Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. A personalized account-based marketing strategy is laser-focused and optimizes the holistic web experiences of the target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

ClearVoice

NOVEMBER 7, 2022

Where to listen to Marketing School: Apple Podcasts. Mid Market Matters – Craig West. Strategic advisor, keynote speaker, and CEO of Succession Plus, Craig West, walks business leaders through the growing pains of mid-market enterprises in his podcast. Where to listen to Mid Market Matters: Succession Plus website.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Bringing some personality to your business will help make it more relatable.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. And incorporating elements of controversy or curiosity can be effective.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Omnichannel marketing. This allows you to connect with your audience on a more personal, human level. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. socialmedia #marketing Click To Tweet. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. Data Axle ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Simply put, video is the next best thing to being there in person. 50 Ways to Use Personal Video Messages for Business. Employee Collaboration.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

SpotMe Blog

JANUARY 26, 2022

Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. 1 Zoom Webinar Alternative for Virtual Events. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 77

Examples ROI Planning Work Management 77

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

The Customer

JUNE 4, 2020

Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Valasys

JUNE 11, 2020

Several in-person meetings and conferences have been canceled. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). Marketers Can Host Events Safely and In a Trusted Environment.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? This could be fabulous, or not, depending on how your presentation runs, so remember to send out your most personable representative. Make your brand more personal.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Onalytica B2B

MARCH 22, 2017

Given Livity’s focus on young people, influencer marketing is even more important for them. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. Social APIs and real world influence tell different stories.

Planning 177

Planning API Advertising Agencies CTR 177

Hubspot

MAY 14, 2019

Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

SpotMe Blog

JUNE 2, 2021

Speaking and presenting to your audience, either online or in-person, will create a stronger emotional connection over just posting a blog or advertisement. Participating in a presentation is more engaging for your audience than browsing online, especially if your presenter has a great personality and can hold your audience’s attention.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Vidyard

DECEMBER 28, 2016

Best Personalization. Plus, they personalized the anthem so their prospects and customers received their own custom anthem. The video below is personalized for Sangram Vajre at Terminus, so use your own imagination to replace his name or company name with your own!). Best YouTube Ad. And yep, it’s relatable as ever.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Event Production Elevates An Event to An Experience.

Work Management 52

Work Management Product Marketing Management Act-On 52

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Excelsior Research

JUNE 1, 2021

Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps an individual’s reach, engagement and convert target accounts plus achieves a predictable revenue growth. Personalized campaigns filters out and chooses a set of audiences. Digital Marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps you reach, engage and convert target accounts and helps achieve predictable revenue growth. Personalized campaigns, help you filter and choose your set of audiences. Digital Marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Valasys

MARCH 30, 2020

Account-Based Marketing is a go-to marketing strategy. It’s a highly valuable and recommended strategy for marketers considering that it enables personalized experiences for specific customers across all functions impacting them such as marketing, sales development, sales, and customer success.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. Tips Before Going Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. Personalizing Your Lead Nurturing Campaigns. You can personalize your email marketing campaigns. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

TrustRadius Marketing

OCTOBER 1, 2018

The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. You don’t need to work in digital marketing long before you start hearing about Neil Patel. Neil Patel’s Blog. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69