ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.
KoMarketing Associates
APRIL 11, 2013
BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.
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Buzz Marketing for Technology
AUGUST 27, 2009
I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding!
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
Marketing Insider Group
APRIL 21, 2011
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I guess this shouldn’t be a huge shocker. I started my career in sales.
Marketing Insider Group
FEBRUARY 1, 2011
Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 4 of The Hottest B2B Marketing Insider Topics are on sales alignment including How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity.
Buzz Marketing for Technology
FEBRUARY 18, 2010
I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)
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