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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

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CMO Minjae Ormes with the Scoop on Making a Visible Difference

Insider Interviews

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59
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Top 3 marketing use cases for the B2B metaverse

Martech

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111
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LinkedIn Unveils Virtual Events and Poll Features

Valasys

Several in-person meetings and conferences have been canceled. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). Marketers Can Host Events Safely and In a Trusted Environment.

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Insider Interviews: Minjae Ormes, CMO at Visible

The Customer

Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.

CMO 72