SendX

MARCH 30, 2020

For example, if you want everyone to know about the new feature of your product or promote a clearance sale at 20% discount to all the customers, all over the world, then your messaging doesn’t change for Martha who is not your paying customer or Sam who is an avid fan or superuser of your app. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Salesforce Marketing Cloud

APRIL 25, 2024

You may have noticed personalized recommendations on Netflix – a prime example of predictive AI. But just like with any technology, establishing policies and guidelines in advance is essential. Their open rate of newsletters has increased from 37% to 52%. As a result, the company has decreased average handle times by 20%.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

SendX

MAY 24, 2019

Take for example the movie “ Top Gun ”. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate. It can tie in nicely with your offer to help, such as the example listed above where you offer a shared post for a shared post.

Copywriting 151

Copywriting Tips Template Content 151

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Spiralytics

MAY 23, 2024

For example, the email below has ticked some of the red flags of the content filters with excessive buzzwords like “Best High Quality”, and overall poor text formatting and grammar. Subject lines packed with general wording, zero personalization, and obvious sales pitches are just a couple of high-level examples.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Martech

DECEMBER 8, 2022

Yelp, however, has much stricter guidelines when it comes to requesting reviews. One potential loophole to these guidelines is to request reviews verbally , either over the phone or in person. Remember to check each review site’s guidelines, as they may differ on what requests avenues are or aren’t allowed.

First-Mover Advantage 101

First-Mover Advantage Guidelines Work Management Click Rate 101

Vidyard

MARCH 15, 2021

Personalized Video Examples 7.1 PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 He’s joined by Mat King and the duo break down one of their favorite examples to showcase what a successful personalized video looks like. And that’s just the start.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Excelsior Research

SEPTEMBER 15, 2022

Sending automatic email will reduce the opening rate of the email. Add personalization without forgetting Sending emails with a personalized message or with a name, will increase the opening rate of such promotional emails. Best sitemap examples to increase website views. Don’t be fully automatic. Conclusion.

Effectiveness 52

Effectiveness Ad Frequency Open Rate Click Rate 52

Optinmonster

APRIL 24, 2024

For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Here’s an example from our Mailchimp integration.

Opt-in 107

Opt-in Opt-out CAN-SPAM Deliverability 107

Martech

APRIL 3, 2023

This ultimately leads to higher conversion rates and stronger customer relationships. For example, consider using Facebook Messenger or Twitter direct messages if your audience is mainly on social media. Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

ClearVoice

MAY 6, 2024

For example, a content creation agency like ClearVoice speaks to two main target segments. For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. Open rates were 100 percent higher, while click-through rates increased by 25 percent.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hubspot

JUNE 27, 2018

Use Incentives to Increase Open Rates. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Use Incentives to Increase Open Rates.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Webbiquity

SEPTEMBER 27, 2019

If possible, personalize your subject line to increase the open rate. Audit the email design to assure all of your brand guidelines are followed. Audit your IP reputation as early as possible because a bad email reputation does significant damage to your deliverability rate. Image credit: Marketo. Pre-Header. IP Address.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

JUNE 16, 2020

Content guidelines that still matter. On the other hand, if your content is relevant, engaging, personal, and provides value to subscribers, you'll likely receive a high amount of opens, clicks, and replies. Content guidelines that still matter. Example: How to Display Links. Jump ahead. Text-to-Image Ratio.

Deliverability 52

Deliverability CAN-SPAM Content Click Rate 52

Martech Advisor

APRIL 6, 2020

For example, a marketing manager is expected to oversee the marketing strategy, optimize product pricing, and so on. For example, if you are good at content marketing, gaining essential SEO knowledge should be a cakewalk for you. Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Hubspot

JULY 13, 2023

Think of Gong as an example. For example, a face recognition system can be trained to detect white faces more quickly than their darker counterparts. Examples: Reduced response time to customer inquiries by 50% through the implementation of AI-powered chatbots for initial customer interactions in a given time period.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

ConvertKit

DECEMBER 3, 2019

This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability. Avoid gimmicks: While you might see a quick boost in open rates from a subject line that says “Re: Your Order #2095642”, you’ll lose subscribers’ trust. 0% – 9%.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Marketing 261

OCTOBER 12, 2018

Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?). For example: Converting top-of-the-funnel subscribers into leads. delivery rate, open rates, unsubscribes, etc.); Establish Brand Guidelines. Set Your Goals.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Adobe Experience Cloud Blog

JUNE 2, 2017

Length Guidelines Exist for Most Content. Examples: Can you believe what we have to offer?!READ One such reference is using the recipient’s first name in the subject line with an almost 3% lift in open rates. There was a lot of other great tips, and practical examples in the text—so be sure to pick up a copy today!

