Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? It aims to facilitate virtual events of up to 10,000 attendees. Zoom Webinar has event features that include polling and Q&A. Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Take some time to learn how livestream works in advance of the event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. In-person events are still an incredibly effective way to connect directly with your buyers. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Generate blog post ideas that cater to local SEO for [Geographic Location], focusing on local events, news, or location-specific advice relevant to [Business Type/Service].”

Examples 78

Examples ROI Planning Work Management 78

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Hybrid marketing experiences. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

ClearVoice

NOVEMBER 7, 2022

Where to listen to Marketing School: Apple Podcasts. Mid Market Matters – Craig West. Strategic advisor, keynote speaker, and CEO of Succession Plus, Craig West, walks business leaders through the growing pains of mid-market enterprises in his podcast. Marketing Smarts – MarketingProfs. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. enterprise event solution that integrates with Microsoft Teams. ” Get MarTech!

Enterprise Management 104

Enterprise Management B2B Marketing B2B Marketing Management 104

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. Not just your schedule or your habits, but your actual future events.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ClearVoice

SEPTEMBER 4, 2020

#socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Statista ). HootSuite ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.

Planning 177

Planning API Advertising Agencies CTR 177

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create In-Person Events. Start Using Video. With over 1.9 The lesson here?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Ledger Bennett

SEPTEMBER 26, 2020

For example, you might see an uplift in online search activity when running a video ad on YouTube, but if you report individually on YouTube and online search results you may miss the correlation. They’ll come into your business and bring the critical skills needed to unlock your companies’ full marketing potential.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Valasys

APRIL 22, 2020

Using Event Hashtags to compel audiences to sign up for an event and accelerate the Event Conversions. Event hashtags are an effective hashtag marketing tactic that can be used for both annual or seasonal events. As an event isn’t forever, event hashtags have a start and end date.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. What is the goal of this event?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28