SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. As a marketer myself, I’ve seen first-hand how powerful video can be for engaging audiences. 50 Ways to Use Personal Video Messages for Business.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit. If you enter the right prompts, you can use AI as your personal assistant to write compelling emails.

Examples 77

Examples ROI Planning Work Management 77

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Vidyard

MARCH 3, 2014

When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. “How?” ” you might ask. ” Get MarTech! In your inbox.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SpotMe Blog

JANUARY 26, 2022

It works well for customer-facing meetings, sales meetings, and training sessions. Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. Zoom Meeting and Zoom Webinar.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Heinz Marketing

JULY 9, 2018

By Matt Heinz, President of Heinz Marketing. Sales Pipeline Radio , airs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As a manager, that can be particularly challenging. Matt: Awesome.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Work Management B2B Sales 40

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Valasys

MARCH 27, 2020

Also, flextiming is transforming B2B work culture by empowering the employees to operate from a place of gratitude, trust, and togetherness, even as they are remote to believe that they are connected and dinner or later the pace of their lives on work as well as personal levels, will be restored. Improves Collaboration and Project Management.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Your current clients are your way to your B2B sales leads. “ The only thing that matters to me is my personal gain.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments. Architecture of Marketing Automation versus CRM. Track opportunities and pipeline, manage contact and account information. Primarily sales and sales management, some marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. A Sales Guy. Sales Journal. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. Tips Before Going Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Zoominfo

JULY 14, 2023

What is B2B Marketing? A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. A Sales Guy. Sales Journal. Neil Patel’s Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The best marketing conference for one person may not even make it into the top 10 for someone else.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Vidyard

JANUARY 22, 2020

This top-of-funnel content is typically delivered as a high-level overview by industry experts, but practical advice and tips are never off-limits. He’s joined by Mat King, Vidyard’s Video Production Manager, and the pair break down an example to highlight what an effective thought leadership video looks like. Contents 1. LinkedIn 3.2

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Launch Marketing

MAY 11, 2023

Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. Content may be hiding in unexpected places.

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

Vidyard

AUGUST 15, 2014

Before the Event Below there are three types of videos you’ll want to consider creating and distributing about six weeks before your event. Or better yet, send them videos full of tactics specific to the event. How-to instructional videos (as mentioned above, with you presenting the tactics). Interviews.

Event Marketing 70

Event Marketing Video Marketing Planning Conference 70

Vidyard

JANUARY 22, 2020

Usually top-of-funnel content, this type of video is typically delivered as a high-level overview by industry experts, but practical advice and tips are never off-limits. He’s joined by Mat King, Vidyard’s Video Production Manager, and the pair break down an example to highlight what an effective thought leadership video looks like.

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Single Grain

MAY 12, 2020

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). Personalized Video. Take a look at these numbers: Each month, 85% of Internet users in the U.S.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Hubspot

MAY 1, 2017

You and your sales team want to sell your product or service -- not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That's why using a Customer Relationship Management System -- also known as a CRM -- is essential. But how do you actually implement it into your marketing? Product Hunt.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118