SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? It aims to facilitate virtual events of up to 10,000 attendees. Zoom Webinar has event features that include polling and Q&A. Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. Every platform has tools to help marketers. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 77

Examples ROI Planning Work Management 77

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Hybrid marketing experiences. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. Events, events, events. ” Get MarTech!

Enterprise Management 107

Enterprise Management B2B Marketing B2B Marketing Management 107

ClearVoice

SEPTEMBER 4, 2020

#socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Statista ). HootSuite ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? So, how should you use video in your marketing? Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.

Planning 177

Planning API Advertising Agencies CTR 177

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Campus Marketing. Customer Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

The Lead Agency

NOVEMBER 3, 2019

However, if the right people aren’t aware of your brilliant product and how it can benefit them, breaking through the clutter will likely be difficult. This is where constructing a comprehensive, effective technology marketing strategy comes into play.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. What is the goal of this event?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Target verticals: Show prospects videos of companies like them that solved their problem with your product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Excelsior Research

JUNE 1, 2021

Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany. Inbound Marketing versus Demand Generation Demand generation is an activity cum process driving awareness and interest in a product or service. Inbound marketing is a type of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. Inbound Marketing versus Demand Generation Demand generation is an activity cum process driving awareness and interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

The Customer

JUNE 4, 2020

Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Valasys

APRIL 13, 2020

Owing to the ever-increasing requirement of businesses to accelerate and compensate for continuous changes in business strategies amidst the shorter cycles of anticipated product or service deliverance, agile CRM integrations are better than waterfall. Agile CRM integrations complement the organizations incurring increased change.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Excelsior Research

MAY 24, 2021

It is the first step that every business goes through before marketing a sale, in other words, the process of identifying and initiating an interest amongst prospects and another potential process. This helps in identifying a buyer who is interested in a product or service that a business is offering to its target audience.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

It is the first step that every business goes through before marketing a sale, in other words, the process of identifying and initiating an interest amongst prospects and another potential process. This helps in identifying a buyer who is interested in a product or service that a business is offering to its target audience.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Whether this be: increased brand awareness, product interest, product purchases or website traffic. The article hones in on one company in particular, Devumi. Why do they want maximum engagement? Bots don’t spend money.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? Promote events through social media? PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Create video emails? Create animations?

Social Media 100

Social Media Tools Buzz Media 100

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52