Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. However, Facebook’s user base in the region is projected to decrease, with just 8.7% of global users in 2023 according to eMarketer. Similarly, a ban on Facebook in Russia resulted in a significant decline in usage.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 105

Facebook Ads Cost Per Click Guidelines 105

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). More than two-thirds of adults in the United States use Facebook. ( eMarketer ). Facebook ). More than 90 percent of social media marketers use Facebook for advertising. eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

AUGUST 31, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Webbiquity

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. eMarketer ). According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. MarketingSherpa ). WordStream ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. All indications are that voice search, far from being a flash in the pan, is here to stay. million Americans will use speech or voice recognition tech next year.

Practices 298

Practices Tips Business Emarketing 298

Hubspot

APRIL 21, 2020

I use Facebook Messenger. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. Facebook ). Facebook ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

ClearVoice

JULY 6, 2021

Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats. Nearly 2 in 5 businesses on Facebook say they publish video once a month. Approximately 15% of businesses say they never publish video content on Facebook.

Stats 98

Stats Video Marketing Planning Emarketing 98

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

ClearVoice

JANUARY 10, 2022

The short-form video app now only follows Facebook and Instagram in monthly users. Though TikTok is expected to continue to grow in 2022, eMarketer predicts a growth rate of about 15 percent, making the growth rate slower — but still significant. Coming into 2022, TikTok now has 755 million monthly active users. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Contently

AUGUST 3, 2016

Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

QuanticMind

AUGUST 30, 2023

TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders. As of today, 17% of US adults start their shopping journey on TikTok , compared to Instagram's 18%, Facebook's 21%, and YouTube's 23%.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

Marketing Insider Group

AUGUST 24, 2016

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. And according to eMarketer, Snapchat is expected […]. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.

Tips 100

Tips Emarketing Twitter Social Media 100

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). Facebook is the platform used most by marketers worldwide ( Statistica ). TikTok users will reach 78.7

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. Because Facebook algorithms change, consumer behaviors shift, and new technologies can rapidly alter the landscape. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. Want to feel depressed about marketing?

Display 141

Display Top of Funnel Paid Search Agency Ads 141

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? digital ad spending over Facebook or Google, it appears to be a long-tail victory. Source: eMarketer. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

DAGMAR Marketing

APRIL 5, 2022

Facebook ads are the most popular form of social ads. Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 percent) and Facebook (19.9 References.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Contently

APRIL 19, 2017

To no one’s surprise, Facebook drove the majority of that growth. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. It’s clear that ad professionals aren’t expecting Facebook’s grip to loosen any time soon.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. How many people have started exploring Instagram or browsing Facebook for the very first time, even since you started reading this article? percent).

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram). eMarketer estimates that almost half of U.S.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Outbrain

OCTOBER 3, 2019

By joining forces, we’ll be able to create a more robust competitor to Facebook and Google, giving advertisers a more meaningful choice,” said Adam Singolda, Founder & CEO of Taboola. According to eMarketer, almost 70% of total U.S.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

ClearVoice

JUNE 19, 2023

eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Zippia ) 93% of marketers use Facebook, the most-used platform. ( Here are some crucial content marketing statistics related to podcast marketing that you should know for 2023: 31% of the U.S. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

JANUARY 27, 2020

eMarketer ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people used an AR once monthly.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198