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Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk.

Pulling our pants down: Personal branding with Chris Brogan

grow - Practical Marketing Solutions

How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! We use technology for our personal entertainment instead of using it for a way to better our outcomes in life. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Sign in to YouTube now! YouTube. YouTube Handbook.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube. Name : Youtique : French Connection’s Twitter Handle [link].

Leveraging YouTube as a Manufacturer

Fathom

Behind in-person events, video is listed as one of the most effective content marketing tactics. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube. Meta Tags.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. draw personal b-day and ‘thank you’ notes to let them know how much I value them. Lesson:   Read blogs like Wired , FastCompany  and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?

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Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). At the same time, we were seeing the explosive growth of blogging, Facebook, and YouTube. The post Personal time versus social media time: Something has to give appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But this conversation took an unexpected turn.

Why Your Personal Brand Represents Your Career Insurance

Fearless Competitor

Since you don’t know what what tomorrow might bring, you need a rock-solid personal brand. Executive focuses on his personal brand. Because of his strong personal brand, Paul’s always in demand. It is the consummate personal branding website. YouTube. My personal results with BrandYourself. Undoubtedly it would be shocking and scary. Paul Dunay.

The future of content marketing strategy

grow - Practical Marketing Solutions

Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

The Key to Successful In-Person Events

ANNUITAS

Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube. So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? It’s not the band playing (although sometimes that can help) but it really comes down to content and communication.

B2B 31

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

WindMill Networking

Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. No, I [.] Related posts: 7 Reasons Why Every Professional Should Be on LinkedIn If you are reading this you hopefully already have. Reasons to Start Blogging in 2010 As 2009 comes to a close, we start reflecting. Young Entrepreneurs: 5 Reasons Why You CAN & SHOULD Leverage LinkedIn!

Create a Winning Business Personality to Standout from the Crowd

Vertical Response

Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. And they do so by allowing their personality to permeate every part of their brand.

Media 16

Financial Advisors Need to Get Personal or It’ll Cost Them

Modern B2B Marketing

This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring. Sales Efficiency. That is inefficient.

Why Videos Make Your Website More Personal

EMagine B2B Blog

Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube

Media 24

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. There’s always at least one person in every office who has 500 connections on LinkedIn. We all want our videos to go viral on the Internet, don''t we? With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. link].

View 30

Build your brand (for free)

Biznology

You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). I am not a role model for this. also have search locked down.

Build 89

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. This can all be considered a more targeted, personalized form of data-driven content marketing that also helps build that individualized experience of the brand for each customer.

B2B 15

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. However, G+ is nearly unparalleled in its ability to create passionate communities of fans who rally around a cause, a subject, or a person. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Let’s get started. It does not. Not easy.

How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Since then I have seen how Mark has almost singlehandedly leveraged Google Plus for his personal branding to become an established thought leader in the space.  We’ve talked numerous times on this blog about the value that Google Plus has for businesses. And lets not forget about Google personalized search. That means their Google results are highly personalized.

Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding

Fearless Competitor

” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. YouTube. My personal results with BrandYourself. Self Education Find New Customers Jeff Ogden personal brandin

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Below is a sample of what I have done, mixing together SlideShare presentations, YouTube videos (not only my own but others that I have appeared in), and even an Instagram photo! When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. Get Active! Interests?!?

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result. The script can actually be uploaded to YouTube as a transcript.

Video 139

How to Hire The Perfect Person To Run Your Social Media

Marketing Action

Or at least the right person. And now let’s dig in. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. You are certain you could increase this trickle, but either you can’t get to it personally, or your existing social media staff is already maxed out. If so, you’re not alone.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.  As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Forget about video! Take

Video 74

chiefmartecTV: From cave paintings to the Personalized Mona Lisa

chiefmartech

We also segued into a related discussion about David’s amusing and insightful thought exercise on the Personalized Mona Lisa. You can watch the replay of the show on YouTube : You can tune in live for our second episode on Tuesday, July 12 at 4pm Eastern —  subscribe on the chiefmartecTV page to receive the Blab URL. Are they actually accelerating in their arrival or adoption?

URL 14

Personally Inviting You to Join Me on Mad Marketing TV

Fearless Competitor

You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. Just do a Google search for “Mad Marketing TV.” Interviews & Guest Appearances Mad Marketing TV

Your team is the best content source for search

Biznology

While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ? Yikes !

Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses

Vidyard

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI. To see personalized video in action, simply visit here and enter your information to have a custom video rendered just for you.

The business case for unbranded content

grow - Practical Marketing Solutions

million times on Buzzfeed alone and has earned more than 110 million views on YouTube. The beauty of the film is that the content was about the content and the awkwardness of a first kiss, not about the clothes (although it did feature Wren clothing): If you can’t view this video in your browser, you can see it on YouTube: First Kiss. The answer? You make it about the problem.

Case 105