Paul Gillin

JANUARY 2, 2015

I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. It comes down to basic blocking and tackling, and making sharing part of your daily routine.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MAY 26, 2012

We engaged Nancy Warren and Janice Welenc of Green Velvet Gardens of Holliston, MA to apply their imagination and experience to the problem. The previous owners had done some very basic landscaping – and for some reason had installed a full irrigation system – but what can you do with less than 600 ft.² It turns out a lot.

Service 50

Service 50

Paul Gillin

JUNE 5, 2012

I toned it down, but the experience still takes some getting used do. On the other hand, motion sickness is a real risk with Prezi. My wife, Dana, who is prone to migraines, took a look at the first version of this presentation and said it gave her a headache. And it’s so NOT PowerPoint!

Conference 50

Conference Education Order Organization 50

Paul Gillin

FEBRUARY 14, 2012

He asked my business unit to build a computer lab that employees could use at any time to play and experiment. They need to let people experiment and play without fear of recrimination. They need to let teams form fluidly without penalizing people who wish to contribute outside the confines of their job description.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

AUGUST 19, 2011

More importantly, though, the constant feedback cycle is driving he and others like him to become laser-focused on the customer experience. There are two things these brands all have in common: Neither has dominant market share and all are fanatically devoted to delivering delightful customer experiences.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

DECEMBER 27, 2010

I get the sense that this guidance is born of some painful experience, which makes its teachings all the more relevant. You can download the RFP template here or find it on the Social Media Group site.

RFP 50

RFP Social Media Media Marketing Proposals 50

Paul Gillin

JULY 26, 2015

The Pennsylvania experiment was expensive and disruptive, but we had to do it. We’re scheduled to close on a home in Westborough, MA on Aug. 17 and be there by the 20th. No U-Haul this time. We’ll let a moving company worry about the equipment. The only way to know if this area was right for us was to move here.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

OCTOBER 21, 2010

I constantly experiment with new software, and over the years I’ve come to rely upon a handful of stalwarts that I use every day. Roboform – I paid the $30 for this password manager several years ago, so I haven’t experimented with the crop of new entrants. Thanks to new tools, much of that is now automated.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

AUGUST 29, 2012

Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. Fox says the experience was a critical teaching point. The experience was a lesson for Rosana Shah as well. “We You have to already be invested,” he said.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

AUGUST 20, 2010

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. If you want to learn from my experience, then have questions along those lines. I never overtly asked people for a job or anything more than a little of their time.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

JANUARY 6, 2011

The discipline will be better for the experience, but only after a lot of business people realize the ugly reality that this stuff is really difficult. They also must be backed by an organizational commitment to creating delightful customer experiences. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 1, 2012

That about sums up my experience. It does that very well. New data from research firm ComScore Inc. shows that Google+ users are signing up—but then not doing much there,” the Journal writes. I organized some friends into circles, created a couple of pages and then sat there wondering how this was any different than Facebook.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

OCTOBER 12, 2011

They conduct experiments. Michael Schrage says we should all become the chief experiments officer. The criteria for experiments has to be to advance the mission. And they realize there are different kinds of smart in the enterprise. But most companies don’t operate that way. The culture punishes failure.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Measure and Analyze Social Activity.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 18, 2011

brings together the social experience of the web and music. Sony has brought together two of it’s popular platforms by creating virtual movie theaters on Playstation 3 that stream content from Crackle - and it’s planning to add more digital hangouts later this year. Turntable.fm.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

MAY 4, 2012

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

JUNE 29, 2011

Over the last year, it’s evolved into a multimedia experience that bristles with value and fun. When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 17, 2012

3M has also experimented with more ambitious projects involving live seminars, group brainstorms and even contests. These questions were all answered in minutes, said Michael Lynch (right), Manager of IT Advanced Personal & Workgroup Solutions. People have gravitated to Socialcast “because of the speed and light touch.”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 9, 2012

Most managers hate even to give bad reviews, much less fire people, and stack ranking enforces a certain toughness that many managers could use, in my experience. The goal of stack ranking is to force managers to make hard decisions about weak performers.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Research has shown that few people who “like” a Facebook page ever return to it. That means that getting a like is a means to an end, but not a goal.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. A busy online community has been a remarkably effective engine of growth.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 10, 2011

You can filter by title, geography, group membership, company size and even years of experience. Find People. One of LinkedIn’s great strengths is the choices it gives you for selecting members. Some members reveal remarkably detailed public profiles of themselves.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 8, 2010

If the scenario that Gossieaux and Moran portray comes to pass, a lot of other organizations are in for the same experience. It was an agonizing process, but the companies that survived it are more diversified and better prepared for the future.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. A lot of people treat panel moderation as a chore, but I enjoy it enough to have done it at least 50 times over the last 15 years. Please embellish these tips with your own comments.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

MAY 27, 2010

Recent experience has now demonstrated that visibility is the most powerful driver of participation. Online friends frequently become real ones when they arrange meet ups at trade shows and events. Prior to the introduction of personal profiles, it was difficult for participants in online networks to build visibility.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

The news feed is the core experience with e-mail and calendar available through pop-up windows. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. This includes Portal & Community Pages, Web Content Manager and Web Experience Factory. The beta of the suite is available now.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. There have been plenty of books about social media marketing written by people (like me) who don’t do much of it.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 2, 2012

The experience did give me an appreciation for the difficulty of selling, though. The Truth about Leads does what a good business book should: Defies conventional wisdom with logic born of experience. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 24, 2010

These numbers are impressive, but in our experience, they’re more the exception than the rule. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. With split testing, you can try two different experiments, each targeting a different segment of your customer base.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 10, 2013

Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. For example, Brill tells how a single tweet on a trip to Sydney led to a meeting with a local follower and fellow foodie and a friendship that has lasted for years. Social media is about more than business, he emphasizes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

NOVEMBER 8, 2011

They also need to provide incentives for people to tell others about their positive experiences. Marketers need to be tuned into these conversations 24/7, spot detractors and quickly try to turn them around. Start by discarding the “see no evil” mindset. Customers will share their opinions whether you want them to or not.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

OCTOBER 10, 2012

We instinctively relate to the experiences of others, and that’s why framing your point in the context of a story is so effective. What is the value of using a “non-messaging” approach to B2B videos, e.g. storytelling, entertainment, humor? . As I frequently tell audiences, storytelling is the most basic form of human communication.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JANUARY 17, 2012

They want to immerse their people in are the lives and experiences of their customers, which creates bonds not only with customers but also between employees,” he said. New recruits wear 65-lb. backpacks to simulate the working conditions of a infantry soldier and eat military rations.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 9, 2010

Recent experience has shown that visibility is the single most powerful driver of participation. Successful community managers we spoke to invariably augmented their online worlds with physical events to meet and thank their most active members. Many communities use a recognition system that ties a member’s status to contributions.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

FEBRUARY 16, 2012

An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway. RachelJOConnell “We can’t control what ppl say about us, but we can control the experience they have and share.” ” #SMB26. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JANUARY 20, 2011

These people may have years of in-depth technical experience, certifications and degrees. Consumers make few choices that involve persistent relationships. Knowledgeable buyers. B2B buyers don’t hesitate to bring experts into the decision-making process.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

The final two chapters look at measurement tactics for nonprofits and educational institutions, two clients with which Paine has extensive experience. Paine’s practical and time-tested advice is a welcome relief to a Klout -obsessed world that seems more taken with fans and followers than with business results. I highly recommend it.

Social Media 50

Social Media Media Peer-to-peer PR 50