm update, we can start to understand the impact of those changes and adjust our strategy accordingly.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Unbounce

JUNE 10, 2021

It’ll give you a bird’s-eye view of what you’re paying to get results. A few factors besides Quality Score can crank up your CPA: Lots of competition: Keywords that get a bunch of traffic will cost more to target—it’s the nature of the beast. Add some lower-traffic keywords to the mix if they start inflating your CPA.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Top Rank Marketing

DECEMBER 27, 2023

This document will clearly outline your SEO objectives, whether it’s improving organic traffic, increasing lead generation, or boosting online visibility. While measuring SEO may not be as simple as tracking the performance of a pay-per-click campaign, it is nevertheless possible — and important — to report on your SEO progress.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Contently

JUNE 14, 2022

It drives traffic and all is going according to plan. And then, possibly out of nowhere, that ranking drops dramatically—and with it, your site traffic begins to fall. Data has also shown that organic search drives significantly more traffic than paid search. Keep a close eye on the data. Wait two weeks.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. What should you be measuring against?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Basically: If you can create a UTM for the action, you can track it in Universal Analytics.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

SmartBug Media

APRIL 23, 2024

For example, a traditional business may celebrate an increase in web traffic month over month, but it may not know how to articulate how specifically this growth metric contributes to its revenue. In contrast, a private equity firm would scrutinize web traffic with an eye toward its direct impact on revenue generation.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Website traffic. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

BOP Design

JANUARY 25, 2022

If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Learn more: Key metrics to track for B2B marketing. Channels are a great high-level metric to understand what traffic source users are using to get to your website.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. By using these tips to take your content to the next level, I’m sure your followers will hit a growth spur in the blink of an eye. Get People Moving!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Launch Marketing

JUNE 28, 2023

Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? Before you kick off your PPC campaign, it’s time to get conversion tracking up and running.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115