Adobe Experience Cloud Blog

APRIL 1, 2019

The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. As a marketing professional, your biggest concern is reaching your audience.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Litmus

SEPTEMBER 7, 2021

While some marketers may have been disappointed before with unmet promises and unrealized opportunities from other futuristic technologies, it’s time to let go of the past and open ourselves up to the potential of a healthy relationship with AI in our marketing organizations.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 193

Relevance Research Opinions Content 193

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. With SMS marketing, effective messaging requires an awareness of the stages of the buying process. Typically, this customer will find a brand through organic search by entering their inquiry into Google: “How to get in shape.”

SMS 98

SMS Buy Process Paid Search Agency 98

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

chiefmartech

DECEMBER 27, 2021

The scale of that enterprise has become enormous, and I needed to take a break and rethink how to tackle it more effectively and bring more value to people than a shock-and-awe slide. But in this case, it’s apps and data within an organization’s tech stack that are being aggregated. Snowflake), workflow layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Salesforce Marketing Cloud

FEBRUARY 16, 2024

I believe commissions are a game-changer. Back to top ) Benefits of sales commissions Commissions help organizations boost sales team morale and grow organizational revenue. Back to top ) Benefits of sales commissions Commissions help organizations boost sales team morale and grow organizational revenue.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Martech Advisor

MARCH 13, 2020

Talking about the cancellation of events of such massive scales, Eran Ben-Shushan (co-founder and CEO of Bizzabo) commented, " Globally, the Coronavirus is having an effect on travel, which directly impacts live events. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Vision Edge Marketing

APRIL 29, 2014

These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. There are all kinds of mathematical models-statistical models, differential equations, and game theory.

Planning 100

Planning Work Management Paid Search Agency CMO 100

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 119

Facebook Paid Search Agency Ads Optimization 119

Atomic Reach

FEBRUARY 23, 2023

When managed effectively, this strategy can be sustained at scale to guarantee that your campaigns possess the most critical attribute for influencer marketing success: content authenticity. As a result, influencer marketing has come to be treated as a “check box” rather than an effective marketing tool with measurable ROI.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

JUNE 21, 2016

The small problem: Ad effectiveness. But now that publishers have to tag the brand and explicitly acknowledge that they’re sharing branded content, there’s a very good chance they won’t be nearly as effective as the more deceptive system publishers were using before. Or so the theory goes.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. That’s because ABM has somewhat remained a mystery to organizations who take a passive approach to targeted lead generation. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. That’s because ABM has somewhat remained a mystery to organizations who take a passive approach to targeted lead generation. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Adobe Experience Cloud Blog

APRIL 6, 2018

Amy Rosenberg, a marketing manager at the HR software Namely, recounted how a software system boosted her visibility within her organization. Software Attachment Theory . 10 times more effective than traditional advertising. All of these individuals carved time out of their busy days to speak. And the kicker?

Promotion 134

Promotion Word of Mouth Product Work Management 134

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” Each has merit. As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Content Standard

JUNE 22, 2021

In 2020, 90 percent of business leaders reported freelance talent platforms would be very or somewhat important to their organization’s future competitive advantage. At the same time, organizations are under pressure to reduce fixed costs—marketing, in particular. What makes them so important?

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. It takes international cooperation to standardize definitions of online harms and draft effective global policy.

Design 69

Design Brand Identity Branding Paid Search Agency 69

KoMarketing Associates

JANUARY 21, 2016

Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Or maybe not.

SEO 120

SEO Spending Conference Paid Search Agency 120

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

Marketing Interactions

MAY 21, 2018

Yet content marketing effectiveness continues to decline, even while spending goes up. We can no longer approach content marketing as an ad hoc task and produce the results expected by the organization. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Engagio

DECEMBER 28, 2020

Many organizations let opportunities slip through their fingers, only to be caught playing catch-up to the quick, the decisive, the bold. The notion of ABM as a novel concept is outdated as it is clear that many organizations are embracing it as a mainstream strategy to establish and grow revenue relationships with specific accounts.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

SmartBug Media

JULY 10, 2020

You can organize these four categories into a two-by-two matrix called a lead qualification matrix. In her work with SmartBug clients (and previously as an in-house marketer), she helps organizations transform their sales and marketing teams and systems to drive company growth. Technology enables salespeople to be more effective.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others? Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

PureB2B

MAY 30, 2022

B2B marketers, especially, use firmographic data to segment organizations into categories. With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. What social demographics are to human populations, firmographics are to businesses.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Hubspot

JUNE 20, 2019

and the potential effect they're having on your in-person relationships? Additionally, science suggests observing another person's emotions can help us experience what the other person feels -- a theory known as emotional contagion -- and, as a result, better understand the intentions and actions of the other individual.

Rules 75

Rules Ethics Thought Leadership Barriers 75

Ontraport

APRIL 27, 2021

This isn’t a hard concept, but far too many business owners haven’t organized their processes and data around the stages that a prospect must go through to become a customer and a customer then goes through to become a happy, repeat, referring client. This isn’t a theory. This is the whole game. What’s my “customer lifecycle”?

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

SnapApp

JULY 28, 2016

Ever wondered what makes interactive content so effective? Before we jump into the psychological processes that make interactive content so effective, let’s take a moment to understand the basics of information processing in the human brain. From an interactive content perspective, it is clear why this medium is so effective.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others? Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Hubspot

MARCH 27, 2018

All the speculation and theory is interesting. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog. And that's no easy task, especially for a large organization. But what about real world uses for AI?

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

seo.co

JANUARY 6, 2022

Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis. When managed properly, this can make it a cost-effective solution. Having an in-house SEO means hosting more SEO-related collaboration within your organization.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Golden Spiral

APRIL 20, 2021

Elizabeth Newton , a Stanford University graduate student in psychology, set out to illustrate the curse of knowledge back in 1990 using a simple game. That same exasperation is what makes the games Charades or Pictionary so animated and fun. The Curse is funny in the context of a game. Take an honest inventory. Consideration.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 62

Relevance Research Content Opinions 62