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Friday, May 21, 2010
This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. And few
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Friday, April 24, 2009
Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. So here’s the list. oops, that’s 11 blogs). Thanks!
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Tuesday, April 21, 2009
recent issue of BtoB Magazine included the article, Study examines global executive's media consumption (unfortunately I couldn't find a link to an online version). I was asked recently, via Twitter, what type of content I recommend my clients use. My reply was that it depended upon what the client's buyers needed and wanted.
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Thursday, August 27, 2009
recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is!
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Thursday, April 6, 2006
new article in BtoB Magazine by Karen J. Charlene Li in her blog reports that Forrester’s new brief, “Podcasting Hits the Charts” indicates that only 1% of online households or 700,000 regularly use podcasts. new article in BtoB Magazine by Karen J. Ideas or tips of the day. Bannan on podcasts caught my attention.
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Wednesday, December 17, 2008
10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Where should you start? Flash, widgets and Web 2.0 Do you need a.mobi domain?
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Friday, July 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.
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Thursday, August 30, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! quot; I think youll find it valuable.
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Tuesday, May 16, 2006
quot; BtoB Magazine and Forrester recently conducted a global study among both consumer and B2B marketers and found that 72% plan to increase their online spending in 2006. Time vs. The number one thing they say B2B needs to improve upon is the effective use of search. Probably not that certain. But they are a great place to start.
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Thursday, February 18, 2010
I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Weekends are devoted to Blog posts and writing the new book.
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