Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Regardless, those visiting your event in person will want to be dazzled and entertained, and your virtual attendees also want a first-rate virtual experience. What is Event Production? Here’s Why.

Work Management 52

Work Management Product Marketing Management Act-On 52

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. Every platform has tools to help marketers. Get creative with your marketing campaigns and new product launches. Get Creative With Campaigns.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

SpotMe Blog

SEPTEMBER 15, 2022

If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product. 6 benefits of event repurposing.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ClearVoice

SEPTEMBER 4, 2020

#socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Statista ). HootSuite ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 76

Examples ROI Planning Work Management 76

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Social media marketing trends. Product demos. Content marketing solutions for the ages. Short-form videos. Video interviews.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Marketing and sales events. Product launches and demonstrations.

Examples 111

Examples Enterprise Management Work Management Conference 111

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Content Creation Redefined The Vision Pro’s potential extends beyond consumption, promising groundbreaking marketing applications.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. Post-purchase, they need to know how to use the product.

Enterprise Management 104

Enterprise Management B2B Marketing B2B Marketing Management 104

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

SpotMe Blog

JANUARY 26, 2022

Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. 1 Zoom Webinar Alternative for Virtual Events. SpotMe brings all your event needs under one roof. 84 reviews). #1

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? So, how should you use video in your marketing? Create In-Person Events.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Target verticals: Show prospects videos of companies like them that solved their problem with your product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

The Lead Agency

NOVEMBER 3, 2019

However, if the right people aren’t aware of your brilliant product and how it can benefit them, breaking through the clutter will likely be difficult. This is where constructing a comprehensive, effective technology marketing strategy comes into play.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

The Customer

JUNE 4, 2020

Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. A/B Testing!

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Always be authentic with your content, and be aware of “overhyping” your event.

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Valasys

APRIL 13, 2020

Owing to the ever-increasing requirement of businesses to accelerate and compensate for continuous changes in business strategies amidst the shorter cycles of anticipated product or service deliverance, agile CRM integrations are better than waterfall. Agile CRM integrations complement the organizations incurring increased change.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

SpotMe Blog

JUNE 2, 2021

Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . Events and B2B Lead Generation: 4 Reasons Why It Works.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Excelsior Research

JUNE 1, 2021

Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany. Inbound Marketing versus Demand Generation Demand generation is an activity cum process driving awareness and interest in a product or service. Inbound marketing is a type of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. Inbound Marketing versus Demand Generation Demand generation is an activity cum process driving awareness and interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Onalytica B2B

MARCH 22, 2017

At our joint breakfast event Use Your Influence two weeks ago, we looked at the changing nature of the influencer landscape, the most common problems brands face when it comes to working with influencers, and the best ways to create effective influencer strategies, whatever your brand or budget.

Planning 177

Planning API Advertising Agencies CTR 177

Vidyard

DECEMBER 28, 2016

This long-winded explanation of the automatic photo book app, Chatbooks, is a perfect mix of wit, charm, product description, and the honest truth of motherhood. Best YouTube Ad. The video below shows an example of what a YouTube viewer would experience. Best Personalization. Lenovo’s ‘I Fixed It – the IT Anthem’.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Excelsior Research

MAY 24, 2021

It is the first step that every business goes through before marketing a sale, in other words, the process of identifying and initiating an interest amongst prospects and another potential process. This helps in identifying a buyer who is interested in a product or service that a business is offering to its target audience.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

It is the first step that every business goes through before marketing a sale, in other words, the process of identifying and initiating an interest amongst prospects and another potential process. This helps in identifying a buyer who is interested in a product or service that a business is offering to its target audience.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. Planning Your Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Whether this be: increased brand awareness, product interest, product purchases or website traffic. The article hones in on one company in particular, Devumi. Why do they want maximum engagement? Bots don’t spend money.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Valasys

MARCH 27, 2020

On the employer side, flextiming is transforming B2B work culture positively by improving productivity and giving a boost to the company reputation as a ‘good place to work.’. According to a report by the Motley Fool , 60% of flexible workers say that the flexitime set-up makes them more productive and engaged in the office.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? Promote events through social media? PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Create video emails? Create animations?

Social Media 100

Social Media Tools Buzz Media 100