Marketing Insider Group

OCTOBER 21, 2019

You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. If you don’t really consider who you’re writing for, and just create generic informational content, it’s likely to fall flat. Examine Existing Content.

Event Marketing 189

Event Marketing Marketing & Strategy Marketing Strategy Planning 189

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. The free version, ChatGPT 3.5,

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

Litmus

JUNE 15, 2022

The theme of Litmus Live 2022 is Email, Elevated—and we’ll be talking about ALL the things taking email to the next level. Litmus Live workshops and sessions are so valuable that 96% of attendees said they’d attend Litmus Live again, and 99% would recommend Litmus Live. Campaign measurement, management and testing.

Marketing Proposals 90

Marketing Proposals Work Management Deliverability Thought Leadership 90

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesIntel

JULY 10, 2023

With this information, sales reps can approach conversations more confidently, with a deep understanding of the prospect’s pain points and motivations. Instead of making assumptions, you can rely on factual data to inform your strategies.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SendX

AUGUST 28, 2020

3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. Secondly, personalization in email marketing increases your revenue because it does not only bring new customers but helps you to keep people coming back to you.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. This way, your email CTA will clearly highlight the value of taking action.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Vision6

DECEMBER 17, 2023

.” David Newman Email marketing is a powerhouse when it comes to lead generation. It allows you to directly engage with your audience and nurture leads through well-crafted email campaigns. The Vision6 platform offers email marketing automation out of the box. There are many products that make this easy.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Televerde

MAY 30, 2022

This means they have shared their contact information or shown an interest in your brand. Lead capturing: Collecting information from a lead. This process typically includes names, contact information, and other relevant details like business partnerships and positions. 6 Lead Generation Strategies. Offer a Valuable Newsletter.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

The ABM Agency

APRIL 10, 2023

Conducting Research on Potential Target Accounts To begin with, gather information about each potential target company by analyzing factors such as industry trends, market size, growth rate, competitive landscape, and financial performance. You can filter your searches based on factors like job title, company size, industry type and more.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Online Marketing Institute

JUNE 3, 2009

Go to the Email Knowledge Bank CASE STUDY: McAfee Global campaign that delivered excellent sales leads CASE STUDY: Cushman & Wakefield Property giant launched its knowledge hub with strategic email campaign HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Litmus

DECEMBER 6, 2018

However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns.

Enterprise Management 62

Enterprise Management Peer-to-peer Conference Work Management 62

Exo B2B

AUGUST 24, 2017

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. They can be informative, educational, in the form of a workshop, or simply theoretical. Most of us have been leveraging these for a while now! Are you aware of the benefits you can reap from them?

Webinar Metrics 40

Webinar Metrics Marketing & Strategy B2B Adwords 40

SmartBug Media

OCTOBER 9, 2019

Every decision you make and every question you ask during your audit should be informed by your personas. Your personas are getting smarter and adapting to the availability of information and advancements in your market. Perform a Buyer’s Journey Workshop. She’ll want a little more information to solidify this decision.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Outbrain

AUGUST 22, 2021

Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. Live webinars allow you to share your knowledge, spread information about your business or services and assert your brand as an authority in its niche. Where can you find potential leads?

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Ontraport

DECEMBER 16, 2019

Once the membership is purchased, the friends receive a follow-up series of emails, beginning with an email informing them that their friend bought them a gift. Matthew attributes the site’s success to the automated campaigns and emails he creates in Ontraport.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

LeadSquared

MARCH 3, 2017

Business as usual (BAU) emails are reported to have open rates of 35.6% in Q2 2016, higher than any other quarter in a two-year period (Q2 2014 – Q2 2016): So apart from reaching a global audience, you actually get an audience who are likely to open your emails. You can pass on important information in real-time.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

SnapApp

JUNE 4, 2014

Prospects were encouraged to take the quiz pre-show through an email campaign and on iPads at the booth during the event. They drove booth traffic, heightened levels of engagement and even captured useful information on those visitors, all through a fun and easy interaction. Enrich lead engagement post event.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Delivra

JANUARY 23, 2019

Using just a few questions, you can gain information on why your subscribers became inactive in the first place. It will also provide valuable information on your current marketing methods, simplifying future retention efforts. Note Blue Apron’s win back sequence email below, which includes a promotion for users.

Automation 40

Automation Business Trigger Marketing Top of Funnel 40

SpotMe Blog

JUNE 13, 2023

Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. We will review your information the next time we update it.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

MAY 31, 2023

For more information about using event apps at your in-person events, jump to the section ‘…’. Providing detailed information about your attendees that you gain from registration pages , such as demographics and interests, can also help prospective sponsors and exhibitors see the value in partnering with your event.