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Vision6

MARCH 17, 2023

Examples include sending abandoned cart messages, getting customer feedback, announcing sales or promotions and confirming appointments. Examples include order confirmations, appointment reminders, or delivery updates. For example, financial services providers may have additional rules around marketing messages.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. The good news is there are guidelines for writing catchy email subject lines that check all the boxes. Take the word “newsletter” for example.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Adobe Experience Cloud Blog

MARCH 16, 2018

For example, if an auto insurance provider obtains a consumer’s personal details (such as name, age, address, driving history, and their vehicle make/model), that doesn’t mean the company can collect the subject’s health information, income level, or ethnicity. But unfortunately, the opposite is usually true.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

JUNE 6, 2017

For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. Here’s an example of this technique. Here’s an example of one such sponsored post from the blog Toddler Approved : 3) Product Reviews. 2) Sponsored Posts.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Hubspot

FEBRUARY 10, 2020

Take this email, for example: This is a wonderful event email because it answers the five questions: Who: Vanessa De Luca. Keep these guidelines in mind: Stick with your branding — Start by choosing the colors that match your brand and incorporate them into your email. This is a good rule of thumb when writing an email invite.

Template 96

Template Budget Programs Click Rate Marketing Management 96

Litmus

JANUARY 23, 2024

So, where can you find email design inspiration and examples for new strategy, copy, design, and development ideas? When looking for inspiration, keep your brand guidelines and brand voice top of mind. Best sources for email inspiration, ideas, and examples Now, on to the fun stuff. Let us be your inspiration guide! Everywhere.

Examples 88

Examples VALS Newsletter Design 88

KoMarketing Associates

MARCH 18, 2014

However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Google’s E-E-A-T guidelines have done a pretty good job of hamstringing its ability to do that, and even if they didn’t, ChatGPT content domination would have been a sad day for written content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MAY 30, 2023

ChatGPT, for example, draws input from a vast historical dataset of online information. A Salesloft analysis of 6 million sales emails found that by adding 20% personalization to outbound sales emails, sales professionals: Increased open rates by over 40%. More than doubled the reply rates from 3.1% to change the tone.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. These powerful examples directly address the situation at hand.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Bannerflow

DECEMBER 9, 2020

A good example of this was created by the Guinness brand who adopted a hyper-localised approach and an ad campaign that sought to encourage users to enjoy a pint at their local pub while watching the rugby. In fact, personalised emails have a higher open rate of 6.2% Is what you’re offering available and Covid safe?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SalesIntel

MAY 17, 2021

A metric that is often used for monitoring engagement is the “click to open rate”; the number of people who clicked a link in your message divided by the number of people who opened it. This implies that you can follow a few simple guidelines. Before you can solve an issue, you must first consider it.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Hubspot

APRIL 9, 2019

Using these formal email guidelines is a surefire way to make sure your business emails always hit the right note whether you’re reaching out for the first time or just following up. Keep your subject line to seven words or less for optimal open rates, and don’t try to dazzle your reader with extreme subject line wit at first email.

Template 81

Template Marketing Proposals Burn Rate Hubspot 81

The Point

SEPTEMBER 12, 2013

A rough guideline is to use an image-to-text ratio of 30/70 or below. State benefits in action-oriented terms, and not simply as a topic, for example: “Learn how to …” vs. “How to …”. Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. as titles for sections of content).

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. For example, you can segment your clients by industry and send content that is relevant to that specific audience. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Hubspot

MARCH 28, 2019

Take, for example, WaitButWhy. Here’s a good example of a lead magnet from ConversionXL : Or here’s an ecommerce-focused example from J Crew : Both of these examples are great for their appropriate contexts. An example is with templates. What’s in it for me,” is such an underrated question in marketing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101