Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Hone your ability to track and analyze metrics. Develop an eye for design. Agility is vital.

Social Media 308

Social Media Work Management Marketing Management Media 308

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. How to Use Hashtags on Facebook.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Keep an Eye on Trends.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. billion monthly active users. Like Pages as a Brand. Click Save.

Paid Content 97

Paid Content Facebook Features Peer-to-peer 97

Convince & Convert

NOVEMBER 5, 2014

Or maybe it’s Facebook? As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye.

Paid Content 133

Paid Content Doubleclick Facebook Google 133

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. It’s far more than just email or phone calls.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Customer Experience Matrix

APRIL 30, 2019

I spy with my little eye…privacy systems! One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Convince & Convert

NOVEMBER 5, 2014

Or maybe it’s Facebook? As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Track and Analyze Your Metrics. Stay Competitive. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

BOP Design

FEBRUARY 11, 2022

However, neuromarketing uses brain scanning to measure neural activity and physiological tracking to discover more about people’s motivations, preferences, and decision-making. Common tools used in neuromarketing are eye-tracking and facial coding. Examples of Neuromarketing. A few brands using neuromarketing are: NBC.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Note: These are purely predictions that are not based on any information from Facebook or Oculus.

Facebook 69

Facebook Privacy Distribution Training 69

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Before you kick off your PPC campaign, it’s time to get conversion tracking up and running.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113