Planning 52

Planning Personalization Work Management Best Practices 52

Content Standard

JANUARY 20, 2017

And, according to McKee, most marketing boils down to emotion or information. True stories combine emotion with information to cut through all that noise. There’s a lot of additional information that frames the news in away that’s easy to understand along with the potential ramifications.

Email Marketing 40

Email Marketing CMS Development Storytelling Paid Search Agency 40

Optinmonster

MARCH 13, 2024

You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. Be Informed About the Latest in Marketing Staying up to date with relevant marketing trends in your industry is a digital marketing hack that doesn’t get talked about much.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SendX

JUNE 23, 2021

Write an apology email and share the missed information. Make your email friendly and start with a warm welcome. The following email template gives detailed info about the event. Image Source: Postermywall Workshop Invitation Email Template Workshop email templates must be to the point.

Template 195

Template Best Practices Trade Show Conference 195

Valasys

AUGUST 22, 2023

Whether it’s blog posts, eBooks, videos, or infographics, content that educates and informs will position your brand as an industry authority, attracting potential leads who are actively seeking solutions. You can use a professional registration form template to collect essential information that helps you understand your leads better.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Generation Webinar Metrics Lead Scoring 52

Litmus

JULY 12, 2019

While a lot of email marketers claim that accessibility is a priority, not all of them have the resources and buy-in to create better, more accessible email campaigns. The lucky ones are required by law to create accessible campaigns. Litmus is the only platform that helps you send email with confidence, every time.

Work Management 52

Work Management Enterprise Management Marketing Management Mobile Marketing 52

Single Grain

APRIL 6, 2020

Experiential marketing , also called relationship marketing , is a marketing strategy that leverages the power of experience, like a conference or workshop, as a way for brands to connect with their customers offline. When creating engagement marketing campaigns, it’s so crucial to think about what your audience will respond to most.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Optinmonster

SEPTEMBER 5, 2022

When your first point of contact is to offer a helpful email optin or lead magnet, you get to start the relationship off right. You can then send an email autoresponder series or regularly scheduled email campaigns to help subscribers know, like, and trust you enough to buy. Workshop Recording. Video Mini Course.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Parse.ly

APRIL 11, 2022

Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Hold workshops to train employees how to write on brand in the appropriate style and tone of voice. Your public-facing email campaigns and social media posts are good places to start. Consistency is the key. .

Guidelines 52

Guidelines Organization Brand Identity Branding 52

Brandpoint

MARCH 13, 2020

Do consider using paid tactics to get your information to the right people as fast as possible If your company needs to get Coronavirus-related content out as fast as possible, use paid tactics to distribute your information quickly. Do you have complex information regarding banking or healthcare?

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

MKT1

SEPTEMBER 20, 2023

I’m using outbound to mean leads that were originally prospected and emailed by sales (before they came inbound), this shows up as “offline” in Hubspot. Inbound sources typically include email campaigns, organic search, paid ads (SEM, display ads, social ads), referrals from other sites, organic social, and direct traffic.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Scoop.it

DECEMBER 19, 2023

Only ask for the information necessary to register the lead in your database (i.e., name, password, email address). Start a Holiday Email Marketing Campaign Plan an email campaign for the holidays to keep your brand top of mind and build customer relationships. You’ll only need one.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Vision6

DECEMBER 17, 2020

So when you’re planning your event email campaigns use your images and teaser videos to showcase this experience and begin building hype amongst your subscriber community. This means including snippets of other highlights other than the main event for e.g. networking, food and drinks, workshops, exhibitor stalls etc.

Email Marketing 98

Email Marketing Planning Tips Urgency Marketing 98

Litmus

MAY 29, 2020

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. What can be tracked in an email? What can’t?

Click Rate 72

Click Rate Marketing Analytics Tools Work Management Open Rate 72

Strategic-IC

JULY 2, 2018

If ABM is new to your organisation, you may want to consider investing in your marketing and sales teams - or outsourcing campaigns to an experienced agency. Whether you run it yourself or choose to outsource, a scoping workshop is an opportunity to assess your ABM maturity level. A CMS (content management system).

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Litmus

NOVEMBER 4, 2020

We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. I love how you proved the success of remarketing in your Text4Credit email campaign. Users who did not opt in to receive email marketing after the initial point of engagement.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Telemarketing 98