Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. In 2022, annual growth peaked at 16.7%, according to Forrester. Forty-seven percent of marketers said they’d like to reduce the number of solutions they use, according to the Forrester report.

Marketing Management 116

Marketing Management Marketing Budget Budget Programs Forrester 116

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 132

Template Email Marketing Blast Campaigns Planning 132

KoMarketing Associates

SEPTEMBER 28, 2017

New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past. The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

KoMarketing Associates

JUNE 29, 2017

Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. However, the most commonly sent types of email are those that align with the marketing team’s promotional schedule – they are not tailored to how customers are interacting with the brand.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. The post Master the Art of Marketing Attribution with Forrester appeared first on QuanticMind.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. About 78 percent of respondents said that they were using email recipients’ first names in their email marketing campaigns for personalization purposes. More than a quarter (26.3

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Martech

JANUARY 5, 2024

Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Business email address Subscribe Processing. Get MarTech!

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

Liveintent

MARCH 26, 2020

And that means they need to start investing in email. In fact, that should be a New Year’s resolution for publishers and retailers : Make subscriptions your main focus and use email to build direct relationships with audiences who turn into paying customers. Marketers have long understood email to be key to driving purchases.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. Business email address Subscribe Processing. Maribel has worked for Motorola, International Data Corp.,

Digital Transformation 126

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 126

Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

The Point

JUNE 23, 2020

If we’re to believe the experts, the following is true: * Email is dead. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. But there are still 5+ billion email accounts worldwide.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Vidyard

SEPTEMBER 13, 2016

You’ve launched something new and exciting, and you want to share all the bells and whistles in your emails, sales briefings, and press releases. And nobody understands this better than Forrester. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard. They care about results!

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference. Get MarTech!

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. Business email address Subscribe Processing. To know your customers, you must listen to what they say and observe what they do. ” Why we care. TinyTake Capture.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Communities 109

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Signing up for your email list. downloads, website visits, email clicks), you can create a scoring system that helps predict a lead’s sales-readiness. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. Efficiency.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. Business email address Subscribe Processing. followers) Website: BrendanWitcher.com Get MarTech!

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Liveintent

APRIL 18, 2018

Have you considered all email marketing tactics, specifically for return visitors to your site and those who have purchased? Through automated, personalized, and action-based transactional emails, powered with dynamic product marketing. Here are 5 email marketing tactics sure to covert online shoppers. Lapsed buyer emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. “People’s emails get blown up all day,” Stoia said.“ People are not checking their emails.”

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. People’s emails get blown up all day,” Stoia said.“. People are not checking their emails.”

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. We also know that political ads in email make sense. ” and “Hey.”

CTR 63

CTR Paid Search Agency Ads Conversion 63

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging. Get MarTech!

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116