Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

LEADership

SEPTEMBER 10, 2013

Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. Our customers expect it. Our competitors are all doing it. The taste of success can be a heady one!

Social Media 40

Social Media Budget Programs Buy Media 40

Hubspot

JULY 29, 2010

In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Marketing Insider Group

JANUARY 26, 2021

For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. Display Advertising & Pay-Per-Click (PPC).

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

illumin

JANUARY 22, 2024

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Mass Analytics

DECEMBER 20, 2022

according to eMarketer. Today’s advertisers generally turn to Attribution, namely Multi-Touch Attribution (MTA) and Marketing Mix Modeling methods (MMM) to help them understand and quantify the true impact of their marketing efforts be it online or offline. Marketing Mix Modeling. It grew by 12.7%

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Webbiquity

OCTOBER 16, 2012

Marketing Pilgrim ). This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). eMarketer ). eMarketer ). V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g., Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Bannerflow

SEPTEMBER 27, 2018

Mobile banner ads play an important role in today’s marketing mix. We will explore the key design features of mobile display advertising, and technologies marketing teams need to embrace. billion, worldwide, by 2023 according to eMarketer research. They are digital advertising that is engaging, relevant, and growing.

Banner Ads 67

Banner Ads Banners Paid Search Agency Ads 67

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? Which social media monitoring tools should I use? What should I monitor for?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back. I disagree. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Single Grain

MAY 4, 2021

A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. Dive Deeper: TikTok Marketing: How to Get Started with Ads on This Platform.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Choozle

APRIL 30, 2024

According to eMarketer , 42% of all digital marketing spending goes into search marketing. Its popularity stems from its effectiveness. your Facebook or Instagram feed.edia advertising at work. Marketers are experiencing substantial improvements in ROI and campaign effectiveness as a result.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours, on facebook it’s 3.2

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100