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5 Successful Lead Generation Strategies

Zoominfo

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

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Facebook Uncovered Another Election Interference Campaign

Hubspot

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. What Facebook Found. Source: Facebook.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

Most industries have at least one key event that your prospects attend. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. This is mobile retargeting at its finest; except instead of site retargeting, we are “location” retargeting. Facebook Interest ads.

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Creating brand awareness

Ontraport

To succeed in the Exposure sub-stage, you want influential figures — such as media outlets, web or print publications, review sites, or influencers in your industry — to talk positively about your brand on their platforms. SEO backlinks: The more third party sites that link to your content, the better search engines will rank your domain.

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How to Create a Shopify Countdown Timer for Higher Conversions

Optinmonster

Adding a countdown timer to your Shopify site can help you solve that problem. Here’s an example of a countdown timer banner that shows up at the top of the website navigation bar: The countdown either means an offer is nearing its end or an event is about to begin, creating a sense of urgency in website visitors.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. Don’t make prospects switch environments If someone is on Facebook, there’s a reason for that. They WANT to be on Facebook.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Convert after a longer consideration period.