Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. For example, Evernote , like HubSpot, offers unlimited vacation to all employees.

PR 28

PR Press Public Relations Startups 28

Hubspot

MAY 2, 2018

Using examples like, "Look at that pig" and "I'm going to beat you," he said that understanding the context of such statements requires human review. Humans, she pointed out, have implicit biases -- using herself as an example, she said most people in the audience would deduce that she is a white female. In a HubSpot survey of 303 U.S.

Ethics 71

Ethics Facebook Privacy Training 71

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Old Spice has become a go-to definition of viral marketing -- they were the first example in our intro for a reason. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. Hunter PR Says Stuff PR People Say.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Early in its fourth season, the network piloted "OxygenLive" on the East Coast.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." Many companies, David explained, are overwhelmed with all the talk about social media. How would HubSpot react to news?

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. A social media manager needs to be in the thick of it.

Social Media 28

Social Media Work Management Marketing Management Media 28

Webbiquity

MAY 10, 2011

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. A well-written blog can be a PR magnet. Again, this doesn’t produce leads directly, but it gives you more “at bats&# with your audience. Highlight your partners.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

SEPTEMBER 25, 2019

So, why is it that companies have a much easier time promoting themselves on other social networks? As mentioned, the social network focuses on community building and online discussion rather than highlighting individual profiles or specific content. Why Reddit is So Tricky for Marketers.

Paid Content 78

Paid Content Brand Identity Branding Planning 78

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Check social monitoring tools (e.g. HubSpot, Google Alerts, HootSuite, etc.)

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Social media, however, is a completely different story.

Social Media 28

Social Media Media PR Social Networks 28

Hubspot

APRIL 17, 2012

The concept of social proof is nothing new, and it needn't only apply to an online world. Consider the following traditional examples: Night clubs and bars limiting entry, making patrons wait in line outside to increase the perception that the venue is popular to attract more passersby. 3) Social Plugins. 2) Embedded Tweets.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

NOVEMBER 10, 2015

Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Image Credit: HubSpot's State of Inbound 2015 Report.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 5) PR 20/20. Oh, PR 20/20, you heartbreakers!

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Hubspot

NOVEMBER 21, 2011

If you don't claim your name on social networks, you miss out on good opportunities to rank for keywords in organic search, risk running into brand and PR issues, and end up having to compromise the name you select. Furthermore, they make for a clean, forward-facing and identifiable social media presence for your business.

Social Media 28

Social Media Media RSS Click Rate 28

Hubspot

JULY 25, 2011

An example of that would be Google AdWords: you pay for ads that show up next to specific search results. When services like Marketwire and PR Newswire distribute your press releases, you can earn great inbound links and increase your SEO authority and ability to get found online. Connect with HubSpot : What Is Paid Media?

Media 28

Media Banner Ads Adwords Press 28

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Before we dive into some tips of running a successful contest using social media, here are some great examples: Social Media Contest Example 1: Looking for some extra cash? Run contests using social media, not just your website.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

MARCH 20, 2012

Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. What can I say?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

AUGUST 13, 2014

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Native Social. Media Relations. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Hubspot

APRIL 5, 2011

We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. US internet spend 3x more minutes on blogs and social networks than on email 5. ” states HubSpot CEO Brian Halligan. Connect with HubSpot :

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

AUGUST 7, 2013

But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? As an example, we used to spend a lot of money on SEM only to find out that none of the traffic it brought us was incremental. And that’s great, right? 4) Learn by doing.

Social Media 28

Social Media Media SEM Social Networks 28

Hubspot

MARCH 27, 2013

That's a whole lot of data existing on just one social network. The following tools can help you use social data to help make decisions about what content you should be producing for your audience. For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. He's also a very well-known professional speaker in the social media space.

Blogger 28

Blogger Social Media Outreach Media 28

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

SEPTEMBER 21, 2012

Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. Example Use Cases of This New Social Future.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Hubspot

FEBRUARY 20, 2014

While there are many social networks available to nonprofit marketers to increase cause awareness, site traffic, and donations, only one corporate account can exist on each network. An easy win that doesn''t involve any posting at all is to encourage your employees to identify your nonprofit in their social media profiles.

Social Media 28

Social Media Social Marketing Planning Media 28

Hubspot

JULY 12, 2011

While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable. The answer isn't to give up participating in social media. 5 Ways to Kill Negative Nancys With Kindness in Social Media. Free eBook: How to Monitor Social Media in 10 Minutes a Day.

Social Media 28

Social Media Media PR Ideal Customer Profiles 28

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). PR and media tools. For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Hubspot

JANUARY 4, 2012

What social networks are they using? Do some research and figure out if a smaller, more niche social network like Quora appeals to your community more than, say, Facebook. Building a close social media community relies on nuance, though. Get ahead of any potentially bad PR by being the one to break bad news.

Word of Mouth 28

Word of Mouth Marketing & Strategy Marketing Strategy Buzz 28

Hubspot

OCTOBER 26, 2010

Here are some blog title strategies that work well: Use numbers (examples: “5 easy ways to” or “7 best strategies for”). Include benefit to reader (examples: “get more visitors” or “reduce costs”). Be controversial (example: “ Is PR dead? Connect with HubSpot :

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

OCTOBER 16, 2012

A good webinar example of this is " The Science of Timing." Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. And social media participation doesn’t have to be limited just to Twitter. Base your presentation on the former.

Webinar Metrics 28

Webinar Metrics Peer-to-peer Planning Advertising Agencies 28

Hubspot

DECEMBER 18, 2012

1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. PR Newswire ). PR Newswire ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

MAY 2, 2012

There's not much else to say on this one except if you're thinking about using your social media presence as a soapbox to rant and rave, step away from the keyboard and walk away. Your PR team will thank you for it! Here's an example from HabitatUK, courtesy of Social Media Today. 5) Talking Smack About Competitors.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. But reach is only part of the social media game. Passion and sentiment probably play an even more important role in social networks. Connect with HubSpot :

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. But reach is only part of the social media game. Passion and sentiment probably play an even more important role in social networks. Connect with HubSpot :

Social Media 28

Social Media Paid Search Agency Ads Media 28