B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

time to read, they are bombarded with information ( thanks, Internet! ) For example, individuals remodeling a room in their home or creating a wish list for their vacation wardrobe can easily click and pin without worrying. Not only do people not have ( not make? and most are using smaller devices.

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). The Internet has made information about the competition more accessible for researchers.

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B2B Online Marketing Content: How Much Should You Give Away?

B2B Marketing Traction

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. ” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What? and how to use concrete.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). Readers, what do you think?

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How To Blog: Finding Your Blog Voice

B2B Marketing Traction

For example, do you want to entertain with your blog posts? Do you want to train or inform your readers? One example is Spin Sucks , a blog by PR firm Arment Dietrich. Another example is The Maine PR Maven blog by Nancy Marshall Communications. Do you want to be controversial? All of the above?

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

Research has shown that buyers like it when a company makes their information available on social media. Curation done well requires one who “finds and shares things of real value, whether because of their inherent beauty or truth, or because they are exquisite examples of a particular genre.” by Eric Wright on Inc.com).