Organize your meeting notes, to do lists and ultimately, your life. Perhaps the most critical component of any marketing campaign is the analytics you can garner to understand effectiveness and refine future initiatives. The name says it all — you can mobilize the ever present need to organize and drop your stuff in a box. Marketing Efficiency analytics b2b marketing digital marketing mobile apps mobile marketing social media marketingby Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As MORE >>

Because the functions of marketing organizations are evolving so significantly — demanding adaptation to a number of responsibilities and competencies — it’s never been more critical to have visibility into what drives effective marketing. Particularly for those growing organizations with dispersed teams, a collaborative strategy helps improve siloed communication, align internal efforts, and avoid the notion of ‘ working harder, not smarter.’. Below are some tips to apply across your organization’s collaborative meetings and planning sessions. MORE >>

by Amanda Batista | Tweet this The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations. To meet the demands of sales quotas influencing the organization, it’s critical to work more collaboratively with customer facing teams on account planning and opportunistic activities. Customer centricity- “ If you lead a B2B organization, optimize your field marketing function.” MORE >>

Dave talks about the cost savings and efficiencies to be gained from marketing’s more active role: “It’s crazy for a sales rep to spend time nurturing and keeping in touch with 25, 50, 75, or 100 people when marketing can do that much more efficiently. That’s something we talk about in organizations—that senior management needs to realize that a good investment in marketing can help support sales, help make sales easier, and help make it more efficient.” Three Distinct Roles of a Transformed Marketing Organization. New marketing channels. Stay Tuned MORE >>

” The deafness is caused by direct mail firms stepping up the seven touches to 11, hitting the same lists again and again, going back further historically, and also buying cold lists from other organizations for cold hard cash, all in an attempt to make quarterly forecasts and budgets.  Go ahead and borrow, copy, and steal things that have worked for other organizations, and don’t be afraid to invest more in your lists than you expect to extract, allowing some good will and equity to be left over after harvest for the next. Image via Wikipedia. Or fertilizers? Why yes!  MORE >>