DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

Guidelines 75

Guidelines Brand Identity Branding Features 75

Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

Guidelines 102

Guidelines Content Examples Brand Identity 102

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. The Americans with Disabilities Act (ADA) sets the standard for web accessibility guidelines. Include alt text on each photo. Ready to get started?

Guidelines 59

Guidelines Marketing Websites Copywriting Opt-in 59

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. SEOs have been debating E-A-T since Google’s Medic update back in 2018.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Computer Market Research

NOVEMBER 15, 2021

In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . Before we dive into MDF program guidelines and best practices, there are a few things to consider: Are you important enough to your partners to offer an MDF program?

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

ClearVoice

AUGUST 16, 2021

This is an example of having your hashtags in your post copy: This is example content with hashtags as your first comment: Source: ClearVoice Instagram. For example, the content within a hashtag fluctuates as more people use them. Hashtags are like living, breathing content lanes. These are clickable tabs.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Bannersnack

MARCH 31, 2019

What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […].

Guidelines 75

Guidelines Design Examples Advertisements 75

Visitor Queue

MAY 31, 2021

From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]. The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Examples 94

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

OCTOBER 15, 2020

The guidelines should empower your employees to become brand advocates by using the correct messaging and tone. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Personal Account Guidelines. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. Example: Williams-Sonoma, Inc. ” Example: Hilton puts everything a customer wants and needs in the palm of their hand. Why is customer obsession important?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

QuanticMind

MAY 21, 2020

A slight aside: though there are differences between a performance marketing agency and a digital marketing agency , selecting either is a similar process and follows identical considerations, for example experience and track record. Define your marketing goals.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Guidelines Ad Agencies 79

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Insider Group

APRIL 21, 2021

Many companies have brand guidelines, but often they’re used as design guidelines that restrict rather than inspire. For others, brand voice guidelines are developed once and never considered again. When used properly, brand voice guidelines act as an evolving asset that helps content creators communicate with similar styles.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Salesforce Marketing Cloud

DECEMBER 6, 2023

That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t the rules on Facebook, for example, they will lock you out of your account. Pinterest goes on to put more rules into place as well in their guidelines.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Salesforce Marketing Cloud

JANUARY 2, 2024

Follow these guidelines for a more effective delivery that will capture your audience’s attention and leave a lasting impression. Here are some elevator pitch examples and why they work. Engage buyers everywhere What is an elevator pitch? Customize for your audience: How will you help solve your prospects’ problems?

Examples 59

Examples Lead Qualification Cold Calling Impressions 59

Contify

FEBRUARY 21, 2020

For example, if your competitive intelligence content has job postings of your competitors, should your taxonomy include terms for tagging those job postings? In the above example, even if your content has job postings, don’t include any term for it, unless there is a use-case for it. . No, if the users are sales team members.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

Vidyard

JANUARY 25, 2018

The Ultimate Guide to Video Length Use these top blog posts as guidelines for what types of topics/blogs resonate well with our audience, but please do not repeat these topics. The post Vidyard Guest Blogging Guidelines and Post Submission appeared first on Vidyard. You are allowed to share the link to your post.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

FunnelEnvy

MARCH 20, 2023

To help you better handle your A/B testing, we provide three examples of some of the most crucial A/B tests you can perform in many different contexts. For example, imagine a well-designed form with dynamic fields, progress indicators, and other staples that should convert properly.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful. This is a great example of how a membership model supports the purpose of the membership.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Moz

SEPTEMBER 12, 2019

My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters.

Guidelines 54

Guidelines PageRank Terms and Conditions High Quality Lead 54

Hubspot

JUNE 2, 2021

We'll also walk through hero image examples to spark ideas for your own website. Some image cropping is bound to occur as your hero image scales to fit a variety of screens, so it's best to think of the following dimensions as guidelines, not rigid rules. In the following example, the text is nested under the.hero-content code.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

Conductor

FEBRUARY 22, 2022

Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Here are some good guidelines: Homepage. Product pages.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Salesforce Marketing Cloud

FEBRUARY 23, 2024

That’s when resources, such as our Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era. Use existing patterns For example, when creating prompts to generate emails, we might use existing conversational patterns for chatbot greetings. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Outgrow

MARCH 28, 2022

How Colors Affect Conversions- Examples & Applications. Now as in the case of the example of Pizza Hut, yellow stood from warmth and happiness. The best part is that you can also check out the wide range of premade templates available and customize them as per your branding guidelines! That’s where color comes in.

Conversion 52

Conversion Examples Outgrow Case Studies 52

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Unbounce

DECEMBER 20, 2021

For example, this landing page from Scoops uses big and brightly colored abstract shapes in the background, but only to highlight product screenshots. Choose the combo of lines and shapes you’d like and customize them according to your brand guidelines. Keep the colors within your color scheme and use bolder patterns carefully.

Landing Pages 85

Landing Pages Examples Design Trends 85

Hinge Marketing

OCTOBER 20, 2016

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand.

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Guidelines Design Marketing Websites Marketing Analytics Tools 48

Litmus

MARCH 5, 2021

So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas? When looking for inspiration, keep your brand guidelines and brand voice top of mind. The best sources for email inspiration, ideas, and examples. Let us be your inspiration guide! Does this work for your brand?

Examples 104

Examples VALS Newsletter Communities 104

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. For example, think about children with autism who had to do online school during the COVID-19 pandemic. Example: image descriptions.

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262