Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. But your “buyers” are also “consumers” for the 16 hours they’re not working every day. 5 Examples of Phygital Marketing . Some may be relevant to B2C but not B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

SocialPilot

JANUARY 29, 2024

The process of influencer marketing is a gamble that can work wonders when played right. With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. Prominent influencers don’t work with everyone. And it can also make you bankrupt if you are not careful.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore! Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Zoominfo

MAY 21, 2020

And we’ve got examples. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. How to Write a BASHO Cold Email (With Tons of Examples).

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. Focus on long-term relationship building rather than immediate sales: don’t try and sell straight off the bat, because it won’t work.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Heinz Marketing

APRIL 14, 2022

In the digital age, this approach no longer works. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. Customers are smarter – they want to buy, not be sold to. Customer Obsession. Differentiated and authentic brands.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing. Twenty years later, these suede shoes are again relevant. Strategize Nostalgic Marketing Campaigns That Work. Learn more about tactics that work by getting in touch with Spiralytics today.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Biznology

MAY 19, 2017

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. The marketing landscape is constantly evolving, and marketers need to continuously upskill to stay relevant.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? If those are too many metrics to count to be relevant to the goals of your YouTube channel, it’s customary to narrow down your interactions to just “Likes,” comments, and shares.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. Both are tactics used to boost sales revenue, but they work slightly differently.

Examples 122

Examples Tips Cross-Selling Bundling 122

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. Effective anniversary emails should be personal, engaging, and relevant to the recipient. Examples of anniversary emails 1. However, anniversary emails are so much more than just a celebratory message.

Examples 98

Examples Loyalty Template Eye-Tracking 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

EveryoneSocial

JULY 14, 2022

We know social selling works. We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. ” A relevant headline would be “10 Delicious Vegan Recipes to Try Today.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The post Account based marketing examples appeared first on Rev.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

seo.co

DECEMBER 2, 2022

Your links are not diverse, relevant or natural. So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. HubSpot’s Case Study. What makes this content offer great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. It’s really worth taking the time to do this mapping and understand what is going to work best for your business. The quality of the content matters.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Hubspot

NOVEMBER 25, 2019

Let's get into the specifics of what content seeding is and how it works. When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). Content Seeding Examples. Content seeding. That's content seeding in motion.

Examples 95

Examples Advertising Agencies Content Class 95

Stevens & Tate

OCTOBER 20, 2020

It is specific, measurable, attainable, and relevant and time bound. It also provides a time limit for you to work on the same goal. Below are a few smart goal examples for business development that will help you understand the system better and enhance your business. Smart Goal Examples for Business.

Examples 135

Examples Business Work Management Training 135

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Example: A software company looking to sell its project management tool can use data analysis tools to identify companies with multiple ongoing projects but lacking efficient project management systems. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. No matter their role, they see how the work they do connects to serving your customers, delivering meaningful value, and helping them succeed.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Outgrow

APRIL 15, 2020

E-commerce List Building Examples That Work Effectively. With a relevant and segmented list of leads, it is easy to capture your audience’s attention at each stage of their buyer’s journey. But, few work better than others. 9 Effective Ecommerce Lead Generation Case Examples. #1 Why Does Discount Sign-Up Work?

Examples 52

Examples Effectiveness Ad Building Paid Search Agency 52

Stevens & Tate

DECEMBER 23, 2022

Use your opening line to bring up a recent event relevant to their business. For example, a recent product launch or an interview in a magazine with their CEO. For example, “(someone) recommended that I reach out to you,” or “We recently met at (recent event).” Establish An Immediate Connection.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

Social Media 118

Social Media Traffic Top of Funnel Media 118