KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Marketing Insider Group

DECEMBER 8, 2021

Businesses have been using AI to engage with customers and simplify or otherwise improve processes (and in doing so, drive sales) for a number of years now, and AI-powered chatbots which utilize pre-programmed scripts are definitely among the most effective tools. And according to Emarketer, 66.6

Practices 293

Practices Tips Business Emarketing 293

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet. percent (2020) and 40.8 percent (2021).

Studies 124

Studies Research Emarketing SMS 124

ClearVoice

JULY 6, 2021

The organizations that are finding meaningful ways to develop video content and effective ways to distribute it are much more likely to be successful in their marketing efforts. Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Promoting content effectively is a challenge for marketers ( Forbes ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Such techniques help marketers get a better grasp over the effectiveness of these different channels.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

DAGMAR Marketing

APRIL 5, 2022

How effective are PPC ads? How effective are display ads? How effective are search ads? Facebook ads are the most popular form of social ads. Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 How effective are social ads? What are social ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. Because Facebook algorithms change, consumer behaviors shift, and new technologies can rapidly alter the landscape. So you have to be diversifying in order to hedge against that effect.”

Branding 110

Branding Brand Identity Acquisitions Advertising Agencies 110

Content Standard

JULY 16, 2018

America’s collective racist uncles can post whatever they want to on Facebook. Facebook’s bizarre mishandling of promoted posts has seen new casualties on a regular cadence since its May 24 roll out: They’ve removed content from news outlets covering (you guessed it!) People Don’t Have the Power—Facebook Does.

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Branding 41

ClearVoice

JUNE 19, 2023

Deloitte ) Companies that use persona marketing have made websites 2-5 times more effective and easier to use by targeted users. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. G2 ) 73% of marketers say social media has been somewhat or very effective for their business.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Image Source: eMarketer. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. How many people have started exploring Instagram or browsing Facebook for the very first time, even since you started reading this article? percent).

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. You can track data effectively with Twitter analytics. billion in 2020. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

Outbrain

OCTOBER 3, 2019

The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in the years to come. According to eMarketer, almost 70% of total U.S.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Huptech Web

MARCH 2, 2023

Considering the importance of social commerce for businesses to grow and succeed, in this article, we will explore the benefits of social commerce and the platforms that businesses can use to engage with their customers and drive sales effectively. Nearly half of the internet users in the US shop on social networks, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). The average Facebook user clicks on eight advertisements per month. Mobile ad campaigns are five times more effective than online advertisements. Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based. Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Facebook Blueprint eLearning Courses / Certifications. Set Aside Time Every Week. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

MAY 21, 2019

Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Email Marketing: Effectiveness vs. Difficulty. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Stevens & Tate

APRIL 1, 2020

That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand. This is because simply having a website, is one of the most effective ways to generate awareness of your business. billion.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. via Best Buy on Facebook. ” via eMarketer. ” via eMarketer.

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. Which social sites are most effective for B2B lead generation?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. You must know your audience to target them effectively. So now it’s time to fire up the ads and watch as your leads turn into revenue, right? Know Your Audience.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. On Facebook and Instagram, it’s three seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Facebook Ads. Why Your Business Needs To Be Using PPC.

PPC 110

PPC Paid Content Cost Per Click Statistics 110