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Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. I have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! We use technology for our personal entertainment instead of using it for a way to better our outcomes in life. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload.

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Right now.

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. It's nothing personal -- people just want to get to the good stuff. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. The 10 Most Watched YouTube Ads of 2016.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Overall, people are primarily using ad blockers due to a concern over misuse of their personal information. You may only be using YouTube for paid media. Even YouTube itself says so. Ad blocking is growing worldwide.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. and YouTube, today’s top gamers command a loyal following of predominantly Millennials and Gen Zers that can (and often does) reach into the millions.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. The more relaxed a person is, the more receptive that person is to verbal information. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now!

Pulling our pants down: Personal branding with Chris Brogan

grow - Practical Marketing Solutions

I’m convinced that branding — and specifically personal branding — is more important than ever. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. ” Personal branding is a system of building allies, not necessarily friends. Why personal branding means being more like “a king.”

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. Google used this strategy when it was creating a branded YouTube story. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. That’s right! But why? Build suspense.

Leveraging YouTube as a Manufacturer

Fathom

Behind in-person events, video is listed as one of the most effective content marketing tactics. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube. Meta Tags.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube. Name : Youtique : French Connection’s Twitter Handle [link].

Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. The power of personal video. The payoff of personalization can be extraordinary. That’s why YouTube exists.

Skype 89

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.

Sales 34

Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). At the same time, we were seeing the explosive growth of blogging, Facebook, and YouTube. The post Personal time versus social media time: Something has to give appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But this conversation took an unexpected turn.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. I draw personal b-day and ‘thank you’ notes to let them know how much I value them. Lesson: Read blogs like Wired , FastCompany and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?

View 34

Why Videos Make Your Website More Personal

EMagine B2B Blog

Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach?

The future of content marketing strategy

grow - Practical Marketing Solutions

Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? I believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

Create a Winning Business Personality to Standout from the Crowd

Vertical Response

Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. And they do so by allowing their personality to permeate every part of their brand.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. There’s always at least one person in every office who has 500 connections on LinkedIn. We all want our videos to go viral on the Internet, don''t we? With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. link].

View 32

Hiring the Perfect Person to Run Your Social Media

Act-On

Or at least the right person. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. You are certain you could increase this trickle, but either you can’t get to it personally, or your existing social media staff is already maxed out. How much does a full-time social media person cost?

5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. Google used this strategy when it was creating a branded YouTube story. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. That’s right! But why? Build suspense.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. The content chalupa.

The Key to Successful In-Person Events

ANNUITAS

Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube. So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? It’s not the band playing (although sometimes that can help) but it really comes down to content and communication.

B2B 28

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). YouTube. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit.

Why Your Personal Brand Represents Your Career Insurance

Fearless Competitor

Since you don’t know what what tomorrow might bring, you need a rock-solid personal brand. Executive focuses on his personal brand. Because of his strong personal brand, Paul’s always in demand. It is the consummate personal branding website. YouTube. My personal results with BrandYourself. Undoubtedly it would be shocking and scary. Paul Dunay.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. However, G+ is nearly unparalleled in its ability to create passionate communities of fans who rally around a cause, a subject, or a person. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Let’s get started. It does not. HOWEVER.